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All Journal Jati: Jurnal Akuntansi Terapan Indonesia Inovator : Jurnal Manajemen JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Pengabdian Masyarakat IPTEKS BUDGETING : Journal of Business, Management and Accounting Jurnal Simki Economic Dynamic Management Journal JIWAKERTA: Jurnal Ilmiah Wawasan Kuliah Kerja Nyata Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur Jurnal Bisnis dan Manajemen West Science Manajemen : Jurnal Ekonomi Jurnal Manajemen Dayasaing Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi
Wahyu Eko Setianingsih
Mahasiswa Magister Manajemen Universitas Jember
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Public Health Social Sciences Other

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Journal : Dynamic Management Journal

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THE INFLUENCE OF PRICES, SALES PROMOTIONS DURING LIVE STREAMING AND THE ATTRACTIVENESS OF ADVERTISEMENTS ON IMPULSIVE BUYING DECISIONS IN THE SHOPEE MARKETPLACE Kurniasari, Rizki Sefya; Setianingsih, Wahyu Eko; Tyas, Wenny Murtalining
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11576

Abstract

The development of information technology and the online world continues to progress very rapidly. Especially entering the modern era, there are very many people who use the internet as a marketing and business media so that there are many marketplaces that have developed in Indonesia, one of which is the Shopee marketplace. The number of marketplaces makes competition tighter, therefore every marketplace is required to do the best strategy to attract consumer interest. This study aims to determine the effect of price, sales promotion, and advertising appeal on impulse buying decisions at the Shopee marketplace. This research includes a quantitative approach using numerical or numerical data. The sample in this study were 150 people who live in the Jember City area who live in Sumbersari District and are Shopee members. The sampling technique used in this study is nonprobability sampling with purposive sampling method. The sampling technique used a questionnaire distributed via google form. Hypothesis testing in this study using a partial test (t test). The results showed that Price (X1), Sales Promotion (X2), and Advertising attractiveness (X3) partially had a significant effect on impulse purchases (Y).
ANALYSIS OF THE ENTREPRENEUR SPIRIT OF THE KATEGE COFFE SHOP BUSINESS IN TARGETTING MILLENNIALS IN JEMBER Putri, Tika Yulia Sari; Setianingsih, Wahyu Eko; Rahayu, Jekti
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.10664

Abstract

In this research, the problem that occurs is how the Entrepreneur Spirit of the owner of KATEGE Coffee Shop to target millennials in the Jember Regency area. Entrepreneur is the ability to create value for business development. Spirit Entrepreneur arises because of changes in lifestyle along with the times, especially the millennial generation which is synonymous with new things and digitalization. The purpose of this research is to explain the entrepreneurial spirit of KATEGE coffee shop owners in attracting millennial generation targets. Qualitative methods are used in this research directly by observing the object under study and conducting interviews. As for data analysis using Milles and Hubberman analysis. The results showed that the entrepreneurial spirit possessed by the coffee shop owner through a proactive attitude.
Co-Authors A Halim Abdillah, Yusuf Achmad Hasan Hafidzi Alizah, Aprilia Ulva Noer Amelia, Rita Andini, Intan Nur Anggraeni, Weni Nur Ardhiza, Anabella Rieska Ariyanto, Moh Noval Ariyanto, Moh. Noval Aspirandi, Rendy Mirwan Ayu, Nirendra Dyah Bayu Wijayantini, Bayu Camelia, Camelia Dwi Budi Santoso Fadjriansyah, Agung Falina, Askia Salsabila Fardela, Yusfi Nila Fariha, Auva Novia Febrianti, Dina Deltalia Febrianto, Farid Feti Fatimah Firdaus, Dea Yuniar Hardiyanto, Deris Honi Dwi Haris Hermawan, Haris Ikfani, Firsa Zerlinda Azza Ira Puspita Dewi, Ira Puspita Islami, Riska Miftahul Izzudin, Ahmad Juwita, Nurma Intan Kurniasari, Rizki Sefya Maftahah, Riif Maharani, Puteri Devi Maheni Ika Sari Maulana, Kharisma Ivan Murtaliningtyas, Wenny Najib, M Alfin Natasha, Juwita Nur Nursaidah Nursaidah, Nursaidah Pratiwi, Nandika Gema Putri, Tika Yulia Sari Rahayu, Jekti Rahim, Shafirda Ramadhana, Ramadhana Reskiputri, Tatid Diansari Retno Endah Supeni Romadhon, Fathan Rosita, Rurry Eka Rusdiyanto Rusdiyanto, Rusdiyanto Sabela, Deva Verina Saidah, Nur Salsabilla, Zahratullidya Regita Sari, Serli Anggita Semowo, Seno Setyaningsih, Vike Dwi Suharto, Akhmad Sumowo, Seno Sumowo, Seno Tatit Diansari Reskiputri, Tatit Diansari Tyas, Wenny Murtalining Wati Cantika Putri, Ayuni Alda Wibowo, Yohanes Gunawan Yonandra, Mita