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All Journal Jurnal Khatulistiwa Informatika Journal of Economic, Bussines and Accounting (COSTING) IJISTECH (International Journal Of Information System & Technology) Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) IJISTECH Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Journal of Innovation Research and Knowledge JOEL: Journal of Educational and Language Research Jurnal Portofolio: Jurnal Manajemen dan Bisnis Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis

Nurul Aisyah

Universitas Bina Sarana Informatika

Author-ID : 3676945

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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IMPROVING STUDENTS' SPEAKING SKILLS MOTIVATION USING YOUTUBE VIDEO AND ROLE PLAY Daru Susanti; Edri; Arman Syah Putra; Nurhayati; Zikriah; Nurul Aisyah
JOEL: Journal of Educational and Language Research Vol. 1 No. 9: April 2022
Publisher : Bajang Institute

The objectives of this study are improving the students speaking motivation at Tourism Academy Jakarta, the application of YouTube video role play for improving students’ speaking motivation at Tourism Academy Jakarta also the research question is the students’ perceptions of the use of You Tube and Role Play. The action research is condected in one class with 15 students at semester one. This researcher was conducted on 7 March November 2017 until September, 14th, 2018 located in Akademi Pariwsata Jakarta. The researcher used several instrument to collect the data. The other data were obtained from observation, speaking test, interview and questioner The interview was done to 15 students of semester one of Tourism Academy Jakarta and an English teacher ( male and female). The method of this research was planning, acting, observation, reflection in three cycles.The first finding of the first objective was the progress of students’ speaking score and motivation questioner data had increased in each cycles. The students’ interview had a positive result. The second finding of teaching and learning by using You Tube and role play had been successfully increasing the students’ motivation and confidence in speaking. The results of this research shown that the use of Role Playing technique was successful to improve the students’ speaking ability. They found that this teaching can improve speaking’s motivation and skill effectively

Optimizing Incentives for Civil Servants in Cirebon Local Government Miranti Pradipta Utami; Rani Suryani; Nurul Aisyah; Jusri; Saut Gracer Sijabat
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.603

This study explores the factors influencing the provision of incentives for civil servants in the Cirebon Local Government. The research adopts a quantitative research design and utilizes survey questionnaires to collect data from a representative sample of 121 civil servants. The variables examined in the study include organizational justice, competence, and leadership effectiveness. The findings indicate that organizational justice significantly influences the provision of incentives, highlighting the importance of a fair and equitable work environment. Competence also emerges as a crucial factor, emphasizing the need for employees to possess the necessary skills and abilities to excel in their roles. Furthermore, effective leadership is found to have a positive impact on incentive provision, underscoring the significance of capable and motivating leaders. The results of this study contribute to the understanding of incentive systems in the Cirebon Local Government and provide insights for policymakers and human resource managers. By considering the factors of organizational justice, competence, and leadership effectiveness, the government can design and implement effective incentive programs that enhance employee motivation, satisfaction, and performance.

Peran Kepuasan Kerja Sebagai Variabel Mediasi Pengaruh Beban Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan di Kawasan Cikarang Bekasi Syamsudin Syamsudin; Rani Suryani; Nurul Aisyah; Irwin Sukrisno
Ilmu Ekonomi Manajemen dan Akuntansi Vol 4, No 1 (2023): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v4i1.1683

Penelitian ini bertujuan untuk menganalisis pengaruh beban kerja dan lingkungan kerja terhadap kinerja karyawan dengan mempertimbangkan kepuasan kerja sebagai variabel intervening di kawasan Cikarang, Bekasi. Metode survei digunakan untuk mengumpulkan data dari karyawan yang dipilih dengan teknik pengambilan sampel acak sederhana. Penelitian ini bersifat kuantitatif. Sampel pada penelitian ini adalah para teknisi di departemen tersebut yang meliputi total sampel sebanyak 100 pekerja di wilayah Jababeka Cikarang Bekasi. Hasil analisis data menggunakan analisis jalur dan teknik statistik untuk menguji hubungan antara variabel-variabel tersebut. Hasil penelitian bahwa beban kerja berpengaruh terhadap kinerja karyawan, beban kerja berpengaruh terhadap kepuasan kerja, kepuasan kerja berpengaruh terhadap kinerja karyawan. Lingkungan kerja berpengaruh terhadap kepuasan kerja, lingkungan kerja tidak berpengaruh terhadap kinerja karyawan, kepuasan kerja dapat memediasi hubungan antara beban kerja terhadap kinerja karyawan, kepuasan kerja Â dapat memediasi hubungan antara lingkungan kerja terhadap kinerja karyawan. Berdasarkan hasil pengukuranÂ Q2, dihasilkan nilai Q2 sebesar 0,6453 atau 64,53,% yang berarti nilai di atas nol. HalÂ ini mengindikasikan bahwa model penelitianÂ ini memiliki predictive relevance. SehinggaÂ membuktikan bahwa kinerja karyawan secara utuh dipengaruhi oleh variabelÂ beban kerja, lingkungan kerja dan kepuasan kerja sebesar 64,53% dan sisanya oleh variabel lain di luar model penelitian.

