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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Hilirisasi IPTEKS (JHI) JURNAL PEMASARAN KOMPETITIF Jurnal Abdidas AMAR (Andalas Management Review) Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Pengabdian Multidisiplin Jurnal Manajemen Stratejik dan Simulasi Bisnis Multidisiplin Pengabdian Kepada Masyarakat (M-PKM) Jurnal manajemen dan bisnis (Performa)
Danny Hidayat
Department Of Management, Faculty Of Economics, Universitas Andalas
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Health Professions Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Analysis Of The Influence Of Brand Awareness, Brand Associations, And Lifestyle On Purchase Decision Process iPhone (Consumer Survey in Padang City) Ullya Rahmi Aswin; Danny Hidayat; Leni Gustina
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol 4 No 1 (2023): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.4.1.33-40.2023

Abstract

This study aims to determine the influence of Brand Awareness, Brand Association, and Lifestyle in the iPhone Purchase Decision Process in Padang City. The data analysis method used is Validity Test, Reliability Test, Multiple Regression Analysis, Hypothesis Test consists of Partial Test (t Statistical Test), Simultaneous Test (F Statistical Test), and Determination Coefficient Test (R2). The work was carried out using SPSS 17. The data used are primary data and secondary data. This study used a sample of 100 research respondents. The results of this study indicate that data analysis using the multiple linear regression analysis method shows that Brand Association and Lifestyle have a positive and significant effect on consumers' decision to buy an iPhone, while Brand Awareness has a positive but not significant effect on the consumer's decision process in buying an iPhone. Based on the t-test that the three most dominant variables influencing the decision process to purchase the hijab are Lifestyle (X3) with a t value of 0.532. Adjusted analysis of the coefficient of determination obtained an R2 value of 39.7%, which means that the dependent variable, namely the purchase decision process, can be explained by the independent variables, namely Brand Awareness, Brand Association and Lifestyle and the remaining 60.3% is not influenced by other variables. included in this research.
Penerapan Teknologi Video Pembelajaran Jarak Jauh Mengenai Kewirausahaan dan Pemanfaatannya Sebagai Media Edukasi bagi Remaja SMAN 3 Batusangkar, Sumatera Barat Danny Hidayat; Ullya Rahmi Aswin; Donard Games; Dessy Kurnia Sari; Laura Amelia Triani; Silmi Silmi; Hanalde Andre; Prima Fithri
Warta Pengabdian Andalas Vol 30 No 4 (2023)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.30.4.789-797.2023

Abstract

This paper discusses the assistance of implementing long-distance video learning technology in entrepreneurship and its utilization as an educational tool for teenagers at SMAN 3 Batusangkar, West Sumatra. Entrepreneurship education is becoming increasingly crucial in globalization and information technology development. However, access to relevant and high-quality learning materials is often limited in remote areas. This activity aims to evaluate the effectiveness of using long-distance video learning technology as a supportive tool in entrepreneurship education in a high school setting. The activity started with data collection through interviews and observations of students and teachers involved in the learning process. The results indicated that long-distance video learning technology positively impacts students' understanding of entrepreneurship concepts. Students responded positively to the more interactive and engaging learning approach provided by video learning. In addition, teachers reported increased student motivation and participation in entrepreneurship education. In the context of SMAN 3 Batusangkar, long-distance video learning technology provides an opportunity to overcome resource limitations and access high-quality learning materials. The study also notes some challenges, such as varying internet connection quality and the need for further teacher training to integrate this technology into the curriculum. This community service highlights the importance of using technology as an innovative and effective learning tool to teach entrepreneurship concepts to the younger generation.
INOVASI PEMETAAN NAGARI DENGAN TEKNOLOGI GOOGLE EARTH DI PASIR TALANG SELATAN KECAMATAN SUNGAI PAGU KABUPATEN SOLOK SELATAN Danny Hidayat; Fauziah Putri Khuzaimah; Rafly Putra Pratama
Jurnal Hilirisasi IPTEKS Vol 6 No 4 (2023)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v6i4.728

Abstract

Nagari Pasir Talang Selatan does not yet have a complete village map as a support for administrative office completeness and village data. A village map is an essential aspect that should be possessed by each Nagari. Therefore, the government of Nagari Pasir Talang Selatan needs to have a village map to assist in village governance. The village map greatly aids in supporting the planning of a region's development and serves as a basis for renewing detailed plans in urban spatial planning. Hence, a work program is needed for the creation of this village map. The objective of this activity discusses the utilization of Google Earth as an effective tool in creating administrative maps for Nagari Pasir Talang Selatan. This can significantly contribute to providing accurate geospatial data and administrative information for the Nagari. The activity was conducted in Nagari Pasir Talang Selatan, Sungai Pagu District, South Solok Regency, West Sumatra Province. The implementation method in creating the village map starts with location surveys, determining coordinate points, and drawing map lines that match those displayed on the Google Earth map. The use of Google Earth technology can yield accurate and up-to-date administrative maps. The outcome of this activity is the successful completion of creating the village map, which can facilitate ease of access for those needing information about the Nagari and aid the village government in monitoring land use within the area. This program represents a positive step in the development of Nagari Pasir Talang Selatan and brings significant benefits to the community and local government. To enhance the effectiveness of this program, there is a need for the development and updating of the village map based on the area's developments.
THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY AT ENHAI SOERABI BANDUNG RESTAURANT Ullya Rahmi Aswin; Danny Hidayat; Fatma Ariani
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13518

