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All Journal Jurnal Manajemen dan Agribisnis Jurnal Manajemen Teknologi Journal of Economics, Business, & Accountancy Ventura Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) MIX : Jurnal Ilmiah Manajemen Al Ishlah Jurnal Pendidikan Ideas: Jurnal Pendidikan, Sosial dan Budaya Kajian Branding Indonesia Global Research on Tourism Development and Advancement (GARUDA) Jurnal Manajemen dan Kewirausahaan International Research Journal of Business Studies
Agus Wijaya Soehadi
Universitas Prasetiya Mulya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Analysis of Brand Extension Reputation on the Intention in Choosing Private University in Indonesia Evi Sofia; Lilik Noor Yuliati; Hartoyo Hartoyo; Agus W. Soehadi
AL-ISHLAH: Jurnal Pendidikan Vol 14, No 3 (2022): AL-ISHLAH: Jurnal Pendidikan
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (670.692 KB) | DOI: 10.35445/alishlah.v14i3.1941

Abstract

Brand reputation is important when choosing an education. Universities that already have a brand reputation can more easily attract prospective new students. There is a phenomenon where Private Universities are using extended brand reputation to compete. The purpose of this research is to analyze the impact of brand extension reputation on the intention in choosing private universities. The quantitative research method of Structural Equation Modeling uses a structured questionnaire. The questionnaires have been distributed to the students, and have been completed by email. It is a self-administrated method. The survey was conducted on students at  one of Aperti (Aliansi Perguruan Tinggi) BUMN (Badan Usaha Milik Negara) with a total sample of 400 respondents using quota sampling. The results showed that the parent brand of BUMN had a significant influence on the extended brand of  Aperti BUMN, which impacted student intention  when choosing the university. Brand extension reputation has an indirect effect on intention  through output expectation
Pola Interaksi dalam Sentra Industri Kecil dan Menengah (IKM) Faizal Ahmad; Muhammad Setiawan Kusmulyono; Agus Wijaya Soehadi
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 9 No 4 (2023): Ideas: Pendidikan, Sosial, dan Budaya (November)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v9i4.1464

Abstract

Small and medium industrial (SMI) centers are one of the contributors to the national economy performance. Several programs carried out across stakeholders are directed at being able to strengthen SMI centers to become more competitive. Previous research has not described how social interaction patterns emerge in the context of collaboration or conflict in an industrial center. This research was conducted to explore more about patterns of entrepreneurial interaction that occurred in SMI centers in West Java and Central Java. This study uses a qualitative approach by taking informant samples of SMI centers that are typical in 10 regencies and cities. The results of this study are described through several main points of discussion: (1) center institutions and challenges within them, (2) micro partnerships between SMIs, and (3) conflict of interest between craftsmen within the centers.
Pengaruh Korean Celebrity Endorsement terhadap Persepsi Kualitas, Brand Image, dan Intensi Pembelian Merek Skincare Lokal Lasse, Gabriela Junisa; Elizabeth, Michelle; Soehadi, Agus W.; Sirad, Dini Anggraeni
Kajian Branding Indonesia Vol 6 No 2 (2024): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.6.2.87-106

Abstract

The extensive use of celebrity endorsements to the business competition is an interesting marketing phenomenon to be explored further. This study aims to examine the influence of Korean celebrity endorsement on brand image, perceived quality, and purchase intention of skincare brands in Indonesia, using the case study of Scarlett and their Korean celebrity endorsers, TWICE. Using a quantitative research method, a total of 200 respondent data were analyzed using SEM in the AMOS 26 program. The results showed that Korean celebrity endorsement, characterized by attractiveness, trustworthiness, and familiarity dimensions, had a positive and significant impact on brand image and perceived quality, ultimately leading to increased consumer purchase intention. This study also discusses the theoretical implications and practical implications that can be utilized by future researchers and business practitioners.
Analisis Pengaruh Overall Experience Terhadap Memorable Tourism dan Revisit Intention Nurdiana, Almira; Putri, Disya Jauza; Soehadi, Agus Wijaya; Wijanarti, Sri Widya
Stupa Vol 2 No 2 (2020): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.283 KB) | DOI: 10.21632/garuda.2.2.96-118

