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All Journal Equator Journal of Management and Entrepreneurship JAM : Jurnal Aplikasi Manajemen Asia-Pacific Management and Business Application Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Gema Wiralodra International Journal of Financial, Accounting, and Management Journal of Enterprise and Development (JED) Creative Research Management Journal Utsaha: Journal of Entrepreneurship Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) The Manager Reveiew Strata Business Review Jurnal Semarak Mengabdi IJEFSD
Muhartini Salim
Fakultas Ekonomi Manjemen Universitas Bengkulu
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Gema Wiralodra

 1 
The influence of product quality and Word of Mouth (WOM) on repurchase intentions through the mediation of consumer satisfaction Sartika, Ipen; Salim, Muhartini
Gema Wiralodra Vol. 15 No. 1 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i1.637

Abstract

Repurchase intention is one of the main goals of the marketing strategy planned by every businessperson. This research aims to determine the direct influence of product quality and word of mouth on repurchase intentions, which is mediated by consumer satisfaction with Mixue products in Bengkulu City, which occurs due to the phenomenon of the Mixue brand, which is starting to mushroom in every region of Indonesia. The research method uses a quantitative approach, with a sample of 100 respondents using a purposive sampling. Data is processed using SmartPLS 4. The research results show that product quality and word of mouth have a significant effect on consumer satisfaction, consumer satisfaction has a significant effect on repurchase intention, product quality has no significant effect on repurchase intention, word of mouth has a significant effect on repurchase intention, product quality and word of mouth has a significant effect on repurchase intention through consumer satisfaction. This research provides insight for companies to increase consumers repurchase intentions by recognizing the positive impact of product quality and word of mouth in helping companies achieve customer loyalty and sustainable business growth.
Customer Loyalty: the influence of company image, service quality, and customer satisfaction as mediators Safirda, Dea Astry; Salim, Muhartini
Gema Wiralodra Vol. 15 No. 1 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i1.639

Abstract

This study aims to determine the effect of company image and service quality on customer loyalty through customer satisfaction at PT PLN (Persero) ULP Teluk Segara. This research methodology uses a questionnaire as a data collection tool obtained from PT PLN (Persero) ULP Teluk Segara. The sampling method uses a non-probability strategy technique with a sample of 120 respondents who use company services at PT PLN (Persero) ULP Teluk Segara. The analysis used is the Structural Equation Model (SEM), which is processed using SmartPLS. The results of the analysis show: 1) Company image has a significant effect on customer satisfaction; 2) Service quality has a significant effect on customer satisfaction; 3) Customer satisfaction has a significant effect on customer loyalty; 4) Company image has a significant effect on customer loyalty; 5) Service quality has a significant effect on customer loyalty; 6) Company image has a significant effect through customer satisfaction on customer loyalty; 7) Service quality has a significant effect through customer satisfaction on customer loyalty. With the findings of this study, it is hoped that the PT PLN (Persero) Teluk Segara ULP company can focus more on improving its image and service quality to increase customer satisfaction, which will ultimately support higher customer loyalty.
The influence of product quality and brand image on consumer loyalty is mediated by customer satisfaction Alfeb, Nochia Vedora; Salim, Muhartini
Gema Wiralodra Vol. 15 No. 1 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i1.640

Abstract

Based on BPS 2021, Indonesia's cosmetics industry grew by 9.61%. BPOM recorded a 20.6% surge in cosmetics companies in 2022 and continued to increase in 2023. Indonesians trust local products to care for themselves; for example, Scarlett whitening dominated the market share with 11.32% (thus becoming the top brand), with IDR 23.8 billion in the second quarter of 2022. The research I conducted in October 2023 was quantitative, distributing questionnaires filled out by 140 respondents who used Scarlett Whitening throughout Indonesia. Then, the data was processed using SmartPLS4 (PLS-SEM). The results showed that Product quality has a significant effect on customer satisfaction, Brand image has a significant effect on customer satisfaction, Product quality has a significant effect on Customer Loyalty, Brand image has a significant effect on customer loyalty, Product quality has a significant effect on customer loyalty through customer satisfaction as a mediating variable; Brand image has a significant effect on Customer Loyalty through customer satisfaction as a mediating variable; Customer satisfaction has a significant effect on Customer Loyalty. These results provide insight for consumers in choosing products and things for companies that can increase Customer Loyalty. It is recommended that future research consider more factors that affect customer loyalty.
The influence of green perceived value and green awareness on purchasing decisions through purchase interest Alamsyah, Muhammad Hafizh; Salim, Muhartini
Gema Wiralodra Vol. 15 No. 1 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i1.642

