Articles
<![CDATA[DOES ETHNIC DIVERSITY AFFECT CUSTOMER SATISFACTION ]]>
<![CDATA[Yuli Ardianto]]>;
<![CDATA[M. Nuruddin Subhan]]>;
<![CDATA[Dian Riskarini]]>
<![CDATA[ INQUISITIVE : International Journal of Economic Vol 1 No 1 (2020): December ]]>
Publisher : <![CDATA[FEB-UP Press ]]>
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DOI: 10.35814/inquisitive.v1i1.1861
<![CDATA[Important factors in a company related to ethical issues have an impact on consumer purchasing decisions. The relationship between the application of business ethics and purchasing decisions has been studied by several researchers. The impact of a business ethic and purchasing decisions and customer satisfaction depends on culture. The culture of ethnicity will form its own characteristics in the business that is carried out; it will impact how a consumer views the business which has an impact on satisfaction in purchasing. Culture also that can be seen from the ethnicity of the business owner will make customers consider buying products from a place of business. Therefore, the study wants to reveal how the visible culture or ethnicity can make customers satisfied to buy at a particular business. In addition, this study also aims to reveal how ethnicity can distinguish the relationshipship between ethical behavior and consumer satisfaction in making purchases. The methodology of the study is the content analysis method by conducting a content analysis on literature studies to obtain the results of the discussion of the selected variables. This study explores previous research related to building initial hypotheses without empirical data collection. The research results found that there is a relationshipship between ethnicity and consumer satisfaction. There are several opportunities to extend this study. This study could also be conducted by including motivation variables to moderate the relationship between ethnicity and customer satisfaction.]]>
<![CDATA[Pelatihan Penyusunan Laporan Keuangan Digital Kepada Rptra dan PKK Rawa Bebek Pulogebang Jaktim ]]>
<![CDATA[Iha Haryani Hatta]]>; Susilawati, Susilawati;
<![CDATA[Dian Riskarini]]>;
<![CDATA[Yuli Ardianto]]>;
<![CDATA[Khalida utami]]>
<![CDATA[ SULUH: Jurnal Abdimas Vol 4 No 1 (2022): SULUH: Jurnal Abdimas Agustus ]]>
Publisher : <![CDATA[FEB-UP Press ]]>
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DOI: 10.35814/suluh.v4i1.3373
<![CDATA[Pembuatan laporan keuangan pada sektor UMKM sangat penting karena selain bisa mengontrol biaya operasional bisnis sehingga mengetahui laba rugi usaha, mengetahui hutang piutang, dan memperhitungkan pajak. Fakultas Ekonomi dan Bisnis Universitas Pancasila bekerja sama dengan RPTRA( Ruang Publik Terpadu Ramah Anak ) dan Pokja III PKK Kp.Rawa Bebek , Kelurahan Pulo Gebang Kota Administratif Jakarta Timur dalam memberikan Pelatihan Administrasi Keuangan Digital. Pelatihan yang diberikan merupakan pelatihan agar RPTRA dan Pokja III PKK dapat memahami bagaimana cara menyusun laporan keuangan atau administrasi keuangan berbasis digital yang simple , mudah dipahami setiap peserta. Metode pelaksanaan dengan melalui kegiatan pengabdian kepada masyarat oleh FEB Universitas Pancasila di sekitar rumah susun Rawa Bebek kelurahan Pulo Gebang Kota Administrasif Jakarta Timur.]]>
<![CDATA[Pelatihan Jiwa Kewirausahaan Dalam Mendukung Kewirausahaan Di Kalangan Generasi Z ]]>
<![CDATA[Erwin Permana]]>;
<![CDATA[Setiarini]]>;
<![CDATA[Yuli Ardianto]]>;
<![CDATA[Dian Riskarini]]>;
<![CDATA[Indra Satria]]>;
<![CDATA[Satria Yunas]]>;
<![CDATA[Wasi Widayadi]]>;
<![CDATA[Salis Musta’ani]]>;
<![CDATA[Murthada Sinuraya]]>
<![CDATA[ SULUH: Jurnal Abdimas Vol 6 No 1 (2024): SULUH: Jurnal Abdimas Agustus ]]>
Publisher : <![CDATA[FEB-UP Press ]]>
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DOI: 10.35814/suluh.v6i1.6710
<![CDATA[Pengabdian kepada Masyarakat Tim Dosen FEB UP yang dilakukan di SMA Negeri 11 Depok bertemakan “Pelatihan Jiwa Kewirausahaan dan Peran Profesi Akuntan dalam Mendukung Kewirausahaan di Kalangan Generasi Z”. PkM diikuti oleh 150 siswa kelas XII Jurusan IPS. Tema tersebut diangkat untuk menjawab kebutuhan generasi Z terhadap kewirausahaan dan diharapkan mampu memotivasi jiwa entrepreneurshipnya serta mampu melihat peluang dan membuka lapangan pekerjaan secara mandiri seiring dengan perkembangan teknologi digital. Kemandirian generasi Z ini juga dalam upaya mencari solusi dalam menghadapi Bonus Demografi . Siswa juga dapat menyadari pentingnya bidang ilmu manajemen dan akuntansi sebagai bekal dalam berbisnis dan berwirausaha. Selain itu dapat mengenal profesi akuntan sebagai profesi yang berperan dalam pelaporan keuangan sebuah usaha.]]>
