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All Journal International Journal of Artificial Intelligence Research Jurnal Office MENDIDIK: Jurnal Kajian Pendidikan dan Pengajaran Majalah Ilmiah Bijak Jurnal Mantik Jurnal Ilmiah Manajemen Kesatuan PINISI Discretion Review Media Jurnal Informatika Ekonomi dan Bisnis Kontigensi: Jurnal Ilmiah Manajemen Jurnal Tadbir Peradaban Jurnal Pajak dan Bisnis (Journal of Tax and Business) Jurnal Ekonomi Utama (Juria) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Publikasi Ilmu Manajemen Jurnal Agroindustri Pangan Journal of Accounting Information System Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Journal of Bussines Management Basic Marketica: Jurnal Ilmiah Pemasaran Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran
Setiawati, Tita
Universitas Pasundan
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Kualitas Produk dan Harga terhadap Proses Keputusan Pembelian Produk Skincare melalui Citra Merek Tita Setiawati
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 1 (2026): Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i1.6674

Abstract

This study aims to determine the effect of product quality and price on brand image and its implications for the purchasing decision process of SR12 herbal skincare products in the city of Bandung. The results of this study are expected to be input in the cosmetic industry regarding how consumers respond to skincare products that are currently being marketed, so that they can be used as material for evaluating marketing strategies.The research method used is descriptive analysis and verification. The data collection used is an interview using a questionnaire accompanied by observation and literature techniques, the sampling technique is using consecutive sampling. Data collection in the field will be carried out in 2022. The data analysis technique uses Path Analysis.The results showed that in general the product quality, price, brand image and purchasing decision process were relatively good. Product quality and price affect the brand image either partially or simultaneously and brand image affects the purchasing decision process for SR12 herbal skincare products.
Pengaruh Proses dan Karyawan terhadap Nilai Pelayanan Serta Implikasinya pada Kepuasan Pasien: Suatu Survei pada Pasien di UPTD Puskesmas Babakan Sari Gemi Hafitiani Otafirda; Tita Setiawati
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 3 (2026): Mei: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i3.2912

Abstract

This study aims to obtain empirical evidence regarding the influence of process and employees on service value and its implications for patient satisfaction at UPTD Puskesmas Babakan Sari. This study employed a quantitative approach using descriptive and verificative methods. The population consisted of outpatients at UPTD Puskesmas Babakan Sari, with a sample of 100 respondents selected using consecutive sampling. Data were collected through structured questionnaires, observation, interviews, and literature studies. Descriptive analysis was used to describe the conditions of process, employees, service value, and patient satisfaction, while verificative analysis was used to examine the effects among variables using path analysis. The results showed that process obtained a mean score of 2.55 and was categorized as poor, employees obtained a mean score of 2.68 and were categorized as poor, service value obtained a mean score of 2.80, while patient satisfaction obtained a mean score of 2.67 and was categorized as dissatisfied. Path analysis showed that process had a positive and significant effect on service value with a path coefficient of 0.412, while employees had a positive and significant effect on service value with a path coefficient of 0.385. Simultaneously, process and employees contributed 54.65% to service value. Service value had a positive and significant effect on patient satisfaction with a path coefficient of 0.724 and a contribution of 52.42%. Process and employees also had indirect effects on patient satisfaction through service value of 0.298 and 0.279, respectively. These findings indicate that improving service processes and employee quality is important in enhancing service value, which subsequently contributes to increased patient satisfaction.
Menciptakan Keputusan Pembelian Yang Dipengaruhi Harga Dan Promosi Pada Razz Food Pelaku UMKM Aneka Bumbu Ayam Di Bandung Heri Erlangga; Tita Setiawati; Dini Riani; Farid Riadi; Ida Hindarsah
Jurnal Tadbir Peradaban Vol. 4 No. 1 (2024): Jurnal Tadbir Peradaban
Publisher : Prodi Manajemen STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jtp.v4i1.473

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga dan promosi terhadap keputusan pembelian pada Razz Food Pelaku UMKM Aneka Bumbu Ayam di Bandung. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini harga berpengaruh signifikan terhadap keputusan pembelian sebesar 45,7%, uji hipotesis diperoleh t hitung > t tabel atau (8,888 > 1,986). Promosi berpengaruh signifikan terhadap keputusan pembelian sebesar 39,2%, uji hipotesis diperoleh t hitung > t tabel atau (7,790 > 1,986). Harga dan promosi secara simultan berpengaruh signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 7,323 + 0,451X1 + 0,367X2. Kontribusi pengaruh sebesar 57,7%, uji hipotesis diperoleh F hitung > F tabel atau (63,319 > 2,700).
Co-Authors Abhiseka, Bima Az Zahra, Syifa Aliefya Erlangga, Heri Gemi Hafitiani Otafirda H. Undang Juju Juju Herdiana, Agung Hindarsah, Ida Irpandi, Irpandi Istigfarin, Rahmi Leonardo Jaya Setiadi Tanumiharja Nazilah, Siti Riadi, Farid Riadi, Farid Riani, Dini Sa’diyah, Halimatus Sumiati, Ai Tetty Sufianty Zafar Wiwin Wiwin, Wiwin Yanti Purwanti Yuniardanni, Annisya Yusuf Arifin Zulkarnaen, Wandy