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Pengaruh stimulus terhadap pembelian impulsif melalui reaksi kognitif dan afektif: Kerangka kerja Stimulus-Organism-Response (SOR) Rahmawati, Intan; Setyowibowo, Feri
Jurnal Pendidikan Ekonomi (JUPE) Vol. 13 No. 3 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v13n3.p248-258

Abstract

This study aims to examine the indirect effect of various stimuli on impulsive buying through two mediating paths, namely cognitive reactions (financial literacy) and affective reactions (shopping enjoyment). This research expands understanding in the realm of impulsive buying-related studies by integrating various types of stimuli and comparing the role of cognitive and affective reactions, which are still rarely studied simultaneously in the study of college students' online shopping. Purposive sampling was used to select 155 university students in Surakarta as the research sample. Quantitative methodology based on Partial Least Square-Structural Equation Modeling (PLS-SEM) path analysis was used. The results showed that the affective mediation path (shopping enjoyment) significantly mediated the effect of stimulus on impulsive buying, however, there was no significant impact of cognitive mediation (financial literacy). This finding indicates that impulse buying behaviour tends to be triggered more by emotional aspects than by rational considerations. The practical implication is the importance of creating an emotionally pleasurable shopping experience. This research also opens up opportunities for further studies by exploring other variables to explain impulsive buying behaviour more comprehensively.
STRATEGI PEMULIHAN EKONOMI MELALUI INOVASI OLAHAN KETAN SUSU PREMIUM MELALUI WIRAUSAHA MERDEKA UNIVERSITAS MUHAMMADIYAH SURAKARTA Rizal Fathur Rizqy; Feri Setyowibowo
Prosiding Seminar Nasional Indonesia Vol. 3 No. 2 (2025): JUNI
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

An area can be said to be ask if it can to build the economic problems of the community. In the current era, young people tend to be attracted to an independent style to meet their life needs. Many students are looking for side jobs to fill their free time or to earn extra income while studying. This can be overcome by the solution that will be provided, namely an economic recovery strategy through innovation product of premium sticky rice through independent entrepreneurs. This assistance is carried out with the aim of providing opportunities for students to innovate in student economic recovery strategies. The method  uses become the Asset Based Community Development (ABCD) approach. The expect to results here are to be able to provide innovation for students for economic recovery, additional income for students.
A Development of a Research-Based Project Learning Model to Cultivate an Entrepreneurial Spirit in Entrepreneurship Subjects At Pagaralam Muhammadiyah High School syahrizal rosena; Leny Noviani; Feri Setyowibowo
International Journal of Post Axial: Futuristic Teaching and Learning Vol. 2 No. 2 June 2024: International Journal of Post-Axial
Publisher : Yayasan Azhar Amanaa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59944/postaxial.v2i2.280

Abstract

This research aims to: 1) Develop a research-based project learning model in entrepreneurship subjects that can foster the entrepreneurial spirit of students at SMK Muhammadiyah Pagaralam. 2) To determine the effectiveness of the Research Based project learning model in entrepreneurship subjects which can foster the entrepreneurial spirit of students at SMK Muhammadiyah Pagaralam. The research approach used is Research and Development (RnD). The product developed is a learning module that has gone through a validation process by experts and was tested in one class. The results of this trial are the basis for revising the learning module product to produce a final product that can be used. The revised product was then validated by 3 experts and tested in two classes. The effectiveness test was carried out using paired sample test analysis. The implementation of the Research-Based PjBL Model in Entrepreneurship subjects at Muhammadiyah Pagaralam Vocational School has had a positive and effective impact. The findings show a positive impact on students' motivation and skills, as well as a contribution to increasing entrepreneurial spirit. The learning modules developed have been validated and have a significant impact on learning. However, the evaluation highlights aspects that need improvement, such as the level of difficulty of the material, learning resources and learning activities. This becomes the basis for continuous improvement in improving the quality of learning.
Optimalisasi Media Sosial melalui Model AIDA sebagai Sarana Promosi Produk Lokal: Studi Pemberdayaan Tenaga Kerja di Desa Kenep Ahmad Zaki; Al Fiatul Ula; Erinsa Maharani; Agnes Monalisa; Feri Setyowibowo
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1365

