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Journal : Jurnal Mahasiswa Entrepreneur

PENGARUH MARKETING MIX TERHADAP KEPUASAN KONSUMEN (STUDI KASUS WAROENG MIE MAK TUR BONDOWOSO) Maharani, Puteri Devi; Setianingsih, Wahyu Eko; Rahayu, Jekti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.297 KB) | DOI: 10.36841/jme.v1i9.2409

Abstract

In the business world, customers are an important factor to develop and maintain a business. When customers get satisfaction, it can lead to a high sense of loyalty and always make repeat purchases so that they do not affect other parties. The tight competition is marked by the increasing number of noodle stalls in Bondondowoso, one of the businesses that is also experiencing intense competition today is Waroeng Mie Mak Tur. The rise and fall of the number of consumers when making purchases is a problem at Waroeng Mie Mak Tur Bondowoso, causing consumer satisfaction which is expected to increase sales. This study aims to determine the effect of product, price, place, promotion, people/employees, physical evidence and process on consumer satisfaction. This type of research is quantitative with 80 samples used with purposive sampling technique. The analysis used is multiple linear regression analysis. From the results of the analysis, it can be seen that product, place, promotion, people/employees, physical evidence and processes have a significant effect on consumer satisfaction, while price has no significant effect on consumer satisfaction.
PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP KEPUASAN PELANGGAN (PADA BENGKEL AHHAS CAHAYA MOTOR JAJAG BANYUWANGI) Najib, M Alfin; Setianingsih, Wahyu Eko; Saidah, Nur
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 11 (2022): NOPEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (572.261 KB) | DOI: 10.36841/jme.v1i11.2561

Abstract

Penelitian ini bertujuan untuk menganalisis apakah ada pengaruh kualitas pelayanan terhadap kepuasan pelanggan di Bengkel AHASS CAHAYA MOTOR Jajag Banyuwangi. Data penelitian ini diperoleh dari penyebaran kuesioner yang berjumlah 100 responden. Metode analisis yang digunakan yaitu analisis regresi liniar berganda dan diolah mengunakan SPSS 20. Populasi pada penelitian ini adalah seluruh pelanggan dari bengkel AHASS Cahaya Motor. Teknik pengambilan sampel dalam penelitian ini adalah non Probability Sampling dengan teknik purposive sampling. Hasil dari penelitian ini menunjukkan bahwa terdapat nilai signifikansi sebesar 0.000 (0.000 <0,05). Nilai tersebut dapat membuktikan hipotesis diterima, yang berarti bahwa ada pengaruh kualitas pelayanan, harga, lokasi terhadap kepuasan pelanggan di Ahass Cahaya Motor Jajag Banyuwangi.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA MIE GALAK BONDOWOSO Halim, Abdul; Setianingsih, Wahyu Eko; Reskiputri, Tatit Diansari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 7 (2022): JULI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.92 KB) | DOI: 10.36841/jme.v1i7.2340

Abstract

This study aims to examine and determine the effect of two variables, namely product quality and service quality on consumer satisfaction. The hypothesis in this study is that product quality and service quality affect customer satisfaction partially. The object of this research is the consumer of Mie Galak Bondowoso which has a total of 110 respondents using purposive sampling. Data collection techniques using observation, questionnaires, and documentation. The analysis used includes the validity test, reliability test, classical assumption test (normality test, multi-core test, heteroscedasticity test), multiple linear regression analysis and hypothesis testing (t test, determinant coefficient). The results of the study prove that product quality and service quality affect consumer satisfaction at Mie Galak Bondowoso.
PENGARUH KUALITAS LAYANAN ISLAMI DAN BRANDIMAGE TERHADAP KEPUASAN NASABAH PADA BANK SYARIAH INDONESIA (BSI) KC JEMBER Fadjriansyah, Agung; Setianingsih, Wahyu Eko; Rusdiyanto, Rusdiyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 1 (2023): JANUARI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (569.433 KB) | DOI: 10.36841/jme.v2i1.2665

Abstract

Penelitian ini bertujuan untuk menguji pengaruh dari : Variabel Kualitas Layanan Islami terhadap variabel Kepuasan Nasabah, variabel Brand Imageterhadap variabel Kepuasan Nasabah, variabel Kualitas Layanan Islami dan Brand Imageterhadap variabel Kepuasan Nasabah. Jenis penelitian yang dilakukan adalah dengan pendekatan kuantitatif. Obyek dari penelitian ini adalah nasabah yang menggunakan produk Bank Syariah Indonesia (BSI) Kantor Cabang Jember. Teknik pengambilan sampel secara purposive sampling. Sampel sebanyak 100 responden. Metode pengumpulan data dengan menyebarkan kuesioner kepada responden yang sudah pernah mengunjungi Bank Syariah Indonesia (BSI) Kantor Cabang Jember minimal dua kali. Penelitian ini menggunakan Analisis Data secara deskriptif dan jalur. Hasil penelitian ini menunjukan variabel Kualitas Layanan Islami : wujud fisik, daya tanggap, keandalan, jaminan, empati, kepatuhan syariah dan Brand Image : kekuatan merek, keunikan merek, keunggulan merek memiliki pengaruh signifikan terhadap variabel Kepuasan Nasabah.
PENGARUH MOTIVASI, PENGALAMAN, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DI PT. NOR COFFEE INDONESIA Juwita, Nurma Intan; Setianingsih, Wahyu Eko; Rusdiyanto, Rusdiyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 2 (2023): FEBRUARI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.718 KB) | DOI: 10.36841/jme.v2i2.2666

Abstract

This study aims to determine the effect of motivation, experience, and work discipline on employee performance at PT Nor Coffee Indonesia. The type of research used is quantitative research and data collection techniques using observation, interviews and questionnaires to 50 respondents with census techniques. The analytical tools used in this research are validity test, reliability test, classical assumption test, multiple linear regression analysis, T test, and R2 test. The results of testing the first hypothesis (H1) show that the motivation variable is 0.173 which is greater than 0.05, which means that the motivation variable has no effect on employee performance. The results of testing the first hypothesis (H2) show that the experience variable is 0.610 where the value is greater than 0.05, it can be concluded that the experience variable has no effect on employee performance. The results of testing the first hypothesis (H3) show that the work discipline variable is 0.00 where the value is smaller than 0.05, it can be concluded that the work discipline variable has a variable on employee performance