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BRANDING STRATEGY FOR RELIGIOUS DIVERSITY TOURISM VILLAGES BASED ON LOCAL WISDOM Yulia Rahmawati; Rifma Ghulam Dzaljad; Titin Setiawati
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2757

Abstract

Religious diversity is an important social capital in the development of tourism villages based on social and cultural values. Pulo Geulis Village in Bogor City, West Java, is known as a multi-ethnic and multi-religious area with a long history of tolerance practices in the daily lives of its residents. This article aims to analyze the branding strategy of the Religious Diversity Tolerance Tourism Village in Pulo Geulis Village, based on local wisdom, as an effort to build an inclusive and sustainable tourism destination identity. This research uses a qualitative approach with a case study method. Data collection was conducted through in-depth interviews with tourism village managers, religious leaders, community leaders, and local residents, as well as participant observation and analysis of tourism promotion documents. The results show that the branding strategy of Pulo Geulis Village is built through strengthening local historical narratives, cross-ethnic cultural symbols, practices of social tolerance among diverse communities, and participatory communication that actively involves the community in the tourism planning and promotion process. Branding tolerance is not only represented by visual and verbal promotional messages, but is also manifested as a social practice that lives in public spaces, tourism activities, and daily community interactions. These findings demonstrate that local wisdom plays a key role in building authentic, inclusive, and competitive tourism village branding. This study contributes to the development of community-based tourism communication studies and the strengthening of tolerance values ​​in sustainable tourism development in urban areas.
Representasi Tanggung Jawab Generasi Sandwich dalam Film “Home Sweet Loan” Karya Sabrina Rochelle Kalangie 2024 Tara Herianti; Titin Setiawati; Andys Tiara
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 3 (2025): JULI-SEPTEMBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i3.4216

Abstract

Research critically investigates how the responsibilities of the sandwich generation are represented in the film Home Sweet Loan (2024), by Sabrina Rochelle Kalangie. The sandwich generation refers to individuals burdened with caring for aging parents while also supporting children or siblings. This research applies a qualitative approach using content analysis, grounded in McQuail’s media content theory and the concept of responsibility by Burhanudin and the Ministry of Education and Culture. The analysis of ten key scenes reveals that the character Kaluna embodies layered responsibilities financial, domestic, emotional, and relational. The film not only reflects the realities of the sandwich generation in urban Indonesian society but also critiques unequal familial expectations. Thus, Home Sweet Loan functions as a medium of representation and social critique, addressing the structural pressures faced by today’s younger generation.