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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Penelitian Ilmiah INTAJ Journal of Economic, Bussines and Accounting (COSTING) At-Tadbir : jurnal ilmiah manajemen Jurnal Pengabdian Al-Ikhlas Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Tabyin; Jurnal Pendidikan Islam jurnal ilmiah hospitality Jurnal Inovasi Penelitian International Journal of Economics, Management, Business, and Social Science CEBONG Journal Nanggroe: Journal Of Scholarly Service Jurnal Manajemen Riset Inovasi Jurnal Kabar Masyarakat Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Applied Business and Administration Journal (ABAJ) POLIGRID Harmony Management: International Journal of Management Science and Business
ABDURRAHIM
Universitas Islam Kalimantan MAB Banjarmasin
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Journal : At-Tadbir : jurnal ilmiah manajemen

 1 
WISATAWAN DIGITAL: PERAN MEDIA SOSIAL DALAM MEMBENTUK MINAT BERWISATA Abdurrahim Abdurrahim; Zamrudi Zakky
At-Tadbir : jurnal ilmiah manajemen Vol 2, No 2 (2018): At-Tadbir : jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (481.194 KB) | DOI: 10.31602/atd.v2i2.1355

Abstract

Perkembangan teknologi telah membawa perubahan dalam menentukan preferensi para konsumen terhadap suatu produk atau jasa. Perubahan preferensi ini terjadi karena adanya pergeseran sarana informasi yang memudahkan para penggunanya dalam mencari opini pendukung yang tidak hanya berupa teks tapi dapat menyediakan gambar. Pertumbuhan wisatawan baik domestic maupun mancanegara selama satu decade terakhir menunjukkan adanya perkembangan yang cukup signifikan. Hal ini tidak terlepas dari perkembangan teknologi terutama di platform media sosial yang memudahkan para pengguna untuk saling berbagi informasi terkait lokasi dan perjalanan wisata. Penelitian ini bertujuan untuk mencari tahu hubungan antara kemudahan dalam mencari informasi dan kegunaan media sosial dalam mencari informasi terkait dengan objek wisata dan kaitannya dengan minat untuk merencanakan perjalanan wisata. Jumlah sampel yang terlibat sejumlah 174 responden yang kemudian dianalisis menggunakan SEM-PLS. Hasil pengujian menunjukkan hasil yang positif dan signifikan antara persepsi kemudahan dan persepsi kegunaan terhadap minat untuk merencanakan wisata dengan menggunakan media sosial. Kata kunci: social commerce, UTAUT, TPB, consumer generated media, Liburan
Beliefs and Attitudes of Consumers At Online Merchants In Predicting Purchase Intention Teguh Wicaksono; Syahrani Syahrani; Defin Shahrial Putra; Abdurrahim Abdurrahim
At-Tadbir : jurnal ilmiah manajemen Vol 7, No 2 (2023): AT-TADBIR: JURNAL ILMIAH MANAJEMEN
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v7i2.10412

Abstract

Consumer trust in sellers in the marketplace not only affects their trust in others, but also affects the way consumers make online purchases. This study intends to explain the relationship between consumer trust and other predictors that can increase a person's willingness to make online purchases in the marketplace. This study used quantitative methods and questionnaires as research instruments with a total sample of 138 respondents with the criteria of having made an online purchase at least 2 times in the last 3 months, the data were analyzed using PLS-SEM. The findings show: (1) consumers' attitudes to online purchase intention have a greater impact when compared to consumer confidence, (2) the role of attitude variable mediation can increase online purchase intention. The results showed the importance of increasing one's trust in the transaction process that takes place in online sales and it makes consumers feel comfortable and causes liking with online shopping which ultimately increases one's desire to make purchases online in the marketplace.
Co-Authors Agnia Aslam Aida Vitria Aida Vitria Amalia Wahyuni ARIEF BUDI PRATOMO Azahraty Azahraty Basuki Defin Shahrial Putra Defin Shahrial Putra Dhiana Ekowati Ekha Putri Lesmana Fanlia Adiprimadana Sanjaya Farida Yulianti Farida Yulianti Farida Yulianti Firdaus Firdaus Fitriani, Desy Gusti Meinar Girda Ariani Hendy Tannady Husnurrofiq Husnurrofiq Intan Nurjannah Isma Susanti Jumiati Jumiati Junaidi Junaidi Kumara Efrianti Kurniaty kurniaty Mahfuz Afif Maulana Mahmudin Mahmudin Muhammad Dzulkifli Muthia Harnida Nida’an Hafia Noor Syifa Hayati Nora Idiawati pengelola, pengelola Prihatini Ade Mayvita Purboyo Purboyo Purboyo, Purboyo Putrie Zahra Aprillia Rahmi Widyanti Rasisca Tita Marvelia Saida Hashina Susila Dewi Syahrani Syahrani Syahrani SYAHRANI SYAHRANI Teguh Wicaksono Verra Aullia Vitria, Aida . Zakiyatul Aziziyah Zakky Zamrudi Zulfikar, Rizka