Article Per Year (5 Year)
p-Index From 2020 - 2025
4.593
P-Index
This Author published in this journals
All Journal Jati: Jurnal Akuntansi Terapan Indonesia Inovator : Jurnal Manajemen JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Pengabdian Masyarakat IPTEKS BUDGETING : Journal of Business, Management and Accounting Dynamic Management Journal JIWAKERTA: Jurnal Ilmiah Wawasan Kuliah Kerja Nyata Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur Jurnal Bisnis dan Manajemen West Science Manajemen : Jurnal Ekonomi Jurnal Manajemen Dayasaing Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi
Wahyu Eko Setianingsih
Mahasiswa Magister Manajemen Universitas Jember
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Public Health Social Sciences Other

Published : 38 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Jurnal Ekonomi dan Bisnis GROWTH (JEBG)

 1 
PENGARUH DESIGN PRODUCT, PERSONAL BRANDING, DISTRIBUTION, DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN ALBUM K-POP (studi kasus pembeli pada Weverse Shop) Ardhiza, Anabella Rieska; Setianingsih, Wahyu Eko; Izzudin, Ahmad
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2811

Abstract

In order to ascertain the impact of product design, personal branding, distribution, and digital marketing on purchasing choices for kpop albums on the Weverse Shop app, study was carried out. An electronic survey that was given to both women and men who had purchased K-pop records through the Weverse Shop program served as the basis for this study's quantitative approach, which included a purposive sampling method of 112 respondents. Multiple linear regression analysis, partial analyzing (t testing), and testing the coefficient of determination are all employed in data analysis (R2). The analysis's results, which were obtained using SPSS version 25, also reveal that while the distribution and digital marketing variables have a significant impact on buying behavior, the product design and personal brand variables have a significant effect.
EFEKTIFITAS PEMASARAN MELALUI INSTAGRAM TERHADAP PENINGKATAN JUMLAH NASABAH PADA PT BANK SYARIAH INDONESIA KC JEMBER Salsabilla, Zahratullidya Regita; Setianingsih, Wahyu Eko; Dewi, Ira Puspita
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2788

Abstract

This research aims to test whether the promotions carried out by Bank Syariah Indonesia Jember through instagram are effective in increasing the number of customers. This study uses AIDA method as the variables namely Attention(X1), Interest(X2), Desire(X3), Action(X4). The problem raised in this study is that there are still many people with relatively low interest in saving in islamic banking because some people are not yet interested in choosing Islamic products over conventional products and because Islamic financial literacy in society is still low. Some of the deficiencies in the instagram account of Bank Syariah Indonesia Jember, such as the lack response from followers on each post, made reseacrchers interested in testing how effective the instagram acoount of Bank Syariah Indonesia Jember is in increasing the number of customers. The type of research used quantitative with descriptive research methods. The data collection method is through surveys and distributing questionnaires via Google Form and distributed to 80 respondents. The result of this study indicate that at the attention stage, the score is 77%, instrest is 77% desire 78%, action 77%. Based on the results of this study where all stages are in the good category, the results of this study are in accordance with the theory by Paulus (2012) that if the effectiveness valuereaches the 60%- 80% catgeory it is catgeorized good. This reflects that promotions through instagram carried out by Bank Syariah Indonesia Jember are well able to attract customers to use the products offered by Bank Syariah Indonesia Jember.
PENGARUH PROMOSI, E-WORD OF MOUTH DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK MS. GLOW LUMAJANG21 Rosita, Rurry Eka; Setianingsih, Wahyu Eko; Reskiputri, Tatid Diansari
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.1958

