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Strategi Penetapan Harga Jual Pada Komunitas Dropshiper Di Lingkungan Universitas Islam Madura Sakdiyah, Halimatus; Wardaturrohah, Wardaturrohah
Wacana Equiliberium (Jurnal Pemikiran Penelitian Ekonomi) Vol 9 No 01 (2021): Wacana Equiliberium (Jurnal Pemikiran Penelitian Ekonomi) : Juni 2021
Publisher : Unversitas Islam Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31102/equilibrium.9.01.53-65

Abstract

The purpose of this study was to determine the selling price setting strategy used by the dropshiper community in the Islamic University of Madura. The type of research method used is descriptive quantitative. Sources of data in this study are primary data and secondary data. With data collection methods, namely interviews, observation, documentation and literature study. The results showed that the strategy of fixing the selling price in the drosphiper community in the Islamic University of Madura used two strategies: first, the standard cost-based pricing strategy was determined by adding a certain percentage of costs to all items in a product class. second, using a demand-based selling price strategy. This skiming pricing strategy is determined by setting a high price for a new or innovative product during the introductory stage, then lowering the price when the competition is getting tighter. Keywords: selling price determination strategy, dropshiper
Empowerment of Rice Farmers Group Through Training on The Utilization of Rice Straw Waste into Organic Fertilizer Ningsih, Kustiawati; Sakdiyah, Halimatus; Bachtiar, Da’i
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 2 (2025): November 2025
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v9i2.1257

Abstract

The purpose of this program is to increase the knowledge and skills of members of the Harapan Jaya Rice Farmers Group regarding the utilization of rice straw waste into organic fertilizer. The program are in the form of participatory socialization or counseling and training on making organic fertilizer from rice straw waste. The results of the program showed that from a total of 20 participants, 60% considered it very important for socialization and counseling activities and as many as 40% considered it important. The practical activity has an influence on the level of understanding of the participants, which is a significant increase to 3.57 (66,93%). This community service activity is one of the implementations of SDGs, namely climate change mitigation, decent work and economic growth, as well as quality education, so that it can provide business opportunities in the agricultural sector and increase the independence and economy of farmer groups.
Sosialisasi Bestee untuk Usaha Ultra Mikro: Meningkatkan Kapasitas dan Kesuksesan Usaha melalui Program Bank BTPN Syariah Hijriadi, Muharoman; Sakdiyah, Halimatus; Ardizatul Nasri, Keisya; Chaidir, Taufiq
https://jurnal.fe.unram.ac.id/index.php/abdimas/about/privacy Vol 6 No 2 (2025): Jurnal Abdimas Independen, November 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/independen.v6i2.2342

Abstract

Artikel ini menguraikan hasil kegiatan pengabdian masyarakat yang bertujuan untuk meningkatkan kapasitas pelaku usaha ultra mikro (UMi), khususnya perempuan prasejahtera, dalam mengelola usaha secara mandiri dan berkelanjutan. Latar belakang kegiatan ini adalah rendahnya literasi keuangan syariah dan terbatasnya kemampuan promosi digital yang menjadi hambatan utama bagi perkembangan usaha ultra mikro di tingkat komunitas. Kegiatan ini dilaksanakan di tiga wilayah kerja Mobile Marketing Sharia (MMS) Bank BTPN Syariah Kabupaten Lombok Barat, yakni Kecamatan Narmada, Lembar, dan Gunungsari, oleh mahasiswa Universitas Mataram. Metode yang digunakan adalah pendekatan edukatif-partisipatif berbasis komunitas, yang terdiri dari tahap pembekalan, asesmen menggunakan platform KitaBestee, penyampaian materi secara visual dan digital, praktik lapangan, serta evaluasi. Hasil kegiatan menunjukkan adanya peningkatan kemampuan peserta dalam membangun identitas usaha, menggunakan media digital untuk promosi, serta meningkatnya kepercayaan terhadap lembaga keuangan syariah. Kesimpulannya, kegiatan ini berhasil mencapai tujuannya dengan mendorong kemandirian usaha mikro dan memperkuat inklusi keuangan syariah secara kontekstual dan aplikatif di tingkat komunitas.
Sosialisasi tentang Manfaat Sosial Pertanian Organik Buah Naga Kustiawati Ningsih; Halimatus Sakdiyah
Jurnal Pengabdian Masyarakat IPTEKS Vol. 9 No. 2 (2023): JURNAL PENGABDIAN MASYARAKAT IPTEKS
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jpmi.v9i2.699

Abstract

Saat ini pertanian organik buah naga mulai dikembangkan di Desa Blumbungan Kabupaten Pamekasan. Kelompok Wanita Tani Jaya Lestari sudah menjalani usahatani pertanian organik buah naga selama 5 tahun. Manfaat sosial pertanian organik buah naga terdiri dari nilai manfaat fisik lingkungan pertanian organik buah naga Rp. 75.274.865,77 per hektar per tahun. Nilai manfaat penggunaan alternatif lingkungan pertanian organik buah naga sebesar Rp. 41.633.017,67 / hektar per tahun. Sementara itu nilai keberadaan (existence value) pertanian organik buah naga tersebut sebesar Rp. 42.060.403,89 / hektar per tahun. Namun Kelompok Wanita Tani Jaya Lestari belum memahami manfaat sosial pertanian organik buah naga yang sudah diusahakannya. Oeh karena itu diperlukan sosialisasi tentang manfaat sosial pertanian organik buah naga pada Kelompok Wanita Tani Jaya Lestari. Metode yang digunakan adalah sosialisasi kepada pengurus dan anggota kelompok wanita tani di Desa Blumbungan dengan model pembelajaran kontekstual tentang manfaat sosial pertanian organik buah naga. Hasil sosialisasi/penyuluhan tergolong memuaskan, baik kepada tim penyuluh atau anggota kelompok wanita tani sebagai peserta penyuluhan. Hal ini ditunjukkan oleh umpan balik 60% anggota Kelompok Wanita Tani Jaya Lestari menilai bahwa materi sosialisasi sangat penting dan pemateri menyampaikan materi dengan jelas.  Selain itu sebanyak 64% anggota Kelompok Wanita Tani Jaya Lestari menyatakan alokasi waktu untuk kegiatan sosialisasi/penyuluhan adalah cukup bahkan perlu ditingkatkan.
Digital Financial Decisions: Evidence on Social Influence, Technology, and Herd Behavior in Emerging Financial Ecosystems Halimatus Sakdiyah; Ira Yudistira; Imam Wahyudi
InFestasi Vol 22, No 1 (2026): JUNE
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/infestasi.v22i1.33892

Abstract

The rapid growth of digital financial ecosystems has transformed how individuals make investment and consumption decisions within socially connected and technology-driven environments. This study examines the influence of psychological, social, and technological factors on herd behavior and digital investment decisions, as well as their implications for perceived market impact. Using a quantitative approach, data were collected from 105 active users of digital financial platforms in East Java, Indonesia, including cryptocurrency investors, paylater users, and digital investment application users. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that social and technological factors positively and significantly influence investment and consumption decisions, while psychological factors significantly affect herd behavior but do not directly influence investment decisions. Herd behavior also does not significantly moderate the relationships between psychological, social, and technological factors and investment decisions. Furthermore, investment and consumption decisions significantly contribute to perceived market impact. These findings indicate that digital financial behavior is increasingly shaped by social interaction and technological facilitation rather than solely by internal psychological mechanisms. This study contributes to behavioral finance literature by extending herd behavior analysis into digitally mediated financial environments.