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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Abadimas Adi Buana Indonesian Journal of Learning Education and Counseling JURNAL MANAJEMEN BISNIS Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Entrepreneur dan Entrepreneurship (JEE) International Journal of Economics, Business and Accounting Research (IJEBAR) Business Management Journal Program Studi Manajemen Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis JMK Jurnal Manajemen dan Kewirausahaan Journal of Economics and Business UBS Jurnal Pengabdian dan Kewirausahaan Nusantara Hasana Journal Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Jurmas Azam Insan Cendikia Jurnal Pengabdian Barelang Pengabdian Pendidikan Indonesia (PPI) JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Jurnal Riset Manajemen
Yuli Kartika Dewi
Universitas Ciputra Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Nursing Public Health Social Sciences Other

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PERAN PENDIDIKAN INKLUSIF DAN ENTREPRENEURIAL MINDSET DALAM PEMBENTUKAN PROSES PARENTING PADA KELUARGA PRASEJAHTERA Jodhinata, Andreas; Dewi, Yuli Kartika; Teofilus, Teofilus; Povannes, Tyaga Adinata; Widodo, Aghnia Kamila
Jurnal Pengabdian dan Kewirausahaan Vol 9, No 1 (2025): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v9i1.8211

Abstract

Inclusive education has a very important role in increasing parental awareness of the importance of higher education and digital entrepreneurship, especially for students from disadvantaged backgrounds. This topic was chosen because of the low understanding of some parents who still see education only as a means of getting a job, not as a long-term investment that can improve the quality of life. Therefore, this community service program was implemented at Harapan Sejati Vocational School with the aim of educating parents about the importance of inclusive education and digital skills for their children's future. This program is implemented through various activities, such as interactive seminars, group discussions, and involving parents in digital entrepreneurship projects run by students. In this way, parents can gain insight into how inclusive education can support children's development, as well as how digital and entrepreneurial skills are very relevant in this modern era. Survey results conducted after the program showed that more than 95% of parents gained a new understanding of the value of inclusive education and the importance of digital skills. Apart from that, this program also introduces entrepreneurship as a relevant career alternative in the ever-growing digital world. Overall, this program proves that inclusive education involving parents plays an important role in student development. This also strengthens the role of parents in encouraging digital literacy and an entrepreneurial mindset, creating a young generation that is ready to compete and develop in the global era.
Analisis Konjoin Sebagai Preferensi Konsumen Terhadap Atribut Produk Parfum Mobil Artfresh Artanti, Damara; Dewi, Yuli Kartika
PERFORMA Vol. 8 No. 3 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i3.2088

Abstract

Artfresh is a business that runs in car perfume field. Artfresh was established in 2018. Artfresh does development car perfume products. The problem that is found in this research is which combination of attributes that become consumer's preference in choosing Artfresh products. The preferences that are measured in this research include smell, use method and material. The population in this research is followers of Instagram Artfresh social media. The type of research that is used in this research is quantitative. Sampling technique in this research is non probability sampling technique. This research uses the sample of 223 respondents by using Slovin formula. Data collection is gathered by distributing online questionnaires. This research uses conjoint analysis. In this research, there are three attributes that become research variables, that is, smell, material and use method. The results of the research show that the attributes that become consumers' preferences in choosing Artfresh car perfume products are smell with important value of 67,999%, then is followed by use method with important value of 18,544% and the last material with important value of 13,456%. The combination of attributes that become consumers’ preferences is the smell of lavender perfume, use method hanged and paper material.
PENGARUH HOTEL IMAGE, SERVICE QUALITY, DAN PERCEIVED VALUE TERHADAP CUSTOMER SATISFACTION HOTEL BINTANG 5 DI SURABAYA PADA MASA PANDEMI COVID - 19 Gondokusumo, Michelle; Dewi, S.E., M.M2, Yuli Kartika
PERFORMA Vol. 8 No. 1 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i1.3011