Abstract

This research examines the optimization of social media as a promotional tool for local products through the AIDA (Attention, Interest, Desire, Action) model in the context of workforce empowerment in Kenep Village, Sukoharjo Regency. This research method is descriptive qualitative with a phenomenological approach, this study focuses on understanding the subjective experiences of batik MSME owners in utilizing digital platforms. The results show that although MSME players have succeeded in creating awareness and interest through visual content, but they still face problems in converting this interest into desire and action. Digital marketing training and mentoring are proven to improve technical capacity and digital literacy, but the effectiveness of digital promotion still needs to be improved to optimally drive sales and empower local labor.
Keterlibatan Produk dalam Memoderasi Hubungan Budaya, Gaya Hidup, E-WOM, dan FOMO dengan Keputusan Pembelian Online pada Mahasiswa Setyowati, Asih; Setyowibowo, Feri
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13855

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan budaya, gaya hidup, e-WOM, dan FoMO dengan keputusan pembelian online pada mahasiswa Fakultas Keguruan dan Ilmu Kependidikan Universitas Sebelas Maret dengan keterlibatan produk sebagai moderasi. Penelitian ini menggunakan metode deskriptif secara kuantitatif dengan teknik pengambilan data dengan angket. Pengambilan sampel menggunakan teknik non-probability sampling berupa purposive sampling dengan jumlah sampel 395 responden. Teknik pengumpulan data menggunakan metode kuesioner dengan skala Likert yang disebarkan melalui google form. Analisis data penelitian ini menggunakan analisis, korelasi sederhana, dan analisis regresi moderasi dengan menggunakan software SPSS. Hasil penelitian ini menunjukan: (1) Terdapat hubungan positif signifikan budaya, gaya hidup, e-WOM, dan FoMO dengan keputusan pembelian online mahasiswa. (2)  Keterlibatan produk tidak dapat memoderasi hubungan budaya, gaya hidup, e-WOM, dan FoMO dengan keputusan pembelian online mahasiswa.
Analisis Diskriminan Budaya, Gaya Hidup, E-Wom, Dan Fomo Terhadap Keputusan Pembelian Online Berdasarkan Online Buying Characters Pada Mahasiswa FKIP UNS Permatasari, Sinta Putri; Setyowibowo, Feri
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14197

Abstract

Karakter seorang konsumen dapat mempengaruhi seseorang dalam melakukan pembelian online Penelitian ini bertujuan untuk mendekripsikan perbedaan keputusan pembelian online yang dilihat dari karakter pembelian online (online buying characters) pada mahasiswa FKIP UNS dan mendeskripsikan variabel yang menjadi pembeda terkuat dari karakter pembelian online (online buying characters) pada mahasiswa FKIP UNS dengan menggunakan analisis diskriminan. Penelitian ini merupakan penelitian deskriptif kuantitatif. Teknik pengambilan sampel dilakukan dengan purposive sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner secara langsung pada subjek penelitian yaitu mahasiswa FKIP UNS. Analisis data dilakukan dengan teknik Analisis Diskriminan. Hasil penelitian adalah Pertama ada perbedaan keputusan pembelian online berdasarkan karakter pembelian online (online buying characters) pada mahasiswa FKIP UNS. Kedua variabel budaya dan FoMO menjadi pembeda terkuat dari karakter pembelian online (online buying characters) pada mahasiswa FKIP UNS dengan menggunakan analisis diskriminan.
PENGARUH LOVE OF MONEY, LINGKUNGAN KELUARGA, DAN SELF EFFICACY TERHADAP MINAT BERWIRAUSAHA MAHASISWA PENDIDIKAN EKONOMI UNIVERSITAS SEBELAS MARET Pratama, Muhammad Fauzan; Martono, Trisno; Setyowibowo, Feri
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 2 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i2.4598