Abstract

Overall experience merupakan faktor penting dalam memprediksi pengalaman yang dikenang pengunjung, sehingga overall experience perlu dibangun supaya pengunjung dapat datang kembali kepada suatu festival. Tujuan penelitian ini yaitu untuk menganalisa pengaruh overall experience terhadap memorable tourism experience dan revisit intention dengan objek penelitian yaitu Java Jazz Festival. Sampel pada penelitian ini adalah 196 pengunjung Java Jazz Festival yang telah mengunjungi festival pada jangka waktu 3 tahun terakhir (2017, 2018, dan 2019) dengan teknik purposive sampling. Penelitian ini merupakan penelitian kuantitatif eksplanatif dengan analisis data menggunakan Structural Equation Model (SEM) dengan AMOS 24. Hasil dari penelitian ini menunjukkan 6 dimensi experience (entertainment, educational, esthetic, escapist, economic value, dan festivity) merupakan pengukur variabel overall experience. Overall experience mempengaruhi memorable tourism experience dan mempengaruhi revisit intention secara langsung.
Pengaruh Perceived Crowding terhadap Memorable Experience dan Behavioral Intention dengan Variabel Moderasi Fandom dalam Konser Blackpink Jakarta 2023 Ayuningtyas, Shafira Rahma; Sujatno, Teresa Cindy; Soehadi, Agus W.; Jayawardhana, Irman
Stupa Vol 6 No 2 (2024): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.6.2.111-123

Abstract

Blackpink, a South Korean music group, held a concert at the Gelora Bung Karno Main Stadium on March 11-12, 2023, bringing in a total of 140,000 audiences. This phenomenon became the talk of the town because it had a big impact. The crowd created a memorable experience and increased the desire to watch the BLACKPINK concert again in Jakarta. Aims to analyze the effect of Perceived Crowding on Memorable Experience (MME) and Behavioral Intention with moderating variable Fandom using a quantitative approach. This study collected 403 respondents and the data was processed mean test, standard deviation test, discriminant validity test, EFA test, CFA test, and MGA test using SPSS and AMOS. The result is that there is a significant influence between the four variables and the role of the moderating variable of high Fandom level can strengthen and improve the relationship with MME. Next, the research can be further developed by choosing a more specific geographical location and examining a different context. Through this research we hope to help readers, academics, and event actors to pay attention to the crowd in an event.
SUCCESSOR-RELATED FACTORS OF EFFECTIVE INTRA-FAMILY SUCCESSION: AN INTERPRETATIVE PHENOMENOLOGICAL ANALYSIS Hidayati, Aprihatiningrum; Soehadi, Agus W.; Hermawan, Aji; Hartoyo, Hartoyo
Jurnal Aplikasi Manajemen Vol. 17 No. 4 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.04.08

Abstract

Successor-related factors are among the most discussed topic in family firm succession. The purpose of this study is to explore successor-related factors associated with effective intra-family succession among successors. A total of 10 individuals participated in the study. Using interpretative phenomenological analysis (IPA), four themes emerged from participants' personal statements and experiences: 1) autonomous motivation to take over family firm; 2) intense relationship between predecessor and successor; 3) personality traits; and 4) shared vision. The findings indicate that autonomous motivation to take over the family firm leads to effective intra-family succession since successor's passion aligns with family firms' needs. The intense relationship between predecessor and successor leads to effective intra-family succession in a way an open communication does exist. The smooth transfer of shared vision from predecessor to successor leads to effective intra-family succession. The interesting finding is younger successor differs from elderly successors in perceiving shared vision. Younger successors emphasize on individual motives, while elder successors emphasize on social motives. This work provides deeper insight related to successor-related factors, which leads to effective intra-family succession. In the future, it will be important to explore the potential use of a generational cohort concept in exploring successor-related factor in intra-family succession.
CONCEPTUALIZATION AND MEASUREMENT OF RELATIONSHIP VALUE: PRINCIPAL-RETAILER CONTEXT Prasetya, Prita; Najib, Mukhamad; Soehadi, Agus W.; Djohar, Setiadi
Jurnal Aplikasi Manajemen Vol. 17 No. 2 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.02.09

Abstract

The marketing literature reveals little agreement on the generalizability of relationship value scales that were developed in earlier works. Relationship value is more investigated methods founded on relationship marketing conception to describe and contribute better managing of the company. In this study, a relationship value scale was developed for a specific context in the principal-retailer relationship. Its involved definition of relationship value, methods for measuring relationship value, impact on sales collaboration, and business performance. These research assessed three alternative models of the dimension structure of relationship value construct then tested for reliability, validity, and confirmatory factor analysis. The result suggested that the four multi-item scales of relationship value developed showed evidence of reliability and validity. This method is recommended to measure relationship value. Further, the findings showed that relationship value has positive effects on both sales collaboration and business performance.
Pengaruh Animosity terhadap Boycott Intention Studi Kasus Starbucks Indonesia 2023-2024 Rimbo, Denise Alexa; Levina, Levina; Soehadi, Agus W; Sumarlin, Antonius W
Kajian Branding Indonesia Vol 7 No 2 (2025): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.7.2.103-117

