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OPTIMALISASI KINERJA SDM MELALUI BUDAYA ORGANISASI DAN KOMITMEN SERTA MOTIVASI Dian Rakasiwi; Ken Sudarti
Jurnal Ekonomi dan Bisnis Vol 17, No 2 (2016): EKOBIS 2016
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.17.2.133 -151

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ABSTRACTThis study examined the influence of organizational culture and commitment also motivation tooptimize employee performance. From the previous studies there are research gaps where therelationship between organizational culture and commitment to the employee performance isinconsistent. Researcher interested in testing the motivation as an intervening variable betweenorganizational culture and commitment to employee performance where the existing researchmore studied about commitment as intervening between organizational culture and motivationon the employee performance. Researcher using random sampling with 110 samples. The dataanalysis technique in this study is used regression and path analysis with SPSS 22. The entiretyof the hypothesis is proven significantly. From the research gaps results of this study supportthe results were positive influence between organizational culture and commitment to employeeperformance. Organizational culture and the commitment also motivation affecting employeeperformance of 81.7%, while the rest influenced by other variables. Based on path analysismotivation in this study can not be intervening between organizational culture and commitmentto employee performance. Optimizing the performance of CV Perkasa Telkomselindo will bemore effective if it is through direct sowing culture of the organization and the commitment alsomotivation than a third confounding variables.Keywords: Commitment, Employee Performance, Motivation, Organizational Culture
PERAN VALUE CO-CREATION DALAM MENINGKATKAN MARKETING PERFORMANCE Ken Sudarti; Nurul Hidayah
Jurnal Ekonomi dan Bisnis Vol 23, No 1 (2022): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.1.1.1-15

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The purpose of this study is to analyze social value creation and economic creation in relational interaction skills and ethical interaction capabilities with market performance in the beauty salon creative service industry. This type of research is Explanatory Research with the research population, namely customers of beauty salons in Central Java. The sample selected in this study were 150 respondents. Analysis of research data using Partial Least Square (PLS) method with SmartPLS. The results of the study show that this research has succeeded in proving that social value creation and economic value creation are able to mediate between relationships and ethics with market performance.
MENCIPTAKAN KEPUASAN DAN LOYALITAS PELANGGAN MELALUI CITRA DAN SERVICE RECOVERY (Studi pada Restoran Lombok Ijo Semarang) Ken Sudarti; Iva Atika
Jurnal Bisnis dan Ekonomi Vol 19 No 1 (2012): VOL. 19 NO. 1 MARET 2012
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (157.526 KB)

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Customer loyalty is considered by many service providers as an important source of competitive advantage.Enhanced cuatomer loyalty in service firms will lead to greater profitability. The objective of this research is toexamine the effect of image of traditional food and service recovery on the effect on customer satisfaction andcustomer loyalty. Research involved 100 customers. By measuring criterion validity and reliability of image andservice recovery, it found that both of them have a good validity and reliability for measuring the customersatisfaction and cuatomer loyalty. By using path analysis, the result revealed that image, service recovery andcustomer satisfaction have direct significantly effects on customer loyalty. The managerial implication of thisresearch is that management of restaurant should build their image, implement service recovery programconsistanly and create customer satisfaction to miantan their customer.Key words: image , service recovery, satisfaction, loyalty
Peran Environmental Factors dan Komitmen Sumberdaya dalam Menetapkan Strategi Berorientasi Produk Inovatif untuk Meningkatkan Kinerja Pemasaran Ken Sudarti; Ermawati Ermawati
Jurnal Siasat Bisnis Vol. 15 No. 2 (2011)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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AbstractThis study aims to examine the effect of environmental factors and commitment in determination of product innovation-oriented strategy to improve marketing performance. Subjects were owners of gold jewelry craft SMEs in Jepara Margoyoso village. Research data, which is the primary data, collected through a questionnaire instrument. 50 SME owners craft gold jewelry as a sample drawn by the census method. With path analysis and using SPSS 14 software, this research instrument has been validated with the results so significant that it can be to test eight hypotheses that are developed based on theory. Based on hypothesis testing, seven hypotheses are estimated proved significant, alpha 5%. Only the commitment of resources does not affect the performance of marketing. Product innovation has the greatest direct impact on marketing performance. Environmental factors have a negative impact on product innovation.Keyword: Environmental factors, the commitment of resources, product innovation, performanceAbstrakPenelitian ini bertujuan untuk menguji pengaruh Faktor Lingkungan dan komitmen dalam penetapan strategi berorientasi produk inovasi untuk meningkatkan kinerja Pemasaran. Subyek penelitian adalah pemilik kerajinan perhiasan emas UKM di desa Jepara Margoyoso. Data penelitian, yang merupakan data primer, yang dikumpulkan melalui instrumen kuesioner. 50 pemilik UKM kerajinan perhiasan emas sebagai sampel yang ditarik dengan metode sensus. Dengan analisis jalur dan menggunakan SPSS 14 perangkat lunak, instrumen penelitian ini telah divalidasi dengan hasil signifikan sehingga dapat untuk menguji hipotesis yang dikembangkan berdasarkan teori. Berdasarkan uji hipotesis, tujuh hipotesis terbukti signifikan, alpha 5%. Hanya komitmen sumber daya tidak mempengaruhi kinerja pemasaran. Inovasi produk memiliki pengaruh langsung terbesar pada kinerja pemasaran. Faktor lingkungan memiliki inovasi yang negatif terhadap produk. Kata kunci: Faktor lingkungan, komitmen sumber daya, inovasi produk, kinerja
Islamic excellence achievement spirit: a strategy to drive knowledge sharing behaviour and adaptive selling capability Ken Sudarti; Wasitowati Wasitowati
Jurnal Siasat Bisnis Vol 25, No 1 (2021)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol25.iss1.art4

