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Export Market Development Strategy for Indonesian Products through Economic Diplomacy at the Sirha Budapest Event Marischa Felma Yohanes; Triesanto Romulo Simanjuntak; Tunjung Wijanarka
The Kalimantan Social Studies Journal Vol 8, No 1 (2026): THE KALIMANTAN SOCIAL STUDIES JOURNAL, OCTOBER 2026
Publisher : Program Studi Pendidikan IPS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/kss.v8i1.19688

Abstract

This study analyses Indonesia’s economic diplomacy strategy in developing export markets through its participation in the Sirha Budapest international trade exhibition. The research is motivated by Indonesia’s efforts to diversify export destinations beyond traditional markets by strengthening its presence in Central and Eastern Europe. It aims to examine how the Indonesian Embassy in Budapest and the Indonesia Trade Promotion Centre (ITPC) Budapest utilize Sirha Budapest as an instrument of trade promotion and economic diplomacy. This study employs a qualitative descriptive-analytical approach. The data were obtained through in-depth interviews with the minister counsellor for economic affairs at the Indonesian Embassy in Budapest and the head of ITPC Budapest, complemented by official government documents, trade reports, and relevant literature. The findings suggest that Sirha Budapest serves as strategic platform for promoting Indonesian products, facilitating business matching, and creating opportunities for trade cooperation with partners in Central and Eastern Europe. However, the effectiveness of these efforts depends on sustained post-event follow-up, exporters’ compliance with European Union market standards, and the diversification of export products. From the perspective of Neoliberal Institutionalism, the study argues that international trade exhibitions function as informal institutional arenas that facilitate repeated interactions, reduce uncertainty among economic actors, and strengthen institutional cooperation in support of Indonesia’s economic diplomacy.
Strengthening Surakarta’s Image Through Masks: Alignment Between the 2025 International Mask Festival (IMF) ‘Awesome Mask’ Surakarta and City Branding Sefanya Prischa Dyah Rahmadani; Triesanto Romulo Simanjuntak; Tunjung Wijanarka
The Kalimantan Social Studies Journal Vol 8, No 1 (2026): THE KALIMANTAN SOCIAL STUDIES JOURNAL, OCTOBER 2026
Publisher : Program Studi Pendidikan IPS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/kss.v8i1.19426

Abstract

This study examines how the 2025 International Mask Festival (IMF) “Awesome Mask” function as a Paradiplomacy and soft power strategy to strengthen Surakarta’s city branding as a creative city. Although previous studies have discussed cultural festivals and city branding separately, limited attention has been given to how international cultural events operate as subnational diplomatic instruments that simultaneously reinforce local  identity and global recognition. Using a qualitative descriptive-analytical approach, this research combines literature review with semi-structured interviews involving key stakeholders in the organization of the festival. This study contributes to the literature by proposing that recurring international cultural festivals function as institutionalized paradiplomatic platforms through which subnational governments transforms local cultural heritage into soft power resources that strengthen city branding. The findings extend existing discussion on cultural diplomacy by demonstrating the causal linkage between cultural performance international networking, and urban reputation building.
Penguatan Ekspor Komoditas Suku Cadang Kendaraan Indonesia di Meksiko Melalui Peran INA-LAC Business Forum Darnell Petra Clement Laowo; Triesanto Romulo Simanjuntak; Petsy Jessy Ismoyo
Global Political Studies Journal Vol. 9 No. 2 (2025): Global Political Studies Journal
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/gpsjournal.v9i2.16452

