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All Journal Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri Tibuana : Journal of Applied Industrial Engineering Jurnal Penamas Adi Buana Wahana : Tridarma Perguruan Tinggi WAKTU: Jurnal Teknik UNIPA Jurnal Elemen International Journal of Economics, Business and Accounting Research (IJEBAR) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Teknik Industri Terintegrasi (JUTIN) International Journal of Science, Engineering and Information Technology Jurnal Pengabdian kepada Masyarakat Nusantara JISO : Journal of Industrial and Systems Optimization Unri Conference Series: Community Engagement Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Prosiding SNAST J.Abdimas: Community Health JURNAL GEOGRAFIKA (GEOGRAFI LINGKUNGAN LAHAN BASAH) Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Jurnal Pengabdian Multidisiplin Profisiensi : Jurnal Program Studi Teknik Industri Prosiding Seminar Nasional Pengabdian Kepada Masyarakat JUSTI (Jurnal Sistem dan Teknik Industri) Jurnal Manajemen dan Teknologi Rekayasa Scientica: Jurnal Ilmiah Sains dan Teknologi Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Kanigara Prosiding Seminar Nasional Pengabdian kepada Masyarakat (SINAPMAS)
M. Nushron Ali Mukhtar
Universitas PGRI Adi Buana Surabaya
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Journal : Kanigara

 1 
PELATIHAN BRANDING DAN DESAIN PACKAGING UNTUK PRODUK PAKAN TERNAK UMKM MAKMUR DUA PUTRI DESA JATIKALANG KRIAN SIDOARJO Utomo, Yitno; Yunia Dwie Nurcahyanie; Djoko Adi Walujo; Nushron Ali Mukhtar; Rusdiyantoro
Kanigara Vol 4 No 1 (2024): Kanigara
Publisher : Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/kanigara.v4i1.8714

Abstract

The implementation of assistance for UMKM Makmur Dua Putri towards business development and professionalism was chosen using Branding and Packaging steps. The branding logo of the letters "MDP" is an abbreviation or acronym for Makmur Dua Putri, the dominant letter "M" with the cutting of the next two letters, namely "DP", is the concept that "Makmur" is the goal of this business. Of course, for every business, the goal of its vision and mission is prosperity. The text at the bottom "Prosperous Two Daughters" emphasizes the meaning, namely to interpret the good fortune of the trust given by God to two daughters. The choice of green is synonymous with coolness or returning to nature. This branding emphasizes that the animal feed made is made from ingredients that are returned to nature and are environmentally friendly. After obtaining the brand name and packaging, the animal feed business in Jatikalang village, Krian subdistrict, Sidoarjo district, will develop the marketing process outside Java.
Co-Authors Abdurrasyid, Hakeem Agung Setiawan agung setiawan Akrom, Saiful Alarsy, Alarsy Am. Mufarich Am. Mufarich Amalia, Sri Hidayati Andarwulan, Setiana Andi Mayo Hermawan Anggita, Putri Antonius Kusuma Arif Rahman Nugroho Aristha Purwanthari Sawitri Aristha Purwanthari sawitri Aristha Purwanthari Sawitri Ayu Dwi Candra Kartika Dhany Ar-Royyan Djoko Adi Walujo Djoko Adi Walujo Edi Nasrulloh Erik Januar Pratama Fahmi Syarifudin Ahmad Fatmawati Fatmawati Framono, Indra Dwi Habrila, Nizar Hardani, Prisma Trida Intan Ayu Kusuma Pramushinta Iqbal Trio Pambud irianto, apri Izzuddin, Sabiq Dimas Jati Abdhi Wasesa, Andarmadi Koesdijati, Titiek Kusuma, Antonius lasiyono, untung Latif, Nashrudin Luthfi Hidayat M Apri Irianto M. Asy’aril Muhajir Majid, Dian Maulidia, Wahyu Indah Maulidiyah, Zahro Al Moch. Shofwan Mochamad Andi Akrianto Mochammad Tomy Santoso Moh. fatchur rohman Mufarich, Am. Mufidah, Rofikatul Muhajir, M. Asy’aril Muhammad Nabil Reza Respati Mukti, Asri Wido Mukti, Ria Andriani Nadya Ambarwati Nafiuddin, Muhammad Rizky Nuryanto, Muhammad Nizar Permata Sari, Dinda Pramana, Yanatra Budi Prasetiyo, Bagus Prasmita Dian Wijayati Purbosari, Ira Purwanthari Sawitri, Aristha Putra, Yunnanta Adi Rahayu, Asti Ramadhan, Adhitya Firmansyah Ratnawati, Rhenny Respati, Muhammad Nabil Reza Ridho Khabibul Malik Rusdiyantoro Rusdiyantoro, Rusdiyantoro Sabiq dimas izzuddin Sagita Rochman Saiful Akrom Sari, Dewi Perwito Sinulingga, Amanda Safithri TATANG SOPANDI Titiek Koesdijati Titik Koesdijati Tjahjani, Ida Kusnawati untung lasiyono Walujo, Djoko Adi Wati, Piguna Widiar Onny Kurniawan Yafi, M Ali Yitno Utomo Yunia Dwie Nurchayanie Yunnanta Adi Putra Zakaria, Muhammad Zulvan