Article Per Year (5 Year)
p-Index From 2021 - 2026
3.082
P-Index
This Author published in this journals
All Journal Media Ekonomi dan Manajemen Serat Acitya Proceeding SENDI_U Jurnal Manajemen & Supervisi Pendidikan Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Suara Pengabdian 45 Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) Proceeding of The International Conference on Economics and Business Proceedings of The International Conference on Business and Economics Innovation, Theory & Practice Management Journal Perigel: Jurnal Penyuluhan Masyarakat Indonesia International Journal of Management Research and Economics Fokus Abdimas Serat Acitya
Gita Sugiyarti
Universitas 17 Agustus 1945 Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Physics Social Sciences

Published : 30 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 30 Documents
Search

 1   2   3 
PENGARUH KARAKTERISTIK INDIVIDU, MOTIVASI, DAN KELENGKAPAN SARANA PRASARANA TERHADAP KINERJA PEGAWAI KANTOR URUSAN AGAMA DI KOTA SEMARANG Widya Danasari, Ayu; Suparjo; Sugiyarti, Gita
Innovation, Theory & Practice Management Journal Vol. 3 No. 2 (2024): Juli: Innovation, Theory & Practice Management Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/jitpm.v3i2.2122

Abstract

This study aims to analyze the influence of intrinsic motivation and transformational leadership on organizational commitment. In addition, this study also aims to analyze the influence of the mediating variable of organizational commitment on the relationship between intrinsic motivation and transformational leadership on organizational citizenship behavior. The population used was all Assistant Managers of Goods at the Education and Culture Office of Demak Regency, Jl. Sultan Trenggono No. 89, Demak, totaling 478 employees. The sample taken was 118 employees. The types of data used were primary and secondary data. The data collection method used was a questionnaire. The analysis technique used was Path Analysis. The results of the study showed that: 1). Intrinsic motivation has a positive and significant effect on organizational commitment. 2). Transformational leadership has a positive and significant effect on organizational commitment. 3). Organizational commitment has a positive and significant effect on organizational citizenship behavior. 4). Intrinsic motivation has a positive and significant effect on organizational citizenship behavior. 5). Transformational leadership has a positive and significant effect on organizational citizenship behavior. 6). Intrinsic motivation has an effect on organizational citizenship behavior with organizational commitment as an intervening variable. 7). Transformational leadership influences organizational citizenship behavior with organizational commitment as an intervening variable.
PELUANG PENERAPAN PRODUKSI BERSIH PADA USAHA KECIL BATIK CAP (STUDI KASUS PADA TIGA USAHA INDUSTRI KECIL BATIK CAP DI PEKALONGAN) Sugiyarti, Gita; Mardiyono, Aris
Fokus ABDIMAS Vol 2, No 2: OKTOBER 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.2.2.141-144

Abstract

This community service activity is in partnership with small and medium batik businesses. The partner location is in the city of Pekalongan. Our target is batik owners/managers in the city of Pekalongan. One of the visions is to train batik owners to be skilled, independent and able to get opportunities to implement clean production. So training is needed regarding knowledge of various opportunities for implementing cleaner production. The solution method is to provide training on implementing cleaner production. The results of this activity can increase the knowledge and skills of batik owners thereby increasing their competence.
Pengaruh Komunikasi Visual dan Kualitas Pelayanan Terhadap Minat Masuk Mahasiswa Di Universitas 17 Agustus 1945 (UNTAG) Semarang Suwarso, Bhaktiar Ghisa; Sugiyarti, Gita; Riyanto, Joko; Sudirjo, Frans
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 2 (2025): Artikel Riset Juli 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i2.2007

Abstract

Perkembangan teknologi informasi telah membawa perubahan signifikan dalam berbagai sektor, termasuk pendidikan. Media sosial menjadi salah satu platform utama dalam penyebaran informasi dan pemasaran digital. Perguruan tinggi termasuk Universitas 17 Agustus 1945 (UNTAG) Semarang, perlu beradaptasi dengan tren digital guna meningkatkan daya tarik dan minat calon mahasiswa. Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi visual dan kualitas pelayanan terhadap minat masuk mahasiswa di UNTAG Semarang. Sampel dalam penelitian ini adalah 92 mahasiswa semester satu tahun akademik 2024/2025, yang ditentukan menggunakan rumus slovin dengan teknik simple random sampling. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa komunikasi visual instagram dan kualitas pelayanan berpengaruh positif dan signifikan terhadap minat masuk mahasiswa. Hasil penelitian ini memberikan rekomendasi bagi UNTAG Semarang untuk meningkatkan efektivitas pemasaran digital melalui media sosial serta memperbaiki kualitas pelayanan guna menarik lebih banyak calon mahasiswa.
Pemberdayaan Pasar Tradisional sebagai Branding Budaya dan Destinasi Pariwisata Internasional: Laporan Keterlibatan Masyarakat di Pasar Seni, Kuala Lumpur Eko Nursanty; Au Yong Hui Nee; Gita Sugiyarti; Aris Mardiyono; Tri Widayati; Nurchayati
Jurnal Suara Pengabdian 45 Vol. 4 No. 2 (2025): Juni: Jurnal Suara Pengabdian 45
Publisher : LPPM Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/v3gex383

