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All Journal Jurnal Manajemen Strategi dan Aplikasi Bisnis JURNAL REFORMASI ADMINISTRASI Jurnal Ilmiah untuk Mewujudkan Masyarakat Madani Jurnal STEI Ekonomi BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Journal of Sustainable Community Development (JSCD) PROGRESIF International Journal of Contemporary Accounting
Arya Darmawan
Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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Pengaruh Word Of Mouth, Fasilitas, dan Motivasi terhadap Keputusan Menjadi Siswa SMA (Studi Kasus pada SMK Markatin Jakarta) Irfan Arif Husen; Arya Darmawan; Zulkarnaini; Sri Handoko Sakti; Farmansyah Maliki
Reformasi Administrasi Vol. 13 No. 1: Maret 2026
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

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Abstract

This study aims to determine the influence of word of mouth, facilities, and motivation on the decision to enroll at SMK Markatin Jakarta. The population of this study was all students at SMK Markatin Jakarta. The study sample used a saturated sample of 97 respondents. The research strategy used was a causal associative strategy. Data analysis employed partial coefficient of determination analysis, simultaneous analysis, and hypothesis testing. The data used were primary data. Data collection techniques used questionnaires and documentation. The results of the study indicate that (1) word of mouth significantly influences the decision to enroll at SMK Markatin Jakarta; (2) facilities significantly influence the decision to enroll at SMK Markatin Jakarta; (3) motivation significantly influences the decision to enroll at SMK Markatin Jakarta; and (4) word of mouth, facilities, and motivation simultaneously significantly influence the decision to enroll at SMK Markatin Jakarta.
Kewirausahaan Di Era Digital Yusuf Suhardi; Meita Pragiwani; Zukarnaini Zulkarnaini; Arya Darmawan; Sri Handoko Sakti
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v5i3.1143

Abstract

Lecturers at the Jakarta Indonesian College of Economics provided counseling about entrepreneurship in the context of Community Service with topics that are appropriate in the current era, namely Entrepreneurship in the Digital Era. This is an adjustment to the times. Community service using lecture and discussion methods to high school students whose content needs to be emphasized that today's business needs to master e-commerce. Because e-commerce is defined as the process of buying and selling between two parties in a company by exchanging goods, services or information via the internet. This is the world of digital entrepreneurship, namely entrepreneurship that is influenced by, or takes advantage of, digital transformation in business. In this development, millennials, including Pelita Tiga High School students, absorb digital business knowledge more easily than the older generation.
Cara Sukses Menjadi Pengusaha Muda Yusuf Suhardi; Meita Pragiwani; Zulkarnaini Zul; Arya Darmawan; Sri Handoko Sakti
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2024)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v6i2.1279

Abstract

ujuan pengabdian pada masyarakat oleh Dosen STEI adalah untuk menumbuhkan jiwa berwirausaha siswa SMK Diponegoro sehingga nanti lebih siap dalam menjalankan berbagai usaha. Memberi pemahaman bagaimana memulai wirausaha sehingga mampu menciptakan lapangan kerja sendiri. Mengurangi tingkat pengangguran karena menunggu pekerjaan atau pola berfikir negatif dalam dirinya terhadap dunia usaha. Waktu pelaksanaan Senin, 8 Januari 2024 di Gedung SMK Diponegoro Jakarta di Jl. Sunan Giri Jakarta. Masing masing Pembicara Dosen STEI memberikan materi untuk para siswa SMK Diponegoro Jakara. Metode PKM adalah dengan ceramah dan tanya jawab, dengan materi motivasi dan matari tentang strategi memulai bisnis dan mngelola bisnis secara baik dan berhasil. Kesimpulan dari hasil penyuluhan pada kegiatan pengabdian diketahui bahwa peserta mengerti dan berkeinginan kuat untuk meningkatkan kreativitas mereka dalam berwirausaha dan terus menciptakan ide-ide bisnisnya. Dengan berbekal pengetahuan dan motivasi dari Tim Dosen Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta, siswa SMK Diponegoro dapat mulai menerapkan perencanaan dalam kegiatan usaha. Para siswa siap membuat perencanaan bisnis yang dikaitkan juga dengan pelajaran kewirausahaan di sekolah dengan bimbingan para guru untuk kelanjutannya.
Pendampingan Edukasi Strategi Pemasaran Pertanian Sayur Mayur dan UMKM Keripik Kentang di Desa Margaluyu Arya Darmawan; Otti Ilham Khair; Rini Ratnaningsih
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2024)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v6i2.1290

Abstract

This community service activity aims to provide understanding of the importance of attractive branding and marketing, as well as to develop and enhance skills in business management, marketing, and product innovation, which overall can help farmers improve their standard of living. The implementation of this community service activity took place over 2 days, on Friday, March 1, 2024, and Saturday, March 2, 2024, at the Margaluyu Village Hall, Pangalengan, Bandung, West Java. This community service activity has provided significant benefits to the community, especially the participants, by enhancing their understanding of marketing strategies for processed products. This enables them to more effectively promote their products to consumers outside the village. Through training in digital marketing strategies, participants are equipped with valuable understanding and skills in utilizing social media and online marketplace platforms to market their processed products. Thus, this activity not only imparts new knowledge but also provides practical tools that assist participants in increasing visibility and market access for their products, supporting the overall development of their businesses.
Membangun Generasi Muda Unggul melalui Kewirausahaan di SMK St. Fransiskus 1 Jakarta Yusuf Suhardi; Arya Darmawan; Meita Pragiwani; Zulkarnaini Zulkarnaini; Sri Handoko Sakti
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2025)
Publisher : LPMP Imperium

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Abstract

This Community Service activity aims to motivate vocational school graduates to pursue business ventures and equip them with techniques for starting their own businesses. It offers alternative pathways for graduates beyond continuing education or entering the workforce, providing them with tools to build businesses from scratch. This motivational approach serves as a strong driver, highlighting the vast opportunities available in entrepreneurship. The program utilizes methods such as lectures, discussions, Q&A sessions, and business simulations. Participants are exposed to real-life case studies of both successful and failed businesses, along with strategies for overcoming challenges and achieving entrepreneurial success. This approach is particularly engaging, as it emphasizes the potential for unlimited income in business. The activity was conducted on Friday, July 12, 2024, at the SMK St. Fransiskus 1 Jakarta. The counseling session concluded with positive outcomes, as participants demonstrated an enhanced understanding and a strong desire to engage in business creativity and develop entrepreneurial ideas. This was evidenced by questionnaire responses showing a high entrepreneurial spirit. Participants expressed readiness to implement business plans and integrate entrepreneurship lessons from school, with ongoing guidance from teachers and school programs to support their efforts.
Co-Authors Achmad Ridho Adila Nur Klarisah Agustian Burda Ali Akhmadi Baharuddin Husin Erizal Azhar Farmansyah Maliki Faruqi, Faris Irfan Arif Husen Kustantina Kustantina Laras Oktavia Meita Pragiwani Muna Norkhairunnisak Ustadi Nursanita Nursanita OTTI ILHAM KHAIR Parmansyah Maliki Rini Ratnaningsih Sri Handoko Sakti Sri Handoko Sakti Syahrul Effendi Titik Aryati Yusuf Suhardi Yusuf Suhardi Zukarnaini Zulkarnaini Zulkarnaini Zulkarnaini Zul Zulkarnaini Zulkarnaini Zulkarnaini Zulkarnaini