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All Journal Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri Tibuana : Journal of Applied Industrial Engineering Jurnal Penamas Adi Buana Wahana : Tridarma Perguruan Tinggi WAKTU: Jurnal Teknik UNIPA Jurnal Elemen International Journal of Economics, Business and Accounting Research (IJEBAR) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Teknik Industri Terintegrasi (JUTIN) International Journal of Science, Engineering and Information Technology Jurnal Pengabdian kepada Masyarakat Nusantara JISO : Journal of Industrial and Systems Optimization Unri Conference Series: Community Engagement Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Prosiding SNAST J.Abdimas: Community Health JURNAL GEOGRAFIKA (GEOGRAFI LINGKUNGAN LAHAN BASAH) Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Jurnal Pengabdian Multidisiplin Profisiensi : Jurnal Program Studi Teknik Industri Prosiding Seminar Nasional Pengabdian Kepada Masyarakat JUSTI (Jurnal Sistem dan Teknik Industri) Jurnal Manajemen dan Teknologi Rekayasa Scientica: Jurnal Ilmiah Sains dan Teknologi Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Kanigara Prosiding Seminar Nasional Pengabdian kepada Masyarakat (SINAPMAS)
M. Nushron Ali Mukhtar
Universitas PGRI Adi Buana Surabaya
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Journal : Unri Conference Series: Community Engagement

 1 
Digitalisasi Marketing Untuk Mendorong Kemandirian dan Kesejahteraan Pengusaha Keripik Pare Dilem Mojokerto Irianto, Apri; Mukhtar, M. Nushron Ali; Kurniawan, Widiar Onny; Sawitri, Aristha Purwanthari
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.601-605

Abstract

This service program aims to increase the independence and welfare of bitter melon chip entrepreneurs in Dilem Village, Mojokerto through digitalization marketing. Entrepreneurs in this village face challenges in expanding the market due to limited knowledge about digital technology. The program began with a survey to identify the digital skill levels of entrepreneurs, which showed that most still rely on traditional marketing methods. In response, intensive training was provided, covering the use of social media, e-commerce platforms, as well as digital marketing strategies and content marketing. Based on the results of the survey, the service team conducted training and assistance regarding marketing digitalization. The results of the program show a significant increase in digital skills among entrepreneurs, characterized by the active use of social media and e-commerce in marketing their products. In addition, sales volume is increasing, which has a positive impact on the economic well-being of entrepreneurs. Digitalization marketing is effective in expanding the market and increasing the competitiveness of local products. This program provides a model that can be adapted by other small and medium entrepreneurs to support the independence and economic welfare of bitter melon chip entrepreneurs in Dilem Mojokerto Regency.
Co-Authors Abdurrasyid, Hakeem Agung Setiawan agung setiawan Akrom, Saiful Alarsy, Alarsy Am. Mufarich Am. Mufarich Amalia, Sri Hidayati Andarwulan, Setiana Andi Mayo Hermawan Anggita, Putri Antonius Kusuma Arif Rahman Nugroho Aristha Purwanthari sawitri Aristha Purwanthari Sawitri Aristha Purwanthari Sawitri Ayu Dwi Candra Kartika Dhany Ar-Royyan Djoko Adi Walujo Djoko Adi Walujo Edi Nasrulloh Erik Januar Pratama Fahmi Syarifudin Ahmad Fatmawati Fatmawati Framono, Indra Dwi Habrila, Nizar Hardani, Prisma Trida Intan Ayu Kusuma Pramushinta Iqbal Trio Pambud irianto, apri Izzuddin, Sabiq Dimas Jati Abdhi Wasesa, Andarmadi Koesdijati, Titiek Kusuma, Antonius lasiyono, untung Latif, Nashrudin Luthfi Hidayat M Apri Irianto M. Asy’aril Muhajir Majid, Dian Maulidia, Wahyu Indah Maulidiyah, Zahro Al Moch. Shofwan Mochamad Andi Akrianto Mochammad Tomy Santoso Moh. fatchur rohman Mufarich, Am. Mufidah, Rofikatul Muhajir, M. Asy’aril Muhammad Nabil Reza Respati Mukti, Asri Wido Mukti, Ria Andriani Nadya Ambarwati Nafiuddin, Muhammad Rizky Nuryanto, Muhammad Nizar Permata Sari, Dinda Pramana, Yanatra Budi Prasetiyo, Bagus Prasmita Dian Wijayati Purbosari, Ira Purwanthari Sawitri, Aristha Putra, Yunnanta Adi Rahayu, Asti Ramadhan, Adhitya Firmansyah Ratnawati, Rhenny Respati, Muhammad Nabil Reza Ridho Khabibul Malik Rusdiyantoro Rusdiyantoro, Rusdiyantoro Sabiq dimas izzuddin Sagita Rochman Saiful Akrom Sari, Dewi Perwito Sinulingga, Amanda Safithri TATANG SOPANDI Titiek Koesdijati Titik Koesdijati Tjahjani, Ida Kusnawati untung lasiyono Walujo, Djoko Adi Wati, Piguna Widiar Onny Kurniawan Yafi, M Ali Yitno Utomo Yunia Dwie Nurchayanie Yunnanta Adi Putra Zakaria, Muhammad Zulvan