<![CDATA[Pengaruh Kompensasi dan Kepuasan Kerja terhadap Kinerja Karyawan: Studi Kasus PT Bank XYZ (Persero) Tbk ]]>
<![CDATA[Ardianto, Yuli]]>;
<![CDATA[Riskarini, Dian]]>;
<![CDATA[Baharuddin, Gunawan]]>;
<![CDATA[Handayani, Sri Puspita]]>
<![CDATA[ Jurnal Bina Praja Vol 16 No 2 (2024) ]]>
Publisher : <![CDATA[Research and Development Agency Ministry of Home Affairs ]]>
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DOI: 10.21787/jbp.16.2024.377-388
<![CDATA[This research investigates the relationship between compensation and job satisfaction, as well as the influence of the latter on employee performance and productivity at PT Bank XYZ (Persero) Tbk, South Jakarta. By using SmartPLS 4.1.0.1 partial least square in analyzing the data from 135 respondents, it was found that compensation has a positive effect on employee performance but no influence on productivity, while job satisfaction has a positive effect on productivity but no influence on performance. The results showed that employee productivity has a significant influence on performance. Moreover, this study indicated that employee productivity mediates the relationship between job satisfaction and performance but fails to mediate the relationship between compensation and performance.]]>
<![CDATA[PENGARUH AMBIENT MARKETING DAN VIRAL MARKETING TERHADAP BRAND AWARENESS (STUDI KASUS KAMPANYE TRIV CRYPTO EXCHANGE “STAKING CRYPTO, TIDUR DAPAT DIVIDEN”) ]]>
<![CDATA[Shafira Ratna Surya Ningrum]]>;
<![CDATA[Sri Widyastuti]]>;
<![CDATA[Yuli Ardianto]]>;
<![CDATA[Adi Nugroho]]>
<![CDATA[ JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 6 No. 1 (2026): Maret ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Pancasila ]]>
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DOI: 10.65179/jimp.2026.9855
<![CDATA[The intensifying competition in the cryptocurrency industry is compelling companies to develop unconventional marketing strategies to enhance brand awareness, particularly targeting Generation Z. This study aims to analyze the impact of ambient marketing and viral marketing on brand awareness in TRIV's campaign “Staking Crypto and Earn Dividends While You Sleep”. This study adopted a quantitative approach using a descriptive explanatory methodology based on a questionnaire survey of 150 respondents selected via purposive sampling. Data were analyzed using validity verification, reliability verification, classical assumption verification, and multiple linear regression analysis. The research findings indicate that public space marketing and viral marketing influence brand awareness partially and simultaneously, with viral marketing emerging as the dominant variable. This finding supports the effectiveness of integrating unconventional marketing strategies with viral content for enhancing brand awareness within the cryptocurrency industry.]]>
<![CDATA[Pengaruh Kualitas Produk dan Harga terhadap Kepuasan Pelanggan Produk Parfum Saff N Co Di E-Commerce Shopee ]]>
<![CDATA[Muhammad Najib]]>;
<![CDATA[Yuli Ardianto]]>
<![CDATA[ Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 6 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2026) ]]>
Publisher : <![CDATA[Dinasti Review ]]>
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DOI: 10.38035/jemsi.v7i6.8966
<![CDATA[Penelitian ini bertujuan menganalisis pengaruh kualitas produk dan harga terhadap kepuasan pelanggan produk parfum Saff & Co pada platform e-commerce Shopee. Penelitian ini dilatarbelakangi oleh meningkatnya persaingan dalam industri e-commerce serta pentingnya kepuasan pelanggan dalam menjaga keberlanjutan bisnis. Pendekatan kuantitatif asosiatif digunakan dengan penyebaran kuesioner kepada 100 responden yang telah membeli produk parfum Saff & Co melalui Shopee. Data yang terkumpul dianalisis menggunakan regresi linier berganda dengan IBM SPSS Statistics 29. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Harga juga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Selain itu, kualitas produk dan harga secara simultan berpengaruh signifikan terhadap kepuasan pelanggan. Temuan ini menyarankan bahwa peningkatan kualitas produk dan penerapan strategi harga yang tepat merupakan faktor penting dalam meningkatkan kepuasan pelanggan. Penelitian ini memberikan kontribusi pada pemahaman perilaku konsumen dalam industri parfum lokal, khsusunya dalam lingkungan e-commerce.]]>
