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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Mirai Management Jurnal Manajemen STIE Muhammadiyah Palopo Jurnal Riset Pendidikan Ekonomi YUME : Journal of Management JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Journal of Information System, Applied, Management, Accounting and Research Jurnal MEBIS (Manajemen dan Bisnis) Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings International Journal Of Science, Technology & Management (IJSTM) Economics and Digital Business Review Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat CENDEKIA : Jurnal Ilmu Pengetahuan Padma: Jurnal Pengabdian Kepada Masyarakat Safari : Jurnal Pengabdian Masyarakat Indonesia International Journal of Economics (IJEC) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Journal of Artificial Intelligence and Digital Business Mestaka: Jurnal Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service Business and Investment Review Journal of Community Service (JCOS) Nanggroe: Journal of Scholarly Service Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia IIJSE Jurnal Akademik Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced International Journal of Economics, Business and Innovation Research
Ratih Mukti Azhar
Faculty Of Economic And Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
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Journal : International Journal Of Science, Technology

 1 
Planning and Implementation of Event Marketing in Sociopreneurship Evanthi, Ayundha; Mukti Azhar, Ratih
International Journal of Science, Technology & Management Vol. 4 No. 5 (2023): September 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i6.1003

Abstract

Growing in popularity and garnering a lot of public attention right now is social entrepreneurship, which has the ability to lessen societal problems and enhance people's quality of life. Social entrepreneurs can utilize event marketing to enhance event experiences and boost behavioral intention. The purpose of this study is to outline the components of implementation, restrictions, and planning. Using participant observation approach methodologies, interviewing techniques, descriptive qualitative kinds, and source triangulation as a measure of data validity, this study examines the marketing of CIS (Creative Inclusion Sociopreneurship) events. The study's findings demonstrate how social entrepreneurship-focused events improve guests' event experiences through event marketing, where customers engage with brands and provide value. Events give customers the ability to directly engage with brand reality. Consumers help create the experience, thus through event marketing, the business should give them access to an engaging environment where experiences can occur. Event marketing is not only an idea; it needs to be put into practice. This study also indicates that intention and implementation are related, with the event influencing the intention to suggest and revisit the event as well as the desire to feel satisfied with the experience. The organizer of the sociopreneurship marketing event must assemble comprehensive planning and implementation recording that is clear, comprehensive, and includes all necessary information for pre-, main-, and post-event marketing.
Uncovering The Relationships Between Strategic Capability, Strategic Flexibility, And Performance Evanthi, Ayundha; Azhar, Ratih Mukti
International Journal of Science, Technology & Management Vol. 4 No. 1 (2023): January 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i1.722

Abstract

Abstract. Strategic flexibility and strategic capability are seen as strategic activities carried out by companies to compete and adapt to the business environment to achieve the expected performance. The objectives of this research are: (1) examine strategic flexibility, strategic capability, and performance by emphasizing their relationships, dimensions and roles of context (2) identify the relationship between strategic flexibility, strategic capability and performance that can be used for future theory development. This research uses bibliometric analysis to map how strategic flexibility, strategic capability and performance intended from several previous journals using VOSviewer. This research concludes that implementing strategic flexibility and strategic capability will result in effective relationships and good firm performance although strategic flexibility is not directly related to the strategic capability. Performance mediates the influence between strategic flexibility and strategic capability. The strategic flexibility is influenced by product innovation, absorptive capacity, and dynamic capability, in the other hand, strategic capability is influenced by network capability. The implication of this research are following researches can add literatures and new theories on the strategic flexibility and strategic capability so that research and discussion on this object can continue to grow. Keywords: Strategic Flexibility, Strategic Capability, Performance
Co-Authors , Gerry Hutomo Orlando Achmad Danis Harjuna Putra Adellah, Faiziah Marizcha Adinda Rahmawati Syarifudin Aini, Risma Qurrotu Andy Atalla Ariputra Aprilliifalya, Gebby Ariputra, Andy Atalla Aulia A., Shabrina Ayundha Evanthi Ayundha Evanthi Ayundha Evanthi Ayundha Evanthi Azizah, Ni Matul Christianto Wibowo, Jonathan Clarissa Aurora Putri, Brilivena Dahlan, Rayshan Edrick Fontano Daisy Marthina Rosyanti Delvana, Angeline Dermawan , Rizky Dewa Danubrata, Muhammad Dinda Eka Rahmawati Evanthi , Ayundha Evanthi, Ayundha Gerry Hutama Hardi, Ilham Hendry Hermawan Huzaema, Maharani Ilham Hardi Ilham Hardi Ilham Hardi Ilham Hardi Kamila, Ikfina Rosyada Kinasih, Putri Ajeng Lintang Mutiara Ratri M. Yafie Alfiandy Maulita Ayubi Rachma Muhammad Faiz Subhanulfikri Nabil Abiyu Rohman Nabila Novita Sari Hamidaya Nur Fadia Ulfa Ono Suparno Pudjoprastyono, Hery Putri, Amadea Syahbani Rachela Rachman, Nayla Aizha Ratri, Lintang Mutiara Revalya Rachminda Rizky Dermawan Rizky Dermawan Rosyanti, Daisy Marthina Sekar Wangi, Faisa Dinda Setiadi Djohar Shabrina Aulia A. Shabrina Aulia Az Zahra Shavira, Nadya Sianturi, Angie Arni Giovani Syarifudin, Adinda Rahmawati