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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Bisnis dan Ekonomi Jurnal Siasat Bisnis Jurnal Studi Manajemen Organisasi Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Value Added: Majalah Ekonomi & Bisnis JDM (Jurnal Dinamika Manajemen) Journal The Winners Media Ekonomi dan Manajemen IJIBE (International Journal of Islamic Business Ethics) Jurnal Akta Jurnal Manajemen Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Fokus Ekonomi JURNAL EKONOMI MANAJEMEN AKUNTANSI DHARMA EKONOMI KACANEGARA Jurnal Pengabdian pada Masyarakat IKRA-ITH EKONOMIKA eCo-Buss SOLUSI Dimasejati: Jurnal Pengabdian Kepada Masyarakat BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Asian Management and Business Review eCo-Fin Jurnal Ilmiah Sultan Agung
Ken Sudarti
Fakultas Ekonomi Universitas Islam Sultan Agung Semarang
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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PERAN KEPERCAYAAN DAN SIKAP TERHADAP MOBILE SHOPPING UNTUK MENINGKATKAN NIAT PEMBELIAN ULANG Ken Sudarti; Annissa Aprilia Sari
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 15, No 2: Desember 2020
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.15.2.307-319

Abstract

The world has now entered the era of the Industrial Revolution 4.0, where in this era the world was colored by artificial intelligence (artificial intelligence), genetic engineering, nanotechnology, innovation, and changes that occurred rapidly had an impact on the economy, industry, government, and politics. Industry 4.0 is more likely to lead to business activities using digital platforms such as mobile shopping, e-commerce, marketplaces, and so on. The characteristic of online shopping is that it must be simple and fun, and with a very varied platform can increase its own trust in consumers to shop online. This study aims to develop the concept of a business platform that can affect the perceived usefulness and perceived enjoyment of the millennial generation in online shopping. This concept focuses on one's repurchase intention to do online shopping which is influenced by the existence of so many business platforms and provide different services. The population used is characteristic of the millennial generation in Central Java. This sampling technique using purposive sampling method. The samples used amounted to more than 100 millennials in Central Java, and who frequently use business platforms/applications in online shopping. Data analysis techniques using regression with SPSS
EMOSI PELANGGAN: ANTESENDEN DAN KONSEKUENSI Ken Sudarti
Jurnal Ekonomi dan Bisnis 2013: EKOBIS (Vol.14 No.1 2013)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.14.1.105-113

Abstract

This article explains how important the role of customer emotions on consumer behavior andits influencing variables. During this time, the role of emotion is not so much revealed, but thedecision-making without the role of emotions is not possible. There are many variables thataffect and are affected by customer emotions, but in this article only described about serviceenvironment and employees behavior as an antecendence variables and complaints behavior,customer satisfaction and customer loyalty as a consequence variables. Employee behavior isinfluenced by the environment service itself, the mood of the team work and the emotions of the employee.
KONTRIBUSI PENGETAHUAN PRODUK HALAL, RELIGIUSITAS DAN SIKAP DALAM PEMBENTUKAN NIAT BELI Ken Sudarti; Rio Dananto Lazuardi
Solusi Vol 16, No 3 (2018)
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v16i3.2173

Abstract

Masalah dalam penelitian ini adalah bahwa pengetahuan tentang produk halal yang digunakan dapat meningkatkan niat pembelian konsumen muslim terhadap pizza hut di kota Semarang. Tujuan penelitian iniadalah untuk menganalisis dan mengetahui pengaruh pengetahuan produk halal, religiusitas dan sikap terhadapniat membeli konsumen. Populasi serta sampel yang digunakan dalam penelitian ini adalah 100 konsumenMuslim yang tertarik dengan produk pizza hut. Data rasio penelitian diperoleh dari kuesioner dan observasi.Analisis data menggunakan program SPSS 21.0. Hasil penelitian ini menunjukkan bahwa pengetahuan produkhalal, religiusitas dan sikap secara parsial memiliki pengaruh positif terhadap niat beli. Berdasarkan analisis datahanya pengetahuan produk halal sikap tidak memiliki pengaruh yang signifikan. Sikap dalam penelitian inidianggap sebagai variabel intervening.Kata kunci: pengetahuan produk halal, religiusitas, sikap, dan niat membeli
Improving Marketing Performance and Product Innovation Capability through Digital Knowledge Sharing: A Case Study in SME`s Food Processing Ken Sudarti; Putri Wira Paramita Dewi
The Winners Vol. 23 No. 2 (2022): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v23i2.8060

