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Maheni Ika Sari
Universitas Muhammadiyah Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : ejeba

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Pengaruh Strategi Promosi Melalui Media Sosial, Kualitas Pelayanan, dan Word of Mouth Terhadap Loyalitas Pelanggan pada Warung Kopi Cak Kebo: (The Effect of Promotion Strategy Through Social Media, Quality of Service, and Word of Mouth on Customer Loyalty in Cak KeboCoffee Store) Mochtar Luthfi Effendy; Maheni Ika Sari; Haris Hermawan
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 8 No. 2 (2021): e-JEBA Volume 8 Number 2 Year 2021
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v8i2.24805

Abstract

The formulation of the problem in this study is how the Promotion Strategy through Social Media, Service Quality, and Word Of Mouth affect Customer Loyalty. The research objective was to determine and analyze Promotion Strategies through Social Media, Service Quality, and Word Of Mouth partially influence Customer Loyalty. The theory used in this research is marketing management theory, Promotion Strategy through Social Media, Service Quality, Word Of Mouth, and Customer Loyalty. The research was conducted on customers of Cak Kebo Jember Coffee Shop. This type of descriptive quantitative research using purposive sampling method with a sample of 100 respondents. The nature of the research is explanatory. The test tool used is multiple linear regression, with SPSS software version 25.00. Results of Service Quality, and Word Of Mouth have positive values and significance values that meet the testing criteria. Meanwhile, the Promotion Strategy through Social Media has a negative value. This also shows that Service Quality, and Word Of Mouth affect Customer Loyalty and Promotion Strategies through Social Media do not affect Customer Loyalty which means better Service Quality, and Word Of Mouth will have an impact on better Customer Loyalty.
Co-Authors Achmad Hasan Hafidzi Agus Irawan Agus Yulianti, Yulas Ahmad Baiquni Ahmad Fatoni, Setio Ahmad Hasan Hafidzi Ahmad Izzuddin Ahmad Izzuddin Aidah Zaqiah Aini, Terawati Isro’ Ainun N, Fardhotun Alfi Arif Ana Mufida Ana Mufida Ana Mufidah Andrean, Mohammad Ongky Aqnes Devita Efendy Arrahhma Elian Tania Bayu Wijayantini, Bayu Cahyo, Bayu Dwi Devi Lestari Dewi Sri Wahyuni Dian Asih Budiarti Dimas Herliandis Shodiqin Eda Efiatul Himmah Ega Afri Wulandari Eko Budi Satoto Fadhilah, Ikrimah Nur Fardela, Yusfi Nila Fefi Nurdiana Wijayanti Feti Fatimah Fina Pratna Paramita Fitra Nahar Rizky Haris Hermawan Haris Hermawan, Haris Himmah, Efiatul Holiseh Holiseh Ikrimah Nur Fadhilah Imeilda Intan Syafrilillah Ira Puspita Dewi S Irianti, Lutvia Ragilta Jekti Rahayu Juhari Juhari Kuncoro, Muh Alfan Lailatul Rosaida Lianatus Sholikah M. Alfian Muzammil Ma’nunah, Zauharotul Masluhah S, Masluhah S Mathew, Raisun Mela Rosalina Mochtar Luthfi Effendy Mohammad Fathul Muin Mubarok, Muhammad Umam Muhammad Al Baihaqi Muhammad Edo Fiorentino Muhammad Umam Mubarok Muzaki Ahmad Dayan Muzammil, M. Alfian Nely Supeni Ningtias, Kiki Arista Wahyu Nita Herlina Novita Dwi Susanti Nurul Qomariah Oktaviani, Nadia P.A.N, Febriyan Paramita, Fina Pratna Prabatwati, Titis Alvita Pramesti, Cindy Pratama, Rizky Anggi Raisun Mathew Rajasa, Ilham Surya Rendy Mirwan Aspirandi Retno Endah Supeni Retno Indah Supeni Reza Vannes Fahlevy Ririn Windari Rosalina, Mela Rusdiyanto Rusdiyanto Rusdiyanto Rusdiyanto, Rusdiyanto Safira, Serli Vebriana Saiful Hoji Salsa Irine Chatrine Sari, Nur Ita Septy Holisa Umamy Serli Vebriana Safira Siti Naisyah Suharto, Akhamd Suharto, Akhmad Sutrisno, Mashluhah Tatit Diansari Reskiputri Tina Destiana Trias Setyowati Trias Setyowati, Trias Wahyu Eko Setianingsih Wenny Murtalining Tyas Winahyu, Pawestri Winaldha Ninda Rossytania Windiawati, Windiawati Yanik Rinata Yesita Karel Yohanes Gunawan Wibowo Yoni Setiawan Yunitasari, Silvia Yusron Rozaid Yusron Rozzaid