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All Journal Jurnal Bina Praja Jurnal Inovasi Bisnis (Inovbiz) Journal of Saintech Transfer Jurnal Ilmiah Edunomika (JIE) Economic Reviews Journal Eduvest - Journal of Universal Studies IIJSE PRIMER: Jurnal Ilmiah Multidisiplin IJEFSD
Raina Linda Sari
Prodi S1 Ekonomi Pembangunan
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Journal : Journal of Saintech Transfer

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Optimization of packaging and marketing of Awaina Shrimp Paste as a leading product of Langsa City Hakim, Sukma Hayati; Sari, Raina Linda; salman; hanum, nurlaila
Journal of Saintech Transfer Vol. 7 No. 2 (2024): Journal of Saintech Transfer
Publisher : Talenta Publisher Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jst.v7i2.14806

Abstract

Indonesia's coastal resources provide livelihoods for many communities, including Langsa City in Aceh Province, known for its shrimp paste production. Terasi Awaina, a local shrimp paste business, faces challenges with outdated packaging and limited marketing reach. This community service project aimed to optimize Terasi Awaina's packaging and marketing strategies. Conducted over six months, the project involved surveys, practical training, outreach, and mentoring to enhance the business's operations and market appeal. Training focused on modern packaging techniques and establishing an official business website. The results showed significant improvements in participants' knowledge and skills, increased production efficiency, and expanded market reach. Modern packaging and a professional online presence boosted sales and competitiveness. This project demonstrates the potential for technological and digital solutions to drive sustainable development in traditional industries, contributing to economic growth and improved livelihoods in rural communities.
Co-Authors Adhani, Nadia Ambarita, Desi Sulastri Anggia, Yola Arif Rahman Atmaja, Adithya Rahman Coki Ahmad Syahwier Dede Ruslan Gulo, Ahmad Jumadin Hakim, Sukma Hayati Hanum, Nurlaila Harahap, Misna Doharni Hasyim, Sirozujilam Hutagalung, Abdul Jalil Inggrita Gusti Sari Nasution Irsad Lubis Irsyad Lubis, Irsyad Nasution, Hardini Pazriati Permadi, Mei Yusmansyah Pratama, Ramadhan Devan Purba, Febry Andini Sahil, Danish Salman Sembiring, Sya’ad Afifuddin Sihihab, Muhammad Wahyu Sijabat, Lastri Putri BR Soeparno, Wahyu Sugeng Imam Syafii, M. Syafina Rambe, Dhea Nita Yamani, Raisa