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All Journal Economic Education Analysis Journal Performance International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Business, Social and Technology International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research IJBAE Jurnal Manajemen Maranatha Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Weni Novandari
Universitas Jenderal Soedirman
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Much To Choose, Too Confused To Decide: Investigating Customer Confusion As A Mediator Of Information Overload And Decision Postponement Cindy Desinta; Weni Novandari; Larisa Pradisti
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.7320

Abstract

This study aims to analyze the impact of information overload on decision postponement, with customer confusion as a mediating variable, in the context of consumer behavior on e-commerce platforms in Indonesia. The study adopts a quantitative approach, conducted through a survey method using Google Forms as the data collection instrument, involving 150 active e-commerce users as respondents. Data analysis was carried out using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The findings reveal that information overload has a positive and significant effect on both customer confusion and decision postponement. Moreover, customer confusion is found to significantly mediate the relationship between information overload and decision postponement. These results support the Stressor–Strain–Outcome (SSO) theory and indicate that excessive information load can lead to confusion, which in turn causes consumers to delay decision-making. This study contributes to the enrichment of theoretical literature in the field of digital consumer behavior and provides practical implications for e-commerce practitioners in managing the information presented to consumers.
Ulasan dan rating pelanggan online sebagai pendorong utama niat pembelian: Peran mediasi kepercayaan Eliya Azis; Arthur Sitaniapessy; Weni Novandari
Jurnal Manajemen Maranatha Vol 25 No 1 (2025): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v25i1.13336

Abstract

Findings related to the relationship between the effect of online customer reviews and ratings, with trust as a mediating factor toward purchase intent are still different or inconsistent. Meanwhile, digital businesses utilize online customer reviews and ratings as factors in the process of determination decision buying consumer and marketing strategies. The goal of this research is to test the influence of online customer reviews and ratings mediated by trust on purchase intentions in smartphone consumers at the official store Shopee Indonesia. With a quantitive approach, the data involved 209 respondents who had shopped at Shopee. The non-probability sampling method and purposive sampling technique were applied to obtain the sample, with PLS-SEM utilized for data analysis in this study. The exploration found that there had appeared to be no significant direct effect online customer reviews toward purchase intent, in contrast to previous studies on positive and significant direct effects of such relationships. This research discovered that there was an indirect impact of online customer reviews toward purchase intent that was fully mediated by trust, and there was an indirect influence on online customer ratings toward purchase intent that was partially mediated by trust. This research emphasizes that reviews and ratings given by customers online are social influences that shape consumer perception of trustworthiness of products and vendors in online marketplaces, as stated by Social Influence Theory. Therefore, to develop consumer trust, digital commerce businesses are required to continuously observe and respond to customer reviews and ratings. Meanwhile, to maintain quality information, digital commerce platforms have responsibility to provide features that make the process more accessible to customers to offer truthful and relevant feedback, as well as filter out uncredible reviews.
Artificial Intelligence Adoption and Marketing Performance among SMEs: Examining Technological, Organizational, and Environmental Barriers through the TOE Framework Sarah Dien Hawa; Sudarto Sudarto; Najmudin Najmudin; Weni Novandari
International Journal Business and Entrepreneurship Vol 3 No 2 (2026): July
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/khfrcw54