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Knowledge sharing is still becoming a concern for many researchers because of the various positive impacts encountered. However, many individuals are still hesitant to do so, especially in a competitive environment where 'knowledge is power'. Knowledge sharing is often conducted only for the purpose of self-imaging and mutual benefits. Various studies that try to explore the antecedent variable of knowledge sharing behavior rarely use an Islamic motivational perspective. Hence, this article offers a new concept of Islamic excellence achievement spirit which is expected to be a cornerstone to improve knowledge sharing behavior. This new concept is the result of synthesis from the need for achievement theory, social capital theory, and Islamic values. The 291 sharia insurance employees in Indonesia were used as respondents of this study. Respondents obtained by using snowball sampling combined with purposive sampling. Regression analysis is used to test the empirical research model. The results show that Islamic excellence achievement spirit is proven to be able to increase knowledge sharing behavior that has an impact on increasing adaptive selling capability.
PENINGKATAN MINAT PEMBELIAN MEREK LOKAL MELALUI CONSUMER ETHNOCENTRISME Ken Sudarti
Value Added : Majalah Ekonomi dan Bisnis Vol 9, No 2 (2013): Vallue Added - Manajemen UNIMUS
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (69.469 KB) | DOI: 10.26714/vameb.v9i2.837

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Untuk dapat tetap bertahan dalam jangka panjang, sebuah merek harus mempunyai equity. Ekuitas merek berhubungan positif dengan preferensi dan minat beli konsumen termasuk minat beli merek lokal. Salah satu variabel yang mempengaruhi minat pembelian merek lokal adalah sikap ethnocentrisme. Semakin ethnocentris seorang konsumen, semakin berminat membeli merek lokal. Faktor-faktor yang mempengaruhi sikap ethnocentrism seseorang adalah: openness to foreign cultures, patriotism, conservationm, collectivism/individualism. Selain itu faktor demografi seperti : umur, gender, pendapatan dan pendidikan juga mempengaruhi sikap ethnocentrism seseorang.
PENINGKATAN KINERJA SUMBER DAYA MANUSIA DALAM KONTEKS TEKNOLOGI INFORMASI Ken Sudarti
Value Added : Majalah Ekonomi dan Bisnis Vol 12, No 1 (2016): Value Added : Majalah Ekonomi dan Bisnis
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (422.393 KB) | DOI: 10.26714/vameb.v12i1.2943

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This research aims to describe and analyze the social capital variables, intellectual capital, and the performance of human resources in the context of information technology as well as to arrange a model of the role of information technology in moderating equation the performance of human resources. Employees used a population that is in the secretariat of the council representatives of  Buton Regions that totaled 75 people. The sample is taken with  census approach, the overall population  as respondents research so that the total sample in this research is 75 people. The analysis instrument structural equation is modeling (SEM) withPartial Least Square (PLS 2.0 M3) method. The research results show that the social capital has a positive influence on human resources and intellectual capital. In addition intellectual capital also has a positive influence on the human resources performance. Information technology as variable moderation couldn’t give a moderating effect to equation in improving  human resources performance as submitted by researchers .Keyword: Social capital, Intelectual capital, information technology, performance of human resource
SIKAP TERHADAP M-BANKING DAN DAMPAKNYA TERHADAP BEHAVIORAL INTENTION TO ADOPT M-BANKING (STUDI PADA PT BANK SYARIAH MANDIRI SEMARANG) Ken Sudarti; Susi Susanti
Jurnal Manajemen Vol 8 No 1 (2018): JURNAL MANAJEMEN VOL. 8 NO. 1 JUNI 2018
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v8i1.561

