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All Journal Media Ekonomi dan Manajemen Serat Acitya Proceeding SENDI_U Jurnal Manajemen & Supervisi Pendidikan Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Ilmiah Manajemen Kesatuan Jurnal Suara Pengabdian 45 Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) Proceeding of The International Conference on Economics and Business Innovation, Theory & Practice Management Journal Perigel: Jurnal Penyuluhan Masyarakat Indonesia International Journal of Management Research and Economics Fokus Abdimas Serat Acitya
Gita Sugiyarti
Universitas 17 Agustus 1945 Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Physics Social Sciences

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Inovasi Pemanfaatan Eceng Gondok Untuk Pemberdayaan Ekonomi Desa Mardiyono, Aris; Sugiyarti, Gita
Perigel: Jurnal Penyuluhan Masyarakat Indonesia Vol. 3 No. 3 (2024): September : Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/perigel.v3i3.2436

Abstract

Water hyacinth is an aquatic weed that is often found in tropical and subtropical areas. The existence of this plant often has a negative impact on the environment. Various efforts have been made to overcome the water hyacinth problem, including the use of pesticides. However, inappropriate use of pesticides actually causes plant resistance to pesticides, so that these efforts become less effective in controlling their growth. To overcome this problem, training was held for village communities to use water hyacinth as a basic material for handicrafts. This training aims to change people's views which previously considered water hyacinth as a nuisance plant into an economic opportunity. By processing water hyacinth into a marketable product, it is hoped that the community can increase their income while overcoming environmental problems
PENGARUH KARAKTERISTIK INDIVIDU, MOTIVASI, DAN KELENGKAPAN SARANA PRASARANA TERHADAP KINERJA PEGAWAI KANTOR URUSAN AGAMA DI KOTA SEMARANG Widya Danasari, Ayu; Suparjo; Sugiyarti, Gita
Innovation, Theory & Practice Management Journal Vol. 3 No. 2 (2024): Juli: Innovation, Theory & Practice Management Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/jitpm.v3i2.2122

Abstract

This study aims to analyze the influence of intrinsic motivation and transformational leadership on organizational commitment. In addition, this study also aims to analyze the influence of the mediating variable of organizational commitment on the relationship between intrinsic motivation and transformational leadership on organizational citizenship behavior. The population used was all Assistant Managers of Goods at the Education and Culture Office of Demak Regency, Jl. Sultan Trenggono No. 89, Demak, totaling 478 employees. The sample taken was 118 employees. The types of data used were primary and secondary data. The data collection method used was a questionnaire. The analysis technique used was Path Analysis. The results of the study showed that: 1). Intrinsic motivation has a positive and significant effect on organizational commitment. 2). Transformational leadership has a positive and significant effect on organizational commitment. 3). Organizational commitment has a positive and significant effect on organizational citizenship behavior. 4). Intrinsic motivation has a positive and significant effect on organizational citizenship behavior. 5). Transformational leadership has a positive and significant effect on organizational citizenship behavior. 6). Intrinsic motivation has an effect on organizational citizenship behavior with organizational commitment as an intervening variable. 7). Transformational leadership influences organizational citizenship behavior with organizational commitment as an intervening variable.
The Impact of Marketing Capability and Customer Value Creation on Iconic Product Advantages and Marketing Performance in SMEs Mardiyono, Aris; Sugiyarti, Gita
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3182

Abstract

This study examines the impact of product selling power and customer value creation on the benefits and marketing performance of iconic products among SMEs. This study uses a quantitative research method with a survey approach to test the relationship between variables objectively and measurably. The study was conducted in Semarang Regency from June to September 2024. The research sample consisted of 220 local wisdom-based SMEs, especially batik, water hyacinth, and clay craft SMEs. Sampling was carried out using a purposive sampling method. Data collection was carried out using a questionnaire with a 7-point Likert scale, then analyzed using Structural Equation Modeling (SEM) with the help of AMOS software. The results confirm that marketing capabilities significantly increase iconic product excellence and marketing performance. In addition, customer value creation has a strong impact on iconic product excellence and marketing performance. This study also found that iconic product excellence mediates the relationship between marketing capabilities, customer value creation, and marketing performance. These findings highlight the importance of customer-centric strategies and brand differentiation for SMEs.
PELUANG PENERAPAN PRODUKSI BERSIH PADA USAHA KECIL BATIK CAP (STUDI KASUS PADA TIGA USAHA INDUSTRI KECIL BATIK CAP DI PEKALONGAN) Sugiyarti, Gita; Mardiyono, Aris
Fokus ABDIMAS Vol 2, No 2: OKTOBER 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.2.2.141-144

