Articles
<![CDATA[THE EFFECT OF SHIFT WORK SYSTEM AND FATIGUE TOWARDS EMPLOYEE STRESS AT ASTON MANADO HOTEL ]]>
<![CDATA[Mamengko, Rosita Julianda]]>;
<![CDATA[Saerang, David P. E.]]>;
<![CDATA[Saerang, Regina T.]]>
<![CDATA[ Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 1 (2020): JE VOL 8 NO 1 (2020) ]]>
Publisher : <![CDATA[Universitas Sam Ratulangi ]]>
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DOI: 10.35794/emba.v8i1.27350
<![CDATA[Human Resources is one of the most important parts of a company, also it has a role to regulate all obligations, regulations and discipline of the workers. Aston Manado Hotel is the object of this study. The purpose of this study is to determine the level of influence of stress on employees from the applied shift work system and fatigue to employees who worked shifts on the object. The method used in the study is multiple linear regression using saturation sampling technique taking 57 respondents who worked in shifts. The result of the study using a questionnaire showed that shift work system provides a positive and significant effect on employee stress as well as fatigue gives a significant effect on employee stress, and also shift work system and fatigue had a relationship so that it shift work system and fatigue significantly affected stress on employees. As a recommendation, this research can be a description, input and reference for other researcher, companies and work institutions that apply shift work systems to their employees keywords: shift work system, fatigue, employee stress]]>
<![CDATA[EXPLORATORY RESEARCH OF THE IMPORTANCE OF INTEGRATED MARKETING COMMUNICATION OF WOLOAN WOODEN HOUSE ]]>
<![CDATA[Tewu, Vanessa Violisari]]>;
<![CDATA[Saerang, David P. E.]]>;
<![CDATA[Tielung, Maria V. J.]]>
<![CDATA[ Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE.VOL.5 NO 3 (2017) HAL. 3303 ]]>
Publisher : <![CDATA[FEB Universitas Sam Ratulangi Manado ]]>
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DOI: 10.35794/emba.v5i3.17495
<![CDATA[Abstract: Woloan Wooden house is one of the important assets on the economic sector in North Sulawesi, because this product is already known to spread out of Indonesia and it has an impact in economic progress especially in developing countries including Indonesia. Globalization is a challenge for the entrepreneurs of Woloan wooden house for maintaining their business. Using the Integrated Marketing Communication, especially for the promotion it provides an opportunity for the company of Woloan wooden house to improve the marketing power. The purpose of this study is to find out the importance of IMC of Woloan wooden house and what the elements of IMC used by the entrepreneurs for marketing development of Woloan wooden house. This research was conducted in Woloan as the marketing center of wooden house. Qualitative research is deployed and uses explosive research to the wooden house in Woloan and the sample took 13 entrepreneurs of Woloan wooden house. The results of this study explained that IMC is more effective tool and make it easier for the promotion of Woloan wooden house. In addition, through IMC the promotion of the products of Woloan wooden house can be better known by the people quickly.Keywords: integrated marketing communication]]>
<![CDATA[THE INFLUENCE OF CONSUMER PERSONAL CHARACTERISTICS TO PERSONAL ATTITUDES ON PUCHASING COUNTERFEIT GOODS IN MANADO ]]>
<![CDATA[Makinggung, Pricillia]]>;
<![CDATA[Saerang, David P. E.]]>
<![CDATA[ Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 361 - 476 ]]>
Publisher : <![CDATA[FEB Universitas Sam Ratulangi Manado ]]>
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DOI: 10.35794/emba.v2i3.5569
<![CDATA[Shopping or buying a pirated product is a phenomenon that is common in consumer behavior and a lot going on in Indonesia. Because it is usually seen behavior of buying and selling activities of pirated products that the community will eventually assume that buying pirated products is normal and not a violation. In Manado last few years is rife with online transaction or online shopping is unfortunately much dominated by counterfeit products.This research aims to (1) analyze the influence of personal characteristics to their attitude on purchasing counterfeit goods, (2) identify which factor of personal characteristics that have the most significant influence to the attitude on purchasing counterfeit goods in Manado. This research applied multiple linear regression analysis with 100 respondents as sample of the research taken from people in Manado as consumers of counterfeit product. Occupation and economic situation, lifestyle, and personality has a significant effect to customer’s attitude and age and life-cycle stage has no significant effect to customer’s attitude. Lifestyleis the most influencing factor to the customer’s attitude on purchasing counterfeit goods in Manado. Manufacturers and marketers can work to adding counterfeit issue in the advertising program, and convince people that buying counterfeit goods is not good and will only embarass themselves.  Keywords: personal characteristics, consumer attitude]]>
