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All Journal E-Journal Of Cultural Studies Turbo : Jurnal Program Studi Teknik Mesin JUTIK : Jurnal Teknologi Informasi dan Komputer Jurnal Ilmiah Pendidikan dan Pembelajaran Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Nawala Visual JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Indonesian Gender and Society Journal Paradharma: Jurnal Aplikasi IPTEK Kalpataru Berkala Arkeologi KOMET Jurnal Bahasa Rupa National Journal of Law Jurnal Bahasa Rupa Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media
I Ketut Setiawan
STMIK STIKOM Indonesia
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PKM SOSIALISASI PENGAJUAN HKI UNTUK INDUSTRI KECIL DAN MENENGAH DI KABUPATEN BANGLI Saraswati, Ni Wayan Sumartini; Setiawan, I Ketut; Dewi Natalia, Sang Ayu Made Krisna; Krishna Muku, I Dewa Made
Paradharma: Jurnal Aplikasi IPTEK Vol. 5 No. 2 (2021): Paradharma: Jurnal Aplikasi IPTEK
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Dhyana Pura – Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.06 KB) | DOI: 10.36002/jpd.v5i2.1569

Abstract

ABSTRAKBerdasarkan data dari Dinas Perindustrian dan Perdagangan Kabupaten Bangli Tahun 2020, Kabupaten Bangli memiliki 4402 buah Industri Kecil dan Menengah (IKM) yang memerlukan bimbingan dan arahan dari dinas tersebut. Bagi Industri Kecil dan Menengah (IKM) sendiri salah satu masalah utama yang ditemui adalah masalah pemasaran produk, dalam hal ini IKM membutuhkan branding dan packaging. Sering sekali IKM dengan produk yang bagus telah membuat branding dan packaging yang bagus namun terkendala dengan kepengurusan pengajuan merek dagang yang sangat erat kaitannya dengan kepemilikan branding. Berdasarkan Hak Merek tersebut, para pemilik Merek akan mendapat perlindungan hukum sehingga dapat mengembangkan usahanya dengan tenang tanpa takut mereknya diklaim oleh pihak lain. Dalam pengurusan merek dagang atau dalam hal ini kita kenal sebagai salah satu pengajuan HKI, IKM mengalami kendala kurangnya pengetahuan dalam pengajuan merek dagang tersebut. Walaupun Dinas Perindustrian dan Perdagangan telah memfasilitasi dari hal pembiayaan namun hal itu masih menjadi kendala bagi IKM untuk mengajukan merek dagang terhadap produknya. Dalam PKM ini dilakukan kegiatan berupa pemberian materi sosialisasi mengenai pentingnya pengurusan HAKI dan tata cara pengajuan HAKI pada pelaku IKM di Kabupaten Bangli. Setelah dilakukan sosialisasi ini maka ada pemahaman baru mengenai tata cara pengajuan HAKI di lingkungan pelaku IKM di Kabupaten Bangli, bahkan ada beberapa yang secara intens meminta untuk berkunsultasi langsung dengan pembicara mengenai permasalahannya.Kata kunci : Sosialisasi, HKI, Merk Dagang, IKM, Disperindag BangliABSTRACTBased on data from the Bangli Regency Industry and Trade Service, Bangli Regency has 4402 Small and Medium Industries that require guidance and direction from the agency. For Small and Medium Industries themselves, one of the main problems encountered is the problem of product marketing, in this case, IKM requires branding and packaging. Oftentimes in Small and Medium Industries with good products that have made good branding and packaging but are constrained by the management of trademark submissions which are closely related to branding ownership. Based on the Trademark Rights, Mark owners will receive legal protection so that they can develop their business in peace without fear of having their Mark claimed by other parties. In managing trademarks or in this case, we know as one of the IPR filing, Small and Medium Industries experience problems with lack of knowledge in filing trademarks. Although the Department of Industry and Trade has facilitated financing, this is still an obstacle for Small and Medium Industries to apply for trademarks for their products. In this PKM, activities were carried out in the form of providing socialization materials regarding the importance of administering intellectual property rights and the procedures for applying for intellectual property rights to Small and Medium Industry players in Bangli Regency. After this socialization was carried out, there was a new understanding of the procedures for applying for intellectual property rights among Small and Medium Industry players in Bangli Regency, and some even asked them to consult directly with the speaker regarding the problem.Keywords: Socialization, IPR, Trademark, IKM, Bangli Industry and Trade Departement
Pengembangan Label Produk Sabun "Sekar Wangi" di Desa Apuan, Kecamatan Susut Bangli Saraswati, Ni Wayan Sumartini; Anggara, I Gede Adi Sudi; Muku, I Dewa Made Krishna; Setiawan, I Ketut; Natalia, Sang Ayu Made Krisna Dewi
Paradharma: Jurnal Aplikasi IPTEK Vol. 6 No. 2 (2022): Paradharma: Jurnal Aplikasi IPTEK
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Dhyana Pura – Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (748.878 KB) | DOI: 10.36002/jpd.v6i2.2391

