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All Journal Jurnal Komunikasi Profesional Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Satyagraha Nusantara Hasana Journal Journal of International Conference Proceedings KOLONI Jurnal Ekonomi, Manajemen, Akuntansi

Ni Luh Ayu Suda Sucandrawati

Universitas Mahendradatta

Author-ID : 3679237

Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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PENGARUH MOTIVASI KERJA DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PADA PT. PEGADAIAN KANWIL VII DENPASAR I Putu Agung Galih Pradnyana Putra; I Ketut Merta; Ni Ketut Ayu Sudha Sucandrawati
Nusantara Hasana Journal Vol. 2 No. 4 (2022): Nusantara Hasana Journal, September 2022
Publisher : Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pegadaian is one of the non-bank financial institutions in Indonesia that is owned by a BUMN. Work motivation, leadership in the organization is deemed necessary to see the performance of employees at PT. Pegadaian Regional Office VII Denpasar. This study aims to determine the effect of work motivation and leadership on the performance of employees of PT. Pegadaian Regional Office VII Denpasar. The research method used is quantitative with a population of 1400 employees in all Units and UPCs in Denpasar. In the sampling technique determined N = (25 x 2 Independent variables), then the number of samples to be studied is 50 respondents. The data collection technique in this research is using a questionnaire with purposive sampling technique. The data in this study were processed using multiple linear regression test with SPSS program. The results of this study indicate that work motivation has no significant effect on performance, it is shown that the tcount of the work motivation variable has a negative value of -0.934 with a significance value of 0.355. This significance value is greater than the significance limit value, which is 0.05 which is declared insignificant. For the leadership variable, the tcount value of 4.121 can be obtained with a significance value of 0.000. This significance value is smaller than the significance limit value, which is 0.05. Leadership has a positive and significant effect on performance. Work motivation and leadership have a simultaneous positive effect on performance with a calculated F value of 8.658 with a significance level of 0.001 less than 0.05. The determinant coefficient of 26.9% of performance is influenced by work motivation and leadership variables, while the remaining 73.1% is influenced by other variables not analyzed in this study.

MEMBANGUN USAHA KREATIF, INOVATIF DAN BERMANFAAT MELALUI PENERAPAN KEWIRAUSAHAAN SOSIAL PADA UMKM SATYAGRAHA DI KOTA DENPASAR Anggraeni Nisa Rachmawati; Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Putu Andini Desiyanti Laksmi
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Entrepreneurship can be in the form of an imaginative and inventive capacity, keen to see gaps and continuously open to any input and positive changes that can bring trade to continue to grow and have self-respect. The purpose of this study was to determine the effect of creativity, beneficial innovation on the entrepreneurship of MSME Sukla Satyagraha. One of the pioneers of developing MSME in Bali is the Satyagraha Movement. The Satyagraha movement is a culinary business movement as well as traders with micro and medium enterprises which is a form of economic empowerment of Balinese manners that adheres to Hindu ethics as well as synergizes between ancestral concepts and modern generation concepts that have undergone various forms of change. Being an innovator has advantages, that's what Panada Store respondents, Laklak Bu Nyoman and Jaje Bali Jaen, did. Although there are now many who sell pastels, Balinese laklak and traditional Balinese snacks with a similar concept, the Panada Store brand has already been known as a seller of pastels that have wrappers like bread. Mrs. Nyoman's Laklak is known as laklak by using firewood stoves and Mrs. Komang's Jaje Bali Jaen which has various variants compared to other traditional snack entrepreneurs. In addition, in this case, businesses that sell products that follow this similar concept cannot be considered as innovations, because they are considered to have imitated or modified existing products with the same market. Business owners also set creative solutions to overcome the problem of changing culinary trends. Keywords: Creativity, Innovation, Social Entrepreneurship, MSME, Gerakan Sukla Satyagraha

