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All Journal Jurnal Radioisotop dan Radiofarmaka Jurnal Istiqro' Bisma: Jurnal Bisnis dan Manajemen JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Borneo Journal of Biology Education (BJBE) PTK: Jurnal Tindakan Kelas East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Visi Manajemen (JVM) VALUE: Journal of Business Studies JPMA MIMBAR INTEGRITAS Dedication : Jurnal Pengabdian Masyarakat
SUDARSIH SUDARSIH
Pusat Radioisotop dan Radiofarmaka-BATAN
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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STRATEGI PEMASARAN DAN PELATIHAN KEWIRAUSAHAAN HASIL PERTANIAN SINGKONG DI DESA SUMBERPINANG KECAMATAN PAKUSARI KABUPATEN JEMBER 2024 Sudarsih, Sudarsih; Aulia N., Ponti Primastuti
Jurnal Pengabdian Masyarakat Applied Vol. 3 No. 2 (2024): JPMA Vol 3 No 2
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jpma.v3i2.53226

Abstract

Abstract The demand for food in Indonesia is increasing in line with population growth. Indonesia’s abundant natural resources support the development of the food industry. In the Jember region and its surroundings, the potential demand for cassava needs attention. Entrepreneurship in the cassava business involves production factors such as land, labor, capital, and skills. Successful entrepreneurs exhibit creativity, innovation, risk-taking, and a focus on achievement. Entrepreneurship training is essential to nurture independence and guide the younger generation toward creating self-employment opportunities. In the era of globalization, partnership strategies are also relevant for optimizing cassava-based business opportunities through comparative advantages.
The Role of Job Satisfaction as a Mediation of the Influence of Individual Characteristics and Organizational Culture on the Performance Ortalita, Maulidya; Setyanti, Sri Wahyu Lelly Hana; Sudarsih, Sudarsih
East Asian Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v4i1.12210

Abstract

Human resources are one of the assets of an agency that will determine the success or failure of the agency, because human resources are the most important factor in carrying out and achieving agency goals. This research aims to determine and analyze the role of job satisfaction as a mediating influence of individual characteristics and organizational culture on employee performance. The object of this research is the Jember Regency Transportation Service, with a permanent employee population of 54 people and the sample in this research is 54 respondents. In this study, the total number of variable indicators is 17. The data analysis method used in this research is path analysis. The results of this research indicate that individual characteristics and organizational culture have a significant effect on the performance of permanent employees at the Jember Regency Transportation Service.
PEMBERDAYAAN INDUSTRI KECIL MENENGAH MELALUI AKSI NYATA DESA BERDAYA (PELATIHAN DIGITAL MARKETING DAN PERIJINAN BERUSAHA PADA PELAKU INDUSTRI MAKANAN DI DESA PELEYAN) Fandiyanto, Randika; Irawan, Bambang; Masnilah, Rachmi; Yulisetiarini, Diah; Sudarsih, Sudarsih; Prasetyaningtiyas, Susanti
MIMBAR INTEGRITAS : Jurnal Pengabdian Vol 4 No 2 (2025): AGUSTUS 2025
Publisher : Biro Administrasi dan Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mimbarintegritas.v4i2.6543