The Influence Of Brand Conformity, Consumer Value And Consumer Trust On Brand Loyalty Mediated By Customer Satisfaction Rani Suryani; Dedi Suharyadi; Nurhadi Nurhadi; Bilgah Bilgah; Nurul Aisyah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3958

This article investigates the complex interplay of brand conformity, consumer values, consumer trust, and customer satisfaction in shaping brand loyalty within the context of PT. Hexindo Adiperkasa, Tbk. Through a comprehensive analysis utilizing the Smart PLS technique, the study explores both direct and indirect relationships among these variables. The results reveal significant positive associations between brand conformity, consumer trust, and customer satisfaction with brand loyalty. Notably, brand conformity demonstrates a substantial direct influence on brand loyalty, emphasizing the importance of a consistent brand identity. Furthermore, the mediating role of customer satisfaction is evident, particularly in the relationships between consumer trust and brand loyalty, as well as brand conformity and brand loyalty. While the direct link between consumer values and brand loyalty is not statistically significant, the article underscores the need for further investigation into influencing factors. These findings offer strategic insights for PT. Hexindo Adiperkasa, emphasizing the significance of maintaining brand consistency, fostering consumer trust, and prioritizing customer satisfaction to cultivate and sustain brand loyalty in a competitive market.

Keputusan Berkunjung Wisata Ke Dunia Fantasi (DUFAN) Yang Dipengaruhi Oleh Fasilitas Tempat Wisata Dengan Loyalitas Sebagai Variabel Mediasi Nurul Aisyah
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 1 (2023): Disrupsi Manajemen di Era Digital
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of writing this research is to find out the Decision to Visit a Tour to Dunia Fantasi (DUFAN) Taman Impian Jaya Ancol which is influenced by tourist facilities with visitor loyalty as a mediating variable. This type of research is explanatory research which explains the causal relationship between the variables through hypothesis testing. This study used a sample of 100 respondents, these respondents were individuals who had visited Dunia Fantasi (DUFAN) Taman Impian Jaya Ancol 2 times, were aged more than or equal to 17 years, and were decision makers. By using non-probability sampling technique. Hypothesis testing is done by T test and Sobel test. Data analysis uses Partial Least Square (PLS) and is assisted by SmartPLS 3.0 software to facilitate research. From the results of this test it can be concluded that the variable tourist facilities has a positive and significant effect on the decision to visit a tour to Dunia Fantasi (DUFAN) Taman Impian Jaya Ancol. Variable Tourist attractions facilities have a positive and significant effect on Loyalty visiting a tour to Dunia Fantasi (DUFAN) Taman Impian Jaya Ancol. Loyalty variable visits have a positive and significant effect on the decision to visit a tour to Dunia Fantasi (DUFAN) Taman Impian Jaya Ancol. Variable tourist facilities positive and significant to the decision to visit a tour to Dunia Fantasi (DUFAN) Taman Impian Jaya Ancol with visitor loyalty as a mediating variable

THE EFFECT OF SCHOOL HOLIDAYS AFTER THE GOVERNMENT PROVIDES SLACK IN THE TOURISM SECTOR ON HOTEL OCCUPANCY RATES IN THE CITY OF BANDUNG, WEST JAVA Tuti Iriani; Mila karmila; R. Soni Sumali; Jaja Kurnia Santoni; Arman Syah Putra; Nurul Aisyah
Journal of Innovation Research and Knowledge Vol. 1 No. 11: April 2022
Publisher : Bajang Institute

The background of this research is how to find out the school holiday variables, and hotel occupancy rate variables that can significantly influence, Bandung City Jakarta West Java variable with this research it will be known the City of Bandung, can be influenced by any variables so that the City of Bandung can develop into a big city and can become a world tourist destination. The method used in this research is to use quantitative methods, using a survey tool that was conducted on 100 Bandung residents who went on city tours during school holidays. The problem raised in this study is whether there is a relationship between school holidays and hotel occupancy rates for the city of Bandung, West Java. With the problems raised in this study, it will be known what variables can affect a city in developing its tourism. the purpose of this study resulted that the school holiday variable and the hotel occupancy rate variable can affect the Bandung City West Java variable with the school holidays and the hotel variable level can increase so that it can affect tourists in a city, namely the city of Bandung, West Java.

