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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen EKONOMIS : Journal of Economics and Business Jurnal Pendidikan Ekonomi (JURKAMI) Journal of Economic, Management, Accounting and Technology (JEMATech) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi MANAJEMEN DEWANTARA Mega Aktiva: Jurnal Ekonomi dan Manajemen JURNAL EKOBIS DEWANTARA Zonasi: Jurnal Sistem Informasi Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) Studi Kasus Inovasi Ekonomi Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Academia Open Jurnal Ilmu Manajemen Advantage Procedia of Social Sciences and Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Social Comunity Services JAIDE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Economics and Economic Policy Journal of Micro, Small and Medium Enterprises Journal of Ekonomics, Finance, and Management Studies Proceeding of International Conference on Social Science and Humanity International Journal of Artificial Intelligence for Digital Marketing
Alshaf Pebrianggara
Universitas Muhammadiyah Sidoarjo
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Journal : Proceeding of International Conference on Social Science and Humanity

 1 
SYSTEMATIC LITERATURE REVIEW: THE ROLE OF DIGITAL INFLUENCERS IN DIGITAL MARKETING Krisnawati, Vivi; Pebrianggara, Alshaf; Andry Rachmadany; Prasojo , Bayu Hari
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.80

Abstract

Objective: The purpose of this study is to determine and examine how digital influencers fit into digital marketing plans. Because of their extensive audience influence, digital influencers are now essential components of contemporary marketing. Methods: This study takes a descriptive qualitative approach and employs a systematic literature review strategy. Results: The study concluded that influencers are crucial in raising brand recognition, establishing reputation, and influencing customer purchase decisions based on the body of available literature. Influencers can establish a more intimate connection between brands and customers by producing genuine content that resonates with their audience. However, choosing the correct influencers and matching their values with the company being pushed are crucial to the success of influencer-based marketing initiatives. Novelty: According to the study's findings, influencer marketing has a lot of potential for digital marketing, but in order to be as successful as possible, rigorous planning and control are needed.
ARTIFICIAL INTELLIGENCE (AI) OPTIMALIZATION IN CUSTOMER BEHAVIOR ANALYSIS TO DETERMINE MARKETING STRATEGIES: SYSTEMATIC LITERATURE REVIEW Prameswari, Amanda Tiara; Pebrianggara, Alshaf; Yulianto, Mochamad Rizal; Almanfaluti, Istian Kriya
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.235

Abstract

Objective: This research aims to examine the optimization of the use of AI in understanding and analyzing customer behavior in developing effective and efficient marketing strategies. Method: The method used in this research is the SLR (Systematic Literature Review) method, by collecting data through various sources of academic database articles such as Google Scholar, IEEE Xplore, Science Direct and others that discuss the application of AI. Results: The results of this literature review show that the application of AI such as machine learning and data analysis is able to identify customer preferences and needs, which will be used by companies in designing more personalized and efficient marketing strategies. Novelty: In the digital era, the use of artificial intelligence (AI) in customer behavior analysis has become one of the effective tools to determine a more appropriate marketing strategy. Optimizing AI through the SLR method is an important step for companies in achieving a competitive advantage in understanding customer behavior patterns more accurately in a dynamic market.
THE ROLE OF SOCIAL MEDIA IN CUSTOMER RELATIONSHIP MANAGEMENT AND BRAND IMAGE ENHANCEMENT Shakira, Maulidia; Pebrianggara, Alshaf; Almanfaluti , Istian Kriya; Prasojo , Bayu Hari
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.240

Abstract

Objective: The times are gradually changing along with digitalization. Today, people are starting to use social media as a long-distance communication tool that is very influential in everyday life. With so many social media users today, social media is not only used as a means of social interaction. Changes in consumer behavior, which now more often rely on digital platforms, make social media can be used as a strategic tool in a business that can manage customer relationships and improve brand image. Method: Social media allows a business or company to communicate directly with consumers. Both businesses and companies can know and understand the needs and wants of customers and respond quickly if there are complaints or questions raised by customers. Results: With the right approach, this interaction can increase customer loyalty. In addition, it is also important to understand that social media allows businesses or companies to build and improve brand image through content that customers find interesting, interactive and relevant. Novelty: Social media can be used as a platform to convey their brand identity to a wider audience. An effective marketing strategy on social media can help create a positive impression, increase brand awareness and influence consumer purchasing decisions.
THE ROLE OF CONSUMER REVIEWS IN BEHAVIOR AND LOYALTY Yuniar, Anira; Pebrianggara, Alshaf; Almanfaluti , Istian Kriya; Yulianto , Mochamad Rizal
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.242