Abstract

In an increasingly competitive era of globalization, interest in entrepreneurship has become an important factor in creating jobs and driving economic growth. This study aims to determine the influence of 1) love of money, 2) family environment, and 3) self-efficacy on interest in entrepreneurship. This study uses a quantitative method with a descriptive approach. The population for this study consists of 253 students from the Economics Education Program, Faculty of Teacher Training and Education, graduating classes of 2021 and 2022. The sampling technique employed proportional stratified random sampling. The sample size for this study was 155 students. Data collection was conducted using a questionnaire. The results of the study showed that (1) love of money had a significant positive effect on entrepreneurial interest with a significance value of 0.005, (2) family environment with a significance value of 0.000, (3) self-efficacy had a significant positive effect on entrepreneurial interest with a significance value of 0.010.
Is students' Accounting Employability Influenced by Work Integrated Learning and Networking Behavior? Saputri, Fadhilah Mahanani; Siswandari, Siswandari; Setyowibowo, Feri
Dinamika Pendidikan Vol 18, No 2 (2023): December 2023
Publisher : Fakultas Ekonomi, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/dp.v18i2.48267

Abstract

Accounting employability skills for accounting vocational graduates include general skills, technical skills, and general knowledge, so that graduates have eligibility in the accounting field. The condition of accounting employability skills still tends to be low so that the availability of graduates in the world of work is still not optimal. This study aims to examine the effect of work-integrated learning on accounting employability skills through networking behavior. The research population was all accounting students in Klaten Regency, totaling 835 students. The sample technique used was purposive sampling with a sample size of 387 students. The test results show that work integrated learning affects accounting employability skills, networking behavior affects accounting employability skills, and work integrated learning indirectly affects accounting employability skills through networking behavior. The results show that students' practical experience in the vocational curriculum has an impact on networking behavior to stay connected to the world of work, which ultimately increases students' employability. The results of this study provide recommendations to the government as a policy maker to improve the quality of learning that is integrated with the world of work so that it has a long-term impact on improving the quality of student employment.
Determinant of Sustainable Entrepreneurial Intention : Mediating Role of Entrepreneurial Self-Efficacy Andriyati, Rizka; Wardani, Dewi Kusuma; Setyowibowo, Feri
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 10 No. 1 (2024): March
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v10i1.10953

Abstract

This study aims to analyze the effect of entrepreneurial education and sustainability orientation in influencing sustainable entrepreneurial intention by testing the mediating effect of entrepreneurial self-efficacy in predicting sustainable entrepreneurial intention. This study used a quantitative approach with 306 UNNES and UNS economics education students’ years of 2020 and 2021 as samples. Data was obtained by distributing an online questionnaire (Google Form). Data was analyzed using the SEM-PLS technique. The analysis’s results show that there is a significant positive effect between entrepreneurial education and sustainability on entrepreneurial self-efficacy. Entrepreneurial self-efficacy can mediate the relationship between entrepreneurial education and sustainability orientation in terms of sustainable entrepreneurial intentions. The findings also confirm that sustainable entrepreneurial intention can be formed through the formation of cognition stimulated when students take entrepreneurial education and individual personalities, which can be reviewed from a sustainability orientation.
Research Trend of Accounting Employability through Bibliometric Analysis Saputri, Fadhilah Mahanani; Siswandari, S; Setyowibowo, Feri
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to analyze the scientific trend of accounting employability through bibliometric studies in the Scopus database from 1981 to mid-2023. During the study period, 1,815 documents were found in the Scopus database. Geographically, United Kingdom is a productive country with 335 articles. The results of the bibliometric analysis show that the writers of accounting employability who are productive and often collaborate are Baruch, Asonitou, Alnoor. The institutions that most frequently publish accounting employability are Edith Cowen University, Universiti Sains Malaysia, and KU Leuven. Bibliometric analysis also found that there were 134 items that were correlated with accounting employability which were divided into 7 clusters. Keywords that often appear in student accounting employability relate to knowledge, skills, personal attributes, values and ethics, career development, career adaptation, technology, work integrated learning and internships, learning approaches, curriculum, accounting education, entrepreneurship education, assessment, company organization and education, barriers, and challenges. Research from 1981 to 2023 is growing where the education domain is increasingly connected with various crisis conditions, economic conditions, education management which results in the possibility of future research based on the gaps found and the development of accounting employability in various research methods.