THE INFLUENCE OF HUMAN RESOURCES, CAREER AND EMPLOYEE WELFARE ON COMPANY DEVELOPMENT Stanty Aufia Rachmat; Arman Syah Putra; Nurul Aisyah; Endah Prawesti Ningrum; Bryan Givan; Muhammad Yunus Rangkuti
Journal of Innovation Research and Knowledge Vol. 1 No. 11: April 2022
Publisher : Bajang Institute

The background of this research is to raise the variables of human resources, career, and employee welfare to the development of the company, with the variables raised in this study, it can be seen which variables can significantly influence the variables of company development. The method used in this research is quantitative method by conducting a survey to 100 employees in a company to find out the development of the company which is influenced by the variables in this study. The problem raised in this research is how to process data taken from a company that contains 100 people, data taken from the employee so that it can answer research problems that know what variables affect the company development variables. The purpose of this study is how to determine the relationship between career human resources variables and employee welfare on company development. With significant results on all variables, the variables above affect other variables.

SUSTAINABLE CONSUMERISM: HOW GREEN MARKETING STRATEGIES INFLUENCE BRAND LOYALTY Idah Yuniasih; Nurul Aisyah; Rani Suryani
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14282

This study explores the impact of green marketing strategies on brand loyalty among environmentally conscious consumers. As consumer demand for sustainable products rises, brands are increasingly adopting green marketing practices, including eco-friendly packaging, transparent sustainability claims, and social initiatives. This research employs a qualitative approach with a phenomenological design to understand consumer perceptions and experiences related to these strategies. Data were collected through in-depth interviews and focus group discussions with participants selected for their demonstrated environmental awareness and loyalty to green brands. Thematic analysis of the data revealed that transparency, product quality, brand integrity, and consumer engagement are key factors enhancing brand loyalty in the context of green marketing. Findings contribute to the green marketing literature by identifying effective strategies for building long-term consumer loyalty. This research also underscores the potential of green marketing to align with sustainable consumer behaviors and support broader environmental policies. Future research should consider a quantitative approach or explore industry-specific green marketing dynamics.

Behavioral Finance in the Digital Age: How Social Media Influences Investment Decisions Idah Yuniasih; Nurul Aisyah; Rani Suryani
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.6519

Retail investors today are heavily influenced by platforms like Reddit, TikTok, Twitter, and YouTube, where financial decisions are increasingly shaped by viral memes, influencer opinions, and emotionally charged content rather than company fundamentals or analytical research. Events such as the GameStop short squeeze and cryptocurrency pump-and-dump schemes illustrate how online communities can coordinate mass trading behavior, often driven by hype and group sentiment. This study examines how social media fuels behavioral biases like overconfidence, confirmation bias, and herding, while also enabling emotional contagion during market uncertainty—seen clearly during the COVID-19 crash. It explores how sentiment analysis models attempt to predict market movements using language data from posts and tweets, yet often fail to distinguish between authentic sentiment and manipulated signals generated by bots or coordinated campaigns. Influencers without financial credentials regularly offer investment “tips” that go viral, drawing millions of views but little regulatory oversight. These patterns show that behavioral finance must evolve to account for real-time, crowd-based, platform-driven investor behavior. Future work should compare platform-specific features—such as Reddit’s upvote dynamics vs. TikTok’s algorithmic exposure—and assess how misinformation, social validation, and low financial literacy combine to distort market behavior at scale.

Co-Authors A Asep Akrom, Akrom Arman Syah Putra Arman Syah Putra Arman Syah Putra Arman Syah Putra Bilgah Bilgah Bryan Givan Budhi Sriyono Prasetyo Daru Susanti Dedi Suharyadi Dhaniel Prasetyo Edri, Edri Endah Prawesti Ningrum Hielvita Ludiya Idah Yuniasih Irwin Sukrisno Jaja Kurnia Santoni Jusri Matdio Siahaan Mety Titin Herawaty Mila karmila Miranti Pradipta Utami Muhammad Yunus Rangkuti Nurhadi Nurhadi Nurhayati R. Ati Haryati R. Soni Sumali Rani Suryani Rio Wirawan Saut Gracer Sijabat Stanty Aufia Rachmat Suhardjono S Susan Rachmawati Syamsudin Syamsudin Tuti Iriani Upik Djaniar V.H. Valentino VH. Valentino Willy Cahya Sundara Zikriah

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