Abstract

This study investigates the impact of product differentiation strategies and customer satisfaction on customer loyalty at Enhai Soerabi Bandung Restaurant in Padang. Using a sample of 130 respondents, the research explores the influence of three dimensions of product differentiation—service offering differentiation, service delivery differentiation, and image differentiation—on customer satisfaction and loyalty. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 2.0. The results show that both service offering differentiation and image differentiation significantly affect customer satisfaction, while service delivery differentiation did not have a significant impact. Furthermore, customer satisfaction was found to have a strong positive effect on customer loyalty. The findings suggest that Enhai Soerabi Bandung should focus on enhancing its service offerings and brand image to foster customer satisfaction and loyalty. The study also highlights the importance of maintaining high-quality service delivery but recognizes that factors like food quality and pricing also contribute to customer loyalty. Limitations of the study include its focus on a single restaurant and a relatively small sample size. Future research should explore these factors across different locations and with larger samples to generalize the findings further .
Penerapan Strategi Pemasaran Upaya untuk Peningkatan Penjualan UMKM Pada Cafe Umi Ullya Rahmi Aswin; Muthia Rahma Dianti; Rahmad Taklim; Danny Hidayat
Multidisiplin Pengabdian Kepada Masyarakat Vol. 5 No. 01 (2026): Multidisiplin Pengabdian Kepada Masyarakat, January-March 2026
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) yang dilaksanakan pada UMKM Cafe Umi memberikan dampak positif terhadap peningkatan kapasitas pengelolaan usaha mitra. Melalui pelatihan dan pendampingan yang dilakukan, mitra mengalami peningkatan pemahaman mengenai konsep strategi pemasaran, pentingnya perencanaan usaha, serta penerapan promosi dan branding produk yang sesuai dengan karakteristik usaha. Mitra juga mampu menerapkan promosi langsung, diferensiasi produk, dan peningkatan kualitas pelayanan pelanggan sebagai upaya meningkatkan daya tarik dan loyalitas konsumen. Selain aspek pemasaran, kegiatan PKM ini berhasil menghasilkan sistem pencatatan keuangan sederhana yang dapat digunakan oleh mitra untuk memantau kinerja penjualan dan kondisi keuangan usaha. Penerapan pencatatan keuangan tersebut membantu mitra dalam mengambil keputusan usaha secara lebih terarah dan berbasis data. Secara keseluruhan, kegiatan PKM ini berkontribusi terhadap peningkatan daya saing usaha Cafe Umi, meningkatkan minat beli pelanggan, serta mendorong keberlanjutan usaha melalui pengelolaan yang lebih terstruktur dan berorientasi pada kebutuhan pasar.
ANALISIS PENGARUH PENDIDIKAN KEWIRAUSAHAAN TERHADAP NIAT BERWIRAUSAHA DI SUMATERA BARAT Danny Hidayat; Indah Permata Suryani
Jurnal Manajemen dan Bisnis Performa Vol. 21 No. 1 (2024)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v21i1.4088

Abstract

Pendidikan merupakan salah satu faktor yang mungkin dapat meningkatkan keinginan seseorang untuk memulai usaha sendiri. Untuk menganalisis dampak pendidikan kewirausahaan formal, informal, dan nonformal terhadap niat berwirausaha di Sumatera Barat, maka dilakukan penelitian ini. Sebanyak 200 responden yang merupakan pelajar atau calon pemilik perusahaan pada lembaga pendidikan formal, informal, dan nonformal dengan konsentrasi bisnis dan kewirausahaan mengisi kuesioner yang digunakan untuk mengumpulkan data penelitian. Pendidikan formal bagi wirausaha (X1), Pendidikan informal bagi wirausaha (X2), dan Pendidikan nonformal bagi wirausaha (X3) merupakan variabel independen dalam penelitian ini, sedangkan niat berwirausaha (Y1) merupakan variabel dependen. Penelitian ini menggunakan desain penelitian kuantitatif dengan menggunakan sampel penelitian yaitu mahasiswa atau calon pemilik usaha di Sumatera Barat. Perangkat lunak Smart PLS 4.0 digunakan dalam proses analisis data. Temuan penelitian menunjukkan bahwa tiga jenis pendidikan kewirausahaan mempunyai pengaruh positif dan signifikan terhadap niat berwirausaha: pendidikan kewirausahaan nonformal, pendidikan kewirausahaan informal, dan pendidikan kewirausahaan formal.
Co-Authors Agriqisty Agriqisty Ana Ardiana Arza, Putri Aulia Dessy Kurnia Sari Donard Games Eli Ratni Fatma Ariani Fauziah Putri Khuzaimah Fitri Mailani Hanalde Andre Harif Amali Rifai Hendra Lukito Hutria Yosmarisa Irwan Zaini John Edwar Laela Susdiani Laura Amelia Triani Leni Gustina Muliantino, Mulyanti Roberto Muthia Rahma Dianti Nila Pratiwi Prima Fithri Rafly Putra Pratama Rahmad Taklim Ratni Prima Lita Risti Kurnia Dewi Sari Surya Sari, Dessy Kurnia Silmi Silmi Suryani, Indah Permata Tonny Yuwanda Ullya Rahmi Aswin Ullya Rahmi Aswin Ullya Rahmi Aswin Ullya Rahmi Aswin Valeny Suryaningsih Vera Pujani Virtous Setyaka Widya Hapsari Yanti Yanti