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THE INFLUENCE OF PACKAGING DESIGN AND IN-STORE SHOPPING ENVIRONMENT ON CONSUMER IMPULSIVE BUYING DECISION (STUDY ON NATURE REPUBLIC AT MANADO TOWN SQUARE) Maweru, Aurellia M. G.; Saerang, David P. E.; Arie, Fitty Valdi
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v9i4.36144

Abstract

The purpose of this research is to analyze the influence of packaging design and in-store shopping environment on consumer impulsive buying decision both partially and simultaneously. The population of this research consisted of Nature Republic store consumers. The number of samples was 96 people and using purposive sampling method. The data was collected by using Google forms online for the survey questionnaire. This research uses the quantitative approach and used Multiple Regression Analysis. And the results showed that all hypotheses were accepted. The result showed that Packaging Design and In-Store Shopping Environment have a significant effect on Impulsive Buying simultaneously. Moreover, Packaging Design and In-Store Shopping Environment also have a significant effect on Impulsive Buying. As the recommendation of this research, Nature Republic should pay more attention to the packaging of each product to make it more attractive and to further improve the environmental atmosphere that can attract the attention of visitors. Keywords: packaging design, in-store shopping environment, impulsive buying.
THE INFLUENCE OF LIFESTYLE, SERVICESCAPE, AND FOOD QUALITY ON CUSTOMER REVISIT INTENTION AT DECADE COFFEE SHOP Therok, Francisca A.; Saerang, David P. E.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.656 KB) | DOI: 10.35794/emba.v9i3.35779

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Abstract: The growth of coffee house in Manado motivate the owner of Decade Coffee Shop to open a coffee shop that offers a calm and comfortable for the gathering of consumers with friends or relatives or just want to relax enjoying coffee. Revisit intention is described as the willingness of customer to come back to the same place or probability of them to repurchase a product from the same place. Revisit intention can be affected by so many factors, include lifestyle, servicescape, and food quality. The purpose of this study is to know the simultaneous and partial influence of lifestyle, servicescape, and food quality on customer revisit intention at Decade Coffee Shop. This research used multiple regression analysis with sample of 100 respondents. The result shows that lifestyle, servicescape, and food quality are simultaneously influence customer revisit intention. Servicescape and food quality have significant influence on customer revisit intention partially, meanwhile lifestyle has not have a significant influence on customer revisit intention. Based on the result, researcher suggest that the place should be always clean, well arranged, and have a good atmosphere to retaining the customers. The owner should keep their employees current performance like give a bonus or other reward that can be motivate the employee to work harder because it shows that they already done their job well by serving a delicious and well-presentation food for the customers. The last, Decade Coffee Shop should think about how to attract and drive the customers to spend their free time at Coffee Shop. Keywords: lifestyle, servicescape, food quality, customer revisit intention
ANALYTICAL HIERARCHY PROCESS APPROACH ON CUSTOMER REVISIT INTENTION OF CAFÉ AND BAR AT KAWASAN MEGAMAS MANADO (STUDY ON CABAL O’REILLYS, REPLAY) Kumontoy, Nadiya P.; Saerang, David P. E.; Arie, Fitty V.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (379.056 KB) | DOI: 10.35794/emba.v9i3.36011

