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All Journal Jurnal Pendidikan Ekonomi (JUPE) Dinamika Pendidikan MIIPS EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Proceeding of International Conference on Teacher Training and Education BISE: Jurnal Pendidikan Bisnis dan Ekonomi Jurnal Pendidikan Ekonomi (JURKAMI) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Jurnal Ekbis (Ekonomi & Bisnis) Jurnal Ilmiah Teknik Informatika dan Komunikasi Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Jurnal Pengabdian Masyarakat dan Riset Pendidikan Conference Proceedings International Conference on Education Innovation and Social Science International Journal of Post-Axial: Futuristic Teaching and Learning Smart Dedication: Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Indonesia
Feri Setyowibowo
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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ANALISIS MARKETING MIX YANG MEMENGARUHI KEPUASAN BELANJA DI MINIMARKET TANIA PADA MAHASISWA FKIP UNIVERSITAS SEBELAS MARET SURAKARTA Sri Setiawati; Feri Setyowibowo
EKBIS (Ekonomi & Bisnis) Vol 12 No 2 (2024): Desember 2024
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/ekbis.v12i2.1500

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh marketing mix terhadap kepuasan belanja di minimarket Tania, mengetahui pengaruh marketing mix paling tinggi terhadap kepuasan belanja di minimarket Tania, mengetahui pengaruh marketing mix yang memiliki pengaruh paling rendah terhadap kepuasan belanja di Minimarket Tania. Metode penelitian yang digunakan adalah metode penelitian kuantitatif dengan menggunakan teknik analisis data Chi-Square dan Importance Performance Anylisis. Populasi dan sampel yang digunakan untuk menguji analisis ini adalah populasi infinitif dan purposive sampling. Hasil penelitian ini menunjukkan bahwa terdapat 3 variabel yang memiliki pengaruh paling rendah terhadap tingkat kepuasan belanja yaitu variabel produk, promosi dan tempat. Variabel ini harus diperbaiki agar dapat meningkatkan kepuasan belanja di Minimarket Tania. Kata kunci : Kepuasan belanja, marketing mix, minimarket
ANALISIS KOMPARATIF PRESTASI BELAJAR KELOMPOK PENERIMA KIP-K DAN REGULER PADA MAHASISWA PENDIDIKAN EKONOMI FKIP UNS Nur Rohmah; Sudarno; Feri Setyowibowo
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

The purpose of this study was to gain an understanding of the differences between the learning achievement of groups that received KIP-K and those who did not and to identify the effect of interest in learning, achievement motivation, intelligence, family, and environment on student achievement. This study is a comparative study using quantitative methods involving 286 students as a population and 166 students as a sample from the FKIP UNS Economics Education study program. The purposive sampling method was used to select the sample. A Likert scale questionnaire was used as a data collection tool, and chi-square analysis was used to analyze the data. The research findings show that there is a significant difference in learning achievement between KIP-K recipients and regular groups with Sig. (2-tailed) of 0.000 < 0.05. Learning interest has a significant effect on regular group learning achievement with Asymptote scores. Sig (2-sided) of 0.022 < 0.05. Meanwhile, achievement motivation had a significant effect on the learning achievement of the KIP-K recipient group with an Asymptote value. Sig (2-sided) of 0.019 < 0.05. Meanwhile, intelligence, family, and environmental factors did not significantly affect the learning achievement of the KIP-K and regular recipient groups, as seen from the Asymp scores. Sig (2-sided) > 0.05.
Pengembangan Pembelajaran Ekonomi dalam Mewujudkan Student Well-Being untuk MGMP Ekonomi dan Akuntansi di Surakarta Feri Setyowibowo; Leny Noviani; Budi Wahyono; Aniek Hindrayani; Salman Alfarisy Totalia; Yasyinta Intan Dewayani
Smart Dedication: Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2025): Smart Dedication: Jurnal Pengabdian Masyarkat
Publisher : SMART SCIENTI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70427/smartdedication.v2i1.149

