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PEMBERDAYAAN EKONOMI KELOMPOK UMKM JAYA BERSAMA DESA PANGKALAN JAMBI MELALUI PENGUATAN LITERASI DIGITAL Hesti Asriwandari; Ashaluddin Jalil; Achmad Hidir; Syamsul Bahri; Yesi Yesi; Seger Sugiyanto
Jurnal Pengabdian Masyarakat Multidisiplin Vol 8 No 2 (2025): Februari
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jpm.v8i2.5718

Abstract

MSMEs face challenges in digital marketing that can hinder their economic growth. Therefore, this service activity aims to (1) Provide digital literacy about utilizing social media and product marketing marketplaces (2) Provide knowledge about wisely utilizing digital media. The method used is Participatory Rural Appraisal (PRA) with a socialization approach and direct assistance to MSME actors. The service was attended by around 25 people and has been carried out well and received positive feedback. The service team teaches how to market through digital media and strengthens the group so that they can play a role according to their respective fields. The service participants enthusiastically listened to the material explanation about digital literacy in the form of utilizing the marketplace platform for marketing their products. This kind of activity is still rarely obtained by the group so that they do not understand about business digitalization. The success factors in this service activity lie in teamwork, the need for information about digital literacy, and support for the implementation of activities from the parties. Meanwhile, the inhibiting factor lies in the limited time to monitor and see the final results of the input material provided. Nevertheless, the potential success of the activity to develop Jaya Bersama MSMEs is quite high. However, in the future, continuous support and assistance is needed to ensure that Jaya Bersama MSME players are able to carry out digital transformation adequately and independently.
BIMBINGAN TEKNIS PENERAPAN PARTICIPATORY RURAL APPRAISAL DALAM PEMBERDAYAAN SUKU TALANG MAMAK DI KABUPATEN INDRAGIRI HULU Siti Sofro Sidiq; Teguh Widodo; Seger Sugiyanto; Muhammad Faizal Dzulqarnain; Dian Kurnia Anggreta; Rufaidah Syafawani
Jurnal Pengabdian Masyarakat Multidisiplin Vol 8 No 3 (2025): Juni
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jpm.v8i3.6108

Abstract

The purpose of this service is to provide technical guidance so that the process of formulating and implementing empowerment programs for the Talang Mamak Tribe can run according to the target. Participants in this service activity amounted to 30 people consisting of cross OPDs in Indragiri Hulu Regency as well as representation from the community and traditional leaders. The method of implementing activities with interactive lectures and question and answer discussions. Technical guidance activities for stakeholders in Indragiri Hulu Regency can run well. The Indragiri Hulu Regency Government, especially the Social Service, have been able to apply the principles of PRA in planning empowerment programs. Through PRA, the community is actively involved from problem identification, planning, to evaluation, so that the interventions designed are based on real needs and local wisdom. Collaboration between the Indragiri Hulu District Social Service, the Indonesian Ministry of Social Affairs and local institutions such as the Emak Sehat Institute strengthens holistic program implementation, avoids overlapping resources, and ensures effective coordination. Strategic partnerships become the main supporting pillar, where the role of facilitator institutions such as Emak Sehat bridges communication between the government and the community, while PRA-based technical training assists communities in data analysis and participatory planning. Recommendations from the follow-up of this service activity are to carry out capacity building training for the community.
Prison Of Poverty For Traditional Fishers Seger Sugiyanto; Pawennari Hijjang; Ashaluddin Jalil
Neo Journal of economy and social humanities Vol 1 No 2 (2022): Neo Journal of Economy and Social Humanities, June 2022
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v1i2.8

Abstract

This paper was a research of the traditional fishers’ life and the poverty prison of the Natural Resources in Teluk Belitung Village, Merbau District. The researchers described the current situation of traditional fishers' households and their value orientation towards jobs as fishers with a bargaining position. The mix method was chosen as the approaching model to understand the subject matter with the data analysis phase, including categorizing, compiling labels, and concluding. The monopoly of the fisheries economy by some Chinese entrepreneurs has maintained poverty for traditional fishers who worked for them or not. Debt guarantees were ways to cover up detrimental situations and destroy fishery resources in the research area. The researchers used the Kluckhohn approach to uncover the actual value orientation of fishers in a tight situation. Fishers understood that using dencis threatened the environment, but this method was chosen to maintain their position as fishers with sufficient income. There were other alternative jobs such as gardening. However, when they did it, they required seeds, fertilizers, and other types of equipment. The poor economic conditions made it challenging to do gardening while the guarantee of life for their households was lacking, especially from the local government.