Abstract

Pasar tradisional memainkan peran penting dalam memperkuat identitas budaya dan meningkatkan daya tarik pariwisata internasional. Pasar Seni di Kuala Lumpur adalah contoh utama dari keberhasilan transformasi pasar tradisional menjadi tujuan wisata budaya. Inisiatif community engagement ini merupakan kolaborasi antara Universitas 17 Agustus 1945 (UNTAG) Semarang dan Universiti Tunku Abdul Rahman (UTAR) Malaysia, yang bertujuan untuk meningkatkan pemahaman pemangku kepentingan tentang strategi branding untuk Pasar Seni sebagai destinasi pariwisata internasional. Metode yang digunakan antara lain lokakarya partisipatif, diskusi dengan pemilik bisnis lokal, dan observasi lapangan. Hasil penelitian menunjukkan bahwa kombinasi pelestarian budaya, pemasaran digital, dan keterlibatan masyarakat lokal menjadi faktor kunci dalam memperkuat citra Pasar Seni sebagai destinasi wisata global. Rekomendasi diberikan untuk pengembangan strategi branding untuk pasar tradisional di Asia Tenggara.    
Analysis Of Work Ethics And Workload On Job Satisfaction Impact On Employee Performance Lily Haryati; Graverra Personata; Gita Sugiyarti
International Journal of Management Research and Economics Vol. 3 No. 3 (2025): August : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i3.654

Abstract

The purpose of this research is to evaluate the relationship between work ethic and workload with job satisfaction, which affects employee performance. Participants in this study consisted of 100 employees at Ngudi Waluyo University, located in Ungaran, Central Java, Indonesia. The research uses quantitative methods, with data collection carried out by filling out questionnaires. The analysis tool used is SPSS. The results show that work motivation has no significant impact on the level of job satisfaction. However, workload has a significant influence on the level of job satisfaction. On the other hand, work ethic has no effect on employee performance, and workload also has no impact on employee performance. Nonetheless, it was found that job satisfaction is related to employee performance. Keywords : work ethic, workload, job satisfaction, employee performance.
Analisis Efektivitas Kegiatan dan Tingkat Pengalaman dalam Meningkatkan Kinerja Pemasaran Tenaga Penjualan dengan Kompetensi Teknik Sebagai Variabel Intervening Pada Usaha Kecil Menengah Pakaian Jadi di Kota Semarang Sugiyarti, Gita
Media Ekonomi dan Manajemen Vol 33, No 2 (2018): Peran Kinerja Perusahaan Swasta dan Kinerja Sektor Publik dalam Pertumbuhan Eko
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.286 KB) | DOI: 10.24856/mem.v33i2.670

Abstract

AbstrakTujuan penelitian ini untuk menguji dan menganalisis efektivitas kegiatan, tingkat pengalaman menjual  pada kompetensi teknik serta efektivitas kegiatan, kompetensi teknik pada kinerja pemasaran tenaga penjualan. Sampel penelitian ini sejumlah 100 responden pada Usaha Kecil Menengah pakaian jadi di kota Semarang. Alat analisis menggunakan SEM versi 16.0. Temuan teoritis penelitian ini adalah ada pengaruh positif signifikan efektivitas kegiatan pada kompetensi teknik; ada pengaruh positif signifikan tingkat pengalaman menjual pada kompetensi teknik; ada pengaruh positif signifikan  efektivitas kegiatan pada kinerja pemasaran tenaga penjualan; ada pengaruh positif signifikan kompetensi teknik pada kinerja pemasaran tenaga penjualan.Keywords : efektivitas kegiatan, tingkat pengalaman menjual, kompetensi teknik, kinerja pemasaran tenaga penjualan
The Influence of E-Marketing Capability and Customer Engagement on SME Marketing Performance with Customer Trust as an Intervening Variable Hui Nee, Au Yong; Sugiyarti, Gita; Mardiyono, Aris
Proceeding of The International Conference on Business and Economics Vol 4 No 1 (2026): Vol. 4 No. 1 (2026): March : Proceeding of The International Conference on Busine
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbe-untagsmg.v4i1.3494

Abstract

This study aims to analyze the influence of e-marketing and customer engagement on marketing performance. Analyze the influence of e-marketing and customer engagement, customer trust on marketing performance. The sample size was 78 respondents using SEM PLS for data processing. The findings of this study are that there is a significant positive influence between e-marketing on marketing performance; there is a significant positive influence between customer engagement on marketing performance; there is a significant positive influence between e-marketing on customer trust; there is a significant positive influence between customer engagement on customer trust; there is a significant positive influence between customer trust; on marketing performance
The Influence of Digital Leadership and Digital Culture on Organizational Performance thru Techno-Work Engagement at the Immigration Office Class I Special Check Point Semarang Efrilia, Marisa; Viviorini; Sugiyarti, Gita
Proceeding of The International Conference on Business and Economics Vol 4 No 1 (2026): Vol. 4 No. 1 (2026): March : Proceeding of The International Conference on Busine
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbe-untagsmg.v4i1.3518

