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All Journal PROSIDING SEMINAR NASIONAL SEGMEN Jurnal Manajemen dan Bisnis Jurnal Keuangan dan Perbankan Benefit: Jurnal Manajemen dan Bisnis DERIVATIF Daya Saing : Jurnal Ilmu Manajemen Jurnal Sinar Manajemen Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA BALANCE: Economic, Business, Management and Accounting Journal Jurnal Proaksi Majalah Ilmiah Warta Dharmawangsa Review of Management and Entrepreneurship Jurnal Pengabdian Masyarakat IPTEKS BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Management Dynamic Management Journal Jurnal Manajemen DIVERSIFIKASI Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Borobudur Management Review Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Manajemen, Akuntansi, Ekonomi National Multidisciplinary Sciences Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Manajemen : Jurnal Ekonomi IECON: International Economics and Business Conference Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Ulil Albab Jurnal Pengabdian Masyarakat Manage International Journal of Education Management and Religion eJEBA JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Simki Economic Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Maheni Ika Sari
Universitas Muhammadiyah Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Dynamic Management Journal

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THE INFLUENCE OF THE HEDONISTIC LIFESTYLE ON DECISIONS PURCHASES ON COMPASS SHOE PRODUCTS ON SHOPEE E-COMMERCE Rajasa, Ilham Surya; Hermawan, Haris; Sari, Maheni Ika
Dynamic Management Journal Vol 8, No 4 (2024): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i4.12601

Abstract

This research aims to determine and analyze the influence of hedonic lifestyle dimensions (activities, interests and opinions) on purchasing decisions for Compas shoe products via E-commerce. The sample used in this research was Compass shoe customers. This type of research uses quantitative methods with a sample size of 95 respondents and uses non-probability purposive sampling techniques using data collection techniques in the form of questionnaires to respondents. The data analysis technique for this research uses instrument testing, classical assumptions and multiple linear regression. The analysis results obtained show that activities, interests and opinions have a positive and significant influence both partially and simultaneously on the decision to purchase Compass shoes, with a contribution level of influence of 0.729 or 79%.
Co-Authors Achmad Hasan Hafidzi Agus Irawan Agus Yulianti, Yulas Ahmad Baiquni Ahmad Fatoni, Setio Ahmad Hasan Hafidzi Ahmad Izzuddin Aini, Terawati Isro’ Ainun N, Fardhotun Alfi Arif Ana Mufida Ana Mufida Ana Mufidah Andrean, Mohammad Ongky Aqnes Devita Efendy Arrahhma Elian Tania Bayu Wijayantini, Bayu Cahyo, Bayu Dwi Devi Lestari Dewi Sri Wahyuni Dian Asih Budiarti Efiatul Himmah Ega Afri Wulandari Eko Budi Satoto Fadhilah, Ikrimah Nur Fahlevy, Reza Vannes Fardela, Yusfi Nila Fefi Nurdiana Wijayanti Feti Fatimah Fitra Nahar Rizky Haris Hermawan Haris Hermawan, Haris Himmah, Efiatul Hoji, Saiful Ira Puspita Dewi S Irianti, Lutvia Ragilta Jekti Rahayu Juhari Juhari Karsiyanto, Regita Wira Utami Kuncoro, Muh Alfan Lailatul Rosaida M. Alfian Muzammil Ma’nunah, Zauharotul Masluhah S, Masluhah S Mathew, Raisun Mela Rosalina Mochtar Luthfi Effendy Mohammad Fathul Muin Mubarok, Muhammad Umam Muhammad Al Baihaqi Muhammad Edo Fiorentino Muzaki Ahmad Dayan Muzammil, M. Alfian Nely Supeni Nely Supeni Ningtias, Kiki Arista Wahyu Nita Herlina Novita Dwi Susanti Nurul Qomariah Oktaviani, Nadia P.A.N, Febriyan Paramita, Fina Pratna Prabatwati, Titis Alvita Pramesti, Cindy Pratama, Rizky Anggi Rahayu, Jekti Rajasa, Ilham Surya Rendy Mirwan Aspirandi Retno Endah Supeni Retno Endah Supeni Rinata, Yanik Ririn Windari Rosalina, Mela Rossytania, Winaldha Ninda Rusdiyanto Rusdiyanto Rusdiyanto Rusdiyanto, Rusdiyanto Safira, Serli Vebriana Salsa Irine Chatrine Sari, Nur Ita Septy Holisa Umamy Siti Naisyah Suharto, Akhamd Suharto, Akhmad Sutrisno, Mashluhah Tatit Diansari Reskiputri Tatit Diansari Reskiputri Tatit Diansari Reskiputri, Tatit Diansari Tina Destiana Trias Setyowati Trias Setyowati, Trias Umamy , Septy Holisa Wahyu Eko Setianingsih Wenny Murtalining Tyas Winahyu, Pawestri Windiawati, Windiawati Yanik Rinata Yanik Rinata Yesita Karel Yohanes Gunawan Wibowo Yoni Setiawan Yunitasari, Silvia Yusron Rozaid Yusron Rozzaid