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PENGARUH SELF-EFFICACY, PERCEIVED BEHAVIORAL CONTROL DAN ATTITUDE TOWARDS ENTREPRENEURSHIP TERHADAP WOMAN’S ENTREPRENEURIAL INTENTION DI PULAU JAWA SELAMA MASA PANDEMI COVID-19 Melinda Kurniawan; Yuli Kartika Dewi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 3 (2021): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i3.2530

Abstract

Kewirausahaan berperan sangat penting dalam perekonomian Indonesia, namun jumlah pengusaha wanita/womenpreneur di Indonesia terbilang masih sangat sedikit, berdasarkan data IWAPI tahun 2018, hanya 14 juta dari 60 juta UKM di Indonesia di kelola oleh wanita. Tantangan dan jalan terjal bagi wanita untuk menjadi pengusaha juga terbilang banyak, sehingga untuk menjadi pengusaha wanita bukanlah hal yang mudah. Salah satu tantangan yang harus dihadapi oleh pengusaha pada masa ini adalah timbulnya berbagai masalah dan kesulitan sebagai dampak dari adanya pandemi COVID-19 yang melanda seluruh belahan dunia sejak akhir tahun 2019. Tujuan dari penelitian ini adalah untuk menguji pengaruh Self-efficacy, Perceived Behavioral Control, dan Attitude Towards Entrepreneurship terhadap Woman’s Entrepreneurial Intention di pulau Jawa selama masa pandemi COVID-19. Penelitian ini menggunakan metode kuantitatif dengan menggunakan kuesioner untuk mengumpulkan data. Sampel penelitian ini adalah 98 wanita yang berusia 18-55 tahun yang tinggal di pulau Jawa. Structural Equation Modeling (SEM) diambil untuk menganalisis data yang telah terkumpul dan melakukan tes pada hipotesis yang diajukan. Hasil dari penelitian ini adalah Self-efficacy tidak berpengaruh signifikan terhadap Woman’s Entrepreneurial Intention di pulau Jawa selama masa pandemi COVID-19. Selain itu, hasil penelitian ini juga menunjukan bahwa Perceived Behavioral Control, dan Attitude Towards Entrepreneurship berpengaruh secara signifikan terhadap Woman’s Entrepreneurial Intention di pulau Jawa selama masa pandemi COVID-19. Kata Kunci: Entrepreneurial Intention, Self-efficacy, Perceived Behavioral Control, Attitude Towards Entrepreneurship, Womenpreneur
PENTINGNYA MEMBANGUN POLA PIKIR ENTERPRENEURSHIP BAGI GEN Z: EKSTRAKURIKULER BAGI SISWA SMA FRATERAN SURABAYA: THE IMPORTANCE OF BUILDING AN ENTREPRENEURSHIP MINDSET FOR GEN Z: EXTRACURRICULAR FOR FRATERAN STUDENTS IN SURABAYA Yuli Kartika Dewi; Helena Sidharta; Amanda Susilo; Ramadhan Sutiawan; Sonia Bachtiar
Jurnal Pengabdian Barelang Vol 5 No 1 (2023): Jurnal Pengabdian Barelang
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jpb.v5i1.6415

Abstract

Perkembangan teknologi dan dominasi Gen Z menjadikan diperlukannya pendekatan yang lebih sesuai untuk pendidikan khususnya Pendidikan entrepreneurship. Kegiatan ekstrakurikuler dengan focus pada entrepreneurship merupakan salah satu jawabannya. Pemberian materi didukung aktivitas yang menarik seperti adanya diskusi, simulasi, studi kasus, social media memberikan cara baru dalam proses belajang mengajar. Kegiatan ini juga menjadikan ajang untuk mengenalkan pola pikir entrepreneurship pada Gen Z yang berfokus pada para siswa SMAK Frateran Surabaya. Dengan adanya kegiatan ini, siswa paham pentingnya entrepreneurship, memiliki passion dan tertatik untuk belajar lebih lanjut. Kegiatan ini juga meningkatkan motivasi mereka untuk mengembangkan jejaring, inovasi dan kreativitas.
TRAVELLING BEHAVIOR DURING PANDEMIC SITUATION: STUDY ON EAST JAVA SOCIETY IN INDONESIA Riesyah Putri Auliyah; Yuli Kartika Dewi; Metta Padmalia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.6910