Kualitas Konten Digital Marketing Dan Pengaruhnya Terhadap Brand Image Dan Keputusan Pembelian Konsumen Di Kota Denpasar Ni Kadek Sri Rita Indriyani; Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Putu Andini Desiyanti Laksmi
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Digital marketing content is one of the marketing tools that can utilize social media as a place to promote a product through a digital content with quality which later on the promotion can affect the brand image of a product and make target consumers lead to consumer purchasing decisions. This study aims to determine the variable quality of digital marketing content and its influence on brand image and consumer purchasing decisions in the city of Denpasar. The samples used in this study were 109 samples and this research was conducted on the Babi Guling culinary SMEs in the Denpasar city. The method used in this study is a quantitative method using a questionnaire distribution instrument that has been processed and tested for reliability, validity, classical assumptions, regression analysis test and path analysis with Sobel test. The results of data processing obtained by this study that have been processed with SPSS obtained the following results: the variable quality of digital marketing content does not have a significant positive effect on consumer purchasing decisions in the city of Denpasar, the quality of digital marketing content has a significant effect on brand image, brand image has a significant positive effect on consumer purchasing decisions, and brand image is able to mediate the influence between the quality of digital marketing content on consumer purchasing decisions in the city of Denpasar. Keywords: Digital marketing content quality, brand image, consumer purchasing decisions

Digital bank transformation: A content analysis of SEABank Erni Febrina Harahap; I Gede Arya Pering Arimbawa; Ni Luh Ketut Ayu Sudha Sucandrawati; Tanti Widia Nurdiani; Samuel PD Anantadjaya
Jurnal Komunikasi Profesional Vol. 7 No. 3 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i3.6363

SEABank is the new digital bank that gives offer with benefit to the customers and predicting their customers capacity well. Though conventional bank also have digital system, SEABank and conventional bank have few differences in features and financial cost. Through Krippendorf content analysis, the topic will be explored moderately and easy to read. The fact that the knowledge and capabilities gap between youngsters and elders make this topic functional for different perspective for SEABank and other digital bank users. The content analysis shows us that even in the middle of dynamic in digital bank and conventional bank, financial literacy will be affected.

PENGARUH KEPEMIMPINAN TERHADAP KINERJA PEGAWAI DENGAN MOTIVASI SEBAGAI VARIABEL MEDIASI DI DINAS LINGKUNGAN HIDUP DAN KEBERSIHAN KABUPATEN BADUNG Rizal Priyanto; Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Made Yusmini
Nusantara Hasana Journal Vol. 3 No. 6 (2023): Nusantara Hasana Journal, November 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i6.1000

This research aims to analyze the influence of leadership on employee performance with motivation as a mediating variable at the Environment and Hygiene Service, Badung Regency. This research was structured descriptively using the PLS-SEM method using the SmartPLS 3.0 program. Where the object and population of this research are all employees of the Environment and Cleanliness Service of the North Kuta UPT unit, totaling 39 people. The sampling technique used is nonprobability sampling with purposive sampling technique. So the sample in this study amounted to 33 people. The data collection process involves interviews or direct observation of informants. The results of this research are the first. The results of the leadership variable test on employee performance have a positive and significant effect as seen from the results of the T-Statistics value of 2.409 which is greater than the critical value of 1.96. Second, the test results of the motivation variable on employee performance have a significant effect, seen from the T-Statistics value of 2.489, which is greater than the critical value of 1.96. Third, the test results of the motivation variable in the influence of leadership on employee performance are mediating, seen from the results of the T-Statistics value of 2.341, which is greater than the critical value of 1.96. The first conclusion from this research is that if leadership improves, employee performance will automatically increase as well. Second, motivation is an important factor in improving employee performance, that motivation can be caused by many factors such as working conditions and administration and organizational policies. These three studies show that motivation can mediate leadership on employee performance

