Article Per Year (5 Year)
p-Index From 2021 - 2026
7.836
P-Index
This Author published in this journals
All Journal Jurnal Pelangi Ilmu Jurnal Inovasi ILKOM Jurnal Ilmiah Jambura Journal of English Teaching and Literature Ideas: Jurnal Pendidikan, Sosial dan Budaya International Journal of English Education and Linguistics (IJoEEL) TRANS-KATA: Journal of Language, Literature, Culture, and Education International Journal of Research on English Teaching and Applied Linguistics Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Nasional Teknik Elektro dan Teknologi Informasi Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Jurnal Abdimas Maduma Nanggroe: Journal of Scholarly Service JURNAL PENGABDIAN TEKNIK INDUSTRI Socius: Social Sciences Research Journal Jurnal Akademik Pengabdian Masyarakat Joong-Ki LinguaScopes: International Journal of Language Education Joong-Ki Jurnal Riksa Cendikia Nusantara INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) International Journal of Teaching and Learning (INJOTEL)
Nurlaila Husain
Universitas Negeri Gorontalo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

Published : 61 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 61 Documents
Search

 3   4   5   6   7 
CONVENTIONAL AND CONVERSATIONAL IMPLICATURE IN INSTAGRAM INFLUENCER MARKETING Sri Widyarti Ali; Nurlaila Husain
International Journal of Teaching and Learning Vol. 2 No. 7 (2025): International Journal of Teaching and Learning (INJOTEL)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rise of social media has significantly changed marketing dynamics, with Instagram influencers now playing a crucial role in shaping consumer perceptions. Despite a growing body of research on social media communication, the specific use of implicature in influencer language remains underexplored. This study addresses this gap by examining how Instagram influencers utilize both conventional and conversational implicature to subtly influence their followers' perceptions and behaviors. The research objective is to analyze the pragmatic strategies employed in influencer posts and assess their impact on follower engagement. A qualitative approach was used, involving a detailed examination of Instagram posts to identify and categorize instances of implicature. The analysis revealed that influencers effectively use conventional implicature, such as phrases like "obsessed with" and "can’t get enough," often enhanced by emojis to imply strong endorsements. Additionally, conversational implicature was found in statements like "Can’t wait to start reading," which suggest positive recommendations through contextual cues and emotional tone. The study concludes that influencers adeptly use these implicature strategies to convey endorsements subtly and engagingly, providing valuable insights for enhancing influencer marketing strategies.
Co-Authors Adelia Ilahude Bay, Indri W. Fahria Malabar Fahria Malabar Farid Muhamad Hanafi Sumardin Yabie Helena Badu Hendra Uloli Hilda Adrin Hilda Adrin Hilda Adrin Indri W. Bay Indri Wirahmi Bay Irmawaty Umar Jolanda Hulda Debora Pilongo Karmila Machmud Magvirah El Walidayni Kau Manda Rohandi Moh. Syahrun Ibrahim Moon Hidayati Otoluwa Nur Inda Astuti Mabing Nur Qalbi Andini Otoluwa, Moon H. Putri Adelia Mado Rahman Taufiqrianto Dako Rahmawaty Mamu Rasuna Rasid Talib Rasuna Talib Sartin T. Miolo Sri Rumiyatiningsih Luwiti Sri Widyarti Ali Sri Widyarti Ali Sri Widyarti Ali Usman Pakaya Viranda Palaji Wantogia, Widya Agustina Y, Yolanda Yosua Kuma Widjaja Yuliana T Wero