Abstract

Pemerintah Indonesia telah menerapkan Merdeka Belajar sebagai langkah untuk meningkatkan kualitas pendidikan. Program ini memberikan lebih banyak kebebasan bagi sekolah dan guru untuk memilih metode pengajaran yang sesuai dengan kebutuhan siswa, yang bertujuan untuk meningkatkan kualitas pembelajaran dan student well-being Banyak guru di sekolah perlu memperoleh keterampilan untuk mengajarkan prinsip-prinsip Kurikulum Merdeka, yang mencakup pembelajaran berdiferensiasi. Jadi, pengabdian ini bertujuan untuk mengatasi tantangan tersebut dengan menerapkan pendekatan partisipatif kepada guru melalui pelatihan pengembangan pembelajaran ekonomi untuk mencapai tujuan Kurikulum Merdeka. Peserta pelatihan adalah guru MGMP Ekonomi dan Akuntansi di Surakarta. Mereka akan mengikuti serangkaian kegiatan mulai dari tahap pelaksanaan, antara lain sosialisasi dan pendampingan, yang berlangsung selama dua sesi dan dilanjutkan dengan penyampaian harapan peserta setelah dilaksanakannya P2M. Hasil yang diperoleh selama kegiatan tersebut adalah respon positif dari peserta pelatihan terhadap pelatihan yang diberikan oleh tim pelaksana. Dari kegiatan ini, pelaksanaan P2M dapat digunakan untuk mengembangkan keterampilan guru Ekonomi dan Akuntansi di Surakarta dengan menerapkan pembelajaran ekonomi yang berdiferensiasi untuk mencapai student well-being di sekolah. 
PENGARUH ONLINE CREDIT SERVICES DAN PROMOSI PENJUALAN TERHADAP ONLINE IMPULSE BUYING MAHASISWA PENDIDIKAN EKONOMI Rieke Septyan Ayusla; Feri Setyowibowo
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 13 No 2 (2025): EDISI SEPTEMBER
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v13i2.10874

Abstract

Online shopping has become an increasing trend among students, particularly supported by digital credit services and various promotional strategies offered by e-commerce platforms. However, these conveniences also encourage impulsive buying behavior, especially among young consumers with varying levels of financial literacy. This study aims to analyze the influence of online credit services and sales promotions on impulse buying behavior among Economics Education students from the 2021–2024 cohorts. The research population consisted of all active students in the program, with 100 respondents selected as the sample, all of whom had used online credit services such as Shopee Paylater, Gopay Later, or Kredivo. Data were collected through an online questionnaire distributed via Google Forms using a 1–4 Likert scale. Moderated regression analysis was applied to examine both direct and interaction effects. The results showed that online credit services and sales promotions had a positive and significant effect on students’ online impulse buying. Furthermore, consumer characteristics acted as a moderating variable with different roles: they weakened the relationship between online credit services and impulse buying, while strengthening the relationship between sales promotions and impulse buying. These findings indicate that consumer emotions and knowledge can either control or enhance impulsive behavior depending on external stimuli. The study highlights the importance of financial literacy as a key factor in helping students manage digital credit facilities and resist aggressive marketing strategies. Keywords: online credit services, sales promotion, online impulse buying, consumer characteristics.
Implementasi Pembelajaran Mendalam Ekonomi: Pelatihan Pembelajaran Ekonomi bagi Guru-Guru Ekonomi di Kabupaten Boyolali: Pengabdian Leny Noviani; Feri Setyowibowo; Salman Alfarisy Totalia; Aniek Hindrayani; Budi Wahyono; Silky Roudhotus Sa’adah; Leny Kurnia Oktaviani
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2791