Abstract

The purpose of this research is to analyze the effect of hotel image, service quality and perceived value on customer satisfaction of 5-star hotels in Surabaya in Covid-19 pandemic period. The population in this research is customers of 5-star hotels in Surabaya in Covid-19 pandemic period who are above 17 years old. Sampling technique in this research uses nonprobability sampling. The research sample that is used is 119 respondents. Data collection uses questionnaire through Google Form. Analysis method of this research is quantitative method and to calculate data using SPSS software. Based on data analysis, t-test output explains that hotel image variable has t-count value of 0.735 in which t-count result is smaller than t-table, that is, 1.009 with significant value of 0.464 greater than 0.05 in which H0 is accepted and H1 is rejected so that the hotel image variable does not affect on customer satisfaction, t-test output explains that service quality variable has t-count value of 3.936 in which t-count result is greater than t-table, that is, 1.009 with significant value of 0.000 less than 0.05 H0 is rejected and H1 is accepted, so service quality variable affects significant on customer satisfaction, t-test output explains that value perception variable has t-count value of 4.135 in which t-count result is greater than t-table that is 1.009 with significant value of 0.000 less than 0.05 H0 is rejected and H1 is accepted, so perceived value variable affects significant on customer satisfaction. Thus, it can be concluded that service quality (X2) and perceived value (X3) affect positive and significant on customer satisfaction (Y), while hotel image (X1) does not affect on customer satisfaction (Y).
LEADERSHIP AND CRISIS BASED ON CONTINGENCY APPROACH AND LEADER'S FATAL FLAWS A CASE STUDY IN X INSTITUTE INDONESIA Dewi, Yuli Kartika
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.15

Abstract

The power of a leader is on the impact on the people that he leads, the organization's condition and the sustainability of the organization.Conditions in the organization is a difficult thing to predict. Every decision taken has a different impact. That is where a leader's ability is tested. How a leader in the midst of his limitations must be able to bring himself, his team and his organization in a better direction. This study was analyzed by taking into account factors that exist in the contingency and fatal flaws approach of a leader. The results of the analysis found that a leader who has strong experience, competence, commitment and ability to build and maintain good relationships with his team will be an effective leader and able to bring the organization out of the crisis.
The Entrepreneurship, Socioeconomic Factors, and Motivation in Project-Based Learning Success: The Mediating Role of Self-Efficacy Nainggolan, Romauli; Yuli Kartika Dewi
Indonesian Journal of Learning Education and Counseling Vol. 8 No. 1 (2025): September
Publisher : ILIN Institute Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31960/ijolec.v8i1.3053

Abstract

Project-based learning has become one of the most favored learning methods in schools and universities. Therefore, it is important to examine how impactful this method is from the perspective of students' learning experiences. Project-based learning involves many students in interactive activities that affect them both individually and in groups. This research is a quantitative study aimed at examining the role of socio-economic factors, entrepreneurship, and student learning motivation on the success of project-based learning in the International Business course, mediated by the variable of self-efficacy. The analysis technique used is Structural Equation Modelling (SEM). The population consists of Management students who are taking courses using project-based learning. Data was collected through questionnaires distributed to 270 student respondents. The tool used was SEM-PLS. The findings of this study reveal three interesting points. First, learning motivation has a positive effect on self-efficacy. Second, self-efficacy influences the success of project-based learning. Third, student learning motivation impacts the success of project-based learning through the mediation of self-efficacy. This means that the higher the learning motivation, the greater its effect on learning outcomes. It is important for lecturers to provide motivational support to students in order to achieve learning objectives.
ENTREPRENEURIAL INTENTION DETERMINANTS FOR URBAN UNIVERSITY STUDENTS TO CREATE BUSINESS START-UPS: THE IMPACT OF ENTREPRENEURSHIP EDUCATION, PERCEIVED BEHAVIORAL CONTROL, COMMITMENT, AND NASCENT ENTREPRENEURSHIP BEHAVIOR Indriyarti, Eko Retno; Christian, Michael; Dewi, Yuli Kartika
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 13 No. 2 (2025)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v13n2.p277-300