Abstract

The research aimed to examine a mediating role of product innovation capability with customer orientation and digital knowledge sharing to increase marketing performance. The research employed a total of 185 food processing SMEs in Blora, Central Java, Indonesia who often did digital knowledge sharing. They became the respondents of the research selected by using purposive sampling. The research model was tested using multiple linear regression analysis with SPSS software. The results show that product innovation capability is proven to mediate customer orientation and digital knowledge sharing on marketing performance. Furthermore, the research expects that good customer orientation, digital knowledge sharing, and product innovation capability become the beginning of success in achieving and improving the marketing performance of food processing SMEs in Blora during the pandemic so that SMEs can continue to operate and develop. It is necessary for future research to involve some other SMEs from within and outside Blora in order to expand the population and samples.
Fasilitasi Penyusunan Bisnis Model Canvas Pada UMKM Cirebon Havik Martoyo; Widodo Widodo; Ken Sudarti; Nurhidayati Nurhidayati; Moh. Yudi Mahadianto
Dimasejati: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2022)
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/dimasejati.v4i2.12037

Abstract

Permasalahan yang dihadapi UMKM binaan Fakultas Ekonomi dan Bisnis Universitas Swadaya Gunung Jati (FEB UGJ) adalah menurunnya kinerja usaha. Terlebih dengan adanya pandemi Covid 19 semakin memperparah penurunan kinerja usaha tersebut. Sementara itu upaya peningkatan kinerja usaha belum jelas peta jalannya. Pada saat yang sama UMKM tidak terbiasa membuat rencana usaha terkonsep dan tertulis karena paradigma UMKM tentang perencanaan usaha adalah sesuatu yang rumit. Sementara itu di masa sekarang ini yaitu masa kebiasan baru atau new normal setelah datangnya pandemi covid 19, peluang usaha bagi UMKM terbuka lebar ketika disadari harus juga beradaptasi dengan teknologi informasi dalam operasionalisasinya. Tujuan pengabdian kepada masyarakat di sini adalah untuk membantu, memandu dan memfasilitasi UMKM agar terjadi percepatan kebangkitan paska pademi covid 19 khususnya dan peningkatan kinerja usaha pada umumnya. Oleh karena itu solusi yang ditempuh adalah memfasilitasi UMKM binaan UGJ untuk mampu menyusun Bisnis Model Canvas (BMC) agar rencana usaha terkonsep dengan jelas namun tetap dalam kerangka yang sederhana dalam konteks wira usaha di masa new normal. Dalam kegiatan ini terdapat 31 UMKM mendaftar, 24 datang di kelas fasilitasi, 12 mampu menyusun Bisnis Model Canvas, 12 tidak mampu menyelesaikan penyusunan Bisnis Model Canvas usahanya.
Pengaruh Servant Leadership, Job Satisfaction, Organizational Identification terhadap Voluntary Turnover Intention dengan Ta'awun sebagai variabel intervening pada karyawan muslim PT Bayyas Bio Fuels Anggoro, Calvin; Sudarti, Ken; Nurcholis, Lutfi
JURNAL STUDI MANAJEMEN ORGANISASI Vol 21, No 1 (2024)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v21i1.66368

