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All Journal Journal of Politic and Government Studies JURNAL MATHEMATIC PAEDAGOGIC Journal of Tourism Sustainability Jurnal Difusi Journal of Marketing Innovation Bakti Budaya: Jurnal Pengabdian kepada Masyarakat International Journal of Applied Sciences in Tourism and Events Jurnal Ekonomi dan Bisnis Digital Madani: Multidisciplinary Scientific Journal BERBAKTI: Jurnal Pengabdian Kepada Masyarakat JEBD JPEMAS: Jurnal Pengabdian Kepada Masyarakat
Lina Setiawati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Inovasi UMKM: Sapu Dari Serabut Kelapa Sebagai Salah Satu Sumber Ekonomi di Dusun Panusupan Desa Penolih Prameswari, Joanna; Palapa, Yose Febryan Ksatria; Saputro, Arifin Eko; Aulia, Filda Sindy; Irtiza, Ghifari; Ma'ruf, Hafidz Aghni; Dewi, Stephanie Putri Rasita; Rofif, Naila Nurjihan Nabilah; Yuliana, Melsyi; Setiawati, Lina
JPEMAS: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): JPEMAS : Jurnal Pengabdian Kepada Masyarakat
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/adc.v3i1.1024

Abstract

Desa Penolih, terletak di Kecamatan Kaligondang, Kabupaten Purbalingga, memiliki potensi sumber daya alam yang melimpah, salah satunya serabut kelapa. Inovasi dalam pengolahan serabut kelapa menjadi sapu di Dusun Panusupan. Tujuan penelitian ini untuk mengeksplorasi potensi ekonomi dari inovasi pengolahan serabut kelapa menjadi sapu, proses produksi, serta mengidentifikasi tantangan yang dihadapi oleh pengrajin lokal. Penelitian ini menggunakan metode kualitatif dengan pendekatan wawancara semi-terstruktur dan observasi lapangan. Hasil dari penelitian ini menunjukkan bahwa inovasi pengolahan serabut kelapa menjadi sapu telah meningkatkan pendapatan masyarakat di Desa Penolih.
Re-branding Kemasan Produk GEMI0418: Kemasan Kreatif untuk Olahan Lele Konsumsi Manusia dan Maggot Pakan Ternak Sosianika, Adila; Setiawati, Lina; Kania, Rafiati; Amalia, Fatya Alty; Senalasari, Widi
Bakti Budaya: Jurnal Pengabdian kepada masyarakat Vol 8 No 1 (2025): 2025: Edisi 1
Publisher : Faculty of Cultural Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/bakti.14114

Abstract

Since 2021, GEMI0418 has been recognized as a community committed to environmental sustainability in parts of Cimahi, West Java. However, GEMI0418 faced challenges in marketing its products—processed catfish for human consumption and maggot feed for livestock—due to packaging that did not effectively convey their intended image. Through observation and interview methods, this community service (PkM) activity explored the concept of creative packaging, highlighting the crucial role of branding in marketing. Creative packaging not only provides a strong identity for products but also serves as a direct communication channel between producers and consumers. This PkM activity was carried out from March 1 to August 31, 2024, by a team of five lecturers from the Marketing Management Study Program, Bandung State Polytechnic, and successfully implemented rebranding of the packaging, focusing on visual design and colors relevant to the products. This study discusses the importance of visual elements and specific color choices in creative packaging to attract consumer interest and increase product appeal. === Dari tahun 2021, GEMI cukup dikenal sebagai komunitas yang peduli lingkungan di sebagian masyarakat Cimahi, Jawa Barat. Namun, GEMI menemukan tantangan ketika menjual produk hasil budi daya lele dan pengolahan magot karena faktor kemasan yang belum membentuk citranya dengan maksimal. Dengan metode observasi dan wawancara, kegiatan PkM ini dapat menentukan konsep kemasan seperti branding di kemasan memiliki peran krusial dalam dunia pemasaran karena mampu memberikan identitas yang kuat pada suatu produk. Kemasan yang dirancang dengan elemen branding yang khas tidak hanya memudahkan konsumen mengenali merek, tetapi juga menjadi saluran komunikasi langsung antara mitra dan pelanggan. Kegiatan PkM ini dilaksanakan dari 1 Maret hingga 31 Agustus 2024 oleh lima orang tim dosen dari Program Studi Manajemen Pemasaran, Politeknik Negeri Bandung dan telah berhasil melakukan re-branding kemasan dalam hal visual dan warna yang relevan dengan produknya. Studi ini membahas aspek-aspek visual seperti apa yang penting untuk dipertimbangkan pada produk GEMI hingga warna tertentu yang bisa memicu minat konsumen untuk membeli produknya.
PEMBERDAYAAN EKONOMI MASYARAKAT MELALUI KETERAMPILAN ECOPRINT DI KAMPUNG CILISUNG, DESA DAYEHKOLOT KABUPATEN BANDUNG Riniati; Setiawati, Lina; Marlina, Ari; Lintang Edi Wahyuni, Ninik; Widiastuti, Endang
Jurnal Difusi Vol. 7 No. 2 (2024): Jurnal Difusi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/difusi.v7i2.6065

Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk mengembangkan ekonomi dan pemberdayaan masyarakat di Kampung Cilisung, Desa Dayeuhkolot melalui kreasi ecoprint. Melalui pelatihan yang melibatkan 20 ibu rumah tangga, peserta diberikan pengetahuan dan keterampilan dalam teknik ecoprint, manajemen usaha, dan pemasaran. Hasilnya, peserta mampu menghasilkan produk ecoprint yang inovatif dengan bahan-bahan alami, sementara juga memahami pentingnya strategi promosi sederhana dalam memasarkan produk mereka. Dengan partisipasi aktif masyarakat dan dukungan penuh dari pihak terkait, kegiatan ini berhasil membangun kesadaran akan potensi ekonomi lokal yang berkelanjutan serta menginspirasi masyarakat untuk terus berkarya dan berinovasi. Diharapkan, kegiatan PKM ini dapat memberikan dampak yang berkelanjutan dalam meningkatkan perekonomian dan kesejahteraan sosial masyarakat Kampung Cilisung, Desa Dayeuhkolot, serta menjadi contoh inspiratif bagi wilayah sekitarnya.
Tourism in the virtual age: Predicting the adoption of virtual reality applications in tourism Wibisono, Nono; Rafdinal, Wahyu; Setiawati, Lina
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 1 (2024): June 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i1.9-23

Abstract

Virtual Reality (VR) has grown rapidly since the COVID-19 pandemic and continues to grow even after the pandemic is over. In the tourism industry, VR applications are often used in the tourism process to promote destinations and attract tourists to visit. Starting from the quality of VR applications, tourists will intend to use VR applications if these applications have good quality. For this reason, by assessing VR quality and incorporating it into TAM, this study aims to explore the adoption of VR applications in the tourism sector. This study included 400 VR users as participants. Using the partial least square structural equational model (PLS-SEM), a number of hypotheses were assessed. The findings demonstrate that VR quality significantly influences all TAM constructs, including attitude and intention to use. Then, attitude is significantly influenced by perceived usefulness and ease of use. Finally, the intention to use is significantly influenced by attitude. These results indicate that VR quality that is useful and easy to use will determine the adoption of VR applications in tourism. This paper advances both theory and practice by explaining the importance of VR quality and TAM in the adoption of VR applications in tourism.
The Explanation Of E-Service Quality and Actual Use of M-Banking Az-Zahra, Shafira; Setiawati, Lina; Sosianika, Adila; Senalasari, Widi
Journal of Marketing Innovation (JMI) Vol. 3 No. 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v3i1.27

Abstract

Technological developments are increasingly rapid from time to time, causing all areas of the business sector to be required to be adaptive. One of which is the banking sector. The digital era has made mobile banking an option to facilitate transaction activities. The actual use of mobile banking is a real-world interpretation to explain the impact of electronic service quality more comprehensively. This study aims to explore mobile banking users in Indonesia. The quality of e-service in mobile banking uses the Technology Acceptance Model (TAM) approach. The survey was conducted in Bandung with 202 mobile banking users; the data were analyzed using SMART PLS with the methods of reliability test, validity test, hypothesis test, and mediation analysis to be able to interpret the research objectives more specifically. The findings indicate e-service quality significantly impacts attitudes towards m-banking, perceived usefulness, and perceived ease of use. It points out that internet-based transactions, especially mobile banking systems, should be made easier, safer, and more convenient for consumers to use.
An Investigation in Understanding the Influence of Brand Preferences on Purchase Intention: Examples of Indonesian Women’s Apparel Brand Sultan, Fatmarani; Setiawati, Lina
Journal of Marketing Innovation (JMI) Vol. 4 No. 1 (2024)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v4i1.105