Abstract

A growing number of cafes in Manado accompanied by hanging out culture which is becoming increasingly common among young people nowadays becomes an interesting phenomenon. Café and bar are typically present in most urban and suburban areas. One of the area at Manado is at Kawasan Megamas Manado. Revisit intention is a factors that makes the café or restaurant keep their customer and make the café or restaurant last for a long time. There’s some factor that can affect the customer revisit intention, such as cleanliness, food quality, price, service quality, store atmosphere, and variety of product. The aim of this study is to know the most important criteria for to drive the customer revisit intention and the most preferred Café and Bar at Kawasan Megamas Manado. This research used analytical hierarchy process with sample of 60 respondents. The result shows based on six criteria (cleanliness, food quality, price, service quality, store atmosphere and variety of menu), there are top three criteria that has the most influence for customer. For the most preferred Café and Bar, Replay become the most customer revisit intention to café and bar in Manado City. Every cafe and bar in Manado needs to pay attention seriously toward these factors. Customer will seek a clean place, good atmosphere of the café and bar, and also with an affordable price. Keywords: consumer revisit intention, cleanliness, food quality, price, service quality, store atmosphere, variety of product.
ANALISIS SISTEM KAS KECIL (PETTY CASH) PADA PERUSAHAAN LISTRIK NEGARA (PERSERO) UNIT INDUK PEMBANGUNAN SULAWESI BAGIAN UTARA Savsavubun, Regina V.; Saerang, David P. E.; Gamaliel, Hendrik
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.358 KB) | DOI: 10.35794/emba.v9i4.36720

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Kas adalah harta lancar serta merupakan alat pertukaran atau alat pengukur dalam dunia usaha, oleh karena itu manajemen harus mengelola kas dengan sebaik-baiknya agar perusahaan mempunyai kas yang cukup dan terhindar dari kekurangan dan kelebihan kas karena kekurangan kas dapat menghambat kelancaran kegiatan perusahaan, sedangkan kelebihan kas dapat mengakibatkan pemborosan. Objek penelitian ini yaitu PT Perusahaan Listrik Negara (Persero) Unit Induk Pembangunan Sulawesi Bagian Utara. Tujuan penelitian ini yaitu untuk mengetahui mekanisme penerapan sistem kas kecil (petty cash) pada PT Perusahaan Listrik Negara (Persero) Unit Induk Pembangunan Sulawesi Bagian Utara. Metode analisis yang digunakan untuk membahas permasalahan dalam penelitian ini adalah metode analisis deskriptif. Hasil penelitian menunjukan bahwa sistem dan prosedur pengelolaan kas kecil (petty cash) sudah dilakukan sesuai dengan kebijakan yang berlaku pada PT. PLN (Persero) Unit Induk Pembangunan Sulawesi Bagian Utara dan segala pembiayaan disertai dengan bukti kwitansi, nota maupun struk serta diverifikasi terlebih dahulu dan apabila dokumen tidak lengkap maka harus dilengkapi dan akan diverifikasi kembali. Kata kunci: Sistem, Prosedur, Kas Kecil
IMPLEMENTASI PEDOMAN KENDALI MUTU AUDIT-APARAT PENGAWASAN INTERN PEMERINTAH PADA INSPEKTORAT PROVINSI SULAWESI UTARA Mewengkang, Sendy J.; Lambey, Linda; Saerang, David P. E.
JURNAL RISET AKUNTANSI DAN AUDITING "GOODWILL" Vol 7, No 2 (2016): Goodwill Vol. 7 No. 2 Desember 2016
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35800/jjs.v7i2.13556

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The purpose of this research is to know the Implementation of Audit Quality Control – Internal Auditing of Government Apparatus (PKMA-APIP) at Inspectorate of North Sulawesi Province. Procedures in PKMA-APIP consist of Strategic Plan Design, Audit Plan, Audit Action Plan Program Design, Audit Supervision, Audit Process, Audit Report, Feedback on Audit Report and Human Resources they are intended to ensure APIP professionalism implementation in enhancing supervising role quality. This study is a qualitative descriptive research. The result show that the implementation for audit quality control in the Inspectorate of North Sulawesi Province is not optimal and not appropriate perfectly. It is because the audit plan has not been implemented appropriate with PKMA-APIP, human resources are unqualified to fulfill existing workload, monitoring follow up results of the audit conducted by the unit performing the function of reporting is not maximized, unclear job description towards the unit managing administration and human resources, procedures provided in supporting the implementation of the tasks have not yet been implemented adequately and effectively to monitor the implementation of programs and activities (peer review). The monitor is to ensure and guarantee that the audit conducted by the Inspectorate of North Sulawesi Province meet the standard audit. Keywords        : Audit, Quality Control, Government Internal Auditors
THE INFLUENCE OF CO-BRANDING ON BRAND EQUITY (CASE STUDY: BNI DIGITAL BRANCH BANKING CAFÉ MANTOS 3) Korua, Bryan Yoshua; Saerang, David P. E.; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.803 KB) | DOI: 10.35794/emba.v9i3.35881