Abstract

This community service activity is in partnership with small and medium batik businesses. The partner location is in the city of Pekalongan. Our target is batik owners/managers in the city of Pekalongan. One of the visions is to train batik owners to be skilled, independent and able to get opportunities to implement clean production. So training is needed regarding knowledge of various opportunities for implementing cleaner production. The solution method is to provide training on implementing cleaner production. The results of this activity can increase the knowledge and skills of batik owners thereby increasing their competence.
Pengaruh Komunikasi Visual dan Kualitas Pelayanan Terhadap Minat Masuk Mahasiswa Di Universitas 17 Agustus 1945 (UNTAG) Semarang Suwarso, Bhaktiar Ghisa; Sugiyarti, Gita; Riyanto, Joko; Sudirjo, Frans
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 2 (2025): Artikel Riset Juli 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i2.2007

Abstract

Perkembangan teknologi informasi telah membawa perubahan signifikan dalam berbagai sektor, termasuk pendidikan. Media sosial menjadi salah satu platform utama dalam penyebaran informasi dan pemasaran digital. Perguruan tinggi termasuk Universitas 17 Agustus 1945 (UNTAG) Semarang, perlu beradaptasi dengan tren digital guna meningkatkan daya tarik dan minat calon mahasiswa. Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi visual dan kualitas pelayanan terhadap minat masuk mahasiswa di UNTAG Semarang. Sampel dalam penelitian ini adalah 92 mahasiswa semester satu tahun akademik 2024/2025, yang ditentukan menggunakan rumus slovin dengan teknik simple random sampling. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa komunikasi visual instagram dan kualitas pelayanan berpengaruh positif dan signifikan terhadap minat masuk mahasiswa. Hasil penelitian ini memberikan rekomendasi bagi UNTAG Semarang untuk meningkatkan efektivitas pemasaran digital melalui media sosial serta memperbaiki kualitas pelayanan guna menarik lebih banyak calon mahasiswa.
Pemberdayaan Pasar Tradisional sebagai Branding Budaya dan Destinasi Pariwisata Internasional: Laporan Keterlibatan Masyarakat di Pasar Seni, Kuala Lumpur Eko Nursanty; Au Yong Hui Nee; Gita Sugiyarti; Aris Mardiyono; Tri Widayati; Nurchayati
Jurnal Suara Pengabdian 45 Vol. 4 No. 2 (2025): Juni: Jurnal Suara Pengabdian 45
Publisher : LPPM Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/v3gex383

Abstract

Pasar tradisional memainkan peran penting dalam memperkuat identitas budaya dan meningkatkan daya tarik pariwisata internasional. Pasar Seni di Kuala Lumpur adalah contoh utama dari keberhasilan transformasi pasar tradisional menjadi tujuan wisata budaya. Inisiatif community engagement ini merupakan kolaborasi antara Universitas 17 Agustus 1945 (UNTAG) Semarang dan Universiti Tunku Abdul Rahman (UTAR) Malaysia, yang bertujuan untuk meningkatkan pemahaman pemangku kepentingan tentang strategi branding untuk Pasar Seni sebagai destinasi pariwisata internasional. Metode yang digunakan antara lain lokakarya partisipatif, diskusi dengan pemilik bisnis lokal, dan observasi lapangan. Hasil penelitian menunjukkan bahwa kombinasi pelestarian budaya, pemasaran digital, dan keterlibatan masyarakat lokal menjadi faktor kunci dalam memperkuat citra Pasar Seni sebagai destinasi wisata global. Rekomendasi diberikan untuk pengembangan strategi branding untuk pasar tradisional di Asia Tenggara.    
Analysis Of Work Ethics And Workload On Job Satisfaction Impact On Employee Performance Lily Haryati; Graverra Personata; Gita Sugiyarti
International Journal of Management Research and Economics Vol. 3 No. 3 (2025): August : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i3.654

Abstract

The purpose of this research is to evaluate the relationship between work ethic and workload with job satisfaction, which affects employee performance. Participants in this study consisted of 100 employees at Ngudi Waluyo University, located in Ungaran, Central Java, Indonesia. The research uses quantitative methods, with data collection carried out by filling out questionnaires. The analysis tool used is SPSS. The results show that work motivation has no significant impact on the level of job satisfaction. However, workload has a significant influence on the level of job satisfaction. On the other hand, work ethic has no effect on employee performance, and workload also has no impact on employee performance. Nonetheless, it was found that job satisfaction is related to employee performance. Keywords : work ethic, workload, job satisfaction, employee performance.
Co-Authors Abdul Wahid Zuhry Agustin Nurcahyanti Aris Mardiyono Au Yong Hui Nee Bambang Ali Nuryanto Catrina Yunita Wenda Catrina Yunita Wenda Daryadi Daryadi Dewi Untari Eko Nursanty Erlinda Sinaga Frans Sudirjo Graverra Personata Joko Riyanto Lily Haryati NURCHAYATI Prihatin Tiyanto P.H Suparjo Suwarso, Bhaktiar Ghisa Tri Widayati Triyas Wulan Meiliana Widya Danasari, Ayu Yeli Yikwa Yeli Yikwa Yunita Tri Susilowati