Abstract

This study aims to examine and analyze the role of Promotion, E-word Of Mouth and Brand Image on product purchasing decisions of Ms. Glow Lumajang21. The type of data in this study used quantitative data in the form of an online questionnaire. The population in this study were all consumers who shopped at Ms. Glow Lumajang21 which is unlimited in number. The sample used in this study were 105 respondents with a non-probability sampling technique. Data collection techniques include primary data and secondary data. The data measurement technique uses a Likert scale. The analytical tool in this study uses multiple linear regression analysis which is supported by instrument testing, classical assumption test and hypothesis testing. The results of this study prove that promotion has a positive and significant effect on purchasing decisions for Ms. Glow Lumajang21 with a significance level of 0.002 <0.05 with a coefficient of 0.613. E-word Of Mouth has a positive and significant effect on product purchase decisions Ms. Glow Lumajang21 with a significance level of 0.001 <0.05 with a coefficient of 0.535. And Brand Image has a positive and significant effect on product purchase decisions Ms. Glow Lumajang21 with a significance level of 0.023 <0.05 with a coefficient of 0.453.
PENGARUH FINANCIAL SELF EFFICACY, LITERASI KEUANGAN, DAN INKLUSI KEUANGAN TERHADAP PENGELOLAAN KEUANGAN PADA ANGGOTA PKK KECAMATAN PANTI Wati Cantika Putri, Ayuni Alda; Supeni, Retno Endah; Setianingsih, Wahyu Eko
Growth Vol 23 No 1 (2025): MEI
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v23i1.6549

Abstract

Family financial management is an important aspect in efforts to improve economic welfare, especially for PKK mothers who act as the main managers of family finances. This study aims to analyze the effect of financial self-efficacy, financial literacy, and financial inclusion on financial management in PKK members of Panti District. This study used a quantitative method with a survey approach and data collection was carried out through questionnaires distributed to 181 PKK members of Panti District online and face-to-face. The results showed that financial self-efficacy partially had the most significant effect on financial management, while financial literacy and financial inclusion partially had a significant effect on financial management. This finding confirms the importance of increasing these three variables in an effort to empower PKK mothers to be able to manage family finances more effectively, efficiently and wisely, so as to improve the economic welfare of families and communities in a sustainable manner.
Co-Authors A Halim Abdillah, Yusuf Achmad Hasan Hafidzi Alizah, Aprilia Ulva Noer Amelia, Rita Andini, Intan Nur Anggraeni, Weni Nur Ardhiza, Anabella Rieska Ariyanto, Moh Noval Ariyanto, Moh. Noval Aspirandi, Rendy Mirwan Ayu, Nirendra Dyah Bayu Wijayantini, Bayu Camelia, Camelia Dwi Budi Santoso Fadjriansyah, Agung Falina, Askia Salsabila Fardela, Yusfi Nila Fariha, Auva Novia Febrianti, Dina Deltalia Febrianto, Farid Feti Fatimah Hardiyanto, Deris Honi Dwi Haris Hermawan, Haris Ikfani, Firsa Zerlinda Azza Ira Puspita Dewi, Ira Puspita Islami, Riska Miftahul Izzudin, Ahmad Juwita, Nurma Intan Kurniasari, Rizki Sefya Maftahah, Riif Maharani, Puteri Devi Maheni Ika Sari Maulana, Kharisma Ivan Murtaliningtyas, Wenny Najib, M Alfin Nursaidah Nursaidah, Nursaidah Pratiwi, Nandika Gema Putri, Tika Yulia Sari Rahayu, Jekti Rahim, Shafirda Ramadhana, Ramadhana Reskiputri, Tatid Diansari Retno Endah Supeni Romadhon, Fathan Rosita, Rurry Eka Rusdiyanto Rusdiyanto, Rusdiyanto Sabela, Deva Verina Saidah, Nur Salsabilla, Zahratullidya Regita Sari, Serli Anggita Semowo, Seno Setyaningsih, Vike Dwi Suharto, Akhmad Sumowo, Seno Sumowo, Seno Tatit Diansari Reskiputri, Tatit Diansari Tyas, Wenny Murtalining Wati Cantika Putri, Ayuni Alda Wibowo, Yohanes Gunawan Yonandra, Mita