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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Bionatural: Jurnal Ilmiah Pendidikan Biologi Journal Economic and Strategy (JES) Community Education Engagement Journal Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Riset Rumpun Matematika dan Ilmu Pengetahuan Alam (JURRIMIPA) Islam Realitas: Journal of Islamic and Social Studies Sustainability (STPP) Theory, Practice and Policy Journal of Applied Community Engagement (JACE) Jurnal Yudistira Jurnal Arjuna : Publikasi Ilmu Pendidikan, Bahasa dan Matematika Jurnal Nakula: Pusat Ilmu Pendidikan, Bahasa Dan Ilmu Sosial Journal of Islamic Economics and Finance Jurnal Media Akademik (JMA) Jurnal Pendidikan Sains dan Teknologi Terapan Polygon: Jurnal Ilmu Komputer dan Ilmu Pengetahuan Alam
Siti Robiah
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Journal : Journal Economic and Strategy (JES)

 1 
Pengaruh Digital Marketing, Harga, dan Kreativitas Dekorasi Terhadap Minat Sewa Jasa MUA Siti Robiah; Hendri Hermawan Adinugraha
JOURNAL ECONOMICS AND STRATEGY Vol 3 No 1 (2022): Januari - Juni 2022
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jes.v2i2.286

Abstract

Today, the development of digital technology is very easy and fast. The strategy that can be done by entrepreneurs is to do marketing through social media, besides that price creativity and decoration are one of the considerations in increasing the success of a business. This study aims to determine the effect of digital marketing, price, and decoration creativity on interest in renting MUA services. The object of this research is the consumer of MUA services. The study used primary data by distributing questionnaires via google form. The data analysis technique used the analysis of the characteristics of the respondents, multiple linear regression analysis, partial test, simultaneous test, and the determinant coefficient. The results of the study have a coefficient of determination of 0.815. This means that the independent variable is very influential on the dependent variable by 82%, the remaining 18% is explained by other variables not examined.
Co-Authors Abdul Basid Abqoriyah, Rifqi Adawiyah, Siti Robiah Adinda Luzen Fahira Amanda Oktavia Ramadhani Amelia, Salsabila Putri Ananda Yhuto Wibisono Putra Annisa Mir’atus Sholekhah Bakhitah, Abidah Dessy Kiyrana Putri Dhiyah Maharani Dinda Putri Afifah Dita Anjani Diyanta, Dessy Kiyrana Putri Dyah Anindita Nur Wulandari Faiza Amanda Chairunisa Fitrotul Faizah Fiya Saadah Alma Fatih Gina Fuadah Guslan Isnenshah Helen Fitria Hendri Hermawan Adinugraha Husna Auliya Ibnu Hajar Iffa Muslimah Khofifah Azzahro Lala Ratu Khotimah mellisa Mochammad Najmul Afad Mohammad Affan Wijaya Muhammad Alief Fikri Dzikriansyah Muhammad Taufiq Ubaidillah Nika Sulistiawati Nuramalia Suryani Nurkhairo Hidayati Nurul Fauziah Rika Deliana Riyanti Fatimah Azzahra Said Muhammad Al Abrar Salsabila Putri Selfi Nirmalasari Sepita Ferazona Sholikhah, Dewi Mar'atus Siti Nuralmira Sofyan Iskandar, Sofyan Sukarni Suryanti Syaira Mauluda Tengku Ritawati TITIN SUNARYATI Triyo Susanto