Abstract

The purpose of this study is to determine the influence of situational factors, risk perceptions and attitudes towards travel behavior during Covid-19. The world of tourism is a very sluggish business due to the Covid-19 virus. Many travel businesses have been hit hard enough and are trying to survive bankruptcy due to the changing situation due to the pandemic. The research method used is quantitative research by conducting a survey of 153 respondents domiciled in East Java, who carried out tourism activities in the last 1 year. East Java is one of the groups of people which was like to travel domestically. The data collection technique uses a questionnaire with a Likert scale. This study used multiple regression analysis as an analytical tool to test hypotheses. The data from the questionnaire results were analyzed to test factors and test variables using SPSS 24. The results of this study show that situational factors, risk perceptions and attitudes have a significant positive effect on travel behavior during the pandemic.
The Influence of Perceived Trust, Usefulness, Risks and Financial Knowledge on Interest in Using SPayLater Salsabila, Shafa Tasya; Dewi, Yuli Kartika; Bachtiar, Sonia
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.734

Abstract

This study aims to determine the effect of perceived trust, usefulness, risk, and financial knowledge on interest in using SpayLater. This research method uses a quantitative approach with a research sample of 231 generation Z communities in Java. The data collected was tested using the SEM-PLS technique through SmartPLS 4.0 software. The test results show that perceived trust, benefits, and risks have a positive and significant effect on interest in using SpayLater. Meanwhile, financial knowledge does not affect interest in using SpayLater. These results are expected to provide positive implications for generation Z, who should be more careful when choosing to transact using the PayLater facility.
Daring, Pembelajaran, Perencanaan Anggraini, Lya Dewi; Dewi, Yuli Kartika; Sutrisno, Timotius Febry Christian Wahyu
Jurnal Pengabdian Barelang Vol 3 No 03 (2021): Jurnal Pengabdian Barelang Vol 3 No 3 2021
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jpb.v3i03.3681

Abstract

Pelaksanaan pembelajaran daring memerlukan persiapan dan perencanaan yang lebih rumit dan melibatkan pengaturan waktu yang tepat dan ketat serta bantuan pengetahuan dan kemampuan memanfaatkan berbagai teknologi berbasis internet. Pelatihan penyusunan rencana pembelajaran daring oleh para guru SMA Kalam Kudus Surabaya bertujuan untuk memudahkan penggabungan antara pembelajaran sinkronis dan asinkronis berbasis learning management system yaitu Google Classroom dengan berbagai situs pembelajaran daring yang interaktif, seperti Kahoot, PearDeck, Mentimeter, PollEv, dan Padlet. Penyusunan modul dapat meningkatkan engagement siswa SMA secara sinkronis, dengan metode seperti game dengan membangkitkan adrenalin dan keinginan berkompetisi, sehingga siswa akan lebih merasa tertantang untuk mendapatkan reward sekaligus secara alamiah saling mendukung. Kegiatan asinkronis dapat direncanakan dengan melibatkan lingkungan tempat tinggal siswa masing-masing. Dengan memanfaatkan benda-benda fisik, orang, dan lingkungan terdekat, awareness dan kreativitas dalam pembelajaran formal sebagai bagian dari kehidupan nyata dapat lebih memberikan dampak positif. Para guru tidak merasa tergantung lagi dari gedung dan fasilitas sekolah yang terbatas sehingga pembelajaran akan jauh lebih menyenangkan dan dapat dinikmati selama masa pandemi ini.
PEMEDIASIAN PERSEPSI MANFAAT PADA KUALITAS KONTEN DAN DESAIN LEARNING MANAGEMENT SYSTEM TERHADAP INTENSI BELAJAR BERKELANJUTAN Sienatra, Krismi; Romauli Nainggolan; Deandra Vidyanata; Yuli Kartika Dewi; I Gusti Bagus Yosia
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2021): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v14i1.329

Abstract

The covid-19 pandemic causes learning to be carried out boldly with the concept of e-learning. The learning providers must design their learning content on a cloud-based learning management system (LMS). The preparation of material content and learning design in the learning management system must be well organized so that users feel the benefits and will continue to use the learning management system as a learning tool. This paper aims to observe effect of design quality and content quality on the intensity of continuous learning by perceived usefulness as a mediating variable. The sample in this study were students who used the LMS to access learning material content that had been compiled completely and completely. The data analysis tool used was partial least square (PLS). The results showed that the quality content had no effect on continuance learning intentions and design quality had an effect on learning intentions with perceived usefulness.
The Influence Of Social Presence, Physical Presence, And Trust On Impulsive Buying Behavior In Tiktok Live Users In Java Island Shafa Tasya Salsabila; Yuli Kartika Dewi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6311

