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STRATEGI PENGEMBANGAN PRODUK EKONOMI KREATIF KAIN TENUN KERE’ ALANG SEBAGAI DAYA TARIK WISATA DI DESA POTO KECAMATAN MOYO HILIR Sahrul Amar; I Made Suyasa; Mahsun Mahsun
Journal Of Responsible Tourism Vol 2 No 2: Nopember 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.185 KB) | DOI: 10.47492/jrt.v2i2.2178

Abstract

Kere’ Alang adalah hasil kerajinan tenunan khas Sumbawa dan merupakan salah satu ikon daerah Sumbawa yang perlu dilestarikan. Kata Alang dalam bahasa Melayu Kuno berarti kemilau atau gemerlap, sehingga Kere’ Alang dapat diartikan sebagai kain yang kemilau atau gemerlap. Kain tenun Kere’ Alang bukan sekadar membuat motif dan ornamen, tetapi memiliki filosofi yang mempunyai hubungan timbal balik dengan pola kehidupan agraris warganya, kondisi alam dan lingkungan, representasi bentuk-bentuk kekerabatan dan kebersamaan dalam kehidupan sosial. Namun, kain tenun Kere’ Alang belum optimal dikembangan sebagai daya tarik wisata. Oleh karena itu, penelitian ini bertujuan untuk mendeskripsikan potensi pengembangan produk ekonomi kreatif kain tenun Kere’ Alang agar menjadi daya tarik wisata dan untuk mendeskripsikan tentang strategi pengembangan produk ekonomi kreatif kain tenun Kere’ Alang sebagai daya tarik wisata di Desa Poto Kecamatan Moyo Hilir Kabupaten Sumbawa. Metode penelitian yang digunakan bersifat deskriftif dengan pendekatan kualitatif.teknik pengumpulan data berupa wawancara mendalam, observasi, dan dokumentasi. Peneliti menggunakan analisis SWOT untuk merumuskan strategi pengembangan kain tenun Kere’ Alang. Hasil dari penelitian ini menunjukkan bahwa kain tenun Kere’ Alang memiliki potensi untuk dikembangkan sebagai daya tarik wisata seperti sumber daya manusia, pemasaran, daya dukung dari berbagai pihak, nilai filosofi dan nilai budaya serta inovasi, namun potensi-potensi tersebut perlu ditingkatkan melalui berbagai strategi seperti peningkatan kreativitas, membuat inovasi, menjalin kerjasama dengan pelaku pariwisata, mengemas paket wisata dan menjaga generasi penerus.
PERAN MASYARAKAT DALAM PENGELOLAAN DESA WISATA ENDE SEBAGAI PARIWISATA BUDAYA DI KECAMATAN PUJUT KABUPATEN LOMBOK TENGAH Aditya Miftachul Dwirama; Mahsun Mahsun; I Putu Gede
Journal Of Responsible Tourism Vol 2 No 3: Maret 2023
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jrt.v2i3.2548

Abstract

This study discusses “The Role Of The Community In The Management Of Ende Tourism Village As Cultural Tourism In Pujut District, Central Lombok Regency”. This research was conducted to answer the problems that became the focus of research, namely regarding the form of the community’s role and its managemet in managing the Ende tourism village. The data were collected by using observation, interviews and documentaion with a techniques qualitative descriptive approach. The results of this study indicate that the management model of the Ende tourist village is purely carried out by the local community and carries out direct tourism activities in the Ende tourist village and forms its role as an object as well as a subject, which means that in the implementation of tourism activities, the community becomes tourism actors and managers, as well as objects that can be enjoy by tourist through performing arts attractions.
STARATEGI PENGEMBANGAN EKONOMI KREATIF DESA WISATA UNGGA KECAMATAN PRAYA BARAT DAYA KABUPATEN LOMBOK TENGAH Muhamad Syafiq Rapiqi; Mahsun Mahsun; Lalu Masyhudi; Mumun Surahman
Journal Of Responsible Tourism Vol 3 No 1: Juli 2023
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jrt.v3i1.2714

Abstract

This study discusses the creative economy devlopmen strategy in ungga vilage praya district soutwest distric central lombok. So that the purpose of this research is to provide a desciption of the potential of the creative economy in ungga vilage southwest praya subdistrict central lombok regency and to formulation the offorts made to the creative economy devlopment strategy in ungga vilage soutwest praya subdistrict central lombok regency. This study uses a qualitative desctiptive approach with date clolection techniques in the form of observation. Interviews, documentation and questionnaires. Data analiysis technique using SWOT analysis. The results show the SO (strenght-opportunity) and WO (weaknesses-opportunity) strategies namely by utilizing all the strnght factors possessed by the creative economy potential of the vilage of ungga to get the opportunities it has. and the ST (strength-threat) and WO (weaknesses-threat) strategies which are to make the marketing targets clearer by utilizing the tecnology that is currently developing. This can be done with solutions to improve marketing strategies through social media that are packaged attractively so that tourist want to make crafts as interesting gifts. The government provides training education and socialization to craftsmen and the community regarding the resilience of the creative economy potential.
Co-Authors Aditya Miftachul Dwirama Bagiastra, I Ketut Dedy Gunawan Fathurrahim, Fathurrahim I Ketut Purwata I Made Suyasa I Putu Gede Lalu Masyhudi Lalu Mohamad Iswadi Luh Putu Prema Wadhani Milasari Milasari Mohamad Jumail Muhamad Syafiq Rapiqi Muhammad Jumail Mumun Surahman Ni Luh Kartini Primus Gadu Rizal Kurniansah Sahrul Amar Si Luh Putu Damayanti Siluh Putu Damayanti Syech Idrus Triony Septia Susana SP Wiwik Handayani Yulendra, Lalu