<![CDATA[Brand Image Analysis as Examined Through Perceived Exhibition Atmosphere and Art Involvement With Visitor Satisfaction as an Intervening Variable (An Empirical Study at Museum MACAN, Jakarta) ]]>
<![CDATA[Popy Francisca Waraswasti]]>;
<![CDATA[Supriadi Thalib]]>;
<![CDATA[Iha Haryani Hatta]]>;
<![CDATA[Yuli Ardianto]]>
<![CDATA[ Greenation International Journal of Tourism and Management Vol. 4 No. 1 (2026): (GIJTM) Greenation International Journal of Tourism and Management (March - May ]]>
Publisher : <![CDATA[Greenation Research & Yayasan Global Resarch National ]]>
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DOI: 10.38035/gijtm.v4i1.768
<![CDATA[This study examines the influence of Perceived Exhibition Atmosphere and Art Involvement on Brand Image, with Visitor Satisfaction as an intervening variable among visitors to Museum MACAN Jakarta. The study is motivated by the growing popularity of contemporary art museums in Indonesia, which has not always been accompanied by strong visitor satisfaction and a sustainable brand image. A preliminary survey revealed a predominance of neutral responses across key variables, indicating perceptual ambiguity as well as practical and academic gaps in the Indonesian museum context. A quantitative approach with a cross-sectional design was employed. Data were collected through questionnaires from 200 Museum MACAN visitors aged 17–60 using purposive sampling. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to examine causal relationships and the mediating role of visitor satisfaction. The results demonstrate that Perceived Exhibition Atmosphere and Art Involvement have a positive and significant effect on Visitor Satisfaction and Brand Image. Furthermore, Visitor Satisfaction has a positive and significant effect on Brand Image and mediates the relationship between the antecedent variables and brand image. These findings highlight that visitor satisfaction plays a critical role in translating exhibition experiences and artistic engagement into a positive and sustainable museum brand image.]]>
<![CDATA[From Poverty to Peace: The Role of Youth Entrepreneurship in the Zakat-Waqf-Based Economy ]]>
<![CDATA[Nurul Hilmiyah]]>;
<![CDATA[Gunawan Baharuddin]]>;
<![CDATA[Aulia Keiko Hubansyah]]>;
<![CDATA[Yuli Ardianto]]>;
<![CDATA[Safitri Siswono]]>;
<![CDATA[Ridwan Ismail]]>;
<![CDATA[Cafrina Lisyani Sudzan]]>;
<![CDATA[Mariyah Sujana]]>;
<![CDATA[Maudyna Tasya Ardianti]]>
<![CDATA[ Abdi Implementasi Pancasila:Jurnal Pengabdian kepada Masyarakat Vol 6 No 1 (2026): Mei ]]>
Publisher : <![CDATA[Universitas Pancasila ]]>
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DOI: 10.35814/f9ebdt02
<![CDATA[Poverty remains a structural problem faced by many developing countries, including Indonesia. This condition not only limits the fulfillment of basic needs but also contributes to social inequality, low human resource quality, and potential social conflict. In the perspective of Islamic economics, zakat and waqf are strategic instruments for wealth redistribution and community economic empowerment. However, in practice, the utilization of these instruments is still largely consumptive and has not optimally created long-term economic independence. This international community service program aims to strengthen youth entrepreneurial capacity through a zakat–waqf-based economic approach. The program was implemented through online seminars, entrepreneurship training, focused group discussions, and mentoring for the development of zakat-waqf-based business models. The study applied a qualitative descriptive approach using a case study method to understand the dynamics of youth empowerment within Islamic social finance. The results show that the program successfully increased participants’ understanding of Islamic economic instruments, strengthened social entrepreneurship mindsets among youth, and encouraged the development of business ideas that integrate social impact and sustainability. The program also contributed to strengthening social solidarity and promoting inclusive economic empowerment. Therefore, integrating youth entrepreneurship with productive zakat and waqf management can serve as an alternative strategy for poverty alleviation and sustainable economic development.]]>