HUBUNGAN WORD OF MOUTH AND STORE ATMOSPHERE TERHADAP IMPULSE BUYING (STUDI PADA PASAR MODERN DARI KOREA / MINISO) I Wayan Tirta Sinar Jaya; Ni Luh Ketut Ayu Sudha Sucandrawati; I Gusti Ayu Pradnya Paramitha
Nusantara Hasana Journal Vol. 3 No. 6 (2023): Nusantara Hasana Journal, November 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i6.1011

This study aims to determine the effect of partial and simultaneous word of mouth and store atmostphere simultaneously on impulse buying in modern stores from Korea / Miniso. The method carried out in this study is a quantitative descriptive method using the type of research with a survey method with a data collection instrument in the form of a questionnaire to obtain information about a number of respondents representing a certain population which will then be carried out statistical data analysis (SPSS) to test the hypothesis that has been proposed. The results of this study found that word of mouth and store atmosphere partially had a significant and simultaneous effect on the impulse buying of Miniso consumers. Where the double linear regression model results are as follows: Y = 2.764 + 0.171 X1 + 0.100 X2 + e. Where it can be interpreted as follows, the constant value of 2.764, means that if the variables word of mouth and store atmosphere are equal to zero, then tourist satisfaction is 2.764. For the value of the beta coefficient in the service quality variable of 0.253 which means that every change in the word of mouth variable (X1) by one unit will result in a change in impulse buying (Y) of 0.071 units. with other assumptions is fixed. While the value of the beta coefficient in the store atmosphere variable is 0.100 which means that any change in the store atmosphere variable (X2) by one unit will result in a change in impulse buying (Y) of 0.764 units with other assumptions being fixed.

PENINGKATAN LOYALITAS PELANGGAN MELALUI PERCEIVED VALUE DENGAN SWITCHING COSTS SEBAGAI VARIABEL MODERASI Muh. Syaiful Saehu; Suhendar Suhendar; Bahtiar Efendi; Ni Luh Ketut Ayu Sudha Sucandrawati; Ayi Maulana
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11333

Era perkembangan zaman begitu kompleks dan semakin kuatnya dunia bisnis membuat setiap perusahaan harus mampu mengelola hubungan dengan pelanggan dan meningkatkan daya saing perusahaan di pasar yang kompetitif melalui hubungan antara perceived value dan loyalitas pelanggan, dengan mempertimbangkan peran switching costs sebagai variabel moderasi. Penelitian ini bertujuan untuk mengkaji hubungan antara perceived value dan loyalitas pelanggan, dengan mempertimbangkan peran switching costs sebagai variabel moderasi. Metode penelitian ini adalah kuantitatif dengan sampel penelitian sebanyak 100 pelanggan dengan teknik pengumpul data dengan kuesioner melalui google form. Kuesioner yang digunakan sudah dilakukan uji validitas dan reliabilitas. Data yang terkumpul di analisis dengan uji asumsi klsik dan uji regresi dan uji sobel dengan microsoft excel dan SPSS versi. 26. Hasil penelitian ini menunjukan bahwa 1) Perceived value memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan dan 2) Switching Costs memoderasi pengaruh Perceived Value terhadap loyalitas pelanggan.

PENGARUH SOSIAL MEDIA MARKETING, LOKASI DAN HARGA TERHADAP MINAT BELI KONSUMEN PADA BADAN USAHA MILIK DESA CANGGU Ketut Murdani; Ni Putu Andini Desiyanti Laksmi; Ni Luh Ketut Ayu Sudha Sucandrawati
Jurnal Ilmiah Satyagraha Vol 7, No 2 (2024)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v7i2.1073

