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All Journal CommIT (Communication & Information Technology) MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Kesehatan Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) ComTech: Computer, Mathematics and Engineering Applications PREPOTIF : Jurnal Kesehatan Masyarakat JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Economics and Business UBS Kontigensi: Jurnal Ilmiah Manajemen Milestone: Journal of Strategic Management Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Social Research Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam The International Journal of Medical Science and Health Research Journal of Ekonomics, Finance, and Management Studies International Journal of Economics and Management Research
Hendra Achmadi, Hendra
Pelita Harapan University
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Journal : Transekonomika : Akuntansi, Bisnis dan Keuangan

 1 
THE IMPACT OF SERVICE QUALITY, PRODUCT QUALITY, AND BRAND IMAGE ON CUSTOMER LOYALTY THROUGH THE MEDIATION OF CUSTOMER SATISFACTION AMONG PRIMA FRESHMART CUSTOMERS Layarda, Meiryanti; Achmadi, Hendra
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 6 (2024): November 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i6.724

Abstract

As the retail industry for fresh produce in Indonesia becomes increasingly competitive, it creates an urgency for retailers to maintain relevant position in the market. Retailers need to cultivate loyal customers to ensure sustained performance and growth. Prima Freshmart, a specialized retailer that focuses on poultry products, is currently dealing with the challenge of having low customer loyalty rates based on the results of a preliminary survey. In order to understand how service quality, product quality, and brand image impact customer loyalty among Prima Freshmart's clientele, a study was conducted with 194 participants who completed questionnaires. The data was then analyzed using SmartPLS 4 software. The findings indicate that service quality, product quality, and brand image have a significant and positive influence on customer satisfaction. Furthermore, customer satisfaction has a significant and positive effect on customer loyalty and acts as a mediator in the relationship between service quality, product quality, brand image, and customer loyalty. These discoveries offer potential guidance for Prima Freshmart's management to enhance service quality, product quality, and brand image in order to improve customer satisfaction and loyalty. This research provides valuable insights that can be applied to both theoretical and practical aspects of customer retention strategies in the retail sector.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON INTENTION TO ENROLL MEDIATED BY CONSUMER BRAND ENGAGEMENT, BRAND AWARENESS, AND BRAND IMAGE IN PRIVATE UNIVERSITIES IN JAKARTA AND TANGERANG Pasaribu, Imanuel Xaverdino Wiratama; Achmadi, Hendra
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 6 (2024): November 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i5.725

Abstract

This study explores the influence of Social Media Marketing on Intention to Enroll, mediated by Consumer Brand Engagement, Brand Awareness, and Brand Image at private universities in Jakarta and Tangerang. Data were collected from 175 respondents through a questionnaire and analyzed using the SEM PLS method. The results showed that Social Media Marketing has a significant positive influence on Consumer Brand Engagement, Brand Awareness, Brand Image, and Intention to Apply. Effective social media marketing is able to increase consumer engagement with the university brand, which is reflected in increased interaction, loyalty, and support for the brand. In addition, active social media marketing activities and relevant content were shown to increase prospective students' intention to enroll in private universities, making it an effective tool in influencing prospective students' decisions. The study also found that social media marketing increases brand awareness, allowing universities to reach more prospective students and establish more effective communication. Effective use of social media can strengthen brand image and build closer relationships with consumers. High consumer engagement with the brand increases brand awareness and a positive brand image, which contributes to an increased desire to enroll. Overall, this study emphasizes the importance of social media marketing strategies in increasing consumer engagement, brand awareness, brand image, and intention to enroll in private universities, especially in the post-pandemic context.
SENTIMENT ANALYSIS AND CLUSTERING OF ISP SERVICE USERS BASED ON SOCIAL MEDIA PLATFORM X IN INDONESIA USING K-MEANS METHOD Kurniawan, Marcel; Achmadi, Hendra
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 6 (2024): November 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i6.728

Abstract

This study analyzes user sentiment towards Internet Service Providers (ISPs) in Indonesia using the social media platform X (formerly Twitter). Data was collected using web scraping and processed with TF-IDF to convert text into numerical representations. Sentiment was determined using the NLP BERT model. The K-Means Clustering method was used to group negative tweets based on content similarity. The data consists of 6.000 negative tweets. The analysis identified three main clusters: technical issues (network disruptions, high prices, slow connections), customer service and interactions, and communication and customer satisfaction. Inter-cluster distances were: Cluster 1 and Cluster 2 (0.460), Cluster 1 and Cluster 3 (0.349), Cluster 2 and Cluster 3 (0.341). Intra-cluster variations were: Cluster 1 (0.140), Cluster 2 (0.113), Cluster 3 (0.064). Managerial implications include the need to improve technical service quality, customer service responsiveness, and billing transparency. The study's limitations include the limited amount of data and potential bias. Future research is suggested to use regression models to predict customer satisfaction based on complaint patterns and user sentiment.
Co-Authors Adinda, Havivi Rizky Ahmad Hidayat Sutawidjaya Al Ayubi, Ahmad Amelia Gianina Widjaja Aulia, Mareta Caroline Widjaja Chika Meyora Ismanto Cindy Cendana DWI SUNDARI Dylmon Hidayat Eka Pramudita Hanisentana, Felicia Hendsun Hendsun Henry Sugiarto Prasetyo Herlina Lusmeida Hidayat, Fikri Bintang Innocentius Bernarto, Innocentius Iriadi, Felicia Winona Jeff, Joanito Tony Kilis, Filly Elisabeth Kurnia, Candra Harja Kurniawan, Marcel Layarda, Meiryanti Lisa, Maudina Ainul Maria Vashti Zerlinda Lesmana Meilani, Yohana Cahya Palupi Moses Lorensius Parlinggoman Hutabarat Naibaho, Eduard Ary Binsar Nurhaida, Hansa Oscar, Oscar Pasaribu, Imanuel Xaverdino Wiratama Patria, Danet Patrik Mario Agata Petrus P.F. Titirloloby Pramono, Rudy Prisya, Paxia Reyna Purba, John Tampil Putri J Pratiwi Syam Riena Pribadi Gronloh Rinto Rain Barry Salsabila Azaria Sembel, Sandra Suarly, Irwan Sukidy, Beatrice Syitharini, Niken Tampil Purba, John Trifiana Tiodora Widjaya, Indry Wilson Bangun Wuisan, Dewi Yohana F. C. P. Meilani