Abstract

Entrepreneurship is often seen as a pathway to youth empowerment and economic growth, yet start-up failure rates remain high despite the strong entrepreneurial enthusiasm of young people, particularly urban university students. This study investigates the determinants of entrepreneurial intention by incorporating entrepreneurship education, nascent entrepreneurial behavior, perceived behavioral control, and commitment, with commitment also tested as a moderator. Using PLS-SEM with 330 urban university students, the findings reveal that entrepreneurship education, perceived behavioral control, and commitment significantly enhance entrepreneurial intention, while entrepreneurship education also promotes nascent entrepreneurial behavior. However, commitment does not moderate the link between entrepreneurship education and entrepreneurial intention (H3 not supported), and nascent entrepreneurial behavior does not significantly influence entrepreneurial intention (H4 not supported). These results contribute theoretically by extending the Theory of Planned Behavior to the context of urban start-ups and highlighting the boundary conditions of commitment and nascent behavior. Practically, the study underscores the importance of strengthening entrepreneurship curricula and support systems, while cautioning that exploratory entrepreneurial activities alone may not translate into strong start-up intentions. Beyond theoretical contributions, the findings also offer practical insights for Indonesian universities. Specifically, entrepreneurship education should be integrated with project-based learning, mentoring programs, and funding mechanisms that enable students to transform intentions into sustainable ventures within the urban start-up ecosystem.
INTEGRATING EXPERIENTIAL AND SOCIAL MEDIA MARKETING IN HIGHER EDUCATION: DETERMINANTS OF UNIVERSITY CHOICE AMONG INDONESIAN STUDENTS Dwi Andayani Vita setyawardani; Yuli Kartika Dewi
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.65569

Abstract

This study aims to examine how experiential marketing and social media marketing jointly influence students’ university decisions within Indonesia’s increasingly competitive private higher education sector. Private universities face persistent challenges in attracting prospective students as traditional promotional approaches have become less effective among digitally oriented youth. This creates an urgent need to understand how emotionally engaging experiences and authentic digital interactions shape enrollment decisions. Although prior studies have examined these variables separately, limited research integrates them within a single explanatory framework capable of capturing their synergistic effect. Using a quantitative survey design, data were collected from 150 students who had engaged with both campus experiences and social media promotions. A structured Likert-scale questionnaire measured three constructs, and reliability, validity, and multiple regression analyses were performed using JASP. The results show that experiential marketing and social media marketing significantly influence university decision-making, with social media marketing exerting a slightly stronger effect.
ChatGPT As Management Tools For Organization Environment Analysis: Study From Indonesian Gen Y And Z Andrew Wibisono; Yuli Kartika Dewi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8141

Abstract

ChatGPT has become a valuable tool for individuals, offering an interactive platform to complete tasks with precision and efficiency capabilities often beyond traditional tools. As AI adoption grows rapidly, especially in Indonesia where ChatGPT ranks among the top-used platforms, there is a growing need to understand what drives its continued use, particularly among young digital natives. This study aims to explore behavioral factors habit formation and perceived information accuracy that influence users' intention to adopt ChatGPT within educational and organizational environments. Drawing on the UTAUT2 framework, this research employs a quantitative method involving 129 Indonesian respondents from Generations Y and Z. Data were collected via structured questionnaires and analyzed using SmartPLS to examine the relationships among key variables. The study contributes to AI adoption literature by contextualizing behavioral technology acceptance within the Southeast Asian user base. Its novelty lies in examining ChatGPT use not only as a technological trend, but also as a cognitive and habitual practice. Managerially, the insights benefit AI developers, educators, and institutional leaders by helping them foster sustainable usage through accurate content delivery and reinforcement of positive user habits. The findings aim to provide insight into the factors driving ChatGPT adoption and broader adoption trends in decision-making within the management field.
Customer Satisfaction as an Intervening Variable in the Effect of Social Media Marketing and Brand Trust on Repurchase Intention Ranni Iqlima Putri; Yuli Kartika Dewi
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1417