Abstract

This activity was carried out for food industry players in Peleyan Village, Kapongan District, Situbondo Regency. The implementation of the training activity was in collaboration with the Peleyan Village Government, Rumah BUMN, Situbondo, Abdurachman Saleh University, Situbondo and Jember University. The training activity was held on Saturday, May 17, 2025 at the Peleyan village hall. Attended by 30 participants, housewives who are food and beverage business actors in the village area. The purpose of this activity is to provide education about the importance of food business permits such as Business Identification Number (NIB), Household Industry Products (PIRT) and Halal Certification as well as how to make promotional videos. The participants were also given an understanding of the material and practicum in promoting their products through social media Instagram, Tiktok through e-commerce media such as Shopee and Tokopedia. The participants were very enthusiastic in participating in the training activities, marked by several video results of their products that began to be uploaded on each participant's social media. The results of this activity are expected to be able to improve the progress of the small and medium industry sector, especially in the food business in Peleyan Village, Kapongan District, so that they can utilize their legality and digital marketing capabilities in improving their business performance.
STRATEGI PENGEMBANGAN USAHA DENGAN SOSIALISASI SERTIFIKASI HALAL BAGI UMKM DI KECAMATAN UMBUL SARI KABUPATEN JEMBER Sudarsih, Sudarsih; Susanti Prasetiyaningtiyas; Diah Yulisetiarini; Aulia Nugraheni
Jurnal Pengabdian Masyarakat Applied Vol. 4 No. 1 (2025): JPMA Vol 4 No 1
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sosialisasi sertifikat halal merupakan kegiatan penting untuk memastikan kehalalan produk yang beredar di masyarakat, khususnya bagi pelaku Usaha Mikro Kecil dan Menengah (UMKM) yang produknya ditujukan untuk konsumen Muslim. Sertifikasi halal bukan hanya menjamin kehalalan produk, tetapi juga meningkatkan kepercayaan konsumen, daya saing usaha, dan akses pasar yang lebih luas, baik di dalam maupun luar negeri. Sosialisasi sertifikat halal bertujuan meningkatkan kesadaran dan pengetahuan pelaku usaha tentang pentingnya sertifikasi halal, menjamin kehalalan produk, dan meningkatkan kepercayaan konsumen, serta mempermudah akses pasar lokal dan global. Sosialisasi sertifikat halal merupakan investasi penting bagi pelaku usaha, khususnya UMKM, untuk meningkatkan kualitas produk, daya saing usaha, dan akses pasar.
Optimalisasi Konten Promosi Digital melalui Inovasi Sederhana untuk Peningkatan Daya Saing UMKM: (Studi Kasus Komunitas Alisa Khadijah ICMI Ranting Tambun Selatan) Toha Maksun; Sudarsih, Sudarsih; Aep Saepudin; Sumarno, Sumarno
Jurnal Visi Manajemen Vol. 11 No. 2 (2025): Mei : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i2.772

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy, playing a role not only in job creation but also in maintaining national economic stability. However, amidst the rapid development of the digital era, MSMEs face significant challenges in adopting technology to expand market reach and increase the competitiveness of local products. This research seeks to identify and develop simple innovations in designing effective digital promotional content, with a case study of the Alisa Khadijah Community of the ICMI South Tambun Branch. The analysis focuses on the actual conditions of MSMEs, the application of simple innovations in business processes and products, and digital promotional strategies that suit the characteristics of modern consumers. Through surveys and observations, it was found that the use of quality visuals, interactive elements, narrative storytelling, and internal collaboration can have a positive impact on increasing consumer visibility and engagement. The results show that most MSMEs that implement this content strategy experience a significant increase in digital interactions and product sales in a relatively short time. Furthermore, collaboration with the Cooperatives & MSMEs Office and educational institutions is a crucial factor in accelerating digital transformation, as it can provide access to technical assistance and training. Based on these findings, this study recommends the formation of innovation teams at the community level, the holding of ongoing workshops, and the development of collaborative platforms to share best practices and develop business networks. With the right approach, MSMEs can not only adapt to the digital era but also have the potential to expand their business scale and increase their competitiveness in the global market, thereby further strengthening their contribution to the Indonesian economy. This study recommends the formation of innovation teams within communities, practical workshops, and the development of collaborative platforms to increase MSME competitiveness in the digital market.
Peningkatan Daya Saing melalui Pengembangan Kinerja SDM dan Kemampuan Adaptasi Pasar K Tobing, Diana Sulianti; Apriono, Markus; Sudarsih, Sudarsih; Krishnabudi, Nyoman Gede
Dedication : Jurnal Pengabdian Masyarakat Vol 9 No 2 (2025)
Publisher : LPPM Universitas PGRI Argopuro Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31537/dedication.v9i2.2590