Abstract

Kegiatan pengabdian kepada masyarakat melalui pelatihan tentang pengembangan pembelajaran ekonomi dengan pendekatan deep learning bertujuan untuk meningkatkan kompetensi pedagogi dan profesional guru-guru ekonomi di Kabupaten Boyolali. Hal ini dilatarbelakangi oleh permasalahan guru-guru yang merasa belum tuntas pemahamannya tentang pembelajaran diferensiasi juga penerapan kurikulum merdeka lainnya, tetapi harus sudah menerapkan deep learning. Metode pelaksanaan kegiatan meliputi tahap perencanaan, pelaksanaan, serta evaluasi dan tindak lanjut. Dalam pelatihan, guru dibekali dengan konsep dasar pembelajaran mendalam, strategi perancangan RPP berbasis deep learning, dan praktik implementasi dalam pembelajaran ekonomi. Hasil kegiatan menunjukkan bahwa peserta menilai program pelatihan ini sangat baik dilihat dari aspek kejelasan tujuan kegiatan, relevansi kegiatan dengan kebutuhan peserta, sistematika penyajian materi, nilai tambah dari materi yang disajikan, dan ketercapaian tujuan kegiatan. Kegiatan pengabdian ini diharapkan menjadi langkah strategis dalam mendukung peningkatan kualitas pendidikan ekonomi di tingkat sekolah menengah, sekaligus memperkuat kapasitas guru dalam menghadapi tantangan pendidikan abad ke-21.
Pengaruh stimulus terhadap pembelian impulsif melalui reaksi kognitif dan afektif: Kerangka kerja Stimulus-Organism-Response (SOR) Rahmawati, Intan; Setyowibowo, Feri
Jurnal Pendidikan Ekonomi (JUPE) Vol. 13 No. 3 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v13n3.p248-258

Abstract

This study aims to examine the indirect effect of various stimuli on impulsive buying through two mediating paths, namely cognitive reactions (financial literacy) and affective reactions (shopping enjoyment). This research expands understanding in the realm of impulsive buying-related studies by integrating various types of stimuli and comparing the role of cognitive and affective reactions, which are still rarely studied simultaneously in the study of college students' online shopping. Purposive sampling was used to select 155 university students in Surakarta as the research sample. Quantitative methodology based on Partial Least Square-Structural Equation Modeling (PLS-SEM) path analysis was used. The results showed that the affective mediation path (shopping enjoyment) significantly mediated the effect of stimulus on impulsive buying, however, there was no significant impact of cognitive mediation (financial literacy). This finding indicates that impulse buying behaviour tends to be triggered more by emotional aspects than by rational considerations. The practical implication is the importance of creating an emotionally pleasurable shopping experience. This research also opens up opportunities for further studies by exploring other variables to explain impulsive buying behaviour more comprehensively.
STRATEGI PEMULIHAN EKONOMI MELALUI INOVASI OLAHAN KETAN SUSU PREMIUM MELALUI WIRAUSAHA MERDEKA UNIVERSITAS MUHAMMADIYAH SURAKARTA Rizal Fathur Rizqy; Feri Setyowibowo
Prosiding Seminar Nasional Indonesia Vol. 3 No. 2 (2025): JUNI
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

An area can be said to be ask if it can to build the economic problems of the community. In the current era, young people tend to be attracted to an independent style to meet their life needs. Many students are looking for side jobs to fill their free time or to earn extra income while studying. This can be overcome by the solution that will be provided, namely an economic recovery strategy through innovation product of premium sticky rice through independent entrepreneurs. This assistance is carried out with the aim of providing opportunities for students to innovate in student economic recovery strategies. The method  uses become the Asset Based Community Development (ABCD) approach. The expect to results here are to be able to provide innovation for students for economic recovery, additional income for students.
A Development of a Research-Based Project Learning Model to Cultivate an Entrepreneurial Spirit in Entrepreneurship Subjects At Pagaralam Muhammadiyah High School syahrizal rosena; Leny Noviani; Feri Setyowibowo
International Journal of Post Axial: Futuristic Teaching and Learning Vol. 2 No. 2 June 2024: International Journal of Post-Axial
Publisher : Yayasan Azhar Amanaa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59944/postaxial.v2i2.280