AbstractMinat beli konsumen merupakan perilaku konsumen mempunyai keinginan dalam memilih, menggunakan, suatu produk yang di tawarkan yang dipengaruhi oleh faktor. Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing, lokasi dan harga terhadap minat beli. Penelitian dilakukan pada Badan Usaha Milik Desa (BUMDes) Canggu dengan jumlah populasi dalam penelitian ini adalah seluruh konsumen pada tahun 2021 sebanyak 1.071 orang. Jumlah sampel ditentukan dengan teknik sampling accidental. Metode pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 91 responden. Teknik analisis data yang digunakan adalah teknik analisis regresi linier berganda dengan program SPSS 25 For Windows. Berdasarkan hasil analisis menjelaskan bahwa social media marketing berpengaruh positif dan signifikan terhadap minat beli pada Badan Usaha Milik Desa (BUMDes) Canggu, artinya semakin meningkatnya social media marketing maka minat beli pada Badan Usaha Milik Desa (BUMDes) Canggu akan semakin meningkat. Lokasi berpengaruh positif dan signifikan terhadap minat beli pada Badan Usaha Milik Desa (BUMDes) Canggu, artinya semakin baik lokasi Badan Usaha Milik Desa (BUMDes) Canggu maka minat beli akan semakin meningkat. Harga berpengaruh negatif dan tidak signifikan terhadap minat beli pada Badan Usaha Milik Desa (BUMDes) Canggu, artinya semakin baik kebijakan harga, maka tidak berpengaruh terhadap minat beli konsumen pada Badan Usaha Milik Desa (BUMDes) Canggu

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen Pada Bisnis Jasa Dengan Mediasi Competitive Advantage di The Sakala Resort Bali I Kadek Adi Putra; Ni Luh Ketut Ayu Sudha Sucandrawati; I Kadek Donny Wishanesta
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5394

Penelitian ini dilakukan untuk mengetahui dan menganalisis pengaruh pengaruh Bauran Pemasaran terhadap keputusan pembelian konsumen pada bisnis jasa dengan mediasi competitive advantage di the sakala resort bali. Penelitian ini menggunakan jenis penelitian explanatory research. Besar sampel adalah 91 responden. Teknik pengambilan sampel yang digunakan adalah simple random sampling. Teknik analisis data menggunakan analisis statistik deskriptif dan metode structural equation modeling (sem) dengan partial least square (pls). Hasil Penelitian ini menunjukkan bahwa bauran pemasaran dan keunggulan kompetitif memainkan peran krusial dalam mempengaruhi keputusan pembelian konsumen di Hotel Sakala Resort Bali. Analisis data menunjukkan bahwa bauran pemasaran, yang mencakup produk, harga, tempat, dan promosi, secara signifikan berkontribusi terhadap minat konsumen dan keputusan pembelian, dengan koefisien parameter 0.364 dan nilai T-statistic 2.662. Selain itu, keunggulan kompetitif hotel, seperti layanan berkualitas dan fasilitas unggul, juga berpengaruh signifikan terhadap keputusan pembelian, dengan koefisien parameter 0.381 dan nilai T-statistic 2.545. Lebih lanjut, penelitian ini menemukan bahwa keunggulan kompetitif dapat memediasi hubungan antara bauran pemasaran dan keputusan pembelian, memperkuat efek positif mereka secara bersamaan.

Co-Authors Anggraeni Nisa Rachmawati Ayi Maulana Bahtiar Efendi Dewa Ayu Sinta Dewi Erni Febrina Harahap I Dewa Nyoman Usadha I Gede Arya Pering Arimbawa I Gusti Ayu Pradnya Paramitha I Kadek Adi Putra I kadek donny wishanesta I Ketut Merta I Made Wira Adi Kusuma I Putu Agung Galih Pradnyana Putra I Putu Ardinada I Wayan Tirta Sinar Jaya Muh. Syaiful Saehu Ni Kadek Ariani Ni Kadek Sri Rita Indriyani Ni Ketut Murdani Ni Luh Bella Citra Dewi Ni Luh Parmi Widiasih Ni Made Yusmini Ni Putu Andini Desiyanti Laksmi Rizal Priyanto Samuel PD Anantadjaya Suhendar Suhendar Tanti Widia Nurdiani

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