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All Journal EnviroScienteae AL-ULUM: JURNAL SAINS DAN TEKNOLOGI Jurnal Pengabdian Al-Ikhlas Abdimas Universal Rawa Sains: Jurnal Sains STIPER Amuntai Chlorophyl: Jurnal Ilmu-Ilmu Pertanian Syaikhuna: Jurnal Pendidikan dan Pranata Islam STAI Syaichona Moh. Cholil Bangkalan Jurnal Abdimas Mahakam INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Inspirasi: Jurnal Pengabdian kepada Masyarakat
Yarna Hasiani
Universitas Islam Kalimantan Muhammad Arsyad Al Banjari
Religion Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS SISTEM TATANIAGA BERAS SIAM BANJAR DI KECAMATAN SUNGAI TABUK KABUPATEN BANJAR PROVINSI KALIMANTAN SELATAN Fitri Mahyudi; Husinsyah; Yarna Hasiani
Chlorophyl Vol. 18 No. 2 (2025): Jurnal Chlorophyl Ilmu-Ilmu Pertanian ISSN 1858-3954 eISSN 2685-7634 Fakultas
Publisher : Fakultas Pertanian UVAYA Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57216/chlorophyl.v18i2.39

Abstract

Rice from the Siam Banjar cultivar has become a very salable commodity in the South Kalimantan. The high interest in consumption of Siam Banjar rice makes the price of this rice quite high at the retailer level, but the selling price of dry milled unhulled rice and rice is quite cheap at the farmer level. The purpose of this study was to map the Siam Banjar rice trading system so that it became a recommendation for farmers in distributing rice and setting prices so that they would not suffer losses due to high capital of agricultural production facilities. Observational indicators were analysis of institutions and functions of trading system, channel of trade, analysis of trading margin, farmer's share, profit, marketing costs, R/C ratio and analysis of market structure in three Village this’s Pematang Panjang, Gudang Hirang, and Abumbun Jaya, on Sungai Tabuk District, Banjar in October – December 2025 with snowball sampling method. The results of the analysis show that the channel system of trade from farmers to Gapoktan to rice mills to retailers to final consumers is the most profitable channel, but capital from Gapoktan and rice mills is a limiting factor in accommodating the value of profits that should be felt by farmers.
ANALYSIS OF GENERATION Z CONSUMER PREFERENCES AT COFFEE SHOPS IN BANJARMASIN CITY Yarna Hasiani; Fuzi Maulana Ash'ari; Tota Totor Naibaho
AL-ULUM: JURNAL SAINS DAN TEKNOLOGI Vol 11 No 2 (2025)
Publisher : UPT Publication and Journal Management, Islamic University of Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jst.v11i2.20114

Abstract

Coffee is a widely consumed beverage across all demographic groups, and coffee shops represent a vital downstream component of the agribusiness subsystem, particularly in the marketing of plantation products in ready-to-serve or ready-to-eat formats within the food and beverage industry. This study aims to analyze the selection preferences of Generation Z consumers in choosing coffee shops in the city of Banjarmasin. Utilizing conjoint analysis, the research identifies the relative importance of various attributes influencing consumer decision-making. The most influential factor is Sales Product, with an interest level of 23.003, followed by price (21.839), facilities (20.774), building concept (14.532), trademark (10.389), and location (9.462). These findings suggest that Generation Z places higher value on product offerings and affordability when selecting coffee shops, while branding and location play lesser roles. This information provides strategic insights for coffee shop entrepreneurs targeting this consumer segment in urban Indonesia.
Co-Authors Akhmad Hulaify Aldi Anjayani Ana Zuraida Ari jumadi Kirnadi Ariyadi Fitri Mahyudi Fitri Mahyudi Fitri Mahyudi Fuzi Ash'ari Fuzi Maulana Ash’ari Galuh Nashrulloh Kartika Mayangsari Rofam Gt. Khairun Ni’mah Gusti Khairun Ni’mah Husinsyah Husinsyah Husinsyah Ilhamiyah Mahfuza Fatmaria Mahyudi, Fitri Misgianti Misgianti Muhammad Ilmi Hidayat Raga Samudera Raga Samudera Raga Samudera Ridho Fahlevie Pangestu Rozzana Erziaty Tota Totor Naibaho Wina Amalia