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All Journal Equator Journal of Management and Entrepreneurship JAM : Jurnal Aplikasi Manajemen Asia-Pacific Management and Business Application JURNAL MANAJEMEN MOTIVASI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) International Journal of Financial, Accounting, and Management Creative Research Management Journal Utsaha: Journal of Entrepreneurship Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) The Manager Reveiew Strata Business Review Jurnal Semarak Mengabdi IJEFSD
Muhartini Salim
Fakultas Ekonomi Manjemen Universitas Bengkulu
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : the manager reveiew

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Attitude Towards Green Products And Green Purchase Intention On The Green Purchase Behavior Of Detergent Products In The City Of Bengkulu Apriyani, Neni; Salim, Muhartini; Santi, Fitri
The Manager Review Vol. 5 No. 2 (2023)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v5i2.32871

Abstract

The aim of this research is to determine the influence of knowledge of environmentally friendly products on environmentally friendly purchasing behavior, to determine the influence of attitudes towards environmentally friendly products on environmentally friendly purchasing behavior, and to determine the influence of environmentally friendly purchasing intentions on environmentally friendly purchasing behavior of detergent products in the city. Bengkulu. The research design is a survey. The population is the group studied, in this case the population of Instagram Info Bengkulu followers is 326,000 people. The sample for this research was 205 housewives in Bengkulu City who follow Bengkulu Info Instagram. Sampling was carried out using the accidental sampling method. The data analysis technique in this research is based on a reliable tool for testing models with a weak theoretical basis on data that experiences classical assumption problems. To test the influence of the PLS-based structural model through the inner model. The results of the research show that knowledge of environmentally friendly products has a significant effect on environmentally friendly purchasing behavior of detergent products in Bengkulu City and attitudes towards environmentally friendly products have a significant effect on environmentally friendly purchasing behavior of detergent products in Bengkulu City and environmentally friendly purchasing intentions have no significant effect on purchasing behavior environmentally friendly detergent products in Bengkulu City. has a significant effect on green purchase behavior for detergent products in Bengkulu City.
Effect Of Viral Marketing And Brand Awareness On Purchase Intention With Customer Trust As A Mediation Variable in Tik Tok Shop User Salim, Muhartini; Putri, Seprianti Eka
The Manager Review Vol. 6 No. 1 (2024)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v6i1.33525

Abstract

This research aims to analyze the effect of viral marketing on purchase intention, brand awareness influences purchase intention, customer trust mediates the influence of viral marketing on purchase intention and customer trust mediates the influence of brand awareness on purchase intention. The sampling technique uses purposive sampling. Data was obtained by distributing online questionnaires related to viral marketing, brand awareness, purchase intention, and customer trust to 110 respondents. The sampling technique is purposive sampling and the analysis method is Partial Least Square using the Smart PLS application. The research results show that viral marketing does not affect purchase intention, brand awareness affects purchase intention, customer trust does not mediate the effect of viral marketing on purchase intention and customer trust mediates the effect of brand awareness on purchase intention.
Co-Authors Alfansi, Lizar Anjelita, Adelia Apriyani, Neni Aribtha, Dwi Noviola Darmansyah Darta, Effed Eka Putri, Seprianti Fitri Santi Frety, Novaria Gustini, Gustini Hadi, Effed Darta Konteza, Orecke Aulia Mansyur, Edriwan Muhammad Ikhsan Muhammad Rahman Febliansa Oktaviany, Putri Porleansyah, Harkel Praningrum Rina Suthia Hayu seprianti eka putri Sularsih Anggarawati Sutanpri, Sutanpri Suthia Hayu, Rina Syaefulloh Syah, Irchan Ardian Syamsul Bachri Veybitha, Yolanda Willy Abdillah