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A high brand equity in a product or service will be increasingly difficult for competitors to match. Therefore, to compete in the market, the company or business that required to think creatively and implement new strategies to defeat the competitors. One form of marketing strategy that can give strong brand equity is a co-branding strategy. This study aims to analyze and gain a more comprehensive understanding of the influence of co-branding consist of reputation (X1), product fit (X2), trust (X3), attitude toward co-branding (X4), familiarity (X5) on brand equity (a case study of BNI Digital Branch Banking Café Mantos 3). The problems especially in the Covid-19 pandemic which requires several restrictions for business actors, this collaboration will automatically affect, especially to increase brand equity from the results of co-branding between BNI and Black Cup. The researcher conducted this research through quantitative methods. The Result of this study found that reputation, trust, familiarity has a significant positive effect on the brand equity of BNI Digital Branch Banking Café Mantos 3 while the product fit and attitude toward co-branding has a positive but not significant effect on the brand equity of BNI Digital Branch Banking Café Mantos 3 and the result of this study has also shown that the co-branding simultaneously has a positive and significant effect on brand equity of BNI Digital Branch Banking Café Mantos 3. Keywords: co-branding, reputation, product fit, trust, attitude toward co-branding, familiarity, brand equity
JUMLAH RUMAH TANGGA DAN USAHA TERHADAP PENERIMAAN PAJAK PENERANGAN JALAN DI KOTA MANADO Pasaribu, Immanuel; Saerang, David P. E.; Pusung, Rudy
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 361 - 476
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.575 KB) | DOI: 10.35794/emba.2.3.2014.5570

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Pajak penerangan jalan sebagai salah satu pajak daerah di kota Manado memiliki dasar hukum agar dipatuhi oleh masyarakat dan juga pihak-pihak terkait. Dasar hukum Peraturan Daerah No 7 Tahun 2012 tentang Pajak Penerangan Jalan (PPJ). Tujuan penelitian ini adalah untuk mengetahui pengaruh jumlah rumah tangga dan usaha terhadap penerimaan pajak penerangan jalan di kota Manado. Metode analisis yang digunakan adalah regresi berganda. Hasil analisis menunjukkan secara simultan jumlah rumah tangga dan usaha berpengaruh terhadap PPJ di kota Manado. Secara parsial jumlah rumah tangga mempengaruhi penerimaan pajak penerangan jalan di kota Manado, dan jumlah usaha tidak berpengaruh terhadap penerimaan pajak penerangan jalan di kota Manado. Dinas Pendapatan Pengelolaan Keuangan dan Aset Daerah (DPPKAD) kota Manado sebaiknya melakukan koordinasi dengan PT.PLN Persero dalam mengelola PPJ, hal ini bertujuan agar DPPKA kota Manado dapat mengetahui seberapa besar potensi dari PPJ yang dimiliki, supaya tidak terjadi kesalahan dalam penetapan target. Kata kunci: jumlah rumah tangga, jumlah usaha, pajak penerangan jalan
JOB ROTATION ON EMPLOYEE MOTIVATION IN PT. PERTAMINA (PERSERO) MANADO Palulungan, Josep; Saerang, David P. E.; Tielung, Maria
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 477 - 597
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.316 KB) | DOI: 10.35794/emba.2.3.2014.5615

