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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Specta Journal of Technology Ideas: Jurnal Pendidikan, Sosial dan Budaya Atrat: Jurnal Seni Rupa Akrab Juara : Jurnal Ilmu-ilmu Sosial eProceedings of Art & Design
Donny Trihanondo
Universitas Telkom
Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Journal : Specta Journal of Technology

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Perancangan Ulang Signage dan Wayfinding untuk Meningkatkan Brand Image pada Studi Kasus di Owabong Waterpark Anggis Rizky Wiyaringtyas; Donny Trihanondo; Siska Noviaristanti
SPECTA Journal of Technology Vol. 5 No. 1 (2021): SPECTA Journal of Technology
Publisher : LPPM ITK

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1324.375 KB) | DOI: 10.35718/specta.v5i1.312

Abstract

Owabong Waterpark is a water tourism object located in Purbalingga District, Central Java. With the title as the most complete water tourism in Central Java, the Owabong Waterpark brand is famous. However, this phenomenon is not supported by the existence of signage and wayfinding as visual identities and information media. The lack of visible signage and wayfinding as directional media and the inconsistency of signage and wayfinding designs make it difficult for visitors to find information. Currently, the existence of signage and wayfinding does not only function as a signpost that can only be appreciated or seen. More than that, for the company itself, innovation from signage and wayfinding can also function as a business medium that can increase company revenue. To create solutions to existing problems, signage and wayfinding designs were developed. The research was conducted using literature methods, observation, interviews, and questionnaires with the results of the Owabong Waterpark signage and wayfinding need a redesign. By carrying out in-depth research and planning a design concept that is mature and in accordance with the existing phenomena in Owabong Waterpark, it is hoped that it will be the right solution to respond to signage and wayfinding problems.
Co-Authors Adeseptian, Ricco Adrian Permana Zen Adrian, Muhammad Yafi Agustina, Karina Alfianto, Rynaldi Alghifari, Muhammad Raihan Almachdar, Alvin Andrifalin, Muhammad Raihan Anggis Rizky Wiyaringtyas Ariq, Nadhif Jasir Asep Sufyan Muhakik Asfar, Muhammad Qessar Aziz, Fahri Hafidh Bancin, Zikry Satria Makmur Barran Antares, Shandy Belinda, Geby Ayu Cahyani, Salsabila Qotrunnada Devina, Deanna Didit Endriawan Dyah Ayu Wiwid Sintowoko Erdiansyah, Ananda Teguh Fahreza, Muhammad Refi Farhan, Aditya Muhammad Fikri, Irhamul Fikriyah, Fathimah Nur Fitran, Muhammad Raihan Hakim, Rafli Maulana Hanif, Auwalia Rahma Afifatul Hanina, Fathin Impyaz Harrie Lutfie Hazazi Rabindranattagore, Muhammad Hatman Ihsan, Fadlan Adhimas Iqbal Prabawa Wiguna Iskar, Roy Krisna Nomura Kusumanugrah, Sigit Kusumanugraha, Sigit Lailina, Fani Leni Cahyani Maharani, Dea Maisa Ananda Floresia Pratama Puan Malau, Nova Astrit Febrianty Maulana, Teddy Agung Mendanu, Trias Putra Mgahfira Akbar, Muhammad Sadam Mohammad Isa Pramana Koesoemadinata Nabila Quratuain, Nanda Nacazeta, Alghofiri Omar Natazya, Michelle Negara, Fajar Wijaya Prasetyo, Dewo Ananda Putra, Muammar Fariz Putri, Parvaty Pratiwi Rafael, Muhammad Reza Rahmat Hidayat Ramadhandi, Aqzra Rizki Ranti Rachmawanti Rapekan, Muhammad Fakhrinur Shiyam Ryansyah, Muhammad Safitri, Meliani Sampurno Wibowo Segara, Adam Damaian Pandji Sendang, Lusia Siska Noviaristanti Soni Sadono Sumarnis, Nisa Syasali, Shahirania Teddy Ageng Maulana Tilaar, Risyad Rafif N Tri Haryotedjo Vega Giri Rohadiat Wanapatra, Aldio Ganesa Yusuf, Saefullah Ali