Abstract

This study aims to analyze the influence of Servant Leadership, Job Satisfaction, and Organizational Identification on Voluntary Turnover Intention with Ta’awun as an intervening variable among Muslim employees at PT Bayyas Bio Fuels. The research method used is Structural Equation Modelling (SEM) with the aid of Partial Least Square (PLS) software wich includes tests of convergent validity, discriminant validity, composite reliability second order confirmatory factor analysis, R2, 푄2, and hypothesis testing This study employes primary data obtained through questionnaires distributed to 50 Muslim employees at PT Bayyas Bio Fuels.The results indicated that Servant Leadership and Job Satisfaction negative and significantt affect Organizational Identification and Voluntary Turnover Intention. Additionally, Ta’awun as an intervening variable also negative and significantt affects Voluntary Turnover Intention. Organizational Identification negative and significantt Voluntary Turnover Intention, meaning that higher Organizational Identification leads to negative and significantt Voluntary Turnover Intention among employees. This research provides practical contributins for company management to enhance Servant Leadership, Job Satisfaction, and Organizational Identification as strategies to reduce employees Voluntary Turnover Intention. Implementing the values of Ta’awun in the workplace is also proven effective in increase employee loyality and reducing Turnover Intention.
MODEL PENINGKATAN CUSTOMER LOYALTY MELALUI E-SERVICE QUALITY, PEER RECOMMENDATIONS, DAN TRUST ONLINE SHOP FASHION Hizrianto, Muhammad Razzan; Sudarti, Ken
Jurnal Ilmiah Penelitian Mahasiswa Vol 3, No 1 (2024): Maret 2024
Publisher : Jurnal Ilmiah Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana cara meningkatkan customer loyalty melalui e-service quality, peer recommendations dan trust pada studi kasus online shop fashion. Metode pengambilan sampel yang digunakan dalam penelitian adalah nonprobability sampling dengan tekning convenience sampling. Data yang digunakan adalah data primer sebanyak 227 responden konsumen yang pernah membeli produk fashion di online shop. Metode analisis yang digunakan adalah teknik analisis regresi yang menggunakan aplikasi IBM SPSS 26 dan SmartPLS4 Regression. Hasil penelitian ini menunjukkan bahwa eservice quality berpengaruh terhadap trust, sedangkan peer recommendations tidak berpengaruh terhadap trust. Selain itu trust berpengaruh terhadap ewom intention, dan yang terakhir trust dan ewom intention berpengaruh terhadap customer loyalty. Penelitian ini diharapkan dapat bermanfaat bagi ilmu pengetahuan manajemen pemasaran dan secara praktis juga bermanfaat guna meningkatkan kinerja pelaku usaha online shop produk fashion.Kata Kunci : e-service quality, peer recommendations, trust, e-wom intention, customer loyalty.
EMPOWERING OTHERS IN SALESTEAM KNOWLEDGE CONVERSION: A STRATEGY TO BOOST SELLING PERFORMANCE Sudarti, Ken
IJIBE (International Journal of Islamic Business Ethics) Vol 6, No 2 (2021): September 2021
Publisher : UNISSULA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijibe.6.2.135-147

