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Journal : Asia-Pacific Management and Business Application

Customer Satısfactıon (Publıc Satısfactıon) on Servıces in Admınıstratıve Vıllage Offıce Salim, Muhartini; Bachri, Syamsul; Febliansa, Muhammad Rahman
APMBA (Asia Pacific Management and Business Application) Vol. 7 No. 1 (2018)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2018.007.01.2

Abstract

It is widely acknowledged that employees in public sector are responsible towards the community or its customers, in order to fulfill the public satisfaction. During reformation era in Indonesia, public sector services also one of the domain that the government need to pay attention on. Therefore this study aimed at determine some factors such as tangible, reliability, responsiveness, empathy, and assurance that individually influence on customer satisfaction. Respondents were 200 visitors of one of the largest public health provider in one of the growing region in south of Indonesia, Bengkulu municipality. The statistics analysis used in this research was Structural Equation Model operated through AMOS 21 program. The results showed that tangible, reliability, responsiveness, empathy, and assurance individually influence customer satisfaction. 
Study of Online Impulsive Buying in Indonesia During Covid-19 Pandemic Outbreak Salim, Muhartini; Oktaviany, Putri; Hayu, Rina Suthia
APMBA (Asia Pacific Management and Business Application) Vol. 10 No. 2 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2021.010.02.1

Abstract

E-commerce has swipe the new culture of marketing way in Indonesia. During the Covid-19 pandemic the intensity of the uses of marketplace canal is increasing dramatically. This research aims to know the effect of Website Quality, Electronic Word-of-Mouth and Sales Promotion on Impulsive Buying behaviors of Shopee consumers during the Covid-19 pandemic outbreak in Indonesia. The type of research used in this research was quantitative research. Data was collected through the online questionnaire. By surveying 445 respondents that had done online shopping on Shopee e-commerce during the Covid-19 pandemic this study adopt non-probability sampling technique was used in this research with purposive sampling as a sampling method. Multiple Linear Regression with SPSS 21.0 For Windows was conducted to analyze the data collected from the online questionnaire. The findings revealed that Website Quality, Electronic Word-of-Mouth and Sales Promotion of Shopee significantly and positively affect public's Impulsive Buying in e-commerce Shopee during the Covid-19 Pandemic partially or simultaneously. Â