Abstract

ABSTRAKMengolah produk industri dan menjadikannya nilai tambah yang lebih tinggi merupakan salah satu upaya untuk menggerakkan perekonomian nasional. Keberadaan Industri Kecil Menengah memberikan sumbangan terhadap ketahanan ekonomi nasional melalui produksi berbagai jenis kebutuhan masyarakat. Sabun merupakan salah satu kebutuhan manusia yang penting, karena fungsinya untuk membersihkan permukaan kulit dari dari kotoran yang menempel. IKM Sekar Wangi yang berlokasi di Desa Apuan, Susut, Bangli memproduksi sabun yang merupakan kebutuhan masyarakat sehari-hari. Sabun yang diproduksi berbahan dasar minyak kelapa dan bahan-bahan organik. Dalam pemasarannya, sabun produksi IKM Sekar Wangi sudah dikemas dengan baik dan dilengkapi dengan desain label produk, namun belum menunjukkan identitas yang khas dari produk itu sendiri. Padahal ciri khas pada label produk merupakan salah satu faktor yang penting untuk menjual dan mempromosikan sebuah produk ke calon konsumen. Pengabdian ini bertujuan untuk membantu mitra dalam mengembangkan desain label produk produk sabun menjadi lebih baik, memiliki ciri khas, serta diharapkan menambah nilai jual produk sabun herbal “Sekar Wangi”.Kata kunci: label produk, produk lokal, sabun herbal, industri kecil, desainABSTRACTProcessing industrial products and making them of higher added value is one of the efforts to drive the national economy. The existence of Small and Medium Industries contributes to national economic resilience through the production of various types of community needs. Soap is one of the most important human needs because its function is to clean the surface of the skin from dirt. IKM Sekar Wangi which is located in Apuan Village, Susut, Bangli produces soap which is a daily need for the community. Soap is made from coconut oil and organic ingredients. In marketing, the soap produced by IKM Sekar Wangi has been well packaged and equipped with a packaging label design but has not yet shown the distinctive identity of the product itself. Whereas the characteristic on the product label is one of the important factors to sell and promote a product to potential consumers. This service aims to assist partners in developing better packaging label designs for soap products, which have distinctive characteristics and are expected to add to the selling value of “Sekar Wangi” herbal soap products.Keywords: product label, local product, herbal soap, small industry, design
Kajian Papan Iklan “Miras” pada Ruang Publik Terbuka di Kota Denpasar Sutarwiyasa, I Ketut; Setiawan, I Ketut; Thalib, Emmy Febriani
Jurnal Bahasa Rupa Vol. 8 No. 1 (2024): Jurnal Bahasa Rupa Desember 2024
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v8i1.1727