Abstract

This research aims to: 1) Develop a research-based project learning model in entrepreneurship subjects that can foster the entrepreneurial spirit of students at SMK Muhammadiyah Pagaralam. 2) To determine the effectiveness of the Research Based project learning model in entrepreneurship subjects which can foster the entrepreneurial spirit of students at SMK Muhammadiyah Pagaralam. The research approach used is Research and Development (RnD). The product developed is a learning module that has gone through a validation process by experts and was tested in one class. The results of this trial are the basis for revising the learning module product to produce a final product that can be used. The revised product was then validated by 3 experts and tested in two classes. The effectiveness test was carried out using paired sample test analysis. The implementation of the Research-Based PjBL Model in Entrepreneurship subjects at Muhammadiyah Pagaralam Vocational School has had a positive and effective impact. The findings show a positive impact on students' motivation and skills, as well as a contribution to increasing entrepreneurial spirit. The learning modules developed have been validated and have a significant impact on learning. However, the evaluation highlights aspects that need improvement, such as the level of difficulty of the material, learning resources and learning activities. This becomes the basis for continuous improvement in improving the quality of learning.
Optimalisasi Media Sosial melalui Model AIDA sebagai Sarana Promosi Produk Lokal: Studi Pemberdayaan Tenaga Kerja di Desa Kenep Ahmad Zaki; Al Fiatul Ula; Erinsa Maharani; Agnes Monalisa; Feri Setyowibowo
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1365

Abstract

This research examines the optimization of social media as a promotional tool for local products through the AIDA (Attention, Interest, Desire, Action) model in the context of workforce empowerment in Kenep Village, Sukoharjo Regency. This research method is descriptive qualitative with a phenomenological approach, this study focuses on understanding the subjective experiences of batik MSME owners in utilizing digital platforms. The results show that although MSME players have succeeded in creating awareness and interest through visual content, but they still face problems in converting this interest into desire and action. Digital marketing training and mentoring are proven to improve technical capacity and digital literacy, but the effectiveness of digital promotion still needs to be improved to optimally drive sales and empower local labor.
Keterlibatan Produk dalam Memoderasi Hubungan Budaya, Gaya Hidup, E-WOM, dan FOMO dengan Keputusan Pembelian Online pada Mahasiswa Setyowati, Asih; Setyowibowo, Feri
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13855

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan budaya, gaya hidup, e-WOM, dan FoMO dengan keputusan pembelian online pada mahasiswa Fakultas Keguruan dan Ilmu Kependidikan Universitas Sebelas Maret dengan keterlibatan produk sebagai moderasi. Penelitian ini menggunakan metode deskriptif secara kuantitatif dengan teknik pengambilan data dengan angket. Pengambilan sampel menggunakan teknik non-probability sampling berupa purposive sampling dengan jumlah sampel 395 responden. Teknik pengumpulan data menggunakan metode kuesioner dengan skala Likert yang disebarkan melalui google form. Analisis data penelitian ini menggunakan analisis, korelasi sederhana, dan analisis regresi moderasi dengan menggunakan software SPSS. Hasil penelitian ini menunjukan: (1) Terdapat hubungan positif signifikan budaya, gaya hidup, e-WOM, dan FoMO dengan keputusan pembelian online mahasiswa. (2)  Keterlibatan produk tidak dapat memoderasi hubungan budaya, gaya hidup, e-WOM, dan FoMO dengan keputusan pembelian online mahasiswa.
Co-Authors Agnes Monalisa Ahmad Zaki Al Fiatul Ula Andriani, Alfina Zahra Andriyati, Rizka Aniek Hindrayani Az Zahro, Diana Ime Bambang Wasito Adi Budi Wahyono Dewantari, Aulia Dewi Kusuma Wardani Dewi Kusuma Wardani Erinsa Maharani Fatimatuzahro, Fifit Fitri Wulandari Harini Harini Intan Rahmawati Leny Kurnia Oktaviani Leny Noviani Leny Noviani Majid, Desva Fitranda Muhammad Fauzan Pratama, Muhammad Fauzan Muhammad Sabandi Nur Rohmah Permatasari, Sinta Putri Rieke Septyan Ayusla Ririn Khoiriyah Rizal Fathur Rizqy Salazha Nur Indah Lestari Salman Alfarisy Totalia Salsabila, Dewi Saputra, Nur Rochman Saputri, Fadhilah Mahanani Setyowati, Asih Silky Roudhotus Sa’adah Siswandari Siswandari, Siswandari Siswandari, S Sri Setiawati Sudarno Sudarno Sudarno Sufiyanti, Salma Dwi Sunarto Sunarto syahrizal rosena Trisno Martono Utomo, Raihan Nurdiansyah Wardani, Herlynda Putri Kusuma Wisnu Kurniawan Yasyinta Intan Dewayani