Abstract

The automotive component manufacturing ecosystem, particularly in Indonesia and Mexico, shows significant differences. This refers to the diversification of production in both Indonesia and Mexico, which results in product differences. Mexico sees Indonesia as being able to meet its domestic demand for automotive components. On the other hand, Indonesia sees Mexico as a new market for its commodities. However, as a step to connect the two countries to meet their respective market needs, the INA-LAC Business Forum serves as a platform to facilitate interaction between the two countries and strengthen their relationship, particularly in the areas of economy and trade. This study will focus on the INA-LAC Business Forum, which aims to serve as a bridge for both countries to explore each other's markets and its impact on the export of vehicle spare parts. This study is a descriptive qualitative study that uses secondary data collected through a literature review. This study uses David Ricardo's theory of comparative advantage and the concepts of liberal diplomacy and free trade, whereby this study can show that vehicle spare parts commodities can be facilitated to enter the Mexican market through the existence of a business forum Keywords— Bilateral Relations, Economy Diplomacy, Indonesia, Mexico, Vehicle Parts  
Co-Authors Adhanofa, Alfadhea Ajeng Avishanic Zasha Amber Eleonora Andhika Joshua Loandy Limin Angela Anggraeni Frankly Hailitik Anindita, Tantri Maria Anindy Pranavita Anindya Chandradewi Anityo, Alliva Saudia Anthony, Calvin Fritz Artha Madya Saragih Atin, Auliya Audry Rambudevi Juanaline Mboeik Auliya Atin Ayu Aruni Bagas Candra Setiawan Chandradewi, Anindya Charisma Putri Wangsa Christian Herman Johan De Fretes Clara Diana Claudia T. Wattimena Cristin Fariani Dafri Agussalim Darell Collin Eugenius Msen Darnell Petra Clement Laowo Dharma, Nathania Yunita Eleonora, Amber Elika Puspa Maharani Emo Putro Evelyne Dea Herlinda Fenny Novita Rantepadang Firnanda Haumahu, Jessica Gitaningtyas, Febrilian Cahyani Gloria Britania Rambi Hadiwijoyo, Surya Sakti Indra Wisnu Wibisono Irawan, Kesya Permata Ariesta Irene Natasha Nelwan Jenni Anthonetha Susanti Henukh Jessica Nadyla Indriyani Novita Tinangon Joanike Cornelia Leo Rohi Joel P. N. Talaperu Jofanka Alfiano Joshua Gerry Mangkubudi Juliette Heuvel Harlapan Juniantoro, Rei Antonio Kezia Agustin Kristiania Larasati Puspa Kaloka Liur, Marrinda Kevin Jeremiah Marcerio Britama Putra Maria Nugraheni Mardi Rahayu Marischa Felma Yohanes Marthin Ronaldy Ledoh Matheo Manoe Mellynda Lasiuta MJ, Hosana Monika Sari Wijaya Monique Tuhumury, Scheline Muhammad Fahmi Nadea Ansela Roring Natalie Desta Karunia Natasha Alexandra Bhisa Nelwan, Irene Natasha Novriest Umbu Walangara Nau Petsy Jessy Ismoyo Prasetya, Rafael Putra Pratiwi, Wahyu Eka Putri Hergianasari Putri Herginasari R. M. Suryo Sakti Hadiwijoyo Rachel Eunike Lendeng Rani Mardhika Regina Beta Finessean Loso Rizki Amalia Yanuartha Roberto Oktavianus Cornelis Seba Scheline Monique Tuhumury Sefanya Prischa Dyah Rahmadani Shane Resley Kuhuparuw Sherin Natasya Priscilla Shevanya Aprilia Tesalonika Chajatun Sidney Mayra Aquila Gerungan Sih Natalia Sukmi Simanjuntak, Stefhani Krisna Mei Sri Suwartiningsih Stefan Lamuel Ayub Suryawijaya, Regina Laurentia Jocelyn Suwandy, Dhanico Tia Angelina Tiffany Xierry Amanda Anggono Timpal, Felina Marthina Tunjung Wijanarka Vania Olathia Venerini Gisela Wanguwesio Veren Giovanny Tandi Payung Vina Benita Laksono Wahyu Eka Pratiwi Warfandu, Ribka Juliana Angganeta Wilson Markus Anderias Therik Wimartha, Febrina Yopi Yaser Umbu Lolu Yeda Yosafat Cahya Pradipta Yuliyanti Talita Br. Purba