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The practice of job rotation is already become an improving factor to the skills and abilities of the employees. Social, cultural and belief sometimes affect the transfer of understanding in practicing job rotation. In the end, this job rotation policy sometimes affect motivation of employee that resulted in their performance. Besides, this practice sometimes affect the motivation because this practice will make employee should adapt with a new work condition and environment. This element then could affect the motivation of employee in conduction job rotation. The objective of this study is to analyze job rotation effect on employee motivation in PT. Pertamina (Persero). There are several facts that become consideration or reason to conduct this research which are: (1) there are a lot of variation in employees based on their work duration and quantity of job rotation. (2) There are some employees that work not based on their academic background or their work experience. (3) Employees in Marketing Branch Office Manado come from some different places around Indonesia.  The population observed is Pertamina’s employee who already performed job rotation as many as 10 respondents. The results based on data collection method processed using the In-Depth Interview. There are four major effects of job rotation which are (1) employee be more discipline, responsible and perform the best. (2) Employee gain new experience. (3) Job rotation improve skills and abilities. (4) Job rotation improve employee’s position in the company. But the company must conduct interview with the employee, create a forced location rotation, and monitoring employee’s job description. Keywords: human resource management, job rotation, motivation
IMPLICATION OF BUSINESS PARTNERSHIP ON THE IMPROVEMENT OF LOCAL BUSINESS IN MANADO Walean, Enjelia E.; Saerang, David P. E.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 2 (2021): JE VOL 9 NO 2 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (700.758 KB) | DOI: 10.35794/emba.v9i2.33283

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Business partnership nowadays keep involving and become one of the important role in determining business success, by conducting a business partnership both parties can further expand their respective businesses. In Manado business partnership already done by many owners of local businesses; in this case the partnership between SMEs and Gojek. This research aims to analyze how business partnership with Gojek affect the improvement of  SMEs in Manado. This research using qualitative method with in-depth interview to collect the data. The samples in this research are 20 owners of SMEs from food and beverages sector in Manado. The result showed business partnership with Gojek has a significant influence on SMEs improvement in Manado. Proven by their statement that their business improved by this partnership, however not all of them have significant improvement. This study suggested that those entrepreneurs need to concern more on what factor that can make this partnership give a significant improvement on their business, also for the government to concern about the existence and the longevity of this business partnership. Keywords: Business Partnership, SMEs, Business Performance
EXPLORATORY STUDY OF WORKPLACE BULLYING TOWARDS EMPLOYEE PERFORMANCE, JOB STRESS, AND EMPLOYEE LOYALTY AT PT. PLN (PERSERO) AREA MANADO Hutadjulu, Rebecca R. P; Saerang, David P. E.; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE. VOL 5. NO. 3 (2017) HAL 3416
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (552.015 KB) | DOI: 10.35794/emba.v5i3.17560