Abstract

This research is a quantitative research that intends to determine the positive influence of social presence, physical presence, and trust separately on impulsive buying in TikTok Live users. Non-probability sampling technique with purposive sampling approach was used on 189 respondents with certain criteria, namely domiciled in Java, age range 18-34 years, and have shopped online through TikTok Live. Data collection techniques through Google Form questionnaires use Likert scale and processed using SPSS 27.The results showed that (1) Social presence (Sig = 0,001) had a significantly positive influence on the impulsive buying of TikTok Live users, (2) Physical presence (Sig = 0,025) had a significantly positive influence on the impulsive buying of TikTok Live users, and (3) Trust (Sig = 0.028) has a significantly positive influence on the impulsive buying of TikTok Live users. Technology in today's era has developed rapidly, making life more practical, because everything can be done through social media. With the application of technology, digital marketing has taken a leading role in all areas of marketing, creating an attractive landscape and atmosphere for customers, particularly in the field of social media networks, particularly TikTok Live.
The Impulse Buying of Gen-Z in Surabaya When Using Digital Payment with Gender as Moderation Kasuma, Putri Ayu; Immanuel, Dewi Mustikasari; Dewi, Yuli Kartika
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.07

Abstract

Gen Z is a potential buyer both now and in the future, characterized by their familiarity with technology, including digital payment methods. Therefore, it is crucial to understand the connection between this generation and impulse buying, as the ease of using digital payments can significantly influence their purchasing behavior. This research examines Gen Z's impulse-buying tendencies at Universitas Ciputra Surabaya when using GOPAY. A quantitative approach is employed, utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze relationships between variables. A sample of 396 GOPAY users was selected using purposive sampling techniques through an online questionnaire. The data show that the model accounts for 22.5% of the variance in Perceived Enjoyment and 36.6% in Impulse Buying. Perceived Interactivity and Visual Appeal are two important factors of Perceived Enjoyment, with Visual Appeal ranking as the most influential. Furthermore, the study uses gender as a moderating variable, demonstrating that female users are more receptive to interactive elements, which increases their Perceived Enjoyment and impulsive purchasing inclinations. Gender did not, however, modify the effects of Visual Appeal on Perceived Enjoyment or the link between Perceived Enjoyment and Impulse Buying. This study contributes to the existing literature by providing insights into gender-specific responses to e-wallet design elements. Practical implications suggest that GOPAY developers should consider gender-tailored strategies to increase user engagement and impulsive purchases among Gen Z.
Enhancing Financial Literacy at St. Louis 1 Senior High: Universitas Ciputra Financial Club's Commitment to Student Investment Education Wendra Hartono; Kartikasari Gunawan; Aria Ganna Henryanto; Kimberly Valencia; Gilbert Hutomo Konrad; Johanes Marco Poilot; Meyer Chang; Calvin Stefanus; Richelle Jesslyn; Yuli Kartika Dewi; Laij Victor Effendi
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 4 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v7i4.4968

Abstract

In this growing era, an individual's investment skills are not only used in the scope of work, but also include long-term opportunities. Investment is one of the important instruments currently used as a financial strategy. Fraudulent investments have sprung up with various motives that make people afraid to invest. Now investment is gaining popularity among Generation Z, therefore the ability to invest must be developed and trained. This community service was held to improve investment skills by using fundamental analysis for St. Mary's High School students. The program was held on March 20, 27, 2024 and April 3, 2024. Several games and training seminars for St. Louis 1 related to "critical thinking". The purpose of this workshop is to provide a deep understanding of fundamental analysis, which will certainly have a very good impact on students in investing. This activity was organized by implementing a live analysis system prepared and delivered by two of the best speakers from Ciputra University. In fact, the session delivered by the two speakers received a positive response from the students who attended this event.
Pelatihan Kewirausahaan Berbasis E-Learning Bagi Murid SMK Dewi, Yuli Kartika; Riza, Fahrul; Jodhinata, Andreas; Anam, Syaiful; Choa, Yeshua Austin Harvey; Tuminem, Hannan Azka
Pengabdian Pendidikan Indonesia Vol. 2 No. 03 (2024): Artikel Riset Periode Desember 2024
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ppi.v2i03.5350

Abstract

The ability of institutions organizing Distance Learning (PJJ) to conduct Community Service programs (PkM) online is frequently questioned, notably their effectiveness. The paper seeks to demonstrate that e-learning-based community service initiatives including collaboration among distance learning students, conventional students, lecturers, and partners can produce concrete outcomes. E-learning-based entrepreneurship training was delivered to 20 vocational high school students who were involved in extracurricular entrepreneurship activities. The implementation technique is a mixed approach, with distance learning students acting as presenters, normal students serving as on-site mentors, lecturers designing the curriculum, and schoolteachers monitoring student progress. The training results reveal an increase in entrepreneurial attitude and the ability to produce unique ideas that can be implemented in the field. This conclusion underscores the fact that online community service programs, if well-designed and involving a variety of parties, can be successfully executed and have a good impact on student skill development.