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All Journal JURNAL ILMU SOSIAL Interaksi : Jurnal Ilmu Komunikasi Interaksi Online Syntax Literate: Jurnal Ilmiah Indonesia Jurnal ASPIKOM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Komunikasi Sosfilkom : Jurnal Sosial, Filsafat dan Komunikasi Daengku: Journal of Humanities and Social Sciences Innovation
Hedi Pudjo Santosa
Universitas Diponegoro
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Coffee Shop Marketing Communication Strategy to Increase Sales (Case Study at Kedai Kopi Inspirasi Bogor) Adi Nur Fatah; Hedi Pudjo Santosa
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 3 No. 2 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku1498

Abstract

Kedai Kopi Inspirasi is a well-known coffee shop in Bogor Regency, as shown by the high number of visitors and exposure in various local media as one of the recommendations for coffee shops in Bogor Regency. The purpose of this research is to discover how Kedai Kopi Inspirasi may use marketing communication strategies to boost customer sales and visits in the midst of fierce competition in the present coffee shop business. The data for this research was collected through interviews with the owners and management of Kedai Kopi Inspirasi observation, and literature reviews. The theory used for this research is Integrated Marketing Communication with a Promotion Mix. Based on data analysis, it was found that Kedai Kopi Inspirasi had implemented a marketing communication strategy as part of their promotional strategies, utilizing advertising, personal selling, sales promotion, and public relations strategies to raise brand awareness, which resulted in higher customer visits and purchases. In order to attract customers in the Jabodetabek area, Kedai Kopi Inspirasi performs social media marketing. In addition, personal selling is conducted through engaging with customers as a type of service in order to encourage up-selling in every interaction. Sales promotions are performed by offering special deals on specific holidays. Simultaneously, Kedai Kopi Inspirasi works to approach particular groups and organizations for public relations purposes and may later take part in an event to attract potential customers
Semarang Zoo Marketing Communication Strategy through Instagram Social Media @SemarangZoo Fatah, Adi Nur; Santosa, Hedi Pudjo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7296

Abstract

Instagram is a social media that displays visual content. Instagram can be used to attract public attention by displaying various types of information. Semarang Zoo uses Instagram in maximizing marketing communication strategies. The purpose of this study is to explain the marketing communication message strategy of Semarang Zoo which is carried out through Instagram @SemarangZoo. This study uses a descriptive qualitative approach. The data collection technique was carried out by means of observation, documentation and literature study, where the researcher took screenshots of several uploads on the @SemarangZoo XXgy of compiling messages and focuses on social media. The results of the study explain how the Semarang Zoo displays the content of communication information and creative forms of messages through Instagram @SemarangZoo with a period of April to September 2021.
MISOGYNISTIC IN DIGITAL MEDIA : HATE SPEECH NARRATIVES TOWARDS BEAUTY INFLUENCERS Santosa, Hedi Pudjo; Ayun, Primada Qurrota; Lukmantoro, Triyono
Interaksi: Jurnal Ilmu Komunikasi Vol 11, No 2 (2022): December 2022
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.11.2.166-174

Abstract

Huge numbers of social media users in Indonesia creates a phenomenon of beauty influencers. Selebgram or Instagram celebrities, starts to become a trend when artists wearing veils become a fashion icon for certain groups of communities. The influencers try to expose new identities which were considered old fashioned. However, this beauty influencer phenomenon also initiates hate speech trends. Nature of social media allows people to comment, spread information, and give opinions freely and anonymously, and even create the tendency to write misogynistic narratives. This research is a descriptive textual study using a narrative approach. Narrative in this connection refers to status updates on Instagram, narratives are understood as “small stories” that capture the whole variety of narrative activities that are not represented in the big or canonical narratives. The results of this study indicate that hate speech against female celebrities means that they receive negative judgments and comments from netizens by using religious statements and social norms of society. They provide comments by giving bad labels and giving judgments for their behavior
Co-Authors Adi Nugroho Adi Nur Fatah Ayu Nabilla, Ayu Dara Pramitha Diah Rukmi Ambarwati, Diah Rukmi Djoko Setyabudi Fatah, Adi Nur Himmatul Ulya I Nyoman Winata Ifadhah Vellayati Widjaja Joyo NS Gono Kuni Zakiyyah Lintang Ratri Rahmiaji Luthfi Fazar Ridho M Bayu Widagdo Michael Laurentius Much Yulianto Muchamad Yulianto Muhammad Bayu widagdo Nicolas Handoko Raharjo, Nicolas Handoko Novi Rosmaningrum Nurriyatul Lailiyah, Nurriyatul Nurul Hasfi Primada Qurota Ayun Primada Qurrota Ayun, Primada Qurrota S. Rouli Manalu Siska Ratih Dewanti Sony Kusuma Anugerah Sri Budi Lestari Sri Widowati Herieningsih Sunyoto Usman Syam Alam Sasmito Tandiyo Pradekso Taufik Suprihatini Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Wahyu Irara Yanuar Luqman Yofiendi Indah Indainanto Zulfikar Mufti