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All Journal JSHP (Jurnal Sosial Humaniora dan Pendidikan) Jurnal Pendidikan dan Konseling G-Tech : Jurnal Teknologi Terapan Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Abdidas Jurnal Inovasi Penelitian Jurnal Pariwisata Nusantara Jurnal Indonesia Sosial Teknologi Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Pengabdian Ilmu Kesehatan
Jemi Cahya Adi Wijaya
Manajemen Bisnis Pariwisata, Politeknik Negeri Banyuwangi
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Bamboo Craft Development Strategy in the Industrial Era 4.0 Towards Society 5.0 Gintangan Village Mohammad Iskandar; Jemi Cahya Adi Wijaya; Adetiya Prananda Putra
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 9 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i9.1730

Abstract

The creative economy sub-sector contributed Rp. 1,153.4 trillion or to the total National GDP, 15.2% of the workforce, and 11.9% of exports (Kominfo, 2022). One of the villages that has a creative industry is Gintangan Village. The majority of Gintangan Village residents have a livelihood, namely, craftsmen. Many people work as craftsmen to fulfill their daily needs. However, bamboo handicraft centers are currently considered to still use conventional business so the management and organization are not well organized. This research aims to formulate a development strategy for the Industrial Revolution 4.0 towards Society 5.0. This research uses Ministry of Industry indicators namely, 1) management and organization; 2) people and culture; 3) products and services; 4) technology; and 5) factory operations. This research method uses descriptive qualitative with SWOT analysis. The results of this study indicate that the potential of the bamboo handicraft industry includes fine fiber bamboo, strategic location, adequate human resources, a wide variety of bamboo handicrafts, bamboo handicraft tourism villages, good handicraft branding, and professional staff. The highest strength factor is being a Tourism Village in the field of bamboo handicrafts and the main weakness factor is the lack of knowledge of digital technology marketing. The highest opportunity factor is the support of mass media promotion and the main threat factor is uncertain global dynamics and the lack of public awareness of the importance of technology application.
Co-Authors Adetiya Prananda Putra Aditya Wiralatif Sanjaya Aprilia Divi Yustita Auda Nuril Zazilah Beby Dwi Febriyanti Bitsyi Naviri Ismaniar Danica Donna Novitasari Dheanita Sekarini Octanisa Ely Trianasari Eva Yovita Safitri Kanom, Kanom Khoirunisa Khoirunisa Mohammad Iskandar Randhi Nanang Darmawan Randhi Nanang Darmawan Darmawan Reni Nur Jannah Rochmad Eko RUDI TRI HANDOKO Rudi Tri Handoko Rusmawan, Putu Ngurah