Abstract

This study aims to investigate the factors influencing brand preferences in the purchase intention of Indonesian women’s apparel brands. The data were collected through a questionnaire distribution of 422 respondents from Indonesian women’s apparel brand consumers and processed with the Structural Equation Model - Partial Least Square (SEM-PLS). Brand preferences in selecting and purchasing women's apparel are influenced by satisfaction, extrinsic cues, and brand trust. On the contrary, intrinsic cues do not affect brand preferences in purchase intention because extrinsic cues can dominate more, consumers desire to save more time, and there are rapidly fast fashion trends. Moreover, brand preferences have a greater impact on purchase intention. Women's apparel brands can shape the brand preferences of their consumers based on the influencing factors to dominate the market competition. This study contributes to the literature on brand preferences in choosing women's fashion behavior. This is one of the pioneering studies to empirically examine the influence of cues and brands in the context of the desire of the Z generation to purchase women's apparel in an emerging market such as Indonesia.
Factors Driving Consumer Impulse Buying On Fashion Products at Tiktok Live Kaniati, Sandra Putri; Sosianika, Adila; Setiawati, Lina
Journal of Marketing Innovation (JMI) Vol. 4 No. 1 (2024)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v4i1.109

Abstract

The TikTok live-streaming commerce trend is swiftly gaining popularity in Indonesia, with numerous local fashion brands effectively capitalizing on this opportunity to boost their sales within a short timeframe. Previous research suggests that impulsive buying behavior serves as the underlying factor for this phenomenon. Hence, this research was carried out to investigate consumer behavior in live-streaming commerce, aiming to assist small-scale fashion businesses in enhancing their sales. The Stimulus Organism Response (SOR) Model uses price promotion, promotion time limit, streamer-consumer interaction, and consumer-consumer interaction to influence the consumer’ impulsive buying by perceived risk. The quantitative approach collected 445 data from Indonesia TikTok active users who have watched a fashion broadcast and have purchased during the broadcast. The result found that perceived risk significantly affects consumer impulsive buying behavior. The price promotion, promotion time limit, and consumer-consumer interaction were found to have a strong influence on perceived risk. Then, perceived risk-mediated promotion time limit and impulsive buying decision. It means that promotional time limits indirectly affect impulsive buying decisions. Thus, developing effective price promotion, promotion time limit, and consumer-consumer interaction strategy to drive their perceived risk making a purchase, and arrange an impactful promotion time limit tactic.
Co-Authors Amalia, Fatya Alty Aulia, Filda Sindy Ayik Mirayanti Mandagi Az-Zahra, Shafira Della Julia Sari Dewi, Stephanie Putri Rasita Dzunuwanus Ghulam Manar Haris Salben Sinaga Ilmi, Muhammad Harisul Irtiza, Ghifari Kania, Rafiati Kaniati, Sandra Putri KURNIASETIAWATI, ANNISA Lailiyah, Syifa'ul Lintang Edi Wahyuni, Ninik Luh Putu Ratna Sundari Ma'ruf, Hafidz Aghni Magdalena, Carolina Marlina, Ari Maulidani, Rendi Nabin Moh Farid Najib Muhammad Arfan Fa’ali Nuryati, Neneng Pakpahan, Rosma Palapa, Yose Febryan Ksatria Prameswari, Joanna Putri Marsya Oktafera Qohar, Abd. Rachman, Annisa Rafdinal, Wahyu Riniati Rofif, Naila Nurjihan Nabilah Saputro, Arifin Eko Senalasari, Widi Sosianika, Adila Sultan, Fatmarani Venna Rahmanda Putri Wahyu Rafdinal Wibisono, Nono Widiastuti, Endang Wulan Rhamaya Putri Yuliana, Melsyi