Abstract

Artificial Intelligence (AI) has emerged as a strategic technology capable of enhancing organizational competitiveness and marketing effectiveness. However, many Small and Medium Enterprises (SMEs), particularly in emerging economies, continue to face significant challenges in adopting AI technologies. This study aims to examine the influence of technological barriers, organizational barriers, and environmental barriers on AI adoption and their implications for marketing performance among SMEs in Banyumas Regency, Indonesia. The study adopts the Technology–Organization–Environment (TOE) framework as the theoretical foundation for explaining AI adoption behavior within SMEs. A quantitative research approach was employed using survey data collected from 100 SMEs in Banyumas. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that technological barriers and environmental barriers significantly influence AI adoption, whereas organizational barriers do not significantly affect AI adoption. Furthermore, AI adoption significantly influences marketing performance. The results indicate that SMEs adopting AI technologies experience improvements in sales growth, customer satisfaction, customer loyalty, digital campaign effectiveness, market responsiveness, and competitive advantage. The study contributes theoretically by extending the TOE framework through the integration of multidimensional barriers and AI-driven marketing performance. Practically, the findings provide important implications for SME owners, policymakers, and technology providers in designing strategies to accelerate AI adoption and strengthen SME competitiveness in the digital economy. The study also highlights the importance of technological readiness and supportive digital ecosystems in facilitating successful AI implementation among SMEs.
Membangun Brand Love dan Brand Fidelity Produk Iphone melalui Social Media Marketing Activity, Brand Intimacy, dan Brand Authenticity Chandra Hadi Prayoga; Weni Novandari
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 31 No 2 (2024): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing Activity (SMMA) terhadap Brand Love dan Brand Fidelity dengan Brand Authenticity serta Brand Intimacy sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner online yang disebarkan kepada pengguna iPhone di Pulau Jawa. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa SMMA memiliki pengaruh positif terhadap Brand Love, Brand Authenticity, dan Brand Intimacy. Brand Authenticity dan Brand Intimacy terbukti memediasi hubungan antara SMMA dan Brand Love secara signifikan. Selain itu, Brand Love memiliki dampak positif terhadap Brand Fidelity, menegaskan pentingnya hubungan emosional dalam menciptakan loyalitas konsumen. Penelitian ini memberikan kontribusi teoritis pada pengembangan teori Self-Congruence, dengan menyoroti peran penting Brand Authenticity dan Brand Intimacy dalam membangun Brand Love. Secara praktis, hasil penelitian ini menjadi panduan bagi pemasar dalam mengoptimalkan strategi SMMA untuk meningkatkan keterikatan emosional dan loyalitas konsumen. Keterbatasan penelitian meliputi cakupan geografis yang terbatas pada Pulau Jawa dan penggunaan pendekatan cross-sectional. Untuk penelitian mendatang, disarankan melakukan studi longitudinal serta mengintegrasikan variabel tambahan seperti brand experience atau customer satisfaction untuk memperkaya model.
Service Innovation and New Product Performance in Indonesian Tutoring SMEs Meliyana Rizki Prabaningrum; Agus Suroso; Weni Novandari
Journal of Business, Social and Technology Vol. 7 No. 3 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i3.733

Abstract

Background: Tutoring SMEs increasingly need to renew their service delivery as digitalisation and changing parent and student preferences reshape competition. Objective: This study examines the effect of service innovation on new product performance and tests whether market turbulence moderates that relationship among tutoring SMEs in Banyumas, Purbalingga, and Banjarnegara. Methods: A quantitative, purposive-sampling design was analysed in SPSS Version 30 using item validity and reliability tests and an ordinary least-squares interaction model. Results: Service innovation positively predicted new product performance (B = 0.383, t = 2.547, p = .017), while market turbulence had a direct positive association (B = 0.451, t = 3.933, p < .001). The interaction was not significant (B = 0.014, t = 0.344, p = .734). Conclusion: Service innovation is associated with stronger new product performance, whereas market turbulence operates as a direct contextual correlate rather than a moderator in this sample.
Co-Authors Adela Tri Apriliyani Agus Suroso Arthur Sitaniapessy Ary Yunanto Chandra Hadi Prayoga Cindy Desinta Diah Setyorini Gunawan Eliya Azis Eman Sulaiman Hasibuan, Reza Rahmadi Icuk Rangga Bawono Jajang Jajang Kholifaturrohmah, Ramita Larisa Pradisti Leni Susanti MD Aolywlah Meliyana Rizki Prabaningrum Muhammad Yusuf As-Shiddiqie Najmudin Rifda Naufalin Sarah Dien Hawa Saripermanik Budayanti Setyanto, Refius Pradipta Siti Zulaikha Wulandari Sri Maryani Sudarto Sudarto Suliyanto . Wisanggeni bagus Anggoro