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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Bisnis dan Ekonomi Jurnal Siasat Bisnis Jurnal Studi Manajemen Organisasi Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Value Added: Majalah Ekonomi & Bisnis JDM (Jurnal Dinamika Manajemen) Journal The Winners Media Ekonomi dan Manajemen IJIBE (International Journal of Islamic Business Ethics) Jurnal Akta Jurnal Manajemen Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Fokus Ekonomi JURNAL EKONOMI MANAJEMEN AKUNTANSI DHARMA EKONOMI KACANEGARA Jurnal Pengabdian pada Masyarakat IKRA-ITH EKONOMIKA eCo-Buss SOLUSI BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Asian Management and Business Review eCo-Fin Journal of Creative Student Research Jurnal Ilmiah Sultan Agung DIMASEJATI:Jurnal Pengabdian Kepada Masyarakat
Ken Sudarti
Fakultas Ekonomi Universitas Islam Sultan Agung Semarang
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Transportation Other

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Enhancing Holistic Value in Human Transformative Service through Religious Interaction Capability Ken Sudarti; Hendar Hendar; Nabila Tharrazana
Media Ekonomi dan Manajemen Vol 39, No 2 (2024): July 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i2.4770

Abstract

This research investigates the impact of Interaction Capability on Customer Participation, influencing the development of Perceived Holistic Value in transformative human services aimed at enhancing customer well-being. An innovative aspect introduced in this study is Religious Interaction Capability, which supplements the existing dimensions of Interaction Capability: Individualized Interaction, Relational Interaction, Empowered Interaction, and Ethical Interaction Capability. The study involved 192 outpatient participants from Islamic hospitals in Central Java, Indonesia, selected through purposive sampling. Data analysis utilized Structural Equation Modeling (SEM) with AMOS 22.0. The results suggest that Religious Interaction Capability and other interaction capabilities significantly motivate religiously oriented patients to seek and responsibly share information. Furthermore, all factors facilitating Customer Participation contribute to the formation of Perceived Holistic Value, extending beyond transactional aspects such as process and outcome value to include a broader dimension of religious value. These findings have implications for strengthening the Resource-based View theory.
Fasilitasi Penyusunan Bisnis Model Canvas Pada UMKM Cirebon Havik Martoyo; Widodo Widodo; Ken Sudarti; Nurhidayati Nurhidayati; Moh. Yudi Mahadianto
Dimasejati: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2022)
Publisher : Universitas Islam Negeri Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/dimasejati.v4i2.12037

Abstract

Permasalahan yang dihadapi UMKM binaan Fakultas Ekonomi dan Bisnis Universitas Swadaya Gunung Jati (FEB UGJ) adalah menurunnya kinerja usaha. Terlebih dengan adanya pandemi Covid 19 semakin memperparah penurunan kinerja usaha tersebut. Sementara itu upaya peningkatan kinerja usaha belum jelas peta jalannya. Pada saat yang sama UMKM tidak terbiasa membuat rencana usaha terkonsep dan tertulis karena paradigma UMKM tentang perencanaan usaha adalah sesuatu yang rumit. Sementara itu di masa sekarang ini yaitu masa kebiasan baru atau new normal setelah datangnya pandemi covid 19, peluang usaha bagi UMKM terbuka lebar ketika disadari harus juga beradaptasi dengan teknologi informasi dalam operasionalisasinya. Tujuan pengabdian kepada masyarakat di sini adalah untuk membantu, memandu dan memfasilitasi UMKM agar terjadi percepatan kebangkitan paska pademi covid 19 khususnya dan peningkatan kinerja usaha pada umumnya. Oleh karena itu solusi yang ditempuh adalah memfasilitasi UMKM binaan UGJ untuk mampu menyusun Bisnis Model Canvas (BMC) agar rencana usaha terkonsep dengan jelas namun tetap dalam kerangka yang sederhana dalam konteks wira usaha di masa new normal. Dalam kegiatan ini terdapat 31 UMKM mendaftar, 24 datang di kelas fasilitasi, 12 mampu menyusun Bisnis Model Canvas, 12 tidak mampu menyelesaikan penyusunan Bisnis Model Canvas usahanya.
Pengaruh Content Marketing dan Online Customer Review terhadap Purchase Intention Skincare Skintific melalui Trust sebagai Variabel Mediasi pada Konsumen Tiktok Shop di Kota Semarang Zaenah Ishfarra; Ken Sudarti
Journal of Creative Student Research Vol. 4 No. 4 (2026): Agustus: Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v4i4.6539

Abstract

This study is motivated by the growth of digital marketing and the widespread use of social media as a platform for online transactions, particularly through TikTok Shop. In the increasingly competitive skincare industry, companies need to implement effective marketing strategies through Content Marketing and leverage Online Customer Review s to build consumer Trust, which can ultimately increase Purchase Intention. This study aims to analyze the influence of Content Marketing and Online Customer Review s on Purchase Intention for Skintific skincare products through Trust as a mediating variable among TikTok Shop consumers in Semarang. The literature review in this study draws on consumer behavior and digital marketing theories, which explain that relevant, accurate, and informative marketing content, along with credible customer reviews, can build consumer Trust and drive purchase intent. This study employs a quantitative approach using a survey method by distributing questionnaires to Skintific skincare consumers in Semarang. The data analysis techniques used are descriptive analysis and Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results of the study show that Content Marketing and Online Customer Review s have a positive and significant effect on Trust. Furthermore, Trust has a positive and significant effect on Purchase Intention. Furthermore, Trust mediates the effects of Content Marketing and Online Customer Review s on Purchase Intention. Consequently, the higher the quality of marketing content and the more positive the customer reviews received by consumers, the greater the level of Trust in Skintific skincare products will be, thereby driving consumer purchase intent on TikTok Shop.
Co-Authors Alifah Ratnawati Anastasia Aerly Emilia Anggoro, Calvin Annissa Aprilia Sari Ardian Adhiatma Dewi Zahrotul Munifa Dila Dian Rakasiwi Dimas Tegar Prasetya Dina Choirun Nisa Evitasari, Dwi Fachrunnisa, Olivia Havik Martoyo Hendar Hendar Hendar Hendar, Hendar Hizrianto, Muhammad Razzan Iva Atika Iva Atika Kusuma, Lestari Luluk Muhimatul Ifada Lutfi Nurcholis Moh Yudi Mahadianto Mubarok, M Husni Mulyana Mulyana Mutoharoh, Mutoharoh Nabila Tharrazana Nunung Ghoniyah Nurhidayati Nurhidayati Nurhidayati Nurhidayati Nurul Hidayah Olivia Fachrunnisa Puji Prasetyaningtyas Prasetyaningtyas Putri Wira Paramita Dewi Putri Yana Sari Rio Dananto Lazuardi Ritto, Daee Rufi'i Saleh, Hanafi Salim Bakhrul Ulum sariayu agustina muslicha Siti Nona Darmayanti Siti Yuliana susanti, rusni Susi Susanti Tharrazana, Nabila wahyu setiaji Wardani, Dina Avita Wardhiani, Okky Wasitowati Wasitowati Wasitowati Wasitowati Widodo, Widodo Yoga Restu Pratama Zaenah Ishfarra