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All Journal agriTECH Dinamisia: Jurnal Pengabdian Kepada Masyarakat AGROTECH : JURNAL ILMIAH TEKNOLOGI PERTANIAN
Ambar Rukmini
Fakultas Teknologi Pertanian, Universitas Widya Mataram Yogyakarta
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Social Sciences Other

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Empowering Banyuraden Village through Strengthening Product Brand Image: Penguatan Brand Image Produk sebagai Upaya Pemberdayaan Desa Banyuraden Rukmini, Ambar; Pujimulyani, Dwiyati; Titin Laswati, Dyah; Sri Utami, Kristiana
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 3 (2025): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/4ercwk66

Abstract

This article aims to describe the role of the Village Empowerment Team (Tim Pemberdayaan Desa Binaan = PDB) in efforts to empower Banyuraden Village, Sleman Regency, DIY through strengthening product’ brand image. Until now, the village has not had a product that can be a village characteristic. In fact, there has been a product produced since the seventies, namely lapis legit. Efforts to brand the product are carried out by increasing understanding of brand image, implementing controlled production, redesigning packaging, marketing strategies, and managing sustainable businesses. The results of this activity show an increase in business actors' awareness of the importance of brand image in attracting consumers and expanding the market. Strengthening brand image is expected to not only increase sales, but also create a distinctive identity for village products that can be an attraction in a wider market. Through this activity, strengthening product’ brand image has proven to be one of the effective steps in empowering village communities, increasing economic independence, and developing local potential more optimally.
Co-Authors Anggri Sekar Sari Bertina, Bernadeta Wiska Pramestia Darmawan, Eman Dwiyati Pujimulyani Dyah Titin Laswati Firsta, Nissa Clara I Wayan Rai Widarta Junia, Ayu Astian Masrukan Masrukan Merry Astuti, Yenni Nur Purwandhani, Siti Rina Setyaningsih, Rina Saputro, Asepto edi Setiyanti, Agnes Sri Raharjo Sri Utami, Kristiana Supriyadi Supriyadi Titin Laswati, Dyah Triyani, Susi Umar Santoso Yuliatun, Yuliatun Yunianti, Wafiq