<![CDATA[THE ROLE OF INTERNAL COMMUNICATION IN DRIVING EMPLOYEE ENGAGEMENT (STUDY CASE OF PT. SINAR GALESONG PRIMA MANADO) ]]>
<![CDATA[Pungus, Jeaneta Sarah]]>;
<![CDATA[Saerang, David P. E.]]>;
<![CDATA[Pandowo, Merinda .]]>
<![CDATA[ Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 3985 ]]>
Publisher : <![CDATA[Universitas Sam Ratulangi ]]>
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DOI: 10.35794/emba.v5i3.18293
<![CDATA[Abstract: The rise of globalization developments in economic, political, social, areas crucially affects organizational lives of individuals in the society. With these developments organization management are obliged to develop new management to struggle the competition conditions. The purpose of this research is to know how is the role of internal communication in driving PT. Sinar Galesong Prima employee engagement. This research is qualitative analysis interview, the population is the employee of PT. Sinar Galesong Prima, and the sample method is using snowball sampling. The data were gathered through interview with informants and examination of the literature review from previous researcher. The result is all the informants explained that the role of internal communication is very important in driving employee engagement. The conclusion is Employees at PT. Sinar Galesong Prima think that Internal Communication is important, formally and informally. The communication media that being used situation ally is Direct Communication and Telecommunication such as Messaging App, and regarding employee engagement, PT. Sinar Galesong Prima manage to make their employee engaged by giving bonus, and also gives personal compliments to employee. This research recommend PT. Sinar Galesong Prima to teach their employee to always using formal communication in routine to increase their employee engagement.Keywords: internal communication, employee engagement.]]>
<![CDATA[EXPLORING THE RELATION BETWEEN EDUCATIONAL BACKGROUND-JOB MISMATCH AND EMPLOYEE PERFORMANCE AT BNI REGIONAL OFFICE MANADO ]]>
<![CDATA[Lomban, Firginia Christien]]>;
<![CDATA[Saerang, David P. E.]]>
<![CDATA[ Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 2 (2016): JE Vol.4 No.2 (2016) Hal. 395-517 ]]>
Publisher : <![CDATA[Universitas Sam Ratulangi ]]>
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DOI: 10.35794/emba.4.2.2016.13050
<![CDATA[Employee have become the popular topics in human resources concept today. There are many factors that can influence employee performance such as motivation, job satisfication, work environment, rewards, job security and also educational background of employee. Phenomenon that exists today which is educational background-job mismatch. Educational background-job mismatch is the mismatch between the level of education ( under education, over education ) and field of study ( horizontal ) with what education background that really required. The objective of this study is to explore the relation between Educational Background-Job Mismatch and Employee Performance on Bank BNI Wilayah Manado Office. This study using qualitative research method for 13 informant that comes from different division in BNI who graduated from many different variety of educational background in terms of fields of study ( horizontal mismatch) .This study founds;factor that can influence the performance of employee in BNI is training, educational background if it is related to field of study had a negative influence to employee performance. It is caused by; BNI is one of company that give an oppurtunity to many different faculty to developed their career in their company. Many of people posses only to have a job as soon as possible without caring if that job match with their educational background and the last, there are many graduated student confronted with less work place. Keywords: employee performance, educational background-job mismatch]]>
<![CDATA[THE EFFECT OF QUALITY OF WORK LIFE ON ORGANIZATIONAL COMMITMENT (Case Study at PT. Bank BRI Branch Manado) ]]>