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Abstract: Workplace bullying is every negative behaviour/practice that is done intentionally or accidentally towards an individual or more in the working environment. This particular phenomenon poses as a major human resource problem that has great impact towards the employees. Receiving constant negative behaviours cannot be good for a person as it has the potential to harm their physical safety and mental well-being. This research uses the qualitative method in order to explore the workplace bullying by discovering the motives behind it. Furthermore, this research will help the readers to understand the consequences of workplace bullying toward the employees and the organisation itself. This research found that bullying does happen in the organisation, however Perceived Organisational Support (POS) plays a crucial part in retaining the employees. The research highlights the employees’ lack of awareness about workplace bullying and how disadvantageous it is because they might have been the victim without knowing it. The organisation must consider establishing a training program about bullying practices in the workplace in order to introduce the concept and increase employees’ awareness of it. Furthermore, creating a policy to ensure its legality might be the best precaution method against it. Keywords: workplace bullying, job stress, employees’ performance, employee loyalty
Co-Authors Alhabsyi, Muhamad N Anastasia Cherry Sulu, Anastasia Cherry Arie, Fitty V. Azis, Junianty B Abd Bala, Gladys Mita Marthina Benawan, Erick Try Putra Boyoh, Jonathan Karlo Darius, Anjelika J. C. Daud, Indah Deftrianto, Leonardus I Made Dhullo Afandi Farlane S. Rumokoy Ferdinand J. Tumewu Ferdinand Tumewu Ferdinant Nuru Firginia Christien Lomban, Firginia Christien Fitty Valdi Arie, Fitty Valdi Gerungai, Gabriela G. V. Gerungai, Natalia Y. T. Gerungai, Natalia Y. Telly Grace B. Nangoi Gunawan, Emilia M. Heince R. N. Wokas Hendrik Gamaliel Hutadjulu, Rebecca R. P Immanuel Pasaribu Inggriani Elim James D. D. Massie, James D. D. Jenny Morasa Jessy D. L. Warongan, Jessy D. L. Jessy D.L Warongan, Jessy D.L Josep Palulungan Kaunang, Miranda . Korua, Bryan Yoshua Kumontoy, Nadiya P. Kutika, Reika Fichristika Langi, Brenda Langi, Lisa Tivani Langkedeng, Don Juan Jacobs Liando, Shella Lidya A. Maramis, Lidya A. Linda Lambey, Linda Lukas, Tania Christin Maabuat, Justisia Sulastri Majampoh, Ester Lita Juniani Makadao, Indri Malango, Dea Ananda Mamengko, Rosita Julianda Mandey, Maurenthia J. Manginsela, Raynaldi Manosoh, Hendrik Ch. Manuputty, William J. Maradesa, Djeini Maria Tielung Massie, Novela Irene Karly Maweru, Aurellia M. G. Meigi Fransiska Willem Meily Y. B. Kalalo, Meily Y. B. Memah, Natasya Grasilia Menajang, Tirsa Alicia Merinda H. Ch. Pandowo Mitzy, Mitzy Mongilala, Dave Moonik, Hanri Hendi Novi S. Budiarso, Novi S. Novi Swandari Budiarso Pala’langan, Eunike Intan Pamasi, Mira Sakke PANGERAPAN , Sonny Patulak, Angelina R. Pesik, Jessica A. P. Pinaria, Sebastian Yefta Polii, Imanuel R. A. Pricillia Makinggung Pungus, Jeaneta Sarah Pusung , Rudi J. Putra, Adjie M. Syah Putri, Trianita Ramadhani, Sri Kurnia Rantung, Allbrian J. W. Rawis, Gracela Ray Risiano Imanuel Laotongan, Ray Risiano Imanuel Rembet, Injilly Sefanya Karyn Robert Lambey Rombebunga, Frenly Rudy J. Pusung Rudy Pusung Rukundin, Mega Sabijono, Harijanto . Sadjiman, Vidya Putri Saerang, Regina T. Sahea, Gabriela R. Salim, George Bryan Savsavubun, Regina V. Senduk, Claudia Yunike Senduk, Monica Sendy J. Mewengkang, Sendy J. Sherly Pinatik Siahu, Laurensia Pelesia Sonny Pangerapan, Sonny Stanley W. Alexander, Stanley W. Stanly W. Alexander Steven J. Tangkuman Supardi, Rendi Yehezkiel Syermi S.E. Mintalangi Takalamingan, Hibatullah Fauzan Tasik, Hizkia H.D Tendean, Anggreini Brenda Tewu, Vanessa Violisari Therok, Francisca A. Thomas, Mario Y. Tjodi, Andi Maujung Treesje Runtu Tulangow, Margaritha J. Tumbuan, Willem J. F. A Tumilaar, Priskila O. Tunari, Yudha J. Turang, Reynaldo Valentino Victorina Z. Tirayoh Walean, Enjelia E. Waney, Cindy Kareima Wangke, Shinta J. C. Warongan , Jessy D. L. Wati, Ricky Katuuk Wijaya, Melinda Miranda Winston Pontoh Wongkar, Esther V. Wongkar, Valenia F.