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Islamic Religious Brand Community Support Practices in Encouraging Creativity Values in The Religiocentric Market of Thailand Ritto, Daee; Sudarti, Ken
JURNAL AKTA Vol 11, No 3 (2024): September 2024
Publisher : Program Magister (S2) Kenotariatan, Fakultas Hukum, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/akta.v11i3.39365

Abstract

The practice of supporting the Islamic Religious Brand Community in Encouraging Creativity Values in Thailand's Religiocentric Market is one effort that is worth considering in online transactions considering that in the conditions of virtual transactions there are many product choices so that consumers will find it easy to get goods according to religious criteria, especially halal and non-halal products so that consumers can compare the type and value of products with others. Through this religious brand community, consumers create a bond based on shared values. For the religiocentric market, especially in Thailand, shared religious values become a strong glue and influence consumer purchasing decisions. Support from the religious community which can be in the form of Religious Support, Emotional Support and Informational Support is an antecedent variable that is considered to form Customer Ethical Perceptions and trust which ultimately leads to their willingness to be involved in creativity in the Thai Religious Market. The concept above is value co-creation, namely value creation that involves customers as active actors in creating the value of the goods themselves. This research uses explanatory research with a quantitative approach to analyze data and test it. The research aims to determine the relationship between two or more variables regarding Islamic Religious Brand Community Support Practices in Encouraging Creativity Values in Thailand's Religious Market. The results of this research show that there is a close relationship that is mutually sustainable and influences each other between Islamic Religious Brand Community Support Practices in Encouraging Creativity Values in the Thai Religious Market which causes an increase in the economic level and welfare of the community, both producers and consumers, especially seen from the perspective of the religious community in Thailand.
The Mediating Role of Organizational Commitment in the Relationship Between Positive Organizational Culture and Employee Engagement to Reduce Turnover Intention Afif, M. Mahrus; Sudarti, Ken
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

Penelitian ini mengkaji peran mediasi komitmen organisasi dalam hubungan antara budaya organisasi positif dan keterlibatan karyawan untuk mengurangi turnover di Thursina International Islamic Boarding School Malang. Tingginya angka turnover dari 27 karyawan (2022) menjadi 42 karyawan (2024) dari total 508 SDM mengindikasikan perlunya intervensi strategis dalam manajemen sumber daya manusia. Menggunakan pendekatan mixed methods dengan strategi eksplanatori sekuensial, penelitian melibatkan 133 responden untuk analisis kuantitatif menggunakan PLS-SEM dan data kualitatif melalui Focus Group Discussion. Hasil penelitian menunjukkan bahwa budaya organisasi positif berpengaruh signifikan terhadap employee engagement (β=0,343, p<0,05) dan organizational commitment (β=0,599, p<0,05). Komitmen organisasi terbukti memediasi hubungan antara budaya organisasi positif dan employee engagement (β=0,377, p<0,05). Employee engagement memiliki pengaruh negatif signifikan terhadap turnover intention (β=-0,713, p<0,05). Model penelitian mampu menjelaskan 77,1% varian employee engagement dan 50,8% varian turnover intention. Temuan kualitatif memperkuat bahwa nilai RECODING (Religious, Caring, Open-Minded, Inspiring) menjadi kekuatan budaya positif, namun komunikasi manajemen dan konsistensi kebijakan perlu diperbaiki. Penelitian ini memberikan rekomendasi strategis untuk memperkuat retensi karyawan melalui peningkatan komunikasi organisasi, konsistensi kebijakan, dan sistem apresiasi yang adil.