<![CDATA[Pengaruh Creative Marketing Dan User Generated Content Di Platform Roblox Terhadap Brand Awareness Pada Generasi Z ]]>
<![CDATA[Syarla Martiza Arian Putri]]>;
<![CDATA[Yuli Ardianto]]>
<![CDATA[ JURNAL MANAJEMEN PENDIDIKAN Vol. 14 No. 02 (2026): Jurnal Manajemen Pendidikan (SI) ]]>
Publisher : <![CDATA[Universitas Pakuan ]]>
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DOI: 10.33751/jmp.v14i02.210
<![CDATA[THE INFLUENCE OF CREATIVE MARKETING AND USER-GENERATED CONTENT (UGC) ON THE ROBLOX PLATFORM ON BRAND AWARENESS AMONG GENERATION Z This study is motivated by the shift in media consumption preferences among Generation Z, who tend to resist conventional advertising (hard selling) on two-dimensional platforms, thereby creating a trust gap. As a solution, global brands have begun to leverage immersive metaverse platforms. This study aims to analyze the partial and simultaneous effects of implementing Creative Marketing and User Generated Content (UGC) on the Roblox platform toward building Brand Awareness among Generation Z. The method used in this research is quantitative with a causal associative approach. Primary data were collected through online questionnaires using a purposive sampling technique involving 100 respondents who are active Roblox users aged 12 to 27 years old. The data analysis techniques applied include classical assumption tests, multiple linear regression analysis, coefficient of determination (), and hypothesis testing through t-tests and F-tests assisted by SPSS software. The hypothesis testing results show that partially, the Creative Marketing variable has a positive and significant effect on Brand Awareness. The User Generated Content variable is also proven to have a positive and significant partial effect on Brand Awareness. Furthermore, simultaneous testing demonstrates that both independent variables together have a significant effect on the formation of brand awareness. The conclusion of this study confirms that the integration between interactive creative strategies from companies and the active involvement of the community in producing virtual content is proven effective in building strong brand recall among Generation Z within the metaverse.]]>
<![CDATA[Pengaruh Influencer Marketing Dan Customer Engagement Platform Tiktok Terhadap Brand Loyalty Produk Scarlett Pada Gen Z Perempuan Di Jakarta Selatan ]]>
<![CDATA[Indah S. Hi. Kadam]]>;
<![CDATA[Yuli Ardianto]]>
<![CDATA[ JURNAL MANAJEMEN PENDIDIKAN Vol. 14 No. 01 (2026): Jurnal Manajemen Pendidikan (SI) ]]>
Publisher : <![CDATA[Universitas Pakuan ]]>
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<![CDATA[THE INFLUENCE OF INFLUENCER MARKETING AND CUSTOMER ENGAGEMENT ON THE TIKTOK PLATFORM ON BRAND LOYALTY OF SCARLETT PRODUCTS AMONG FEMALE GEN Z IN SOUTH JAKARTA This study aims to analyze the influence of influencer marketing and customer engagement on the TikTok platform on brand loyalty toward Scarlett products among Gen Z female consumers in South Jakarta. The research applies a quantitative method with an explanatory approach. The sampling technique uses purposive sampling with a total of 100 female respondents from Gen Z who live in South Jakarta and have purchased Scarlett products. Data were collected through a questionnaire using a Likert scale. The analysis includes validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, coefficient of determination, as well as t-test and F-test. The results show that influencer marketing has a positive and significant effect on brand loyalty. Customer engagement also has a positive and significant effect on brand loyalty. In addition, influencer marketing and customer engagement simultaneously have a significant effect on brand loyalty toward Scarlett products among Gen Z female consumers in South Jakarta. This study concludes that effective influencer marketing strategies and high customer engagement can increase brand loyalty among Gen Z female consumers in South Jakarta toward Scarlett products.]]>