Abstract

Known for its variety of coffee, tea, and snacks in a comfortable atmosphere, Starbucks has expanded globally, including to Indonesia in 2002. However, in 2023, the company faced market value decline due to issues of supporting Israel, resulting in boycott calls. The aim of this study is to examine and analyze the influence of consumer animosity on the boycott intention of the brand Starbucks Indonesia using cognitive-affective behavioral and animosity theories. The research methodology is quantitative, involving 191 questionnaire respondents, analyzed using SPSS 29 and AMOS 24. Results show that consumer animosity and affective evaluation were found to influence boycott intention. However, cognitive judgment does not have a significant influence. Therefore, it is important for Starbucks brand managers to monitor and proactively respond to sensitive global issues, especially those that may trigger consumer animosity.
The Role of Organizational Agility and Customer Participation in Enhancing Company Performance during Digital Transformation Panutur, Sonny Sintong; Soehadi, Agus W.; Widjojo, Handyanto; Chandera, Yane
International Research Journal of Business Studies Vol. 18 No. 2 (2025): August - November 2025
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.18.2.175-201

Abstract

This research examines the factors that drive digital transformation and investigates the roles of organizational agility and customer participation in the transformation as key drivers of enhancing company performance. Using a quantitative method, data was collected from companies that have implemented digital transformation through an online survey. This study employed a partial least squares (PLS) structural equation model (SEM) to examine the proposed model using Smart PLS. The results indicate that technological, human, and environmental factors significantly influence a company's digital transformation. Furthermore, this research contributes to theory by integrating organizational agility and customer participation within the framework of digital transformation and its impact on company performance, as measured through operational efficiency, innovation performance, and profit growth. The findings highlight the importance of organizational agility amplifies its positive effects on operational efficiency, innovation performance, and profit growth, while customer participation plays a pivotal role, particularly in enhancing innovation performance.
Entrepreneur Orientation and Social Capital As A Key To Developing Dynamic Capability: A Conceptual Framework Annuridya Rosyidta Pratiwi Octasylva; Yuliati, Lilik Noor; Hartoyo; Soehadi, Agus W
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.186

Abstract

Various economic problems can be solved with good entrepreneurship. SMEs are part of entrepreneurship that plays an essential role in the economy, including reducing unemployment and improving a country's economy. Environmental conditions that are VUCA (Volatility, Uncertainty, Complexity, Ambiguity) make SMEs have obstacles such as lack of competence, capacity, knowledge and skills of SME actors to adapt in running a business. The ability of SMEs to be able to continue to run their business makes SMEs must have dynamic capabilities that come from internal and external SMEs. Therefore, the purpose of this paper is to review the relevant literature in determining the theories that can shape the dynamic capabilities of SMEs. Based on a literature review, this research generated the result that entrepreneurial orientation (internal) and social capital (external) is critical in developing SMEs' dynamic capability. Keywords: dynamic capability, entrepreneur orientation, literature review, small medium entrepreneur, social capital
Co-Authors Ade Febransyah Ahmad Sulaeman Aji Hermawan Ambara Purusottama Annuridya Rosyidta Pratiwi Octasylva Annuridya Rosyidta Pratiwi Octasylva Antonius W. Sumarlin Arthur Tunggul Siahaan Ayuningtyas, Shafira Rahma Budi Suharjo Christabella Odelia Kwandy Daniel Pranajaya Dini Anggraeni Sirad Eka Ardianto Elizabeth, Michelle Evi Sofia Faizal Ahmad Freddy Utama Fredy Utama Handyanto Widjojo Hans Nicholas Harriman Samuel Saragih Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Heny K Daryanto Herry Purnomo Hidayati, Aprihatiningrum Irman Jayawardhana Josephine Gratia Katarina O. Wijaya Lasse, Gabriela Junisa Lenia Julian Levina Levina, Levina Lilik Noor Yuliati Maria, Maya Muhammad Setiawan Kusmulyono Mukhamad Najib Natalia Napitupulu Novi Amelia Nurdiana, Almira Panutur, Sonny Sintong Prita Prasetya Putri, Disya Jauza Rimbo, Denise Alexa Ririn Wulandari Setiadi Djohar Suhartanto, Eko Sujatno, Teresa Cindy Sumarlin, Antonius W Sumarlin, Antonius Widyatma Teddy Trilaksono Ujang Sumarwan Widagdo, Agus Suryo Wijanarti, Sri Widya Yane Chandera