Abstract

Usaha mikro kecil dan menengah (UMKM) batik di Jember menghadapi sejumlah tantangan. Penelitian menunjukkan bahwa keterbatasan kapasitas sumber daya manusia (SDM) dalam hal manajemen usaha, inovasi desain, dan literasi digital masih menjadi hambatan utama dalam peningkatan daya saing UMKM batik. Kegiatan pengabdian masyarakat ini dilaksanakan dengan menggunakan pendekatan yang berorientasi pada pemberdayaan, di mana masyarakat didorong untuk mengenali potensi yang dimiliki, mengidentifikasi masalah yang dihadapi, serta menemukan solusi yang relevan melalui proses kolaboratif antara tim pelaksana dan mitra dampingan. Hasil kegiatan pengabdian kepada masyarakat ini adalah pemilik UMKM dan karyawan mempunyai pemahaman dan keterampilan baru tentang literasi digital, manajemen usaha, serta inovasi desain batik. Pemilik kini lebih terampil dalam memanfaatkan media sosial dan marketplace untuk memperluas jaringan pemasaran, serta mampu melakukan pencatatan keuangan digital yang lebih rapi dan akurat.
Berbagi Pengetahuan Sebagai Mediator Pengaruh Persepsi Dukungan Organisasi terhadap Perilaku Inovasi UMKM Batik Jember Setyanti, Sri Wahyu Lelly Hana; Nilasari, Faris Septia; Prajitiasari, Emma Desia; Sudarsih, Sudarsih
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i1.17482

Abstract

Research aim: To test how the role of knowledge sharing as a mediator influences perceptions of organizational support on the innovation behaviour of Batik SMEs in Jember Regency Design/ Method/ Approach: The research method uses quantitative data by using the MSI (Successive Interval Method) data transformation method with path analysis techniques (path analysis) Research Findings: significant influence of perceived organizational support variables on innovative behaviour, both directly and indirectly, through knowledge sharing variables. The direct effect coefficient is 0.564, while the indirect effect coefficient is 0.247. This shows that the three hypotheses prepared are acceptable because they are proven significant. Theoretical Contribution/ Originality: The conceptual framework proposed in this model is an adaptation and synthesis of various previous research findings. Therefore this study conceptually emerges a new model in which knowledge sharing is treated as a mediating variable in mediating the effect of perceived organizational support on innovation behaviour. Practitionel/Policy implication : For MSME managers and related agency policymakers, find out how the role of knowledge-sharing mediator variables mediates the influence of perceptions of organizational support to take appropriate actions to increase the innovative behaviour of Batik MSMEs. Through this research, two important things will be obtained. They were first able to find out how to implement knowledge sharing in Batik MSMEs, which have competency advantages to increase innovative behaviour. Second, know how to increase the perception of organizational support by implementing knowledge-sharing practices in Batik SMEs. Research Limitations: The selection of research variables led to sampling criteria adjusted to research needs, so not all batik UMKM employees in Jember Regency became the research sample. Keywords: Knowledge Sharing, Perceived Organizational Support, Innovative Behavior, MSMEs
Co-Authors Aep Saepudin Amalia, Nurita Indah Anggraeni, Amelia Puspita Anna Rosseliana Aulia N., Ponti Primastuti Aulia Nugraheni Awwaliyah, Afidatul Sulianti Dewi, Almas Farah Dinna Diah Yulisetiarini Diana Sulianti K Tobing Endhiarto, Tatok Pudjo Enny Lestari Fagastia, Inas Rana Fandiyanto, Randika Gede Krishnabudi, Nyoman K Tobing, Diana Sulianti K. Tobing, Diana Sulianti Markus Apriono Musmed, Didik Pudjo Nilasari, Faris Septia Nugroho, Endiik Deni Nyoman Gede Krishnabudi Ortalita, Maulidya Prajitiasari, Emma Desia Prasetyaningtiyas, Susanti Rachmi Masnilah Rahayu, Vira Tri RR. Ella Evrita Hestiandari Safitri, Cintya Lely Salsabila, Salsabila Setyanti, Sri Wahyu Lelly Hana Setyanti, Sri Wahyu Lelly Hana Sri Aguswarini Lestiyawati Sri Wahyu Lelly Hana Setyanti Suebijantoro, Suebijantoro Sukma, Reilla Dwantara Sumarno . Susanti Prasetiyaningtiyas Tatok Endhiarto Tobing, Diana Sulianti K. Tobing Toha Maksun Wiji Utami, Wiji Zulfadli Zulfadli