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Journal : Tangible Journal

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Pengaruh Tingkat Suku Bunga dan Return On Assets terhadap Keputusan Berinvestasi pada Aplikasi Bibit di Sulawesi Selatan Awal, Jumadil; Puspitasari, Ayu; Satria, Yudi
Tangible Journal Vol. 10 No. 2 (2025): Vol. 10 No. 2, Desember 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) STIE Tri Dharma Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/tangible.v10i2.687

Abstract

This study aims to determine the effect of interest rates and return on assets on investment decisions in the Bibit app in South Sulawesi. This study used a quantitative approach with a random sampling technique and involved 96 Bibit user respondents. The results showed that interest rates and return on assets had a positive and significant effect on investment decisions. An increase in interest rates and Return on Assets (ROA) significantly encourages investment decisions. Higher interest rates signal the potential for attractive returns, while a higher ROA reflects good company performance, thereby increasing investor confidence.
Co-Authors Abdullah, Sarini Agus Haerudin, Agus Anugrah Ariesahad Wibowo, Anugrah Ariesahad Arta, Tin Kusuma Awal, Jumadil Ayu Puspitasari, Ayu Budi, Isnarno Setiya Cahyadi, Danu Julian Christianto, Robets Christianto, Robets Damayanti, Elok Dana Kurnia Syabana, Dana Kurnia Dwi Suheryanto Dwi Wiji Lestari, Dwi Wiji Edi Eskak Ekarini, Novita Erwan Setiawan, Erwan Guring Briegel Mandegani, Guring Briegel Hendri Murfi Irfa ina Rohana Salma, Irfa ina Rohana Isnaini Isnaini Joni Setiawan Lestari, Dwi Wiji Masiswo Masiswo, Masiswo Nur Azizah, Steffi Anggraini Retno Widiastuti Rifai, Didit Fachri Salma, Irfa ina Rohana Salma, Irfa'ina Rohana Salma, Irfaina Rohana Salma, Irfaina Rohana Solihat, Ita Mar'atu Sukarno, Zulfikry Sulistyaningsing, Tika Suryadi MT Vivin Atika, Vivin Yekti Widyaningsih