Abstract

Objective: This study aims to analyze the influence of Influencer Review, Affiliate Marketing, and Content Marketing on Sales. Method: The validity test shows that all variables have an r-count > r-table (0.361), indicating they are valid. The reliability test using Cronbach's Alpha of 0.621 confirms that the data is reliable. Multiple regression analysis with a partial test (t-test) reveals that all independent variables positively affect sales, with t-count values for X1 (6.114), X2 (23.588), and X3 (23.078) > t-table (1.697) and a significance level of 0.00. Results: The coefficient of determination test (R Square 0.988) indicates that 98.8% of sales variability can be explained by influencer review, affiliate marketing, and content marketing, while 1.2% is influenced by other factors. Novelty: Thus, this study confirms that digital marketing strategies through influencer reviews, affiliate marketing, and content marketing significantly contribute to increasing sales.
Co-Authors Achmad Ansori Al Ubaidah, Fandy Alfisyahr, Rizal Almanfaluti , Istian Kriya Almanfaluti, Istian Kriya Andry Rachmadany Aprilia, Rena Eka Arul Maulana, Enggit Aruna, Salvara Tyara Azsyams, Luke Farrer Bayu Hari Prasojo Bimo, Muhammad Nur Daniel Happy Putra Davina Avrilia Febrianti Detak Prapanca Dewi Komala Sari Duwi Rahayu Errent Geraldie, Bertrand Fadila Putri Aisya Ramadhini Faridatul Nur Afifah Febriansah , Rizky Eka Febrianti, Davina Avrilia Febrianti, Yeti Firdaus , Dafa Akbar Anugrah Fityan Izza Noor Abidin Habibatullah, Nida’ul Firda Azhari Hari Prasojo, Bayu Hindarto Humroh, Faizatul Ilmah, Khafidzotul Imroatus Sholikhah, Imroatus Intan Ainun Majid Khafidzotul Ilmah Krisnawati, Vivi Kriya Almanfaluti, Istian Kumara Adji Kusuma Lailia, Jauharotul Lely Amelia Sari Lilik Indayani Machdani, Muchlis Dzul Maf'ula, Eka Riyadhatul Marta, Aurelia Putri Marwah, Siti Maulana, Ahmad Wildan Milasari, Anis Misti Hariasih Mochamad Rizal Yulianto Moh. Bachrul Rizki Mohammad Iqbal Mubarok, Akhmad Nur Muhammad Yani Muhammad Yani, Muhammad Muhummad Yani Mukhammad Shofyan Mustajib, Khariza Ramdhania Putri Nafis, Khilyatun Navaro, Muhammad Saddam Ni’mah, Alfa NUR FADILAH NUR KHOLIFAH Nur Mubarok, Akhmad Oetarjo, Mas Prameswari, Amanda Tiara Priyanto, Ramadhani Dwi Puspitasari, Kiki Candra Quraini, Isyaffina Rachmadany, Andry Rachmadhany, Andry Racmawati, Devi Rahmadani, Diah Rita Ambarwati Sukmono Rizal Alfisyahr Rizal, As’at Rizky Eka Febriansah Ruci Arizanda Rahayu Sarwenda Biduri Septian, Mohammad Rafli Setiawan, Hamzah Setiyono, Wisnu Panggah Setyaningrum, Vira Shakira, Maulidia Shofyan, Mukhammad Sinta Nur Sa'idah Solekha, Amalia Suci Wulandari Suyogo, Muhammad Tasya Diva Prameswara Umah, Umdatul Umdatul Umah Usman, Dhea Monicha Vania, Talitha Viyanti, Amalia Wahyu Eko Pujianto Wardani, Dwi Sukma Widyasmara, Bunga Aulia Yulianto , Mochamad Rizal Yulianto, Mochammad Rizal Yuniar, Anira ZUHRIYAH, ISMATUL