Abstract

Awareness of sustainable purchasing decisions. This study uses quantitative methods with an associative descriptive approach and data processing using the PLS-SEM 4 application. The research population includes consumers of Alfamart customers in Bengkulu who have purchased environmentally friendly shopping bags. The questionnaire was distributed to 100 respondents. The results showed a significant influence between Green Perceived Value and Green Awareness on purchasing decisions for environmentally friendly shopping bags through purchase interest based on simultaneous and partial hypothesis testing. The study concludes that Green Perceived Value and Green Awareness significantly influence Purchase Interest and Purchasing Decisions related to environmentally friendly shopping bags. The findings emphasize the importance of incorporating environmental values, increasing consumer awareness, and generating buying interest in marketing strategies. Future research should expand sample coverage and consider additional factors like socio-economic variables, consumer preferences, and specific marketing strategies influencing purchase decisions for such products. These findings have practical implications for manufacturers and marketers, suggesting the importance of integrating environmental values into marketing strategies to increase consumer awareness and foster buying interest in eco-friendly products. The results offer valuable guidance for designing effective strategies that align with consumer preferences for sustainability. Future research should expand sample coverage and consider additional factors, such as socio-economic variables, to refine marketing approaches for environmentally friendly products further.
The influence of micro-influencers and content marketing through customer engagement on purchasing decisions Setiawan, Rudi; Salim, Muhartini
Gema Wiralodra Vol. 15 No. 1 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i1.643

Abstract

Technology has had a huge impact on the marketing field. In today's digital era, technology has completely changed the way we interact and communicate with customers. Instagram is the object of research because this platform has become one of the largest and most popular social media in the world. This research aims to determine the influence of micro-influencers and content marketing through customer engagement on product purchasing decisions on Instagram. The data obtained by this research is through a questionnaire from 100 respondents. Instagram users. This research data was processed using SEM (Structural Equation Modeling) using the SmartPLS4 application. The results of this research show the positive influence of Micro-influencers on Customer engagement, Content marketing on Customer engagement, Micro-influencers on purchasing decisions, Content marketing on purchasing decisions, Customer engagement on purchasing decisions, and Micro influencers on work decisions through customer engagement. Content marketing on employment decisions through customer engagement. Implementation for companies that market their products via Instagram is expected to use Micro-Influencers and Content Marketing to attract buyers and good customer engagement, resulting in purchasing decisions on the Instagram application.
Co-Authors . Darmansyah Alamsyah, Muhammad Hafizh Alfansi, Lizar Alfeb, Nochia Vedora Anjelita, Adelia Apriyani, Neni Aribtha, Dwi Noviola Darta, Effed Eka Putri, Seprianti Fadilah, Salsa Jihan Febliansa, Muhammad Rahman Fitri Santi Frety, Novaria Gustini, Gustini Hadi, Effed Darta Hayati, Emirah Mansyur, Edriwan Muhammad Ikhsan Oktaviany, Putri Porleansyah, Harkel Praningrum Rina Suthia Hayu Rudi Setiawan Safirda, Dea Astry Sartika, Ipen seprianti eka putri Sularsih Anggarawati Sutanpri, Sutanpri Suthia Hayu, Rina Syaefulloh Syah, Irchan Ardian Syamsul Bachri Veybitha, Yolanda Willy Abdillah