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PENGARUH CITRA MEREK, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN JASA PENGIRIMAN J&T EXPRESS Anik Puji Hastuti; Listyowati Puji Rahayu; Alean Kistiani Hegy Suryana; Hari Purwanto; Unna Ria Safitri
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.828

Abstract

The purpose of this study was to determine the influence of brand image, price and service quality on the purchase decision of delivery services at the J&T Express branch in Boyolali. The study's population was service users at the J&T Express branch in Boyolali. Data collection technique through the distribution of questionnaires with a sample of 100 respondents using the Accidental Sampling method. Using quantitative methods and descriptive analysis of case studies. Testing of data instruments is carried out with validity tests and reliability tests, for data analysis, normality tests, multicholinearity tests, heteroskedasticity tests, autocorrelation tests are used. The t test and the f test and the determination test (R2) are used for hypothesis testing. Validity tests, reliability tests and classical assumption tests whose data have been met are then processed to produce regression equations: Y = 3,455 + 0.168 X1 + 0.186 X2 + 0.535 X3. Partially the brand image and price variables do not affect the purchase decision variable, while the service quality variable affects the purchase decision variable indicated by hypothesis testing, namely test t. The results of the f test are shown simultaneously the influence of the three free variables on the bound variable. It is stated that the results of the determination test (R2) that the value of R Square is 0.599, which means that the variable bound by the purchase decision with a value of 59% is able to explain the three free variables and the value of the remaining 41% is explained by variables outside the study such as location, facilities and so on. Keywords: Brand Image, Price, Service Quality and Purchase Decision
PENGARUH LINGKUNGAN KERJA, MOTIVASI DAN DISIPLIN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT. TUPAI ADYAMAS INDONESIA KABUPATEN BOYOLALI DI BOYOLALI Yernijati Gea; Listyowati Puji Rahayu; Unna Ria Safitri; Alean Kistiani Hegy Suryana
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.1067

Abstract

The purpose of this study was to analyze the effect of 3 independent variables (partial) which are work environment, work motivation and work discipline on the dependent variable Y, namely work productivity and also to determine the effect together (simultaneously). And the participants of this study are some of the company's employees. Purposive sampling was used to select samples for research. 100 company workers in ready-made cloth factories who were enrolled in this study became the research sample. Questionnaire data in the form of a questionnaire is the type of data used. Multiple linear regression analysis is used in the analytical method. According to the results of the F test, all the company's independent variables X1, X2, X3 have a significant effect on the dependent variable Y. well, the t-test reveals that while the variables X2 (work motivation) and X3 (work discipline) have a significant impact on the Y variable (productivity work), while variable X1 (work environment) does not significantly affect productivity. The R-square value indicates a coefficient of determination of 0.650. This shows that the three independent variables, namely X1 (work environment), X2 (work motivation) and X3 (work discipline) can explain 65.0% of the dependent variable Y (work productivity), while the remaining 37.5% is explained by the factors outside the model.
PENGARUH FASILITAS KANTOR, MOTIVASI KERJA, DISIPLIN KERJA TERHADAP KINERJA PERANGKAT DESA KECAMATAN BANYUBIRU KABUPATEN SEMARANG (Studi Kasus Di Desa Gedong, Kebumen, Dan Rowoboni) Sardevi Ita Royani; Unna Ria Safitri; Alean Kistiani Hegy Suryana; Hari Purwanto
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.1110