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Tujuan penelitian ini adalah untuk mengetahui pengaruh Perceived Usefulness, Perceived Ease of Use, Perceived Risk, dan Sikap terhadap M-banking terhadap Behavioral Intention pada PT Bank Syariah Mandiri Semarang. Sample dalam penelitian ini sebanyak 100 orang, jenis penelitian ini adalah convenince sampling, dengan menggunakanProgram SPSS. Hasil penelitian ini menunjukkan bahwa semua hipotesa dalam penelitian ini dapat diterima. Hasil penelitian ini menunjukkan bahwa Perceived Usefulness meimiliki pengaruh positif terhadap Sikap terhadap M-banking. Perceived Ease of Use memiliki pengaruh positif terhadap Sikap terhadap M-banking. Perceived Risk memiliki pengaruh positif terhadap Sikap terhadap M-banking. Perceived Usefulness memiliki pengaruh positif terhadap Behavioral Intention. Perceived Ease of Use memiliki pengaruh positif terhadap Behavioral Intention. Perceived Risk memiliki pengaruh positif terhadap Behavioral Intention. Sikap terhadap M-banking memiliki pengaruh positif terhadap Behavioral Intention. Kata kunci : Perceived Usefulness, Perceived Ease of Use, Perceived Risk, Sikap terhadap M-banking dan Behavioral Intention
PENINGKATAN KINERJA KARYAWAN MELALUI KEPUASAN KERJA DAN KOMPENSASI SERTA LINGKUNGAN KERJA wahyu setiaji; ken sudarti
JURNAL EKONOMI MANAJEMEN AKUNTANSI Vol 19, No 33 (2012)
Publisher : LPPM STIE DHARMAPUTRA SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (77.801 KB)

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The purpose of this studyis to examine the effect compensation, work environment on job satisfaction and company performance. This study uses a population of employees of the Polytechnic Academy of Sciences Voyages Semarang by the number of 46 people, while the sample in this study were 46 employees. Sampling technique with census metode. methods of data analysis used was multiple regression.The results of this study is: The results of this study indicate that the performance of employees affected by the compensation and work environment. Job satisfaction is not as intervening variable between the effect of compensation and work environtmen. Job satisfaction is an intervening variabel between the influence of work environment on employee perormance. Hypotheses related to yield the result that compensation had an influence on job satisfaction, a regression toward the positive. Job satisfaction has an influence on the performance of human resources, with a positive regression coefficient. Work environment has a significant influence on employee performance, with positive direction. Keywords:       Compensation, Work Environment, Job Satisfaction, Employee Performance  
Kualitas dan kuantitas sample sangat menentukan kualitas hasil suatu penelitian, karena dari karakter sample-lah karakter suatu polpulasi akan digeneralisasi sebagai hasil dari suatu pene-litian. Ukuran sampel yang tepat sangatlah sulit ditentukan, hal sariayu agustina muslicha; Ken Sudarti
JURNAL EKONOMI MANAJEMEN AKUNTANSI Vol 18, No 30 (2011)
Publisher : LPPM STIE DHARMAPUTRA SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.496 KB)

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For service firms, the essence of marketing is the development of long-term, value-laden relationship with customers. Relationship commitment and relationship outcomes have been essential for successful long-term relationship. This study is purposed to identify the impact of communication effectiveness, trust, service quality and relationship commitment on relationship outcomes in professional services. Two-step approach to structural equation modeling was used to test the proposed model. 125 customers as clients of the financial planners services   was used as respondents in this study. The result of this study indicates that the communication effectiveness directly do not influence both relationship commitment and relationship outcomes. The impact of communication effectiveness on relationship commitment and relationship outcomes is mediated by service qualities (technical and functional qualities). Key words: Professional services, Communication effectiveness, Trust, Relationship marketing, Service quality, Services marketing