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Maheni Ika Sari
Universitas Muhammadiyah Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Dynamic Management Journal

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THE INFLUENCE OF THE HEDONISTIC LIFESTYLE ON DECISIONS PURCHASES ON COMPASS SHOE PRODUCTS ON SHOPEE E-COMMERCE Rajasa, Ilham Surya; Hermawan, Haris; Sari, Maheni Ika
Dynamic Management Journal Vol 8, No 4 (2024): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i4.12601

Abstract

This research aims to determine and analyze the influence of hedonic lifestyle dimensions (activities, interests and opinions) on purchasing decisions for Compas shoe products via E-commerce. The sample used in this research was Compass shoe customers. This type of research uses quantitative methods with a sample size of 95 respondents and uses non-probability purposive sampling techniques using data collection techniques in the form of questionnaires to respondents. The data analysis technique for this research uses instrument testing, classical assumptions and multiple linear regression. The analysis results obtained show that activities, interests and opinions have a positive and significant influence both partially and simultaneously on the decision to purchase Compass shoes, with a contribution level of influence of 0.729 or 79%.
Co-Authors Achmad Hasan Hafidzi Agus Irawan Agus Yulianti, Yulas Ahmad Baiquni Ahmad Fatoni, Setio Ahmad Hasan Hafidzi Ahmad Izzuddin Aini, Terawati Isro’ Ainun N, Fardhotun Alfi Arif Ana Mufida Ana Mufida Ana Mufidah Andrean, Mohammad Ongky Aqnes Devita Efendy Arrahhma Elian Tania Bayu Wijayantini, Bayu Cahyo, Bayu Dwi Devi Lestari Dian Asih Budiarti Ega Afri Wulandari Eko Budi Satoto Fadhilah, Ikrimah Nur Fardela, Yusfi Nila Fefi Nurdiana Wijayanti Fitra Nahar Rizky Haris Hermawan Haris Hermawan, Haris Ira Puspita Dewi S Irianti, Lutvia Ragilta Jekti Rahayu Juhari Juhari Karsiyanto, Regita Wira Utami Kuncoro, Muh Alfan Masluhah S, Masluhah S Mathew, Raisun Ma’nunah, Zauharotul Mela Rosalina Mochtar Luthfi Effendy Mohammad Fathul Muin Mubarok, Muhammad Umam Muhammad Edo Fiorentino Muzaki Ahmad Dayan Nely Supeni Nely Supeni Ningtias, Kiki Arista Wahyu Nita Herlina Novita Dwi Susanti Nurul Qomariah Oktaviani, Nadia Paramita, Fina Pratna Prabatwati, Titis Alvita Pramesti, Cindy Rahayu, Jekti Rajasa, Ilham Surya Rendy Mirwan Aspirandi Retno Endah Supeni Retno Endah Supeni Retno Endah Supeni Ririn Windari Rizky Anggi Pratama Rosalina, Mela Rusdiyanto Rusdiyanto Rusdiyanto Rusdiyanto, Rusdiyanto Safira, Serli Vebriana Sari, Nur Ita Septy Holisa Umamy Siti Naisyah Suharto, Akhamd Suharto, Akhmad Sutrisno, Mashluhah Tatit Diansari Reskiputri Tatit Diansari Reskiputri Tatit Diansari Reskiputri, Tatit Diansari Tina Destiana Trias Setyowati Trias Setyowati, Trias Wahyu Eko Setianingsih Wenny Murtalining Tyas Wibowo, Yohanes Gunawan Winahyu, Pawestri Windiawati, Windiawati Yanik Rinata Yesita Karel Yoni Setiawan Yunitasari, Silvia Yusron Rozaid Yusron Rozzaid