Abstract

This study examines the experiences and perceptions of Denpasar residents regarding alcohol advertisements in public spaces. In a society that upholds religious and cultural values, the presence of such advertisements sparks controversy due to concerns about their impact on social norms and morality. Using Maurice Merleau-Ponty's theory of the phenomenology of perception, this research aims to analyze how alcohol advertisements influence public perception based on the interaction between the body, consciousness, and social environment. The method employed is a phenomenological approach with in-depth interviews and observations of advertisements in public spaces. The findings reveal that perceptions vary significantly depending on age, gender, occupation, and religious background. The majority of respondents from Muslim and Hindu religious groups reject the presence of these advertisements, considering them to be in conflict with religious values and expressing concern about their potential influence on younger generations. On the other hand, younger respondents tend to be more permissive, as long as the advertisements do not disrupt social order. This study has not yet explored in depth how differences in the context of public spaces, such as tourist areas and local environments, influence public perceptions of alcohol advertisements.
Implementasi edugame mobile untuk pembelajaran anggah ungguhin basa Bali di SD negeri 5 Mengwitani, Badung Bali Setiawan, I ketut; Dewi, Putu Candra Kharisma
Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media Vol. 6 No. 1 (2025): Deksomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media
Publisher : Asosiasi Program Studi Desain Komunikasi Visual Indonesia (Asprodi DKV)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38010/deskomvis.v6i1.94

Abstract

The decline in students’ interest and understanding of Anggah Ungguhin Basa Bali presents a significant challenge in Balinese language learning at the elementary level. This study aims to design and implement an interactive mobile-based edugame to enhance the comprehension of fifth-grade students at SD Negeri 5 Mengwitani. The research employed a research and development (R&D) method using both qualitative and quantitative approaches. Data were collected through observation, interviews, documentation, and pre-test and post-test assessments. The results indicate a substantial improvement in students’ average scores, increasing from 40.9 in the pre-test to 91.3 in the post-test. Expert evaluations from media, content, and user perspectives also rated the edugame in the “highly feasible” category, with percentages above 90%. These findings demonstrate that mobile-based edugames are not only effective in improving learning outcomes but also play a vital role in preserving the Balinese language. The applied visual communication design successfully created a contextual, engaging, and student-friendly learning experience, making the edugame an innovative solution for teaching local content in elementary schools.
Co-Authors A.A. Ngurah Anom Kumbara Alghifari, Nabil Naufal Anang Ansyori Aniek Suryanti Kusuma, Aniek Suryanti Dewa Ayu Ketut Sri Murtini Dewi Natalia, Sang Ayu Made Krisna Dewi, Putu Candra Kharisma FERI FITRIYANTO Gede Surya Mahendra I Dewa Made Krishna Muku I Gede Adi Sudi Anggara I Gusti Agung Indrawan I Gusti Ngurah Putu Reksa Antare I Ketut Ardhana Ardhana, I Ketut Ardhana I MADE DEDY SETIAWAN . I Nyoman Anom Fajaraditya Setiawan, I Nyoman Anom I Nyoman Jayanegara I Nyoman Jayanegara I Nyoman Suarka I Wayan Ardika I Wayan Cika I Wayan Srijaya I Wayan Srijaya, I Wayan I Wayan Suharta, I Wayan I Wayan Sumerata IGN Tara Wiguna Jama, Karolus Budiman Ketut Laksmi Maswari Ketut Sepdyana Kartini Lukito Dwi Yuono, Lukito Dwi Natalia, Sang Ayu Made Krisna Dewi Nelly Rosaline Ni Komang Ayu Leonita Ni Made Mila Rosa Desmayani* Ni Putu Setia Dewi Putra, Putu Satria Udyana Putu Ayu Riyanta Lestari Rochtri Agung Bawono, Rochtri Agung Sang Ayu Made Krisna Dewi Natalia Saraswati, Ni Wayan Sumartini Septiandi, Ari Setiawan, Antonio Henry Surono, Bambang Sutarwiyasa, I Ketut Thalib, Emmy Febriani Wiguna, IGN Tara Yuri Prima Fittryani, Yuri Prima