Abstract

ABSTRACT The purpose of this study was to determine office facilities, work motivation, and work discipline on the performance of village officials in Banyubiru District, Semarang Regency. The population in this study is 60 (sixty) village officials. Sampling using saturated or census sampling technique, the research method used is quantitative methods. testing data instruments with validity and reliability tests, data analysis using normality tests, heteroscedasticity tests, autocorrelation tests, multicollinearity tests, with Durbin Watson tests and hypothesis testing to find out between variables that have a significant relationship. The results showed that the multiple regression analysis obtained the equation: Y = 23.183 + 0.094 + 0.196 + 0.011 + e. The F test shows that it is significant 0.187. Partially (t test) office facilities variable obtained a significance of 0.000, work motivation variable obtained a significance of 0.491 and work discipline variable obtained a significance of 0.928. The coefficient of simultaneous determination (R2) between office facilities, work motivation, and work discipline on the performance of village officials is 0.032 or 3.2%. it can be concluded that all independent variables simultaneously affect the dependent variable. Keywords: Office facilities, work motivation, work discipline, performance.
PENGARUH SOSIALISASI PERPAJAKAN, SANKSI PAJAK DAN PENGETAHUAN WAJIB PAJAK TERHADAP KEPATUHAN WAJIB PAJAK ORANG PRIBADI (Studi Empiris Pada KPP Pratama Boyolali) Riyan Sufiyanto; Alean Kistiani Hegy Suryana; Nur Asih Triatmaja; Yunita Dwi Pratiwi; Amy Wulandari
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.1115

Abstract

Taxes are an important factor in state financing. The Directorate General of Taxes explores various approaches to increasing public compliance with tax obligations. This study examines how taxpayer compliance increases through the implementation of tax socialization, application of tax sanctions, and taxpayer knowledge. This research was conducted on people who were registered as taxpayers at the Pratama Boyolali checkpoint. The Slovin formula was used to determine the number of samples to obtain 100 respondents who were met by chance. The analysis used is multiple linear regression analysis. The test results show that each variable of tax socialization, tax sanctions, and taxpayer knowledge partially has a positive and significant effect on taxpayer compliance. Simultaneous tests produce similar results, namely the independent variables are positively related to taxpayer compliance.
PENGARUH LATAR BELAKANG PENDIDIKAN PENGALAMAN KERJA DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA KANTOR BPBD KABUPATEN BOYOLALI Indrayana Putro Pambuko; Alean Kistiani Hegy Suryana; Unna Ria Safitri; Hari Purwanto
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.1131

Abstract

The purpose of this study was to assess (1) the effect of educational background on employee performance, (2) the effect of work experience on employee performance, (3) the effect of motivation on employee performance, and (4) the effect of educational background and work experience on employee performance .The causal research approach is taken in this study. The sample of this study were all employees of the Boyolali Regency BPBD office, totaling 54 people. The data comes from the results of employee questionnaires and is assessed using multiple linear regression analysis techniques.The research results obtained show that (1) educational background affects employee performance can be seen from p-value = 0.037 < a = 0.05 (2) work experience does not affect employee performance can be seen from p-value = 0.696 > a = 0.05 (3) motivation affects employee performance can be seen from p-value = 0.002 <0.05 (4) educational background and work experience affect employee performance can be seen from p-value = 0.000 < 0.05.
ANALISIS PENGARUH IKLAN, VARIAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN ROTI BROWNIES PADA TOKO AMANDA BROWNIES DI BOYOLALI Sindy Khumairoh; Listyowati Puji Rahayu; Unna Ria Safitri; Alean Kistiani Hegy Suryana; Luki Sri Anggorowati
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.1155

Abstract

This study aims to determine whether Instagram social media ads, product variants and service quality affect purchasing decisions at Amanda Brownies Boyolali branch. The population in this study was consumers who were Amanda Brownies Boyolali branch. Data collection techniques through the distribution of questionnaires with a sample of 97 respondents. The research method used is quantitative method. Testing of data instruments is carried out with validity tests and reality tests, for data analysis used normality tests, multicollinearity tests, heterokedasticity tests, and hypothesis tests to find out whether the variables have a significant relationship. The results of the study partially show that the advertising variable with the value of sig. 0.822 > 0.05 which means insignificant. While the variable product variant with sig value. 0.071 > 0.05 which means insignificant and quality of service with S value. 0.000 < 0.05 which means significant. The results of the study with the calculation of the F-test obtained the sig value. (0.000) < 0.05 which means that advertising variables, product variants and service quality simultaneously influence purchasing decision variables. Based on the calculation of the Adjusted Rsquare value, it shows that advertising variables, product variants and service quality together are able to explain service decision variables with a value of 0.504 or 50.4%.