Abstract

The rapid development of digital technology has transformed marketing practices and consumer behavior, particularly through the use of social media. This study aims to analyze the effects of social media marketing and brand trust on repurchase intention, with customer satisfaction serving as an intervening variable, in the context of cold chain logistics at HSN Group. The study employs a quantitative approach with an explanatory research design, using primary data collected from 100 customers who have used HSN Group’s services and interacted with the company’s social media platforms. Data were collected through an online questionnaire and analyzed using Partial Least Squares–based Structural Equation Modeling (SEM-PLS) with the assistance of SmartPLS 4 software. The results indicate that social media marketing has a positive and significant effect on customer satisfaction and repurchase intention. Brand trust is shown to have a positive and significant effect on customer satisfaction, but it does not have a direct effect on repurchase intention. These findings underscore the important role of customer satisfaction in strengthening long-term relationships with customers and encouraging repeat purchases.
WHAT INFLUENCE BUYING IMPULSIVENESS AND COMPULSIVE BEHAVIOUR? STUDY FROM GEN Z ONLINE STREAMERS AT JAVA ISLAND Yuli Kartika Dewi; I Bagus Yosia Wiryakusuma; Carrissa Belluci; Beatrice Michelle Vallerie; Dewi Mustikasari Immanuel
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 13 Nomor 1
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.66389

Abstract

Influence is a word that means in moving a person to do something. The existence of the influence of social information that develops in the world of technology is rapidly accompanied by the influence of social norms that develop among the community to form a mindset that leads to customer behaviour in making purchase decisions. In this study, online buying behaviour was examined as a mediating variable that leads to more simultaneous and stronger compulsive buying among customers. This study involved 126 respondents who actively watched and made purchases through the TikTok and Shopee live streaming methods. The data was processed using Smart-PLS and it was found that there was a positive and significant relationship between information social influence (ISI) and Normative Social Influence (NSI) affecting the mediating variable Online Buying Impulsiveness (OBI). However, NSI does not have a significant effect on dependent variable Compulsive Buying, in contrast to a significant ISI, which affects CB directly. These findings reinforce previous research on the role of Online Buying Behaviour as a mediating variable.
Co-Authors Alexander Wahyudi Amanda Susilo Andreas Andrew Wibisono Aria Ganna Henryanto Artanti, Damara Bachtiar, Sonia Beatrice Michelle Vallerie Calvin Stefanus Carolina Mustikarini Carrissa Belluci Choa, Yeshua Austin Harvey Christian Herdinata Christian, Michael Cittadhi Astridewi Nirmala Clivyne Eugenia Charles Cosmas Gatot Haryono Damelina B. Tambunan David Sukardi Kodrat Deandra Vidyanata Dewi Mustikasari Immanuel Dwi Andayani Vita setyawardani Eko Retno Indriyarti Eko Wahyudi Eric Anthonio Eric Harianto Evan Irianov Purba Fahrul Riza Fahrul Riza Fahrul Riza Fahrul Riza Sofyan Febry, Timotius Gavrila Evania Prambudi Gilbert Hutomo Konrad Gondokusumo, Michelle Hannan Azka Tuminem Helena Sidharta Henry Pranoto I Gede Dika Wiguna I Gusti Bagus Yosia Wiryakusuma Jessica Gosal Gosal Joanne Mareris Sukisman jodhinata, andreas Johanes Marco Poilot Junko Alessandro Effendy Kartikasari Gunawan Kasuma, Putri Ayu Kimberly Valencia Krismi Budi Sienatra Laij Victor Effendi Lya Dewi Anggraini Maulana Gilang Syahdat Melinda Kurniawan Metta Padmalia Meyer Chang Mutiara Pertiwi Mutiara Pertiwi Povannes, Tyaga Adinata Purba, Evan Irianov Putu Agus Darma Saputra Ramadhan Sutiawan Ranni Iqlima Putri Rendi Ferdiansyah Richelle Jesslyn Riesyah Putri Auliyah Romauli Nainggolan Salsabila, Shafa Tasya Shafa Tasya Salsabila Sienatra, Krismi Sonia Bachtiar Sukisman, Joanne Mareris Syaiful Anam Syaiful Anam Teofilus Teofilus Tisnasasmita, Bisma Jatmika Tuminem, Hannan Azka Wendra Hartono Widodo, Aghnia Kamila Widodo, Aghnia Kamila Winata, Debora Gracilia Yahya, Nashwa Aulia Yeshua Austin Harvey Choa