<![CDATA[Wongkar, Valenia F.]]>;
<![CDATA[Saerang, David P. E.]]>;
<![CDATA[Pandowo, Merinda .]]>
<![CDATA[ Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 3985 ]]>
Publisher : <![CDATA[Universitas Sam Ratulangi ]]>
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DOI: 10.35794/emba.v5i3.18290
<![CDATA[Abstract: Quality of Work Life are the important thing when employee achieve the main goals, with support by good human resource management employees reach the purpose of the organization to create a great commitment. Therefore, good quality of work life create a high organizational commitment. This research aimed to analyze simultaneously and partially effect of quality of work life (fair and adequate payment, safe and healthy workplace, growth and security, development of human capabilities, social integration) on organizational commitment at PT. Bank BRI Branch Manado. Multiple regression analysis and quantitative method are used to this research. Respondent consists of 50 employees of PT. Bank BRI Branch Manado through questionnaire. The result data processed using SPSS 20 and result showed that quality of work life (fair and adequate payment, safe and healthy workplace, growth and security, development of human capabilities, social integration) has a significant influence to organizational commitment simultaneously. Partially growth and security, development of human capabilities are significant influence organizational commitment. PT. Bank BRI Branch must maintain the strategic programs to improve the quality of human resources working life in organizations. Keywords : quality of work life, organizational commitment ]]>
<![CDATA[PRODUCT PERFORMANCE AND SERVICESCAPE COMPARISON BETWEEN STARBUCKS AND COFFEE BEAN IN MANADO TOWN SQUARE ]]>
<![CDATA[Wongkar, Esther V.]]>;
<![CDATA[Saerang, David P. E.]]>;
<![CDATA[Tumewu, Ferdinand J.]]>
<![CDATA[ Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 1 (2020): JE VOL 8 NO 1 (2020) ]]>
Publisher : <![CDATA[Universitas Sam Ratulangi ]]>
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DOI: 10.35794/emba.v8i1.27502
<![CDATA[Coffee is a type of beverage that is important for most people throughout the world. The high number of Indonesian coffee consumption has led to a development of coffee shops that provide authentic processed domestic coffee. Increasing demand for coffee and coffee drinking trends among the community makes more and more entrepreneurs try to enter the coffee shop business. Starbucks and Coffee Bean is one example of a trendy coffee shop. The main objective of this study is to find out whether there is a comparison of product performance and servicescape at Starbucks and Coffee Bean & Tea Leaf Manado Town Square. This type of research in this research is comparative research. The sample of this research are 100 customers of both Starbucks and Coffee Bean & Tea Leaf in Manado Town Square. The data analysis technique in this study is the comparison test / different test. The results showed that: there were differences in Starbucks product performance and Coffee Bean & Tea Leaf product performance and there were differences in Starbucks servicescape and Coffee Bean & Tea Leaf servicescape. Based on the conclusion of the above research, the things that can be suggested from this study are it is important for Starbucks and The Coffee Bean & Tea Leaf to maintain product performance and develop each product so that its performance is more improved and becomes a differentiator for competing product, and for further researchers it is recommended to increase the scope of research with larger objects. And can proceed to another analysis in the form of multiple regression analysis, path analysis and others. Keywords: product performance, servicescape]]>
<![CDATA[PREDICTION OF STOCK RETURN ON BANKING INDUSTRY AT THE INDONESIA STOCK EXCHANGE BY USING MVA AND EVA CONCEPTS ]]>
<![CDATA[Willem, Meigi Fransiska]]>;
<![CDATA[Saerang, David P. E.]]>;
<![CDATA[Tumewu, Ferdinand]]>
<![CDATA[ Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 1 (2014): Jurnal EMBA, HAL 470 - 594 ]]>
Publisher : <![CDATA[FEB Universitas Sam Ratulangi Manado ]]>
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DOI: 10.35794/emba.v2i1.4175
