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Bamboo Craft Development Strategy in the Industrial Era 4.0 Towards Society 5.0 Gintangan Village Mohammad Iskandar; Jemi Cahya Adi Wijaya; Adetiya Prananda Putra
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 9 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i9.1730

Abstract

The creative economy sub-sector contributed Rp. 1,153.4 trillion or to the total National GDP, 15.2% of the workforce, and 11.9% of exports (Kominfo, 2022). One of the villages that has a creative industry is Gintangan Village. The majority of Gintangan Village residents have a livelihood, namely, craftsmen. Many people work as craftsmen to fulfill their daily needs. However, bamboo handicraft centers are currently considered to still use conventional business so the management and organization are not well organized. This research aims to formulate a development strategy for the Industrial Revolution 4.0 towards Society 5.0. This research uses Ministry of Industry indicators namely, 1) management and organization; 2) people and culture; 3) products and services; 4) technology; and 5) factory operations. This research method uses descriptive qualitative with SWOT analysis. The results of this study indicate that the potential of the bamboo handicraft industry includes fine fiber bamboo, strategic location, adequate human resources, a wide variety of bamboo handicrafts, bamboo handicraft tourism villages, good handicraft branding, and professional staff. The highest strength factor is being a Tourism Village in the field of bamboo handicrafts and the main weakness factor is the lack of knowledge of digital technology marketing. The highest opportunity factor is the support of mass media promotion and the main threat factor is uncertain global dynamics and the lack of public awareness of the importance of technology application.
Pelatihan Pengelolaan SDM untuk Meningkatkan Kapasitas Manajerial UMKM: Pengabdian Jemi Cahya Adi Wijaya; Aprilia Divi Yustita; Masetya Mukti; Yuli Hariyati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6543

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas manajerial pelaku UMKM melalui pelatihan pengelolaan sumber daya manusia. Program ini mendorong peserta agar mampu menyusun pembagian kerja, mengelola tenaga kerja, melakukan evaluasi kinerja sederhana, dan mengembangkan SDM secara lebih terstruktur dan efektif. Kegiatan dilaksanakan melalui tiga tahapan, yaitu persiapan, pelaksanaan, serta monitoring dan evaluasi. Tahap pelaksanaan dilakukan melalui ceramah interaktif, diskusi, simulasi, praktik langsung, dan pendampingan. Mitra kegiatan adalah UMKM binaan Dinas Koperasi Provinsi Jawa Timur, khususnya pemilik dan pengelola usaha yang membutuhkan penguatan dalam pengelolaan tenaga kerja. Hasil kegiatan menunjukkan peningkatan pemahaman peserta mengenai pentingnya pengelolaan SDM dalam operasional usaha sehari-hari. Peserta mampu merancang pembagian kerja, mengatur peran kerja, menyusun instrumen evaluasi sederhana, dan merencanakan pengembangan tenaga kerja secara bertahap. Pendampingan turut memperkuat kepercayaan diri peserta dalam menerapkan praktik tersebut secara mandiri. Secara keseluruhan, kegiatan ini meningkatkan kapasitas manajerial, efisiensi kerja, profesionalitas usaha, dan keberlanjutan UMKM.
Mapping the Human Dimensions of Tour Guide Research: A Bibliometric Analysis (1990–2025) Jemi Cahya Adi wijaya; Masetya Mukti; Reni Nur Jannah; Uyun Erma Malika
JURNAL ECONOMINA Vol. 5 No. 6 (2026): JURNAL ECONOMINA, Juni 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i6.2941

Abstract

This study aims to map the development of human dimensions in tour guide research from 1990 to 2025 using a bibliometric approach. Data were collected from 655 Scopus-indexed articles and analyzed using VOSviewer and the PRISMA procedure. The results indicate a significant increase in both publications and citations over time. Network, overlay, and density visualizations identified five major human dimensions: cultural-interpretive, service, destination development, sustainability, and individual-professional dimensions. The literature is predominantly shaped by tourism perspectives, while individual professional dimensions remain relatively underexplored. These findings highlight opportunities for future research integrating Human Resource Management and Organizational Behavior perspectives.
IDENTIFIKASI AKAR PENYEBAB RISIKO OPERASIONAL TENAGA KERJA PADA UMKM BATIK VIRDES DI BANYUWANGI Reza Triyuni Widiastuti; Alfian Hadi Nurrohman; Nadia Dwi Rahmawati; Sri Wulandari; Jemi Cahya Adi Wijaya
Jurnal Kajian dan Terapan Pariwisata Vol 6 No 1 (2025): November Issue
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v6i1.104

Abstract

Batik Virdes is a small and medium enterprise locate in Tampo Village, Cluring District, Banyuwangi Regency. Batik Virdes has been established since 1998, offering a variety of batik products range from fabric in meter sizes to finished goods such as clothing and batik headbands with distinctive motifs unique to Batik Virdes. Batik Virdes also produces various types of batik including stamped batik, batik prints, and handwritten batik. In addition to producing beneficial products, Batik Virdes also provide empowerment in maintaining business stability. However, empowerment often faces challenges related to operations because they also use a community empowerment system in recruiting labour. This research focuses on identifying the root causes of operational risks associated with labour in Batik Virdes. The technique used is a descriptive approach conducted through interviews and direct observation at the business location by compiling a risk classification table and visualizing it using a fishbone diagram. The research findings show that the application of community empowerment in the selection of employees at Batik Virdes is a strategic way because it can reduce costs and provide an overview of basic skills, as well as show the identification of the root causes of operational risks. With the identification of the root causes of existing risks, it is hoped that the owner can carry out mitigation to address the risks to support business continuity.
STRATEGI ALTERNATIF ASPEK PEMASARAN PADA UMKM BATIK VIRDES Akbar Maulana; Dwi Wulan Anggraini; Ribi Ayu Budi S; Ali Sistani Habsah; Jemi Cahya Adi Wijaya
Jurnal Kajian dan Terapan Pariwisata Vol 6 No 1 (2025): November Issue
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v6i1.110

Abstract

Banyuwangi is well known as a region rich in cultural heritage, one of which is batik with its distinctive Gajah Oling motif that holds aesthetic, philosophical, and spiritual values. One of the small enterprises that contributes to preserving this cultural heritage is Batik Virdes, located in Tampo Village—a batik village that serves as a cultural tourism destination for both domestic and international visitors. This study aims to assess the feasibility of Batik Virdes from a marketing aspect, considering the vital role marketing plays in the sustainability and growth of UMKM. Based on the feasibility analysis, Batik Virdes holds strong competitive advantages in its unique and diverse batik motifs, along with high customer loyalty as shown by the 40–50% repeat purchase rate. Although 25% of customers reported dissatisfaction, this issue can still be resolved through product improvement. The analysis suggests that Batik Virdes should adopt a more progressive and bold marketing approach by leveraging its strengths and maximizing market opportunities. Recommended strategies include expanding promotional efforts through digital and traditional media, developing products aligned with current consumer trends, strengthening brand identity through the creation of an official slogan, and expanding distribution networks through strategic partnerships. The findings of this study are expected to provide valuable insights for Batik Virdes in developing effective marketing strategies, thereby increasing competitiveness and reinforcing its position in both local and national batik markets.