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All Journal Jurnal Dedikasi Pendidikan E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis English Teaching and Linguistics Journal (ETLiJ) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Malikussaleh Public Economics International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Intelek Insan Cendikia
Muhammad Roni
Dosen Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE INFLUENCE OF CUSTOMER EXPERIENCE VALUES ON LOYALTY TO MAKE OVER COSMETIC PRODUCTS IN THE PANTON LABU CITY COMMUNITY, NORTH ACEH REGENCY Rina Dara; T. Edyansyah; Rusydi; Syamsul Bahri; Muhammad Roni
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.778

Abstract

This research was conducted on the loyalty of make over brand cosmetic products in the people of Panton Labu City, North Aceh Regency. Based on the researcher's observations, consumers have long-term loyalty to makeover brand cosmetics, so that consumers feel that they need the product, feel suitable for the product, and will continue to use the product for an unlimited time. This kind of loyalty shows that customers should always feel satisfied with the product they use for longer and accept the value of the customer experience. This customer assessment is divided into three parts, namely: functional value, emotional value, and social value. Based on the description and problems above, the researcher is interested in conducting a study entitled "The Effect of Customer Experience Value on the Loyalty of Make Over Brand Cosmetic Products in the Community of Panton Labu City, North Aceh Regency". The type of data used in this study is quantitative data, which is data measured in a numerical scale, which measures one or more variables in the population or sample to be studied, both numerically and statistically. The data source used in this study is primary data, namely data obtained directly from respondents or research locations, the coefficient value of the Consumer Response variable (Y) is 0.676 or 67.6%. This value shows that the contribution of the independent variable X1,X2,X3 can explain the Brand Loyalty (Y) variable by 67.6%. Meanwhile, the other 32.4% was influenced by other variables outside the research conducted. Subsequent research could also expand the scope by including other variables that can affect brand loyalty.
Pengaruh Nilai Pengalaman Pelanggan Terhadap Loyalitas Produk Kopi Gayo Pada Masyarakat di Kota Lhokseumawe Hendri Kurniawan; T. Edyansyah; Sapna Biby; Siti Maimunah; Muhammad Roni
Jurnal Intelek Insan Cendikia Vol. 3 No. 08 (2026): AGUSTUS 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh nilai pengalaman pelanggan terhadap loyalitas produk Kopi Gayo pada masyarakat di Kota Lhokseumawe. Populasi dalam penelitian ini adalah seluruh masyarakat di Kota Lhokseumawe. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengambilan sampel non-probability sampling. Data yang dikumpulkan merupakan data primer yang diperoleh dari penyebaran kuesioner secara langsung dengan metode purposive sampling, melibatkan 120 orang responden. Analisis data menggunakan analisis regresi linier berganda dengan bantuan perangkat lunak Statistical Package for the Social Sciences (SPSS) versi 26.0. Hasil penelitian menunjukkan bahwa nilai fungsional berpengaruh positif dan signifikan terhadap loyalitas produk Kopi Gayo. Nilai emosional berpengaruh positif dan signifikan terhadap loyalitas produk Kopi Gayo. Nilai sosial berpengaruh positif dan signifikan terhadap loyalitas produk Kopi Gayo. Nilai fungsional, nilai emosional, dan nilai sosial secara simultan berpengaruh positif dan signifikan terhadap loyalitas produk Kopi Gayo pada masyarakat di Kota Lhokseumawe.
Pengaruh Harga, Kualitas Produk, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Mie Arang Syammah di Simpang Leupe Kota Lhokseumawe Dara Shifa; T. Edyansyah; Heriyana Heriyana; Hamdiah Hamdiah; Muhammad Roni
Jurnal Intelek Insan Cendikia Vol. 3 No. 08 (2026): AGUSTUS 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Persaingan bisnis kuliner yang semakin ketat menuntut pelaku usaha untuk mampu menerapkan strategi pemasaran yang tepat dalam menarik dan mempertahankan konsumen. Harga, kualitas produk, dan kualitas pelayanan merupakan beberapa faktor yang diduga memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh harga, kualitas produk, dan kualitas pelayanan terhadap keputusan pembelian Mie Arang Syammah di Simpang Leupe Kota Lhokseumawe. Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap 105 responden yang pernah melakukan pembelian pada Mie Arang Syammah. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan analisis regresi linier berganda dengan bantuan perangkat lunak Statistical Package for the Social Sciences (SPSS) versi 26.0. Hasil penelitian menunjukkan bahwa secara parsial harga dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan kualitas pelayanan berpengaruh positif namun tidak signifikan. Secara simultan harga, kualitas produk, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian. Nilai Adjusted R Square sebesar 0,893 menunjukkan bahwa 89,3% variasi keputusan pembelian dapat dijelaskan oleh ketiga variabel independen, sedangkan sisanya dipengaruhi oleh variabel lain di luar model penelitian.
Co-Authors Adnan Adnan Aiyub Aiyub Amru Usman Asnawi Asnawi Dara Shifa EM Yusuf Iis Hamdiah Hamdiah Hasibuan, Ahmad Fauzul Hakim Hendri Kurniawan Heriyana Heriyana Khairil Anwar Maisyura Maisyura Marina Marina Munardi Munardi Mursidah Mursidah Mursidah Mursidah Padhil Hasyim Putri Fajar Rico Nur Ilham Rina Dara Rusydi Rusydi Abubakar Sapna Biby Siti Maimunah Syamsul Bahri T. Edyansyah, T. Edyansyah