Abstract

This study aims to examine the role of empowering others on knowledge conversion in improving selling performance. Empowering others on knowledge conversion is the spirit of salesmen who are members of a sales team to ask and help colleagues to be willing and able to do the best knowledge conversion activities. This study used 193 sharia insurance salespeople as respondents in Indonesia. The regression model is used to analyze the data and test the empirical model. Empowering others on knowledge conversion has proven to improve the selling performance of sharia insurance salespeople in Indonesia. The concept of empowering others on knowledge conversion is a critical reconstruction of needs for achievement theory and social capital theory through the internalization of Islamic values. Through empowering others in doing knowledge conversion, salespeople who are members of the sales team will have updated sales knowledge to achieve the best performance.
PENGARUH ETHICAL LEADERSHIP BEHAVIOR, ORGANIZATIONAL COMMITMENT, DAN DIMENSIONS OF JUSTICE TERHADAP EMPLOYEE TURNOVER INTENTION Kusuma, Lestari; Sudarti, Ken; Nurcholis, Lutfi
Jurnal Ilmiah Penelitian Mahasiswa Vol 3, No 4 (2024): Desember 2024
Publisher : Jurnal Ilmiah Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis Pengaruh Ethical Leadership behavior, Organizational Commitment, Dan Dimension's Of Justice Terhadap Employee Turnover Intention pada Sales Person PT. Danamas Insan Kreasi Andalan (DIKA) Semarang. Metode penelitian yang digunakan kuantitatif dan pengumpulan data melalui kuesioner dengan populasi Sales Person PT. DIKA Semarang. Teknik pengambilan sampel sampling jenuh yang termasuk dalam non probability sampling dengan sampel berjumlah 105 responden. Analisis data dilakukan dengan teknik analisis deskriptif dan regresi berganda menggunakan program pengolah data SPSS. Hasil menunjukkan bahwa terdapat pengaruh negatif signifikan antara Ethical Leadership behavior, Organizational Commitment, Dan Dimension's Of Justice Terhadap Employee Turnover Intention. Kata Kunci: Perilaku Kepemimpinan Etis, Komitmen Organisasi, Dan Dimensi Keadilan.
The role of religious brand community support to increase value co-creation in market religio-centric Sudarti, Ken; Hendar, Hendar; Tharrazana, Nabila
Asian Management and Business Review Volume 4 Issue 2, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss2.art1

Abstract

This study analyzes the effect of religious brand community support (RBCS) in strengthening customer ethical perceptions (CEP) to establish trust and readiness for religious value co-creation. 212 Islamic clothing brand community members were the respondents in this study. They are involved in the purchasing interaction through online media, both consumer to consumer and consumer to the online shop owner. SEM was used to analyze and examine the empirical model. This study found that the role of RBCS in forming ethical perceptions regarding online shops can provide a sense of security, keep promises, and provide good service recovery. All of these impacts strengthen trust both with brands and online shop owners. Strengthening ethical perceptions and trust will increase consumer interest in the interaction of knowledge, experience, and religious belief that online shops can sell clothing products that are in accordance with religious law. The results of this study are beneficial for online shops that offer religious products, especially Islamic clothing, to manage a religio-centric market and strengthen a virtual community based on religious beliefs that are the same as the product value. This will strengthen the virtual halal ecosystem and provide a virtual da’wah space for religio-centric consumers who base all their activities on worship according to their religious values.
Co-Authors Afif, M. Mahrus Alifah Ratnawati Anggoro, Calvin Annissa Aprilia Sari Ardian Adhiatma Dewi Zahrotul Munifa Dila Dian Rakasiwi Ermawati Ermawati Evitasari, Dwi Fachrunnisa, Olivia Havik Martoyo Hendar Hendar, Hendar Hernastiti, Rika Kiptina Hizrianto, Muhammad Razzan Iva Atika Iva Atika Kusuma, Lestari Luluk Muhimatul Ifada Lutfi Nurcholis Moh Yudi Mahadianto Mubarok, M Husni Mulyana Mulyana Mutoharoh, Mutoharoh Nunung Ghoniyah Nurhidayati Nurhidayati Nurhidayati Nurhidayati Nurul Hidayah Olivia Fachrunnisa Prasetya, Dimas Tegar Puji Prasetyaningtyas Prasetyaningtyas Putri Wira Paramita Dewi Putri Yana Sari Rio Dananto Lazuardi Ritto, Daee Saleh, Hanafi Salim Bakhrul Ulum sariayu agustina muslicha Siti Nona Darmayanti Siti Yuliana susanti, rusni Susi Susanti Tharrazana, Nabila wahyu setiaji Wardani, Dina Avita Wardhiani, Okky Wasitowati Wasitowati Wasitowati Wasitowati Widodo, Widodo Yoga Restu Pratama