Abstract

This study aims to analyze the influence of Digital Leadership and Digital Culture on Organizational Performance thru the mediation of Technowork Engagement at the Immigration Office Class I Special TPI Semarang. Digital transformation in public organizations requires a comprehensive understanding of leadership mechanisms, culture, and technology engagement in improving service performance. The research method uses a quantitative approach with Partial Least Squares-Structural Equation Modeling (PLS-SEM). Data was collected through a survey of 65 Immigration Office employees using a structured questionnaire. The research instrument has met the standards of validity and reliability. The analysis results show that Digital Leadership significantly influences Organizational Performance and Technowork Engagement. Digital Culture significantly influences Technowork Engagement but does not directly affect Organizational Performance. Technowork Engagement was proven to have a significant impact on Organizational Performance. The findings indicate that digital leadership is a crucial factor in the digital transformation of public organizations, while digital culture requires mediation through technological engagement to impact performance. The practical implications emphasize the importance of developing digital leadership capacity and strategies to enhance technowork engagement in optimizing the performance of immigration services.
The Effect of Transformational Leadership and Digital Literacy on Civil Servant Performance: The Mediating Role of Adaptability at Regional Financial Management and Local Revenue Agency of Demak Regency Prabandari, Fadhilah; Kadarini, Yuliani; Sugiyarti, Gita
Proceeding of The International Conference on Business and Economics Vol 4 No 1 (2026): Vol. 4 No. 1 (2026): March : Proceeding of The International Conference on Busine
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbe-untagsmg.v4i1.3526

Abstract

This study investigates the direct and indirect effects of transformational leadership and digital literacy on civil servant performance through the mediating role of adaptability. The research population comprised all 75 employees at the Regional Financial Management and Local Revenue Agency (BPKPAD) of Demak Regency, Indonesia. A saturated sampling method was employed, utilizing the entire population as respondents. Primary data were collected through structured questionnaires and analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS) with SmartPLS 3.3 software. The findings reveal that transformational leadership significantly and positively influences both civil servant adaptability and performance. Digital literacy demonstrates a significant positive impact on both adaptability and performance, emerging as the most dominant factor in the research model. Civil servant adaptability significantly and positively affects performance. However, mediation analysis indicates that adaptability does not significantly mediate the relationships between transformational leadership, digital literacy, and performance, suggesting that direct effects predominate over indirect effects in the BPKPAD Demak Regency context.
Achieving Superior Marketing Performance Through Digital Transformation and Consumer Trust-Based E-Commerce Adoption Nugraheni, Galih Setya; Ayu Anggraeni, Naufa Dw; Sugiyarti, Gita
Proceeding of The International Conference on Business and Economics Vol 4 No 1 (2026): Vol. 4 No. 1 (2026): March : Proceeding of The International Conference on Busine
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbe-untagsmg.v4i1.3529

Abstract

Micro, Small, and Medium Enterprises (MSMEs) face increasing pressure to adapt to digital transformation and e-commerce in order to enhance marketing performance; however, their implementation is often constrained by limited technological utilization and low levels of consumer trust. This study aims to analyze the role of consumer trust as a mediating variable in the relationship between digital transformation, e-commerce adoption, and the marketing performance of MSMEs. A quantitative approach was employed using a survey of MSME actors in Semarang City to collect data on technology usage, consumer trust levels, and marketing performance outcomes. The results indicate that digital transformation and e-commerce adoption have a positive effect on marketing performance, while consumer trust significantly strengthens this relationship as an intervening variable. The study concludes that the success of MSME digitalization is highly dependent on the ability to build consumer trust; therefore, digital marketing strategies should prioritize enhancing credibility and improving customer experience.
Co-Authors Abdul Wahid Zuhry Agustin Nurcahyanti Aris Mardiyono Au Yong Hui Nee Ayu Anggraeni, Naufa Dw Bambang Ali Nuryanto Catrina Yunita Wenda Catrina Yunita Wenda Daryadi Daryadi Dewi Untari Efrilia, Marisa Eko Nursanty Erlinda Sinaga Frans Sudirjo Graverra Personata Hui Nee, Au Yong Joko Riyanto Kadarini, Yuliani Lily Haryati Nugraheni, Galih Setya NURCHAYATI Prabandari, Fadhilah Prihatin Tiyanto P.H Suparjo Suwarso, Bhaktiar Ghisa Tri Widayati Triyas Wulan Meiliana Viviorini Widya Danasari, Ayu Yeli Yikwa Yeli Yikwa Yunita Tri Susilowati