<![CDATA[Capital market is a tool that can be used to mobilize funds. To mobilize fund, capital market uses fundamental and technical analysis. In order to support the analysis, Steward (1989), Consultant Management Service in the US, in Astuti (2006), introduced MVA and EVA concepts to be used as measurement of financial performance to overcome the shortcomings of traditional accounting. The objectives of this research are to analyze the effect of MVA and EVA on stock returns of banking industry at Indonesian Stock Exchange. Theories support this research are Stock Return, MVA and EVA. To achieve the objectives, the research method used is associative with multiple regression analysis. The populations used in this study are listed banking industry at Indonesia Stock Exchange (IDX) in 2009 to 2012 with 10 banks as the samples. Results and conclusions are the effect of MVA and EVA to Stock Return do not have significant effect simultaneously; partially, MVA have negative relationship and does not have significant effect on Stock Return, while EVA have positive relationship but does not have significant effect on Stock Return. These indicate that MVA and EVA concept is not appropriate to be used to predict stock returns on banking industry. Perhaps traditional accounting is better to measure than MVA and EVA. This concept can be used in other industries to measure the company performance. Keywords: Stock Return]]>
<![CDATA[ANALYZING HOW STORE IMAGE DIMENSION AFFECTS CONSUMER SPENDING. (A CASE OF GIANT EKSTRA AND TRANSMART CARREFOUR IN MANADO) ]]>
<![CDATA[Siahu, Laurensia Pelesia]]>;
<![CDATA[Saerang, David P. E.]]>;
<![CDATA[Tasik, Hizkia H.D]]>
<![CDATA[ Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 3985 ]]>
Publisher : <![CDATA[Universitas Sam Ratulangi ]]>
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DOI: 10.35794/emba.v5i3.18294
<![CDATA[Abstract: Manado city is experiencing a rapid economic development, it can be seen from the minimum wage which is the third largest in Indonesia and the largest in Sulawesi Island. This condition attracts some new retailers to do market expansion in Manado City, two of the latest entrance are Giant Ekstra and Transmart Carrefour. Their brand awareness is not as good as other retailers, meaning people in Manado are still evaluating whether these stores suit their shopping preference or not. Previous research found that store image has a positive effect on store loyalty through store satisfaction which may lead to more spending of money in the stores. The result of this research may later be used as a strategy for both stores. A casual type of research is adapted which uses primary data obtained through questionnaires and uses Ordinal Regression Analysis. The population is the people in Manado who already have shopping experience in both stores with 200 respondents as the sample size. The results turns out that Store Image does not significantly affects Consumer Spending. For recommendations, the retailers in Manado better give more effort in upgrading their pricing system and product quality control rather than upgrading their store image.Keywords: Store Image, Consumer Spending, Consumer Behavior, Retail]]>
<![CDATA[ANALYTICAL HIERARCY PROCESS (AHP) APPROACH ON CONSUMER BUYING BEHAVIOR IN SELECTING CIGARETTES ]]>
<![CDATA[Liando, Shella]]>;
<![CDATA[Saerang, David P. E.]]>;
<![CDATA[Tumbuan, Willem J. F. A]]>
<![CDATA[ Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 2 (2017): JE. VOL 5. NO.2 (2017). HAL. 734 ]]>
Publisher : <![CDATA[FEB Universitas Sam Ratulangi Manado ]]>
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DOI: 10.35794/emba.v5i2.15992
<![CDATA[Abstract: A cigarette is a small cylinder of finely cut tobacco leaves rolled thin in paper for smoking. Rates of cigarettes smoking very widely throughout the world and have changed considerably since cigarettes were first widely used in the mid-19 century. It keep growing the demand of cigarettes, even young people mostly like to show off using cigarettes. Regarding the circumstance above, through this research will analyze that three cigarettes in Manado (Gudang Garam (Surya), Marlboro, and Sampoerna) with the criteria that can influence consumer preferences to select a cigarette, and try to find which cigarette to meet the customers’ satisfaction the most and which criteria has influence the most people in selecting a cigarette. The result using Analytical Hierarchy Process (AHP) shows that Gudang Garam is the most preferred cigarette brand for all among the alternatives, from the seven criteria, Price and Quality is the most concerned criteria. If the price is not match with the price that consumer want, consumer will still choose the most affordable one, in this case is Gudang Garam. The two other companies may have to recheck the price that the companies have been put in the product.Keywords: Consumer Buying Behavior, Analytical Hierarchy Process]]>
